What Team Play does

Team Play, Inc., founded in 2001 and headquartered in Elk Grove Village, Illinois, is a private manufacturer of coin-operated arcade games, redemption games, and commercial photo booths sold to family entertainment centers (FECs), arcades, and amusement venues. Its portfolio spans videmption and arcade titles such as Fishbowl Frenzy (an augmented reality game combining a 65-inch transmissive LCD screen with physical fishbowls and 3D graphics, launched 2014 and winner of the IAAPA Brass Ring Award and BOSA Gold Medal), Launch Code, Carnival Wheel, Ghostbusters Wheel, Candy Forge, Spins Ahoy!, Ice Tour, and Family Guy Bowling, alongside photo booth lines including Fun Stop Photos (Gen II and Gen III), Pixel Pix (Standard, Deluxe, and Gen 4 Deluxe), Photo Motion, and Grumpy Cat Photo Booth. Differentiated engineering includes a dual-system photo booth architecture (two dye-sublimation printers, two LCD touchscreens, two wide-angle cameras, and two bill acceptors per unit), Smart Print software that balances load across dual printers and auto-switches to a backup when media is low, and progressive jackpot linking capable of connecting up to 16 cabinet units across a venue.

Revenue is generated primarily through hardware sales of cabinet units to operators, with ongoing consumable revenue from photo booth media and supplies — at a stated per-print cost roughly 80% below competitors — supplemented by free software updates and paid upgrade kits such as Progressive Jackpot conversion bundles. Pricing is handled through distributor quotes and is not publicly disclosed. Go-to-market is wholly indirect: Team Play sells exclusively through a network of authorized distributors across roughly 25 US states (Alabama, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Washington, Wisconsin) and Canada, with international reach through export partners — most notably Betson Enterprises — covering Brazil, Mexico, Colombia, Argentina, Uruguay, Chile, South Africa, and Australia. Demand generation relies on trade show presence at IAAPA Attractions Expo, Amusement Expo, EAS (Euro Attractions Show), and ENADA, alongside coverage in industry publications such as Play Meter, Vending Times, RePlay, and InterGame.

Name

Team Play

Legal name

Team Play, Inc.

Website

https://teamplayinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Play, Inc., founded in 2001 and headquartered in Elk Grove Village, Illinois, manufactures coin-operated arcade games, redemption games, and commercial photo booths for family entertainment centers, arcades, and amusement venues through authorized distributors across North America and international markets.

Ownership category

akta.pro rank

Product category

Coin-Operated Amusement Equipment (arcade games, redemption games, and commercial photo booths)

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)

Keywords

• Coin-operated arcade games
• Redemption videmption games
• Commercial photo booths
• Augmented reality arcade games
• Amusement equipment manufacturing

Headquarters

HQ city

Elk Grove Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Arcade and Redemption Game Sales: Team Play manufactures and sells arcade games (Family Guy Bowling, Ice Tour) and redemption games (Fishbowl Frenzy, Launch Code, Carnival Wheel, Candy Forge, Spins Ahoy!) to operators and FECs through distributor network. Games are sold as complete cabinet units with pricing based on game type and features.
2. Commercial Photo Booth Sales: Team Play sells coin-operated photo booths (Fun Stop Photos Gen II, Gen III, Pixel Pix Gen 4 Deluxe) to operators. Photo booths include dual printers, dual cameras, dual touchscreens as standard features. Revenue from initial hardware sale plus ongoing media/supplies.
3. Photo Booth Media and Supplies: Ongoing revenue from sale of photo booth media (paper and ink ribbon kits). Fun Stop Photos media is priced significantly lower than competitors, saving operators $3,000 to $6,000 per year in media costs.
4. Software Updates and Upgrades: Free software updates for existing products downloaded from website. Paid upgrades such as Progressive Jackpot conversion kits for Fishbowl Frenzy.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Team Play, Inc. designs, engineers, and manufactures coin-operated arcade games, redemption (videmption) games, and commercial photo booths sold to operators of family entertainment centers, arcades, movie theaters, restaurants, and amusement venues. Its product lines include the Fishbowl Frenzy augmented reality videmption game, the Fun Stop Photos dual-system photo booths (Gen II, Gen III, Pixel Pix, Pixel Pix GEN 4 Deluxe, Grumpy Cat Photo Booth), and additional redemption/arcade titles such as Launch Code, Carnival Wheel, Ghostbusters Wheel, Candy Forge, Spins Ahoy!, Ice Tour, Family Guy Bowling, and Photo Motion, with recurring revenue from low-cost photo booth media and supplies.

Product overview

Team Play, Inc. is a manufacturer of arcade games, redemption games, and coin-operated photo booths since 2001. The product portfolio centers on two main categories: (1) Redemption and arcade games including Fishbowl Frenzy (augmented reality videmption game), Launch Code, Carnival Wheel, Ghostbusters Wheel, Ice Tour, Candy Forge, Spins Ahoy!, and Family Guy Bowling; and (2) Photo booths including Fun Stop Photos Gen II and Gen III, Pixel Pix (Standard and Deluxe), Pixel Pix GEN 4 Deluxe, Photo Motion, and Grumpy Cat Photo Booth. The company emphasizes products with high earning potential, reliability, ease of service, and reasonable operating costs for family entertainment centers, arcades, and amusement venues.

Differentiator

Problem solved

Functional benefit

Brands

• Fun Stop Photos: Line of coin-operated digital photo booths featuring dual cameras, dual touchscreens, and dual dye-sublimation printers. Marketed as 'two photo booths for the price of one.'
• Fishbowl Frenzy
• Carnival Wheel
• Launch Code
• Pixel Pix
• PhotoMotion

Products and services

• Ghostbusters Wheel A 2-player wheel redemption game featuring iconic Ghostbusters characters with a patent-pending wheel mechanism, progressive jackpot linking up to 8 machines, 2x and 3x multipliers, LED panel topper, and animated rails; sold to arcades and family entertainment centers through Team Play's authorized distributor network.
• Ice Tour A 2-player competitive arcade game where players use joysticks to navigate penguins to the top goal while avoiding hockey sticks, featuring adjustable difficulty and bright cabinet lighting; intended for arcades, FECs, and amusement venues.
• Candy Forge A 4-player mechanical redemption game with a unique conveyor-level interface where players collect crystals to unlock a giant Jawbreaker Bonus, featuring steam-punk theming with working gauges and a 360-degree LED topper; sold to operators of family entertainment centers and arcades.
• Carnival Wheel A carnival-themed redemption wheel game featuring dynamic LED panels, supporting linkage of up to 16 machines for attract animations, a progressive bonus active across all linked units, and multi-spin gameplay with bonus wheel options (Fishbowl Frenzy, Popcorn, Soda, Peanut, Super Spin, Mega Ticket Frenzy).
• Pixel Pix GEN 4 Deluxe A premium coin-operated photo booth with dual cameras and dual touchscreens for simultaneous inside/outside picture taking, custom LED panels, color-changing topper, Hi-Res 8MP cameras, smart print technology, multi-language interface (English, Spanish, Portuguese, French, Arabic), and remote diagnostics; targeted at FECs, arcades, and non-traditional venues.
• Photo Motion A combination kiddie car motion ride, interactive driving game, and photo booth in one device that prints 4"x6" photos of children driving through interactive 3D landscapes while collecting coins and fruits; designed for FECs and family venues.
• Spins Ahoy! A 4-player 100% skill-based treasure map redemption game available in spinner and pinball versions, featuring a progressive TREASURE bonus feature and 4K resolution on a 65" monitor; sold to arcades and FECs.
• Family Guy Bowling A licensed bowling arcade game featuring 8 playable Family Guy characters with standard game, ticket redemption, or printer/prize coupon modes, available in 65" or 55" HD LCD configurations with 100% skill-based mechanics and real bowling physics.
• Launch Code A 3D HD graphics redemption game on a 65" LCD screen with transparent playfield where players drop balls to help an alien launch into space, offering two operator-selectable game modes (Flash Mode and Target Mode); 100% mechanical skill gameplay; sold to operators of arcades and FECs.
• Pixel Pix A coin-operated photo booth available in Deluxe and Standard models featuring Hi-Res 8MP cameras, multiple print sizes, touch screen interface, remote status reporting, and social media support, with the Deluxe model adding dual cameras and dual touchscreens.
• Grumpy Cat Photo Booth A themed coin-operated photo booth featuring Grumpy Cat branding with over 100 Grumpy Cat photos, stickers and borders, color-changing camera topper, digital stickers, custom advertising support, and social media sharing capabilities.
• Fun Stop Photos – Gen III A digital coin-operated photo booth featuring a color-changing camera topper, 24" HD LCD touchscreen with a smartphone-like interface, interactive borders and stickers, multiple print formats (2x6 strips, 4x3, 2x3, 4x6), social media support, and multi-language options.
• Fun Stop Photos – Gen II A coin-operated photo booth designed as "two photo booths for the price of one," featuring two high-definition LCD touch screens, two dye-sublimation printers, two wide-angle cameras, two bill acceptors, simultaneous inside/outside photography capability, and the lowest media costs in the industry (about $0.14 per print).
• Fishbowl Frenzy An augmented reality videmption game combining a 65" transmissive LCD screen with physical fishbowls and 3D computer-generated fish characters, where players time ball drops through pin fields to win tickets; patent pending; IAAPA Brass Ring Award (2014) and BOSA Gold Medal (2015) winner.

Quantifiable outcome

• Fishbowl Frenzy ranked #1 earning position in arcades and FECs
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Betson EnterprisescoreChannel Partner/ Reseller/ Distributor · 17 October 2014Betson Enterprises serves as export distribution partner for Team Play, handling international sales of Fishbowl Frenzy. Tom Kane, Director of Export Sales with 20+ years experience, introduced Fishbowl Frenzy at EAS Amsterdam and ENADA Rome trade shows.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Benchmark Games: Manufacturer of coin-operated redemption and arcade games, including basketball, wheel, and crane games. Direct competitor in the operator-channel redemption game category served by Team Play.
• LAI Games: Manufacturer of coin-operated amusement games, redemption games, and photo booths with a global distribution footprint. Direct competitor across both Team Play's redemption-game and photo-booth product lines.
• Elaut: Belgian manufacturer of coin-operated amusement equipment including cranes, redemption games, and novelty games. Comparable to Team Play in international distribution of skill-based coin-op entertainment.
• ICE (Innovative Concepts in Entertainment): US manufacturer of coin-operated amusement and redemption games such as Wheel of Fortune and Deal or No Deal. Direct competitor in skill-based and wheel-based redemption games that Team Play's Carnival Wheel and Ghostbusters Wheel compete with.
• Andamiro: Korean manufacturer of coin-operated amusement and redemption games (e.g., SpongeBob SquarePants, Pump It Up). Comparable to Team Play as an overseas manufacturer selling videmption and skill games into the global FEC channel.
• Coastal Amusements: US-based coin-op game manufacturer focused on redemption and prize games including Wheel of Chance-style cabinets. Direct competitor in wheel-based and skill-based redemption games sold through US distributors.
• Bay Tek Games: Family-owned US manufacturer of coin-operated redemption and arcade games including ticket and prize games. Comparable to Team Play as a mid-sized competitor focused on operator-driven redemption game design.
• Raw Thrills: US-based designer and manufacturer of coin-operated arcade and redemption games, including titles like King of Zelda and Terminator Salvation. Directly comparable to Team Play as a competing supplier of videmption and skill-based redemption games to FECs.

Regional players

• Stern Pinball: US manufacturer of pinball and coin-operated amusement machines, primarily serving North American operators and FECs. Comparable to Team Play as a US-based coin-op hardware maker, but focused on pinball rather than redemption/videmption games.

Broad incumbents

• Bandai Namco Amusement: Large Japanese amusement manufacturer producing arcade games, prize machines, and FEC equipment globally. Overlaps with Team Play's redemption and arcade game categories as a much larger, broadly diversified incumbent in the same operator channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeamPlayInc
• Xx.com/funstopphotos
• LinkedInlinkedin.com/company/team-play-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Play