Aqua-Gon

Pool and Spa Wholesale Distributionaquagon.com

Aqua-Gon is a wholesale distributor of pool and spa supplies serving pool builders, retailers, and service professionals across eight Midwest states, now operating as a legacy brand under Heritage Pool Supply Group's 400-location distribution network.

Company typePrivate
Founded1965
HeadquartersNaperville, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Aqua-Gon does

Aqua-Gon is a wholesale distributor of pool and spa supplies founded in 1965, serving pool builders, retailers, and service professionals across eight Midwest states (Missouri, Illinois, Iowa, Kansas, Nebraska, Minnesota, Wisconsin, and Wyoming). The company now operates as a legacy brand consolidated under Heritage Pool Supply Group, alongside sister brands CDI and Sun Country, which were unified under a single corporate identity in 2025. The offering covers more than 50,000 SKUs across six core categories: chemicals, commercial products, maintenance/service, outdoor living, pools and spas, and tile and hardscapes.

The business runs on a hybrid physical-digital distribution model. Customers can order through the Heritage Pool+ e-commerce platform or mobile app (iOS and Android), with 24/7 access to real-time pricing, inventory availability, and account management tools. Fulfillment is supported by Heritage Pool Supply Group's 400+ nationwide branch locations, a company-owned fleet of delivery trucks, and store pickup and will-call options. Channel partnerships with Noble Tile Supply (tile, hardscapes, pool finishes) and Recreonics (commercial/aquatic equipment) extend the catalog without vertical integration, while the BillTrust integration handles invoicing and accounts-receivable workflows for credit-term customers.

Revenue mechanics are transaction-based B2B wholesale distribution, with account onboarding available on either credit terms or cash-on-delivery. The go-to-market relies on branch-level relationships combined with digital channels, branch events such as vendor days and training sessions, and the recently launched Heritage Pro Service Rewards loyalty program targeting service professionals. Pricing is not publicly disclosed, and revenue figures are not available; customer segmentation spans three primary professional personas (pool builders, retailers, service professionals) and a secondary commercial/aquatic facility segment.

Aqua-Gon firmographics

Firmographics

Name: Aqua-Gon
Legal name: Aqua-Gon
Website: https://aquagon.com
Company type: Private
Founded year: 1965
Operating status: Operating
Headcount range: 51–100 employees
Short description: Aqua-Gon is a wholesale distributor of pool and spa supplies serving pool builders, retailers, and service professionals across eight Midwest states, now operating as a legacy brand under Heritage Pool Supply Group's 400-location distribution network.
Ownership category
akta.pro rank

Where Aqua-Gon is headquartered

Location

Headquarters

HQ city: Naperville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Aqua-Gon business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

B2B Pool and Spa Product Distribution: Wholesale distribution of pool and spa products to professional builders, retailers, and service technicians through physical branch locations and digital ordering platform. Products include chemicals, commercial products, maintenance/service products, outdoor living items, pools/spas, and tile/hardscapes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Aqua-Gon product offering

Product offering

Core offering

Aqua-Gon is a legacy wholesale distributor of pool and spa supplies serving pool builders, retailers, and service professionals across the Midwest region. Operating under Heritage Pool Supply Group, the brand provides access to more than 50,000 products across chemicals, commercial products, maintenance/service items, outdoor living, pools and spas, and tile/hardscapes, distributed through physical branches and the Heritage Pool+ digital platform with company-owned fleet delivery.

Product overview

Aqua-Gon operates as a legacy brand within Heritage Pool Supply Group's unified distribution network, which unifies Aqua-Gon, CDI, and Sun Country brands under one identity. The group offers over 50,000 pool and spa products from trusted manufacturers across categories including Chemicals, Commercial Products, Maintenance/Service, Outdoor Living, Pools & Spas, and Tile & Hardscapes. Heritage Pool+ serves as the primary digital platform enabling 24/7 online ordering, real-time pricing, and inventory management. Specific product offerings include Pumps (energy-efficient residential and commercial), Pool Cleaners (robotic), Automation & Controls (smart pool control systems), and Pool Tiles (for new builds and remodels).

Differentiator

Problem solved

Functional benefit

Brands

Heritage Pool+: Digital online shopping platform with 24/7 access, real-time pricing, inventory availability, and account management tools.
Heritage Pro Service

Products and services

Heritage Pool+ E-Commerce Platform

Companies that use Aqua-Gon

Customer profile

Segments4 records

Ideal customer profiles4 records

Aqua-Gon technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Aqua-Gon partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

Noble Tile SupplyminorChannel Partner/ Reseller/ DistributorHeritage Pool Supply Group proudly carries products from Noble Tile Supply, including tile, hardscapes, and pool finishes. Noble Tile is presented as one of the 'best brands' in the portfolio.
RecreonicsminorChannel Partner/ Reseller/ DistributorHeritage Pool Supply references Recreonics for commercial products catalog, suggesting a distribution partnership for commercial/aquatic facility equipment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Aqua-Gon competitors and assessment

Company assessment

Broad incumbents

Pentair: Global water solutions and pool equipment manufacturer with strong U.S. pool presence (pumps, filters, automation). Overlaps with Aqua-Gon's equipment category and competes indirectly through dealer-direct programs.
Fluidra: Global pool and wellness equipment manufacturer and distributor (owns brands like Jandy, Polaris, AstralPool). Sells through distribution channels that overlap with HPSG/Aqua-Gon's supply chain, and competes in adjacent pool equipment categories.
Hayward Holdings: Major manufacturer of residential and commercial pool equipment (pumps, filters, heaters, automation). Key supplier-brand relationship comparable to those carried by Aqua-Gon's catalog, and a competitor in pool equipment retail through its dealer network.
SR Smith: Manufacturer of commercial and residential pool products including lighting, rails, slides, and deck equipment. Comparable as a supplier-brand carried by Aqua-Gon and as a participant in the pool equipment ecosystem.

Direct peers

Recreonics: Distributor of commercial pool, aquatic facility, and recreation products — explicitly referenced as a Heritage Pool Supply partner for the commercial products catalog. Directly comparable in serving hotels, gyms, and aquatic facilities.
Pool Corporation: The largest wholesale distributor of pool and spa products in North America. Operates SCP Distributors, Superior Pool Products, and Horizon Distributors under a national network — directly comparable business model and customer base to Aqua-Gon/HPSG.
Leslie's: Largest direct-to-consumer pool and spa supply retailer in the U.S. with a national store footprint and an installed base of service customers. Comparable product breadth and customer overlap (residential pool owners and service pros).
SCP Distributors: Pool Corporation's flagship B2B pool and spa distribution brand serving builders, service companies, and retailers. Closest direct competitor to Heritage Pool Supply's branch-and-digital model.
Pinch A Penny: Franchised pool and spa supply retail chain with ~260+ locations across the Sun Belt. Comparable in supplying pool chemicals, parts, and accessories to residential pool owners and service professionals.

Others

Noble Tile Supply: Tile, hardscape, and pool finish supplier explicitly carried by Heritage Pool Supply Group as a featured brand partner. Comparable as a complementary specialty distributor in the pool construction supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Aqua-Gon financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aqua-Gon leadership team

Management profile

Number of profiles

Aqua-Gon funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aqua-Gon M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua-Gon

What does Aqua-Gon do?

Is Aqua-Gon a public or private company?

Aqua-Gon is a private company. It is classified as corporate owned and is currently operating.

When was Aqua-Gon founded?

Aqua-Gon was founded in 1965. It employs 51 to 100 people.

Where is Aqua-Gon based?

Aqua-Gon is headquartered in Naperville, United States, in the North America region.

How does Aqua-Gon make money?

One revenue line is on record: B2B Pool and Spa Product Distribution.

Who are Aqua-Gon's main competitors?

Broad incumbents on record are Pentair, Fluidra, Hayward Holdings and SR Smith. Direct peers are Recreonics, Pool Corporation, Leslie's, SCP Distributors and Pinch A Penny. Noble Tile Supply is listed as an others.

Does Aqua-Gon have an API?

No public API is recorded for Aqua-Gon.