Faith Hospice

What Faith Hospice does

Faith Hospice is a 501(c)(3) nonprofit hospice and palliative care provider operating in West Michigan, with primary service area covering approximately 50 miles around Grand Rapids. Founded in 1995 as Hospice of Holland Home and rebranded in 2006 to its current name after joining with Roman Catholic, Greek Orthodox, and other non-Protestant traditions, the organization is a wholly owned division of Trillium Living and shares affiliation with Holland Home (founded 1892). The company delivers an interdisciplinary model of end-of-life care that integrates physicians, nurses, social workers, chaplains, and aides to address physical, emotional, and spiritual needs.

The service portfolio spans four pillars: hospice care (delivered in private homes, nursing facilities, assisted living communities, and at the Trillium Woods inpatient facility in Byron Center, which offers 20 private rooms and is the only hospice-only inpatient facility in Greater Grand Rapids); palliative care for patients with serious or chronic illness; bereavement services operating from the Van Andel Hope and Healing Pavilion; and complementary therapies including music, massage, aromatherapy, pet therapy, and virtual reality. Specialty dementia training for all staff is delivered through a partnership with the Dementia Institute, and veteran-specific programming is supported by a Level 4 We Honor Veterans partnership.

Revenue is generated primarily through Medicare and Medicaid hospice reimbursement, supplemented by private insurance, patient out-of-pocket, and donations through the Faith Hospice Foundation. The organization holds CHAP accreditation and is governed by a leadership team led by Executive Director Kimberly Holton and Medical Director Dr. Patrick Fitzgibbon following the May 2025 passing of long-time leader Dr. John Mulder. Customer acquisition is largely referral-driven from physicians, hospitals, skilled nursing facilities, and direct family contact, augmented by community outreach, fundraising events, and content marketing including podcasts and webinars.

Name

Faith Hospice

Legal name

Faith Hospice

Website

https://faithhospicecare.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Faith Hospice is a West Michigan nonprofit hospice and palliative care provider serving terminally and chronically ill patients across a 50-mile radius around Grand Rapids, offering in-home hospice, the 20-bed Trillium Woods inpatient facility, palliative care, bereavement, and complementary therapies as a division of Trillium Living.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Inpatient Hospice (General Inpatient Care) (HLADAHAB), Home Hospice Agencies (HLAFAEAC), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Hospice care services
• Palliative care
• Bereavement counseling
• End-of-life care
• Inpatient hospice facility

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medicare/Medicaid Reimbursement: Hospice care is covered as part of Medicare and Medicaid benefits for eligible patients with a terminal illness and life expectancy of six months or less.
2. Private Insurance: Faith Hospice participates in a wide variety of insurance programs. Most insurance plans cover palliative care services.
3. Donations and Fundraising: As a nonprofit 501(c)(3) organization, Faith Hospice relies on donations, memorial gifts, planned gifts, and foundation support to fund patient assistance and general operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Faith Hospice is a nonprofit hospice and palliative care organization that provides interdisciplinary end-of-life care for patients with terminal or serious illnesses. Services are delivered across multiple care settings, including in-home hospice visits, the dedicated Trillium Woods inpatient hospice facility with 20 private rooms, palliative care clinics, and bereavement programs. The organization also offers complementary therapies such as music, massage, aromatherapy, pet therapy, and virtual reality to support physical, emotional, and spiritual well-being.

Product overview

Faith Hospice is a faith-based hospice and palliative care organization providing a comprehensive suite of end-of-life services. The core offering is Hospice Care Services, which encompasses in-home hospice care and the inpatient Trillium Woods facility. Supporting services include Palliative Care for those with serious illness, Bereavement Services for grieving families, and Complementary Therapies (music therapy, massage, aromatherapy, pet therapy, virtual reality). Additional offerings include volunteer services and the Faith Hospice Foundation for charitable support. The organization serves the West Michigan area, approximately 50 miles surrounding Grand Rapids, and is a wholly owned division of Trillium Living.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Services

Quantifiable outcome

• Early hospice referral leads to better patient outcomes and quality of life

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Dementia InstitutecoreStrategic or Co-development PartnerFaith Hospice partners with Dementia Institute to provide specialty dementia care training for all staff. This training equips caregivers with skills to better communicate with, relate to, and care for patients living with dementia and brain change.
• We Honor Veterans (National Hospice and Palliative Care Organization / Department of Veteran Affairs)coreStrategic or Co-development PartnerFaith Hospice is a Level 4 Partner in the We Honor Veterans program, which helps hospice organizations improve their capacity to serve Veterans at the end of life through veteran-specific care and services.
• Trillium InstitutecoreStrategic or Co-development PartnerTrillium Institute, under the leadership of Dr. John Mulder, works closely with Faith Hospice on palliative care education, fellowship programs, and advancing hospice and palliative medicine in West Michigan.
• Holland HomecoreStrategic or Co-development PartnerFaith Hospice originated from Holland Home (founded 1892) and maintains close affiliation. Holland Home and Faith Hospice share leadership, foundation resources, and a joint mission of serving seniors.
• Trillium LivingcoreStrategic or Co-development PartnerFaith Hospice is a wholly owned division of Trillium Living, a collective of organizations dedicated to enhancing the lives and well-being of seniors at every stage of their aging journey.
• Trillium Health PartnerscoreChannel Partner/ Reseller/ DistributorFaith Hospice partners with healthcare providers including hospitals, skilled nursing facilities, and assisted living communities for patient referrals and coordinated care.
• Michigan State University College of Human MedicinecoreStrategic or Co-development PartnerDr. John Mulder served as Director of the Division of Palliative Care at MSU, and Faith Hospice maintains an academic partnership for palliative medicine education and fellowship programs.
• Corewell Health and University of Michigan Health-WestcoreStrategic or Co-development PartnerFaith Hospice has clinical affiliations with major health systems for palliative care services and ethics consultation. Dr. Mulder chaired the ethics committee at these institutions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Compassus: Nationwide hospice, palliative, and home health provider operating across more than 200 locations. Competes for skilled nursing facility and hospital hospice contracts in Michigan and provides a comparable multi-site care model to Faith Hospice.
• LHC Group: National home health, hospice, and palliative care provider now part of UnitedHealth's Optum. Comparable as a multi-state hospice and home health operator with established referral networks.
• Amedisys: National home health and hospice operator with a strong hospice division serving 38 states. Represents a scaled, incumbent competitor with resources to lock up referral partnerships with hospitals and ACOs.
• VITAS Healthcare: The largest hospice provider in the United States, owned by Chemed Corporation. Operates home hospice and inpatient hospice units nationally and competes for hospital referrals in Michigan markets where Faith Hospice operates.
• Gentiva: National hospice and home health provider formed from the Kindred at Home spin-off and acquired by UnitedHealth Group's Optum. Directly competes for hospice referrals and palliative care contracts across the Midwest, including potentially in West Michigan.

Others

• Holland Home: Parent affiliate of Faith Hospice and the originating organization (founded 1892) that spun out Faith Hospice in 1995. Operates continuing care retirement communities and senior services in West Michigan, sharing governance and foundation resources with Faith Hospice.

Direct peers

• Centrica Care Navigators: Michigan-based nonprofit hospice and palliative care provider (formerly Hospice Care of Southwest Michigan) offering home hospice, palliative care, and grief support in Michigan and northern Indiana. Closely comparable regional nonprofit with similar service line breadth.
• Hospice of Michigan: Michigan's largest nonprofit hospice provider, headquartered in the same state and serving overlapping geographies. Offers the full continuum of home and inpatient hospice care, including pediatric and veteran-specific programs, making it the closest direct comparison for Faith Hospice's service mix.
• Emmanuel Hospice: Faith-based nonprofit hospice operating in Grand Rapids, directly competing for the same patient population, hospital referrals, and donor base as Faith Hospice. Provides home hospice and complementary therapies under a similar faith-rooted mission.

Regional players

• ProMedica Hospice: Regional hospice and palliative care provider operated by ProMedica health system across the Midwest and Mid-Atlantic. Comparable as a regional, multi-setting hospice program with referral alignment to a parent health system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC...
• Xx.com/faithhospice
• Facebookfacebook.com/faithhospice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faith Hospice