Florista

What Florista does

Florista is a privately held, Mumbai-headquartered online flower and gifting retailer that has operated since 2004, delivering across 300 Indian cities and 100+ countries through an affiliated florist network. The company runs a direct-to-consumer Shopify storefront organized around occasions (birthdays, anniversaries, sympathy, festivals), flower types (roses, carnations, lilies, orchids), and gift combos that pair flowers with cakes, chocolates, hampers, and add-ons such as teddy bears and greeting cards. Same-day delivery is offered for orders placed before 4pm, supported by a franchise store network that handles local fulfillment and customer service.

The product offering is built primarily on physical perishables, with no proprietary software beyond the Shopify-based e-commerce layer and curated design work performed by 'floral design artists.' A parallel corporate gifting and event decoration vertical (Corporate Ties, Event Decor) addresses B2B clients, while an international franchise of partner florists enables the 100+ country delivery claim, with multi-currency checkout (USD, EUR, GBP, and several African currencies including MUR, KES, NGN, SCR, ZAR, MGA) signaling explicit targeting of NRI and diaspora gifting flows.

Revenue is generated through transactional, one-time product sales at price points ranging from Rs. 750 for budget arrangements to Rs. 18,999 for premium collections, with bestsellers between Rs. 2,650 and Rs. 4,000. Distribution relies on the company's own e-commerce site as the primary channel, supplemented by physical franchise stores in India that serve both as fulfillment nodes and as customer touchpoints. The company is small (11-50 employees), founder- or family-owned by inference, and has not raised institutional capital based on available records.

Name

Florista

Legal name

Florista

Website

https://florista.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Florista is a Mumbai-based online flower and gift retailer founded in 2004, delivering floral arrangements, cakes, hampers, and corporate gifts across 300 Indian cities and 100+ countries through a Shopify storefront and franchise florist network.

Ownership category

akta.pro rank

Product category

Online Flower Delivery & Floral Gifting

NAICS

Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Online flower delivery
• Floral arrangements
• Corporate gifting
• Flower hampers
• Event decoration

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of flowers, floral arrangements, cakes, hampers, and gift items. Products range from budget-friendly options (Rs. 750) to premium collections (Rs. 18,999). Revenue generated through individual transaction purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Florista sells customized floral arrangements, bouquets, cakes, gift hampers, and add-on gifts through an online e-commerce storefront, with same-day delivery service (for orders placed before 4pm) across 300 cities in India and 100+ countries worldwide. The company also offers corporate gifting and event floral decoration services, and operates a franchise program for physical storefronts in India.

Product overview

Florista is an online flower delivery platform offering a comprehensive range of floral products and gifting solutions. The core offering consists of customized floral arrangements crafted by design artists, complemented by add-on products including cakes and gourmet hampers. The product portfolio includes various flower types (roses, carnations, lilies, orchids) organized into occasion-based collections (birthdays, anniversaries, get-well, sympathy, new baby) and themed collections (premium, heart-shaped, festive). Same-day delivery service is available for orders placed before 4pm. Additional services include corporate gifting programs and event decoration. The company operates through a franchise model and delivers across 300+ cities in India and 100+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Arrangements Customized bouquets and floral arrangements crafted by floral design artists using varied flowers (roses, carnations, lilies, orchids), vases, baskets, and accessories. Offered in styles including hand-held bunches, vase arrangements, basket arrangements, premium, heart-shaped, and themed (pink, white, blue) collections, targeting individual consumers and corporate buyers for personal occasions and events.
• Same Day Flower Delivery A delivery service tier for flowers guaranteeing fulfillment the same day for orders received before 4pm, for individual consumers needing last-minute gift delivery in supported cities and international destinations.
• Cakes Assorted cakes including chocolate cake, pineapple cake, fruit cake, and rasmalai special cake, available for delivery as standalone gifts or paired with flowers, targeted at consumers sending celebration gifts.
• Floral Hampers Curated gift hampers combining flowers with chocolates (including Ferrero Rocher), Indian sweets, dry fruits, and other gourmet items, designed for festive gifting, love occasions, and corporate bulk gifting.
• Corporate Ties (Corporate Gifting) B2B corporate gifting service providing floral arrangements and gift solutions for businesses for employee recognition, client appreciation, and corporate occasions, with bulk ordering and consistent quality across locations.
• Event Floral Decoration Event-based floral decoration service delivering fresh flower setups for corporate events, weddings, and private occasions, provided to clients via Florista's network of partner florists.
• Add-on Gifts Supplementary gift items including coffee mugs, heart pillows, kaju katli, chocolate bars, Ferrero Rocher, Cadbury chocolates, greeting cards, teddy bears, pop-up cards, and lucky bamboo plants, intended to be purchased alongside flower arrangements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Teleflora: Teleflora is a US-based floral network that connects customers to local florists for hand-arranged, hand-delivered bouquets. It shares Florista's model of relying on affiliated local florists rather than centralized production, making it a comparable peer in marketplace-style flower delivery.
• Interflora: Interflora is a global flower delivery network connecting local florists for international order fulfillment. Like Florista's worldwide delivery service, Interflora operates via affiliated florist partnerships across 100+ countries, making it a direct model peer in cross-border floral delivery.
• BloomNation: BloomNation is an online marketplace connecting consumers with local florists for hand-crafted arrangements. Like Florista, it relies on a network of independent florists rather than centralized production, making it a direct marketplace peer in the floral delivery category.
• Ferns N Petals (FNP): Ferns N Petals is India's largest online flower and gifting platform, founded in 1994. It directly competes with Florista in the same product category — flowers, cakes, hampers, and corporate gifting — across hundreds of Indian cities and international destinations, serving very similar occasion-based demand.
• The Bouqs Co. The Bouqs Co. is a US-based online florist delivering farm-fresh flowers directly to consumers via a subscription and on-demand model. It competes with Florista in online flower delivery with a focus on direct sourcing, custom arrangements, and same-day/next-day delivery.
• IGP (Indian Gifts Portal): IGP is a major Indian online gifting platform offering flowers, cakes, personalized gifts, and same-day delivery across India. It directly competes with Florista in the Indian same-day flower and gift delivery category and is one of the most relevant domestic peers.
• Winni (BM Advisors): Winni is an Indian online gifting and delivery platform offering flowers, cakes, and gifts with same-day delivery across Indian cities. It directly competes with Florista in the Indian online floral and occasion-gifting segment with overlapping product range and target customer.

Regional players

• Eflorist: Eflorist is a UK-based online flower delivery network operating through affiliated local florists. It shares Florista's marketplace-style model and cross-border delivery mechanics, but is primarily UK-focused rather than India-focused.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a large publicly-traded US gifting retailer offering flowers, plants, and gift baskets. It overlaps with Florista across the floral and gifting category and serves as a broad incumbent comparable for business model, occasion-based merchandising, and corporate gifting programs.

Emerging players

• BloomBox Club: BloomBox Club is a UK-based online florist specializing in letterbox flowers and subscription-based flower delivery. It overlaps with Florista's e-commerce floral delivery business with a differentiated subscription-first model targeting recurring consumer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/floristaindia
• Xx.com/floristaIN
• Facebookfacebook.com/florista.in
• LinkedInlinkedin.com/company/florista-india-pvt--ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florista