Bloombox Club

What Bloombox Club does

Bloombox Club is a UK-headquartered direct-to-consumer e-commerce brand selling indoor houseplants, outdoor plants, pots, accessories, and curated subscription boxes to individual consumers and corporate gift buyers across six markets (UK, Ireland, USA, Germany, Austria, France). Founded in 2015 and operating as a private, bootstrapped company with a headcount of 1-10, it has cumulatively delivered over 200,000 plants through its own Shopify and WordPress storefronts plus branded iOS and Android apps.

The product portfolio spans individual plants organised by species, feature (air-purifying, pet-friendly, easy-care, rare, large-leaf, tropical), room, and size, alongside pots, organic soil, plant food, gardening tools, terrarium kits (using 100% recycled glass), and digital gift vouchers. Subscription offerings — Classic, Pet-Friendly, and Gift variants — are available monthly, quarterly, and as 3/6/12-month prepaid plans with free delivery and include matching ceramic pots, care cards, and a Plants & Wellness booklet. Differentiators cited include eco-friendly packaging designed for fragile live-plant delivery, a price-match guarantee, and an editorial/content moat (Plant A-Z, care guides, quizzes) backed by PR features in GQ, The Times, The Independent, and Period Living.

Bloombox Club earns revenue through one-time shop purchases (with flat £6.95 shipping under £85 and free shipping above £85), recurring subscriptions with free delivery, and digital gift vouchers (denominations £10-£100 redeemable against shop items but not subscriptions). All orders are dispatched from a single Aalsmeer, Netherlands fulfilment centre via Hermes courier to the six operating countries, typically arriving within 5-7 working days. The company does not use third-party retailers or distributors, is privately held with no disclosed institutional funding (only ~£357K across three small disclosed rounds in 2018-2020), and operates without any disclosed parent, subsidiary, M&A, or senior leadership hires beyond its co-founders Katie Cooper and John Gilbert.

Name

Bloombox Club

Legal name

Bloombox Club

Website

https://bloomboxclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloombox Club is a UK-headquartered direct-to-consumer e-commerce retailer selling indoor plants, pots, terrarium kits, and curated monthly plant subscription boxes to individual consumers and corporate gift buyers across the UK, Ireland, USA, Germany, Austria, and France.

Ownership category

akta.pro rank

Product category

Indoor Plants and Plant Subscriptions

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Indoor plant retail
• Plant subscription box
• Houseplant delivery
• Online garden center
• Plant care accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Plant Sales: One-time purchases of indoor plants, pots, accessories, and terrariums through their online shop. Customers can browse by species, room type, features (air purifying, pet-friendly, easy care), and size. Orders are fulfilled from their Netherlands warehouse and delivered via courier.
2. Plant Subscription Box: Monthly subscription service delivering hand-picked plants with ceramic pots, care cards, and Plants & Wellness course booklets. Subscribers receive surprise plant varieties each month including rare plants. Gift subscriptions available for 3, 6, or 12 months. Free delivery included for all subscription orders.
3. Gift Vouchers: Digital gift vouchers sold in denominations of £10, £25, £50, £60, and £100. Vouchers can be redeemed against any items in the online shop but cannot be used for subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bloombox Club is a direct-to-consumer online retailer of indoor plants, pots, and accessories, with a flagship monthly plant subscription box that delivers hand-picked plants, ceramic pots, care cards, and wellness booklets. The company also offers one-time purchases of houseplants, terrarium kits, outdoor plants, and pots, alongside corporate gifting and digital gift vouchers. Orders are fulfilled from a Netherlands warehouse and delivered across the UK, Ireland, USA, Germany, Austria, and France.

Product overview

Bloombox Club operates as an indoor plant e-commerce platform offering both one-time purchases and recurring subscription models. The core offering consists of the Plant Subscription Box available in Classic, Pet-Friendly, and Gift variants, delivering curated plants monthly, quarterly, or on annual terms with free delivery. Complementary products include individual Indoor Plants, Outdoor Plants, and Pots & Accessories organized across multiple collections (by species such as Monstera, Ficus, Alocasia, Orchid, Snake Plant, Philodendron, Cactus, Fern; by feature including Air Purifying, Pet-Friendly, Easy Care, Hanging, Rare, Large Leaf, Tropical; and by room). The Build Your Terrarium Kit provides DIY terrarium supplies with plants. Additional services include Corporate/Business Gifting, Gift Vouchers, a Plant Finder Quiz for personalized recommendations, and an Affiliate Program. The product portfolio is delivered via Shopify e-commerce with processing from their Netherlands fulfillment center.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Plant Subscription Box Monthly plant subscription delivering hand-picked indoor plants with matching ceramic pots or baskets, printed care cards, and monthly Plants & Wellness course booklets. Includes surprise add-on gifts every 3 months. Aimed at home consumers and plant collectors.
• Pet-Friendly Plant Subscription Box Monthly subscription delivering non-toxic, pet-safe indoor plants curated for households with cats and dogs. Same inclusions as the Classic Subscription.
• Gift Plant Subscription Box Gift subscription available in 3-month, 6-month, and 12-month terms, with a digital e-Gift Card emailed to the purchaser carrying a unique redemption code.
• Build Your Terrarium Kit DIY terrarium kit containing recycled glass containers, cork lids, gravel, active charcoal, compact soil, and 3 complementary plants. Available with or without a light feature.
• Indoor Plants Collection Wide variety of indoor houseplants including tropical, rare, flowering, and easy-care varieties, organised by species, feature, room, and size.
• Outdoor Plants Collection Selection of outdoor plants for gardens, patios, and balconies.
• Pots and Accessories Plant pots in ceramic, concrete, recycled plastic, patterned, and colourful styles, plus accessories such as Organic Plant Food, Organic Soil, and Gardening Tools.
• Plant and Pot Combinations Pre-matched plant and pot bundles including Unkillable Plant Bundle, Ultimate Snake Plant Bundle, and Eco-friendly Kokodamas.
• Gift Vouchers Digital gift vouchers available in denominations of £10, £25, £50, £60, and £100. Redeemable against items in the online shop but not against subscriptions.
• Corporate and Business Gifting B2B plant gifting service for businesses, including bulk orders and custom corporate gift options for employees, clients, and office spaces.

Quantifiable outcome

• Over 200,000 plants delivered since 2015
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Hermes CouriercoreOthersPrimary delivery courier partner handling order fulfilment from Netherlands warehouse to UK customers. Orders typically arrive within 5-7 working days. Customers can update delivery preferences via Hermes app.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Patch Plants: UK-based direct-to-consumer indoor plant retailer and subscription box operator. Closely comparable to Bloombox Club across product (indoor plants, pots), subscription model, target market (UK consumers, gifters, pet owners), and DTC e-commerce stack.
• The Sill: US online plant retailer offering houseplants, pots and recurring plant subscriptions with a strong content and brand voice. Same DTC plant e-commerce plus subscription model as Bloombox Club, with comparable wellness-led positioning, though skewed to the US market.
• Bloomscape: Online plant retailer selling potted indoor plants with proprietary packaging for safe delivery. Direct peer on indoor plant DTC, custom pots, gift positioning and direct-ship fulfilment model similar to Bloombox Club's Netherlands-led fulfilment.
• Beards & Daisies: London-based indoor plant delivery and subscription retailer offering plants and pots to UK consumers. Closely matches Bloombox Club on geography, product mix, and subscription-tiered offering; competes head-to-head in the same UK shop and subscription segments.
• Hortology: UK online retailer of indoor plants and pots, with curated collections by species and use case. Directly comparable to Bloombox Club on product range (houseplants, pots, accessories) and UK e-commerce distribution.

Emerging players

• Urban Stems: US-based online plant and flower delivery brand with subscription options. Comparable to Bloombox Club on DTC plant e-commerce, subscription packaging, and gift orientation; competes for pet-friendly and wellness-driven customer segments.
• Léon & George: Online indoor plant retailer delivering potted plants with pots included, plus a Plant of the Month subscription. Direct match on plant subscription model and gift positioning; smaller US-based comparable to Bloombox Club.

Broad incumbents

• Interflora: Established UK florist network offering flowers and plants for occasions and corporate gifting. Comparable on plant retail and gifting occasions (subscribers, gift buyers, corporate accounts) though operates via franchise florist model rather than direct-ship model.
• Bunches: UK online florist and plant retailer selling flowers, plants, and gifts nationwide. Comparable on plant retail and gift-oriented customer base; broader catalogue and longer history than Bloombox Club but competing for the same gift occasions.
• IKEA: Global home furnishings retailer that sells indoor plants and pots as part of a broad home/décor assortment. Comparable on indoor plant and pot retail, but operates as a much broader mass-market incumbent rather than a plant-specialist brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bloomboxclub
• Xx.com/bloomboxclub
• Facebookfacebook.com/bloomboxclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloombox Club