Century 21 Gold Key Realty

Name

Century 21 Gold Key Realty

Legal name

Century 21 Gold Key Realty, Inc.

Website

https://c21goldkey.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing search
• Land sales brokerage
• Real estate commissions

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Residential: Traditional real estate brokerage commission on residential property sales and purchases. Agents represent buyers and sellers in transactions with commission earned upon closing.
2. Real Estate Commission - Commercial: Commercial real estate sales and leasing commissions for commercial properties listed on the commercial properties page.
3. Land Sales Commission: Commission revenue from vacant land sales including residential lots, hunting land, and acreage parcels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Century 21 Gold Key Realty is a full-service real estate brokerage serving Central Wisconsin communities since 1979 as an independently owned Century 21 franchisee. The company represents residential buyers and sellers, commercial property clients, and land buyers across markets including Marshfield, Stratford, Neillsville, Pittsville, and surrounding areas. Agents deliver listing, showing, negotiation, and closing services powered by the MoxiWorks technology platform and Central Wisconsin MLS data.

Product overview

Century 21 Gold Key Realty operates as a full-service real estate brokerage built on the MoxiWorks technology platform. The core offering is residential and commercial property buying, selling, and listing services across Central Wisconsin communities. The product portfolio centers on the Property Listing Search (the primary customer-facing interface), complemented by Financial Calculators, a Mortgage Calculator tool on property pages, Commercial Properties services, Buying & Selling Tips content, a Blog for market updates, and a Comparative Market Analysis (CMA) Application for agents. Listings are sourced through Central Wisconsin MLS integration. The company positions itself as a Christian-based firm founded in 1979 with award-winning customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate representation for home buyers and sellers in Central Wisconsin, including listing, marketing, showings, negotiation, and closing support.
• Commercial Real Estate Services Commercial property sales and leasing representation for commercial buyers, sellers, and investors in the Central Wisconsin market, supported by dedicated commercial listings.
• Land Sales Brokerage Brokerage representation for buyers and sellers of vacant land, hunting properties, acreage parcels, and residential lots across Central Wisconsin.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MoxiWorks LLCcoreTechnology or Integration · 1 January 1979Technology platform provider for the company website, property listings, CRM, and digital marketing tools. Website copyright indicates MoxiWorks platform powering the c21goldkey.com website.
• Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorGold Key Realty operates as an independently owned and operated Century 21 franchisee. The franchise relationship provides brand recognition, marketing support, technology platform (MoxiWorks), and operational frameworks. The company supports Fair Housing principles and Equal Opportunity Act.
• CENTRAL WISCONSIN (MLS)coreTechnology or IntegrationMultiple Listing Service providing property listing data, MLS numbers, and market information. All property listings reference 'Listing Courtesy of CENTRAL WISCONSIN' indicating MLS membership.
• Anywhere Real Estate Inc. (Parent Company)minorStrategic or Co-development PartnerParent company of Century 21 Real Estate LLC, mentioned in privacy policy. Provides operational oversight and corporate governance for the franchise system.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning franchise network. Comparable as a franchise brokerage model, with overlapping agent services though typically positioned for higher-end markets than the subject company's central Wisconsin footprint.
• RE/MAX: RE/MAX is a global real estate franchise network with the same business model as Century 21: independently owned and operated brokerages operating under a national brand. Directly comparable franchise competitor for agent recruitment and local market share.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a franchised brokerage network owned by Anywhere Real Estate Inc. Comparable as a sister franchise brand competing for the same residential agent and consumer relationships.
• Coldwell Banker: Coldwell Banker is one of the oldest and largest real estate franchise networks in the U.S., also under Anywhere Real Estate Inc. Directly comparable as a franchised residential and commercial brokerage serving local markets through independently owned operators.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the U.S., with an associate-centric, profit-sharing model. Directly comparable as a national franchise brokerage competing for the same agent pool and seller/buyer relationships in regional markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise leveraging the Berkshire Hathaway brand. Comparable as a franchised brokerage offering residential services in defined regional territories.

Emerging players

• eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with no traditional brick-and-mortar offices. Comparable as a residential brokerage competitor actively recruiting agents away from traditional franchisees and offering lower overhead economics.
• HomeSmart: HomeSmart is a discount-focused real estate franchise offering reduced commission splits to attract agents. Comparable as a franchised brokerage with an agent-recruitment value proposition that competes for the same local-agent pool as Century 21 franchisees.
• Redfin: Redfin is a technology-enabled residential brokerage that uses salaried agent teams and a digital platform to offer lower commission rates. Comparable as a residential brokerage competitor exerting structural pressure on traditional commission economics.
• Compass: Compass is a technology-led real estate brokerage combining traditional agent representation with proprietary tech. Comparable as a residential brokerage competitor with overlapping service model and target buyer/seller audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Gold Key Realty