What Realpacking does

Realpacking is a B2B SaaS logistics video documentation platform developed and operated by INBET Co., Ltd., a private South Korean technology company founded in 2008 with the Realpacking solution launched in 2011. The platform records, stores in the cloud, and shares high-resolution video footage of packaging, shipping, returns, and inspection processes, with recording triggered automatically when a QR code or barcode tied to an invoice number is scanned. Videos are indexed by invoice number for instant retrieval and can be shared with end customers via SMS, branded video message pages, or embedded delivery notifications, supporting use cases ranging from fraudulent claim resolution to branded unboxing experiences.

The platform is built on modular components: a Web Admin CMS for video, account, permission, and analytics management; a Recorder application for operators; a Video API for third-party integration; and add-on modules including Inspection Mode, Automated Line Recording (conveyor integration), Mobile App and Pad Recording, CCTV Integration, Repair In/Outbound Recording, and Video Message Customization with marketing widgets. It is integrated with over 20 WMS, OMS, ERP, and e-commerce platforms including Sabangnet, Cafe24, First Mall, Sellmate, Ezadmin, NHN Commerce, SEWONATOS, and XMD. The company holds 13 patents across Korea, the US, and China, with six additional patents filed in 2022, and received recognition at the 26th Japan Automatic Recognition System Awards in 2024.

Realpacking serves enterprise customers in beauty and cosmetics (LG H&H, Aekyung, Lush Korea, L'Oreal Korea, Banhae), luxury and fashion (LVMH brands including Prada, Dior, and Celine, The Handsome, J.ESTINA, Balaan, Shinsung Tongsang, Goldendew), logistics and 3PL/fulfillment (CJ Logistics, DHL Korea, Hanjin, LX Pantos, Lotte Global Logistics, HY/Yakult Korea, KCTC, Han Express), and consumer electronics and home appliances (LG Electronics, Canon Korea, Dyson Korea, Smeg Korea, Hurom). Documented customer outcomes include 50% reduction in malicious claims, 80%+ reduction in unnecessary customer inquiries, up to 95% reduction in compensation costs, 15%+ increase in repurchase rate, and a reported 99% reduction in fraudulent claims at HY (formerly Yakult Korea) and a 0.01% misdelivery rate at Venice F&B across ~200,000 orders per month. The company monetizes through a hybrid subscription and per-case billing model with pricing tailored to shipment volume and packing worker count, distributed via direct enterprise sales in South Korea, the Packing Labo global partner channel in Japan, solution partner integrations, and a self-serve web channel with a 14-day free trial in Korea.

Name

Realpacking

Legal name

INBET Co., Ltd.

Website

https://realpacking.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Realpacking, developed by INBET Co., Ltd., is a B2B SaaS logistics video documentation platform that records, stores, and shares QR-triggered cloud video of packaging and shipping. It serves enterprise customers in beauty, luxury, logistics, electronics, and K-Pop resale across South Korea, Japan, and Singapore.

Ownership category

akta.pro rank

Product category

Logistics Video Documentation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Packaging and Labeling Services (56191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Rework, Salvage & Quality Inspection Packaging (Repack After Damage/Recall, QA/QC) (TLAIAGAG)

akta.pro secondary industry

Secondary Packaging & Repackaging (Cartoning, Shrink/Stretch Wrap, Reboxing) (TLAIAGAB)

Keywords

• Logistics video logging
• Packaging video recording
• Shipment documentation software
• Cloud video storage
• Logistics claims management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Subscription / Per-Case Paid Service: Paid service model with per-case billing for each video recording session, and subscription-type paid service allowing use for a certain period. Equipment (laptop, webcam, stand, scanner) is either existing or off-the-shelf — no proprietary hardware sold separately.
2. Per-Case Billing: Billing per case service where a fee is paid each time the service is used, in addition to subscription options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Realpacking is a B2B logistics video documentation platform that automatically records, stores in the cloud, and shares packaging, shipping, returns, and inspection videos triggered by QR code/barcode scanning tied to invoice numbers. The platform enables logistics centers, 3PL providers, and brand owners to retrieve video evidence instantly by invoice number, share branded packaging videos with customers, and integrate with WMS/OMS systems via API.

Product overview

Realpacking is a unified logistics video documentation platform consisting of the core Realpacking platform (cloud video storage, retrieval, and sharing), Web Admin CMS for account/video/permission management, and the Recorder application for capturing footage. The platform offers modular add-ons including Inspection Mode for quality control, Automated Line Recording for conveyor belt integration, Mobile App and Pad Recording for flexible capture, Video Message Customization for branded customer experiences, Video API for third-party integration, Bulk Messaging for mass communication, and industry-specific solutions for Beauty, Logistics, Enterprise, and K-Pop Merchandise sectors. The system operates through a simple workflow: QR code scanning triggers automatic recording, videos are stored in cloud, retrievable by invoice number, and shareable with customers via SMS or embedded in delivery notifications. The platform also includes Smart Packing Zone consulting services and a 3PL partner directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Realpacking Core Platform Advanced video documentation system for logistics that records, stores in the cloud, and shares packaging/shipping videos. Videos are automatically triggered by QR code/barcode scanning tied to invoice numbers and retrievable by invoice number search, reducing claims and enhancing brand value. Designed for logistics centers, 3PL providers, and brand owners.
• Realpacking Web Admin (CMS) Web-based content management system for managing video recordings, worker accounts, permissions, statistics, and claim resolution. Administrators can search videos by invoice number, manage recording types, set permissions by team/role/function, and track performance by site or team member. Targets logistics managers and operations leads.
• Realpacking Recorder Desktop application used by warehouse workers and logistics operators to record packaging, shipping, and inspection videos. Supports multiple recording types (General/Shipping, Return, Inspection, Automated Line) and integrates with scanners for automatic triggering via QR code recognition. Targets on-site logistics operators.
• Realpacking Mobile App Mobile application available on iOS and Google Play that enables smartphone-based video capture of packaging and shipping processes without dedicated equipment. Designed for flexible, dynamic workspaces.
• Smart Packing Zone Consulting Consulting service for optimizing logistics center layout and operations. Based on 1,000+ on-site case analyses, provides equipment design and operational recommendations tailored to real site conditions.
• Realpacking Video API API enabling client companies to embed Realpacking video recording, retrieval, and sending capabilities into their own applications and services. Supports order integration, video search by invoice number, and bulk messaging functionality.

Named customers37 records

Segments4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Packing LabocoreChannel Partner/ Reseller/ DistributorGlobal partnership for Japan market. Packing Labo introduces Realpacking solution through consulting and provides customer support for Japan-based customers. Located in Tokyo, Japan.
• SabangnetcoreTechnology or IntegrationLogistics Management and Order Integration partner. Sabangnet fulfillment solutions integrated with Realpacking for joint customers in Korea.
• Cafe24coreTechnology or IntegrationGlobal E-commerce Platform with Order Integration. Cafe24's e-commerce platform customers can integrate Realpacking video recording.
• Gabia | First MallcoreTechnology or IntegrationLogistics Management and Video Integration partnership. First Mall's e-commerce sellers can use Realpacking for packaging video recording.
• SellmatecoreTechnology or IntegrationE-commerce Management and Video Integration partner. Enables seller's video recording integration with Sellmate platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Netradyne: AI-powered video telematics platform for commercial fleets with edge computing and driver analytics. Comparable as a video evidence and operations visibility solution, though oriented toward transportation rather than warehouse packaging.
• Verkada: Cloud-based physical security and video surveillance platform combining cameras, AI analytics, and cloud storage. Comparable to Realpacking as an enterprise-grade cloud video platform for operations visibility, though Verkada focuses on security rather than logistics-specific workflows.
• Samsara: Connected operations platform for logistics, fleet, and asset management that includes video-based telematics and dashcam footage. Comparable in addressing logistics operations with video evidence, though Samsara is primarily fleet/transportation-focused rather than warehouse packaging.
• Eagle Eye Networks: Cloud video surveillance (VSaaS) platform with AI analytics for retail, logistics, and enterprise customers. Comparable as a cloud-first video platform with retrieval and sharing capabilities that could be applied to logistics documentation.
• Lytx: Video telematics and fleet safety platform capturing driving footage with AI-driven risk detection. Comparable as a video evidence platform for operations, though Lytx focuses on vehicle/fleet rather than warehouse packaging workflows.

Emerging players

• Overhaul: Supply chain visibility and risk management platform with in-transit visibility and security. Comparable as a logistics visibility solution used by enterprise shippers, though focused on in-transit risk rather than warehouse packaging documentation.
• Camio: AI video monitoring and search platform that turns existing cameras into searchable video evidence. Comparable as a cloud-based video search and retrieval product for operations, with potential overlap in claims/dispute resolution use cases.
• Loop Returns: Returns management and exchange platform for e-commerce brands. Comparable as an adjacent solution addressing one of Realpacking's key use cases (returns processing and evidence), often evaluated by the same e-commerce operations buyers.
• Entrupy: AI-powered luxury goods authentication using computer vision. Comparable as a technology used by the same LVMH-tier luxury brand customers that Realpacking serves, addressing authenticity and dispute evidence in luxury resale and fulfillment.
• Spot AI: AI camera system and video intelligence platform for operations and safety across industrial and logistics environments. Comparable as a cloud video platform for warehouse and operational use cases, competing for the same operations-team budget Realpacking targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr9pLdAVUHFN4K63EiSQLHQ
• Facebookfacebook.com/realpackingglobal
• LinkedInlinkedin.com/company/real-packing
• Xx.com/realpacking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realpacking