What aidata.me does

AiData (aidata.me) is a Russia-based Data Management Platform (DMP) provider founded in 2012 that helps marketers, advertising agencies, and publishers collect, structure, segment, enrich, and activate first-party audience data across the Russian programmatic advertising ecosystem. The core AiData DMP collects behavioral data via proprietary pixel tags deployed across more than 600,000 domains — claimed to cover over 90% of Runet (Russian internet) — and integrates with 20+ DSP and advertising platforms including Yandex, VK Реклама, Google DV360, MyTarget, Weborama, Admixer, and others. The company operates as an officially registered personal data operator under Russian FZ-152, providing a compliance framework that lets clients legally process and monetize first-party data.

AiData monetizes through a combination of recurring DMP subscriptions, usage-based fees for ready-made audience segments (priced from 15₽ to 45₽ per 1,000 impressions in Russian rubles), and bespoke custom segment creation. In December 2023 the company launched AiData AI GPT, a proprietary GPT model built on Llama architecture and fine-tuned for marketing classification tasks, which the company uses to generate and continuously update over 50 audience segments with claimed accuracy up to 95%. The platform additionally offers predictive audiences (ML-based conversion likelihood), look-alike modeling, and affinity reports. Pricing and product packaging differentiate enterprise and SMB tiers, with special conditions available for advertising agencies.

The customer base spans automotive (Audi, Nissan, Renault), banking, fashion/retail, e-commerce (Holodilnik.ru, online cinema subscriptions), grocery (Dixie, Pyaterochka), real estate (ФСК), pharma e-commerce, and tourism. AiData is privately held, headquartered in Moscow (the firmographic London entry is contradicted by legal disclosures pointing to a Russian HQ at Varshavskoe Highway 9), employs 11–50 people, has not raised institutional funding, and was recognized by AdIndex Technology Map 2024 as one of the highest-quality Runet databases. Leadership consists of founder Ilya Lagutin, CPO Nikita Rvachev, and CTO Pavel Novik.

Name

aidata.me

Legal name

AiData

Website

https://aidata.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Russia-based Data Management Platform founded in 2012, serving marketers, agencies, and publishers with audience segmentation, first-party data monetization, and AI GPT-driven targeting across 20+ DSPs covering over 90% of Runet.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DMP Platform Services: Data Management Platform subscription and usage fees for collecting, segmenting, enriching, and expanding audience data for advertising campaigns. Platform stores, structures, and segments all data types.
2. Ready-Made Audience Segments: Pre-built audience segments priced per 1,000 impressions. Includes socdem, thematic, custom, and AI GPT segments sold to advertisers for campaign targeting.
3. Audience Monetization: Services enabling clients to legally monetize their own first-party data through the AiData platform.
4. Custom Segment Creation: Bespoke audience segment creation for narrow and specific targeting requirements, sold at premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AiData operates a Data Management Platform (DMP) that collects, structures, segments, enriches, and activates first-party audience data for targeted digital advertising campaigns. The company sells ready-made thematic and sociodemographic audience segments, offers custom segment creation services, and provides a proprietary AiData AI GPT model built on Llama for high-accuracy targeting across verticals such as automotive, banking, e-commerce, fashion, and real estate in the Russian digital advertising market (Runet).

Product overview

AiData is a data management and audience intelligence platform consisting of a core DMP product and supplementary modules. The AiData DMP is the foundational Data Management Platform that collects, structures, segments, enriches, and extends first-party audience data from pixel-tagged websites and CRM systems. Built on top of the DMP are the ready-made audience segments (Готовые аудитории) — over 1,700 pre-built thematic segments powered by the AiData AI GPT add-on module using a proprietary Llama-based GPT model for classification, achieving up to 95% accuracy. The Monetization module enables legal monetization of first-party data. All products are activated through integration with 20+ DSP and advertising platforms including Yandex, VK Реклама, MyTarget, Google DV360, and others.

Differentiator

Problem solved

Functional benefit

Brands

• AiData DMP: Data Management Platform for storing, structuring, segmenting all types of data, as well as enriching and expanding own audience segments.
• AiData AI GPT
• Monetization

Products and services

• AiData DMP Core Data Management Platform that consolidates first-party data, builds audience segments, enriches them, and pushes audiences to DSPs for targeted digital advertising. Targets marketers, advertising agencies, and publishers in Russia.
• Ready Audiences (Готовые аудитории) Pre-built thematic and sociodemographic audience segments priced per 1,000 impressions, available in standard (socdem), thematic, and AI GPT-powered tiers for activation in programmatic campaigns.
• AiData AI GPT Proprietary generative AI targeting model built on the Llama architecture, designed for high-accuracy audience segmentation and targeting in digital advertising campaigns.
• Custom Segment Creation Bespoke audience segment creation service where AiData analysts build tailored segments per client brief, beyond the standard Ready Audiences catalog.
• Audience Monetization Service that enables publishers and data owners to monetize their first-party audiences via the AiData platform, generating revenue streams from data assets.

Quantifiable outcome

• AiData GPT segments achieve up to 95% accuracy in audience targeting
• +8 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• YandexcoreTechnology or IntegrationIntegration for programmatic advertising campaign launching. Yandex is one of the primary DSP platforms for serving targeted advertising using AiData audience segments.
• VK РекламаcoreTechnology or IntegrationIntegration for programmatic advertising on VK platforms (VKontakte social network) using AiData ready-made and custom audience segments.
• Google DV360coreTechnology or IntegrationIntegration with Google Display & Video 360 for programmatic advertising using AiData audience data.
• MyTargetcoreTechnology or IntegrationIntegration for targeted advertising on Mail.ru Group platforms using AiData audience segments.
• Publisher and Advertiser NetworkcoreChannel Partner/ Reseller/ DistributorOpen cooperation with all DSP platforms. AiData collects and processes data from partner websites via pixel tags, enabling data activation for advertisers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lotame: Global independent DMP and data collaboration platform. Lotame is one of AiData's named integration partners and competes directly in audience data management, segmentation, and DSP activation.
• Weborama: European-based data management and semantic targeting platform. Weborama is listed as one of AiData's DSP/data partners and competes in the same DMP and audience segmentation category, including cross-screen and cookieless targeting.
• Segmento: Russian programmatic advertising and data platform providing DMP/CDP-like audience capabilities and DSP services. Segmento is a direct domestic competitor to AiData in Russian-market audience targeting.
• Hybrid (Hybrid.ai): Russian programmatic ad platform with data and audience capabilities. Hybrid is listed as both an AiData integration partner and a domestic competitor in the Russian programmatic/DMP landscape.

Broad incumbents

• LiveRamp: Large publicly listed data connectivity and collaboration platform with DMP heritage. LiveRamp is the global standard for identity resolution and audience activation, providing a much larger incumbent alternative to AiData's DMP.
• Oracle Advertising (Oracle Data Cloud / Moat): Oracle's DMP and audience data business (formerly BlueKai/Grapeshot) competes broadly in the same audience data and targeting space as AiData, but at much larger scale and as part of Oracle's enterprise cloud portfolio.
• Yandex (Yandex Data Factory / Yandex Audience): Russia's dominant search and advertising platform. Yandex operates its own audience and data capabilities within its DSP stack, which both competes with AiData and serves as one of its largest distribution partners.
• VK (VKontakte / VK Reklama): Russia's largest social network and advertising platform. VK operates owned audience data and DSP capabilities that overlap with AiData's offering and is simultaneously a key integration partner.
• Salesforce Data Cloud (formerly Salesforce DMP / Krux): Enterprise CDP/data cloud within the Salesforce marketing stack. Salesforce's DMP heritage and current data capabilities represent a much larger incumbent offering competing for the same enterprise marketer budgets AiData targets.

Regional players

• Soloway: Russian adtech and data platform providing audience targeting solutions for advertisers. Soloway is a regional competitor in the same Russian DMP/programmatic market as AiData.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xt.me/aidatanews
• YouTubeyoutube.com/@AiData
• LinkedInlinkedin.com/company/aidata-me

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aidata.me