Soljets
SOLJETS is a US boutique aircraft brokerage firm that brokers pre-owned business jets and turboprops for corporate and owner-operator clients, powered by its proprietary SOLDATA market analytics platform and supported across six US regional offices.
- Company typePrivate
- Founded2015
- HeadquartersPark City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Soljets does
SOLJETS is a US-based boutique aircraft brokerage firm founded in 2015 by aviation veterans Matt Stringfellow, Greg Oswald, and David Lee. The company brokers the sale and acquisition of pre-owned business aircraft — turboprops and light through large jets — serving both corporate fleet buyers and owner-operator clients. The firm reports 400+ cumulative closed transactions across 30+ countries and 100+ annual transactions, positioning itself as a relationship-led alternative to larger brokerage houses.
The company's core technology is SOLDATA, a proprietary cloud-based market analytics platform launched in 2016. SOLDATA aggregates fleet availability, average sale prices, liquidity data, and aircraft condition insights, and powers downstream tools including a Fair Market Value Tool, an Aircraft Range Map & Comparator, a Jet Discovery library, and an inventory listing platform. The technology stack is positioned as a data advantage that informs both internal brokers and self-serve client research on the company's website.
SOLJETS generates revenue on a transaction-fee basis — commissions on aircraft sales and acquisitions — with pricing varying by aircraft type, transaction value, and scope of services. Go-to-market is sales-led and direct, with regional sales directors and field representatives across six US offices (Park City HQ, Chicago, Atlanta, Boulder, Sacramento, Arizona), supplemented by a self-serve digital layer (inventory browsing, range mapping, SOLDATA insights) and content marketing through The Manifest newsroom. Customer segments are corporate clients and owner-operated buyers, served through personalized end-to-end transaction support.
Soljets firmographics
Firmographics- Name
- Soljets
- Legal name
- SOLJETS
- Website
- https://soljets.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SOLJETS is a US boutique aircraft brokerage firm that brokers pre-owned business jets and turboprops for corporate and owner-operator clients, powered by its proprietary SOLDATA market analytics platform and supported across six US regional offices.
- Ownership category
- akta.pro rank
Soljets industry classification
Industry- Product category
- Aircraft Brokerage Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- akta.pro primary industry
- Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB)
- akta.pro secondary industry
- Business Jet Charter (On-Demand) (THABAFAA)
Keywords
Where Soljets is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Soljets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Aircraft Brokerage Services: The company earns commissions on aircraft sales and purchases, providing brokerage services for clients buying or selling private aircraft. The transaction-based model is standard for aircraft brokerage firms.
- Acquisition Services: Full-service acquisition support including market analysis, aircraft identification, negotiation, and transaction management for clients seeking to purchase aircraft.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom transaction-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Soljets product offering
Product offeringCore offering
SOLJETS is a boutique aircraft brokerage firm that buys and sells private business jets on behalf of corporate and owner-operated clients. The company provides full-service brokerage (representing sellers) and acquisition (representing buyers) services, including market analysis, aircraft identification, marketing, valuation, negotiation, regulatory navigation, and closing. The transaction work is supported by the proprietary SOLDATA market analytics platform, which delivers real-time pricing, fleet availability, and condition data to inform transaction decisions.
Product overview
SOLJETS is a boutique business aircraft brokerage firm offering a unified platform combining proprietary market intelligence (SOLDATA) with full-service brokerage and acquisition capabilities. The core offering consists of SOLDATA for real-time market insights, paired with brokerage services (selling aircraft), acquisition services (buying aircraft), Jet Discovery for aircraft exploration, a Range Map comparator tool, Inventory listings, Transaction History, and Wanted Aircraft listings. The platform serves corporate and owner-operated clients across turboprop, light, midsize, super midsize, and large aircraft categories.
Differentiator
Problem solved
Functional benefit
Brands
- SOLDATA: Proprietary market analytics database providing real-time aircraft market insights, pricing data, fleet availability, and transaction intelligence for SOLJETS clients.
Products and services
- Brokerage Services Full-service aircraft brokerage helping clients sell their aircraft, including marketing, valuation, transaction support, and closing. Targeted at corporate and owner-operated clients divesting private aircraft.
- Acquisition Services Expert guidance through the aircraft purchasing process, from identifying target aircraft to negotiation and closing. Targeted at corporate and owner-operated clients seeking to acquire private aircraft.
- SOLDATA Proprietary market intelligence platform providing real-time insights, fleet availability data, average sale price analytics, and aircraft condition analysis to inform buying and selling decisions for SOLJETS clients.
Quantifiable outcome
- 400+ closed transactions completed
- +3 more outcomes
Companies that use Soljets
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Soljets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Soljets partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights5 records
Soljets competitors and assessment
Company assessmentBroad incumbents
- Jet Aviation: General Dynamics-owned business aviation services company providing aircraft management, sales, FBO, and maintenance globally. Overlaps with SOLJETS in aircraft sales and acquisitions, but operates as a broad incumbent with a significantly larger service footprint and balance sheet.
- Duncan Aviation: Large, established business aviation services company offering aircraft sales and acquisitions alongside MRO, avionics, and interior completions. A broader incumbent that competes with SOLJETS in the pre-owned sales channel but with a much wider service portfolio and scale.
- Signature Flight Support: Global FBO and business aviation services network that has expanded into aircraft sales and management. Overlaps with SOLJETS' customer base at the FBO/airport touchpoint and offers an alternative channel for aircraft transactions, though it does not specialize in brokerage.
Emerging players
- Global Jet Capital: Aircraft leasing and finance provider focused on business jets. Adjacent to SOLJETS' brokerage business, as financing options increasingly influence buyer decisions, creating both partnership potential and competitive overlap in the transaction value chain.
Direct peers
- North Carolina Jet: Boutique US aircraft brokerage firm brokering pre-owned business jets. Similar in scale and positioning to SOLJETS, with a focus on personalized advisory service and a portfolio spanning light to large-cabin jets.
- JetAviva: US-based boutique aircraft brokerage firm selling pre-owned business jets, closely matching SOLJETS in size, customer base, and transaction-based model. Competes head-to-head for similar owner-operator and corporate clients across light, midsize, and super-midsize categories.
- Leading Edge Aviation Partners: Aircraft brokerage and acquisition firm representing buyers and sellers of business jets. Closely aligned with SOLJETS in transaction model, customer segments, and aircraft category coverage across the pre-owned business jet market.
- JBA Aviation: Aircraft sales and acquisition brokerage firm operating in the pre-owned business jet market. Comparable to SOLJETS in target customers (corporate and private owners) and full-service brokerage/acquisition offerings.
- The Jet Business: London-based business jet brokerage with a showroom-led, technology-enabled sales experience and global buyer/seller network. Highly comparable to SOLJETS in target market and transaction model, with a similar focus on high-touch advisory and data-driven pricing.
- International Aircraft Marketing & Sales (IAMS): Aircraft brokerage and acquisition firm specializing in pre-owned business jets globally. Directly comparable to SOLJETS in customer base (corporate and owner-operator), product range (turboprops through heavy jets), and full-service transaction model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soljets social profiles
Digital presenceSoljets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soljets leadership team
Management profileNumber of profiles
Profiles12 records
Soljets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soljets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soljets
What does Soljets do?
SOLJETS is a boutique aircraft brokerage firm that buys and sells private business jets on behalf of corporate and owner-operated clients. The company provides full-service brokerage (representing sellers) and acquisition (representing buyers) services, including market analysis, aircraft identification, marketing, valuation, negotiation, regulatory navigation, and closing. The transaction work is supported by the proprietary SOLDATA market analytics platform, which delivers real-time pricing, fleet availability, and condition data to inform transaction decisions.
Is Soljets a public or private company?
Soljets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soljets founded?
Soljets was founded in 2015. It employs 1 to 10 people.
Where is Soljets based?
Soljets is headquartered in Park City, United States, in the North America region.
How does Soljets make money?
Two revenue lines are on record. Aircraft Brokerage Services are the primary driver. The others are acquisition Services.
Who are Soljets's main competitors?
Broad incumbents on record are Jet Aviation, Duncan Aviation and Signature Flight Support. Global Jet Capital is listed as an emerging player. Direct peers are North Carolina Jet, JetAviva, Leading Edge Aviation Partners, JBA Aviation, The Jet Business and International Aircraft Marketing & Sales (IAMS).
Does Soljets have an API?
No public API is recorded for Soljets.
What industry is Soljets in?
Soljets's product category is Aircraft Brokerage Services. Its primary akta.pro industry code is TLAFABAB, Private Jet Charter (Midsize/Super-Midsize/Heavy Jet), with a secondary code of THABAFAA, Business Jet Charter (On-Demand). Its NAICS code is 4251.