Vu-Flow

What Vu-Flow does

Vu-Flow Filters Inc. manufactures water sediment filtration systems, with a focused portfolio built around screen filters and sand separators that employ centrifugal spin-down action and precision mesh elements (polyester and stainless steel, 15 to 700 microns). Founded in 1984 in Brooksville, Florida, the company designs and assembles its products domestically and markets them as 'Proudly Crafted in the USA.' Its products serve four primary use cases: irrigation (residential, commercial, and municipal systems), industrial applications (pump protection, cooling towers, water reuse), agriculture (high-flow irrigation and crop protection), and livestock watering systems. The catalogue extends beyond core filters into accessories and replacement parts — electric valves, pipe nipples (PVC, CPVC, polypropylene), basket strainers, foggers, spinner sprinklers, replacement filter bodies and covers, and reusable poly mesh filter elements.

The company generates revenue primarily through one-time hardware sales distributed via a network of national and regional distributors (hardware stores, plumbing suppliers, specialty water-treatment retailers) and online retailers, supplemented by direct sales through its website and a 'Find a Distributor' locator. Specific pricing is not publicly disclosed; quotes are routed through distributors or direct contact. Vu-Flow holds IAPMO R&T certifications (Certificate 6759/3267 and N-13735/4988) and maintains memberships in the National Ground Water Association, Water Quality Association, and Irrigation Association, supporting channel credibility with commercial and municipal buyers.

Vu-Flow operates as a subsidiary of Rusco, another water-filtration company, under unified executive leadership. Neal White was appointed President and CEO of both companies in January 2024, followed by the appointment of regional and national sales managers later that year. The shared leadership structure aligns sales, distribution, and administrative functions across the parent and subsidiary. Headcount is reported at 11-50 employees, the company is privately held with no disclosed funding rounds or M&A activity, and its operating geography is limited to the United States.

Name

Vu-Flow

Legal name

Vu-Flow Filters Inc.

Website

https://vuflow.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Vu-Flow Filters Inc. is a U.S. manufacturer of screen and sand separator sediment filtration systems serving irrigation, industrial, agricultural, and livestock applications, selling through national distributor networks and direct channels as a subsidiary of Rusco.

Ownership category

akta.pro rank

Product category

Water Filtration Equipment

NAICS

Pump and Compressor Manufacturing (33391), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Pumps & Pumping Equipment (3561)

akta.pro industry

PRIMARYAFAAACAD

Filtration & Water Treatment for Irrigation (Sand/Disc/Screen, Chem Treatment)

Agriculture & Food Production/Agricultural Equipment & Technology/Irrigation & Water Management Systems (Pumps, Drip, Sprinkler)

SECONDARYAFABAHAC

Filtration & Media (Screen/Disc/Sand Filters, Filter Media)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Irrigation & Water Management Inputs (Fertigation Chemicals, Water Treatment, Drip Consumables)

SECONDARYAFAAAIAF

Watering Systems (Troughs, Waterers, Monitoring)

Agriculture & Food Production/Agricultural Equipment & Technology/Livestock & Dairy Farm Equipment (Milking, Feeding, Monitoring)

SECONDARYIMADALAI

Irrigation & Outdoor Plumbing Products

Industrials, Manufacturing & Construction/Building Materials & Products/Plumbing Fixtures & Piping Products

Keywords

• Sediment filtration products
• Screen filters
• Sand separators
• Irrigation filtration equipment
• Water filtration manufacturing

Headquarters

HQ city

Brooksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Water Filtration Products: One-time hardware sales of sediment filters, screen filters, sand separators, and related filtration products. Products are sold through distributors, retailers, and direct channels with prices based on size, capacity, and material specifications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vu-Flow manufactures water sediment filtration systems, including screen filters and sand separators, for irrigation, agriculture, industrial, and livestock applications. The company also produces complementary irrigation accessories such as electric valves, pipe nipples, basket strainers, and replacement filter parts. Products are offered in various micron ratings (15-700) and configurations including hot water and chemical-resistant variants.

Product overview

Vu-Flow is a U.S.-based manufacturer of water filtration products and irrigation equipment with over 40 years of experience. The product portfolio centers on sediment filtration solutions including Screen Filters (1", 2", 1 1/4" Hot Water, 1 1/2" Hot Water) and Sand Separators (1", 2", 3/4" Hot Water, 1" Chemical Resistant) in various sizes and material configurations. These core filtration products are complemented by a comprehensive range of irrigation accessories including Electric Valves (200 Series and 300 Series), pipe nipples (PVC, CPVC, Poly), Basket Strainers, agricultural accessories (Adapter Caps, Foggers, Inserts, Spinner Sprinklers), and Click-It™ valve locators. The company also offers extensive filter replacement parts including filter bodies, covers (standard, hot water, chemical resistant), and filter media (Poly Mesh). Products serve applications across irrigation, agriculture, livestock, and industrial water filtration, with certifications from IAPMO R&T.

Differentiator

Problem solved

Functional benefit

Products and services

• 1" Screen Filter Sediment screen filter with 1-25 GPM flow capacity and 1" slip port size, designed for irrigation and residential water filtration applications.
• 2" Screen Filter High-capacity sediment screen filter with 18-100 GPM flow capacity and 2" slip port, suitable for commercial irrigation systems.
• 1 1/4" Hot Water Screen Filter Hot water screen filter rated for up to 200°F with 10-50 GPM flow capacity and 1.25" FPT port size, designed for industrial applications requiring high-temperature water filtration.
• 1 1/2" Hot Water Screen Filter Large-format hot water screen filter with 18-100 GPM flow capacity, 150 PSI max pressure, 200°F max temperature, and 1.5" FPT port size. Available in polyester and stainless steel filter mesh materials ranging from 15 to 700 microns.
• 1" VuFlow Sand Separator Sand separator filter with 1-25 GPM flow capacity and 1" slip port size, designed for removing sand and large sediment particles from water systems.
• 2" VuFlow Sand Separator Large-capacity sand separator filter with 2" slip port for high-volume sediment removal in commercial and agricultural applications.
• 3/4" Hot Water VuFlow Sand Separator Hot water sand separator rated for high-temperature applications with 3/4" FPT port size and dimensions of 14-3/8"L x 5"W.
• 1" Chemical Resistant VuFlow Sand Separator Chemical-resistant sand separator designed for applications involving chemicals, featuring 1" slip port and specialized construction for chemical compatibility.
• Electric Valves 200 Series Electric valve for residential, commercial, golf courses, and municipal pumping stations with 5-120 GPM capacity, 15-150 PSI rating, available in 1", 1-1/2", and 2" sizes, featuring stainless steel internal components.
• Electric Valves 300 Series Electric valve series with 1 GPH - 50 GPM capacity and 15-150 PSI rating, featuring low pressure loss design for irrigation applications using 24V power.
• Click-It™ Valve Locator Cost-effective valve locating device that activates all irrigation solenoid valves simultaneously, enabling single-person valve location with solid-state circuitry and water-resistant design.
• Solenoids Replacement solenoids compatible with various manufacturers' valves for irrigation system repairs and replacements.
• PVC Nipples Pipe nipples made of Schedule 80 PVC, available in white and grey, threaded on both ends for connecting piping in irrigation systems.
• CPVC Nipples Pipe nipples made of Schedule 80 CPVC material, threaded on both ends, available in various sizes for irrigation applications.
• Poly Nipples Pipe nipples made of Schedule 40 Polypropylene, available as plain nipples, cut-off nipples, and riser extensions for irrigation connections.
• Basket Strainers Intake filters designed for pumping water from lakes, ponds, canals, and open waters. PVC construction with polyester screen, 100 GPM flow capacity, 75 sq. inches filtration area, effective against sediment, silt, sand, grit, shell, and leaves.
• Foggers Brass construction foggers with 0.016 GPM flow rate for agriculture irrigation applications.
• Spinner Sprinkler Spinner sprinkler for irrigation with 1/2" FIPT inlet, 1 GPM flow rate, 2/Acorn tips, part number KPL-05F.
• Poly Mesh Filter Elements Chemical and bacterial resistant polyester mesh filter elements with up to 100 GPM flow rate, 50-150 PSI pressure rating, 120°F max temperature, and 15-700 micron rating range. Reusable and washable.
• Filter Bodies and Covers Replacement filter bodies and covers for Spin-Down and Sediment Trapper models in various sizes (3/4" FPT, 1" SxS, 1.5" SxS, 2" SxS) including hot water, chemical resistant, and standard configurations.
• Cover Guard Neoprene foam cover guards that inhibit algae growth in filters installed in direct sunlight, available for 3/4" to 2" filter sizes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• RuscocoreStrategic or Co-development Partner · 4 January 2024Vu-Flow is a subsidiary of Rusco, a leading water filtration company. Both companies operate under unified leadership with Neal White serving as President and CEO of both Rusco and Vu-Flow. Rusco brings nearly four decades of water filtration expertise and shares distribution channels and sales leadership with Vu-Flow. The partnership combines Vu-Flow's sediment filtration specialization with Rusco's broader water treatment portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pentair: Pentair is a global water treatment and filtration company with deep irrigation, residential, and industrial filtration lines. Vu-Flow's new CEO Neal White was a former Pentair Business Unit Leader, and the companies overlap directly in sediment and screen filtration for residential and commercial water systems.
• Toro Company: Toro is a major manufacturer of irrigation, turf, and agricultural water management equipment, including filtration and valves. It competes with Vu-Flow in the irrigation filter and accessory space, particularly for landscape and agricultural end users.
• Xylem: Xylem is a global water technology company with a broad filtration, pump, and treatment portfolio serving municipal, agricultural, and industrial customers. It competes with Vu-Flow at the larger end of the irrigation, industrial, and agricultural water filtration market.
• Rain Bird: Rain Bird is a leading irrigation equipment manufacturer whose product line includes filters, valves, and accessories used in residential, commercial, and agricultural irrigation. Vu-Flow's irrigation filtration products are typically specified alongside Rain Bird systems, making them adjacent competitors in the same channel.
• Watts Water Technologies: Watts is a major manufacturer of water quality, conservation, and flow-control products, including filtration and strainer products used in plumbing and irrigation. Vu-Flow's new CEO most recently served as Watts' North America Sales Director, indicating direct product and channel overlap.
• Hayward Industries: Hayward manufactures a broad portfolio of water equipment for residential, commercial, and industrial pools/spas and water systems, including filtration and strainer components. It overlaps Vu-Flow in flow-control and filtration accessories for water-handling systems.
• Netafim: Netafim is a global leader in drip and precision irrigation, including filtration systems designed to protect drip emitters and micro-irrigation components. Vu-Flow's drip irrigation sediment filters directly compete with Netafim's filtration offerings for agriculture and landscaping.
• 3M Purification: 3M's water filtration business produces a wide range of commercial and industrial water filters and filtration media. While more focused on cartridge and membrane filtration, it overlaps with Vu-Flow's industrial water-treatment customer base and competes for specification in similar projects.
• Culligan International: Culligan is a major water treatment company offering residential, commercial, and industrial filtration and softening systems. It overlaps with Vu-Flow in the sediment and pre-filtration category and shares some of the same distributor and dealer channels.

Direct peers

• Rusco: Rusco is Vu-Flow's parent company, sharing CEO Neal White and coordinated sales leadership, and offering overlapping water filtration and sediment/strainer products. The two are co-managed as a unified national filtration group, making Rusco the closest comparable in product line, customer base, and go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCsKHWcJ_0xwe9wuYF-EksQ
• Facebookfacebook.com/vuflowfilters
• LinkedInlinkedin.com/company/vu-flow-filters-inc.
• Instagraminstagram.com/vuflow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vu-Flow