Go Vilnius
Go Vilnius is the official destination management organization of Vilnius, Lithuania, operated by Vilnius City Municipality. It promotes tourism via the Vilnius Pass, attracts foreign investment, supports relocating professionals, and runs the Convention Bureau across four integrated service pillars.
- Company typePrivate
- Founded-
- HeadquartersVilnius, Lithuania
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Go Vilnius does
Go Vilnius is the official destination management organization of Vilnius, Lithuania, operated directly by Vilnius City Municipality as a public sector entity with 51-100 employees. The organization is structured around four pillars: Tourism, Investment & Business, Work & Live, and the Vilnius Convention Bureau. Its commercial flagship is the Vilnius Pass tourist card, available in 24-hour (€39), 48-hour (€49), and 72-hour (€59) durations plus a €15 Vilnius Night Pass offering 3 nights of evening experiences; passes are distributed through the official website, iOS App Store, Google Play, and the physical Tourist Information Centre at Pilies St. 7, with redemption at 60+ partner museums and attractions. Beyond commercial products, the organization delivers free services including the Meet a Local program (connecting tourists with local ambassadors), AI-powered personalized travel planning, and the immersive 'Vilnius: A Taste of Stories' projection experience.
The organization is primarily funded through Vilnius City Municipality budget allocations, Lithuanian national government support, and EU tourism promotion grants, with Vilnius Pass sales and event-space rental at the Tourist Information Centre representing the principal direct commercial revenue. Go Vilnius targets four distinct customer segments: (1) tourists and visitors seeking attractions, gastronomy, and cultural experiences; (2) international businesses and investors evaluating Vilnius for relocation, FDI, or GBS centres, supported by partnerships with Ober Haus, Colliers Baltics, and Newsec Baltics; (3) international professionals and talent relocating via International House Vilnius for work, study, or career moves; and (4) meeting planners and event organizers served by the Convention Bureau's venue finder, service finder, conference support programme, and RFP handling. The technology stack is conventional DMO infrastructure with no documented API, proprietary platform, or developer ecosystem; integrations are limited to third-party transportation apps (Trafi, Uber, Bolt, LTG Link) and the external meetalocal.lt booking platform.
Go Vilnius is positioned as the official promoter of Vilnius's brand equity anchored in 2025 designations including European Green Capital (61% green space), European Christmas Capital, European Hospitality City, and Lonely Planet Top Destination 2025, alongside structural advantages such as a 16% flat corporate tax rate, 282 licensed fintech firms serving 27m clients (largest in the EU), four tech unicorns, and an €15.5bn startup ecosystem valuation as of January 2026.
Go Vilnius firmographics
Firmographics- Name
- Go Vilnius
- Legal name
- Go Vilnius (Vilnius City Municipality)
- Website
- https://govilnius.lt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Go Vilnius is the official destination management organization of Vilnius, Lithuania, operated by Vilnius City Municipality. It promotes tourism via the Vilnius Pass, attracts foreign investment, supports relocating professionals, and runs the Convention Bureau across four integrated service pillars.
- Ownership category
- akta.pro rank
Go Vilnius industry classification
Industry- Product category
- Destination Marketing & Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
- akta.pro secondary industries
- Walking City Tours (Highlights & Orientation) (THAJAAAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Culinary Walking & Market Tours (THAJAGAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)
Keywords
Where Go Vilnius is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices2 records
Markets served
Go Vilnius business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Vilnius Pass Sales: Revenue from sale of Vilnius Pass tourist cards offering free entry to museums and attractions across Vilnius. Available in 24h, 48h, and 72h durations, plus Night Pass options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 24-hour Vilnius Pass |
| Unit Pricing | Pay-as-you-go | 24-hour Pass + Public Transport |
| Unit Pricing | Pay-as-you-go | 48-hour Vilnius Pass |
| Unit Pricing | Pay-as-you-go | 72-hour Vilnius Pass |
| Unit Pricing | Pay-as-you-go | Vilnius Night Pass |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Go Vilnius product offering
Product offeringCore offering
Go Vilnius is the official tourism and business development organization for the City of Vilnius, Lithuania, operated by Vilnius City Municipality. It markets Vilnius as a tourism, investment, and talent destination, and sells the Vilnius Pass tourist card (24h/48h/72h and Night Pass variants) granting free entry to 60+ museums and attractions. Supporting services include the Meet a Local program, AI-powered travel planning, guided tours, event listing, and Convention Bureau services for MICE clients.
Product overview
Go Vilnius operates the official tourism and business platform for Vilnius, Lithuania, offering a portfolio of visitor services centered around the Vilnius Pass (a tourist card available in 24h, 48h, and 72h durations, plus a Vilnius Night Pass for evening experiences). The platform provides AI-powered personalized travel planning and the immersive 'Vilnius: A Taste of Stories' experience at its Tourist Information Centre. Supporting services include the free 'Meet a Local' program connecting tourists with local ambassadors, comprehensive events listings, guided and self-guided tour offerings, and downloadable tourist publications. The platform serves tourists, business investors, and professionals relocating to Vilnius, functioning as a digital hub for destination marketing and visitor services.
Differentiator
Problem solved
Functional benefit
Brands
- Vilnius Pass: Tourist card offering free entry to 60+ museums and attractions, guided tours, and city experiences. Available as 24-hour, 48-hour, or 72-hour passes, with optional public transport add-on.
- Vilnius Night Pass
- Vilnius Tourist Information Centre
Products and services
- Vilnius Pass
- Vilnius Night Pass
- Meet a Local
- AI-Powered Personalized Travel Planning
- Vilnius: A Taste of Stories
- Vilnius Events
- Vilnius Tours
- Tourist Information Centre Services
- Tourist Publications
Quantifiable outcome
- Vilnius named European Green Capital 2025
- +4 more outcomes
Companies that use Go Vilnius
Customer profileSegments4 records
Ideal customer profiles4 records
Go Vilnius technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Go Vilnius partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Lithuania TravelcoreNational tourism promotion organization partnering with Go Vilnius as local partner for major international events including LCC Summit 2026, positioning Vilnius as European hub for travel innovation.
- Ober HaussupportingLeading real estate services company in the Baltics providing professional advisory, valuation, brokerage, and market analysis solutions for businesses considering Vilnius relocation or expansion.
- Colliers BalticssupportingInternational real estate advisory firm providing integrated consulting, brokerage, valuation, investment, and property management services for commercial real estate in Vilnius.
- Newsec BalticssupportingFull-service real estate advisory firm offering brokerage, property management, valuation, and investment consultancy services in the Baltic region.
- International House VilniuscoreOne-stop shop integration service helping international professionals and companies relocate to Vilnius, providing work permits, career advice, and community integration support under the Work & Live section of Go Vilnius.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Go Vilnius competitors and assessment
Company assessmentBroad incumbents
- Tourism Ireland: National tourism development authority combining destination marketing with regional business and trade promotion — broader in scope (national rather than city-level) but architecturally similar in combining brand, FDI, and tourism marketing functions.
- Invest Lithuania: National-level FDI agency of Lithuania that drives inbound investment to the whole country including Vilnius — a broader, national-scope incumbent that overlaps with Go Vilnius' investment pillar and coordinates with it.
- Stockholm Business Region: Official business region development agency for the Stockholm capital area — combines investment promotion, talent attraction, and tourism destination marketing under one city-funded organization, similar in mandate to Go Vilnius but operating at larger scale.
- Copenhagen Capacity: Copenhagen's official investment promotion and business development agency — peer in the integrated investment + business infrastructure pillar of Go Vilnius' model, with strong positioning on green/sustainability.
Direct peers
- Live Riga (Riga Tourism Development Bureau): Riga's municipal tourism and investment promotion organization, directly comparable as a Baltic capital DMO competing with Vilnius for the same FDI project pool and conference RFPs.
- Visit Tallinn: Official destination marketing organization for Tallinn, Estonia — operates as a municipal/regional DMO running tourism, convention bureau (Tallinn Convention Bureau), and business/investment positioning for the capital, making it the closest Baltic analog to Go Vilnius' multi-pillar model.
- Amsterdam Marketing: Municipal marketing organization for Amsterdam combining tourism marketing, business positioning, and city branding — directly comparable as a mature European capital DMO with overlapping tourism pass (Iamsterdam) and FDI engagement functions.
- Helsinki Partners: City of Helsinki's investment, talent, and tourism promotion agency — operates the same multi-pillar (investment + talent + tourism + business) integrated model as Go Vilnius, serving as a Northern European benchmark.
Regional players
- Prague City Tourism ( Prague Convention Bureau ): Official tourism and convention bureau for Prague — comparable as a CEE capital DMO with a strong conference pillar and tourist card offering, though focused on a different geography from Vilnius.
- Warsaw Tourism Organisation: Official DMO for Warsaw, Poland — CEE capital DMO competitor for FDI investment projects and conference hosting with similar product portfolio (tourist card, convention bureau).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Go Vilnius social profiles
Digital presenceGo Vilnius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Vilnius leadership team
Management profileNumber of profiles
Profiles9 records
Go Vilnius subsidiaries and ownership
Company hierarchySubsidiaries1 record
Go Vilnius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Vilnius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Vilnius
What does Go Vilnius do?
Go Vilnius is the official tourism and business development organization for the City of Vilnius, Lithuania, operated by Vilnius City Municipality. It markets Vilnius as a tourism, investment, and talent destination, and sells the Vilnius Pass tourist card (24h/48h/72h and Night Pass variants) granting free entry to 60+ museums and attractions. Supporting services include the Meet a Local program, AI-powered travel planning, guided tours, event listing, and Convention Bureau services for MICE clients.
Is Go Vilnius a public or private company?
Go Vilnius is a private company. It is classified as state government owned and is currently operating.
When was Go Vilnius founded?
Go Vilnius was founded in -1. It employs 51 to 100 people.
Where is Go Vilnius based?
Go Vilnius is headquartered in Vilnius, Lithuania, in the Europe region.
How does Go Vilnius make money?
One revenue line is on record: vilnius Pass Sales.
Who are Go Vilnius's main competitors?
Broad incumbents on record are Tourism Ireland, Invest Lithuania, Stockholm Business Region and Copenhagen Capacity. Direct peers are Live Riga (Riga Tourism Development Bureau), Visit Tallinn, Amsterdam Marketing and Helsinki Partners. Regional players are Prague City Tourism ( Prague Convention Bureau ) and Warsaw Tourism Organisation.
Does Go Vilnius have an API?
No public API is recorded for Go Vilnius.
What industry is Go Vilnius in?
Go Vilnius's product category is Destination Marketing & Tourism Promotion. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs, with a secondary code of THAJAAAA, Walking City Tours (Highlights & Orientation). Its NAICS code is 561591 and its SIC code is 7900.