iLearn

What iLearn does

iLearn, Inc. is a privately held, Marietta, Georgia-based education technology company that operates an adaptive, mastery-based math tutoring platform covering the kindergarten-through-algebra curriculum range. The company's foundation is a prescriptive placement system that uses diagnostic tests, challenge tests, and continuous per-input monitoring to identify each student's individual math gaps, skip content they have already mastered, and customize topic sequencing, instruction, practice, and review in real time. Instruction is delivered through professionally narrated multimedia lessons organized around a "Positive Learning System" methodology that emphasizes one-concept-at-a-time delivery and error prevention rather than error correction, supplemented by a proprietary gamification layer branded "iLearn Incentification" (points, coins, gems, trophies, avatar customizations).

iLearn offers three product variants from a shared technology core: iLearn Math for K-12 Schools (an institutional intervention and enrichment solution targeting district-level achievement gains), iLearn Math for Adult Ed (a positive-learning-support program for adult basic education and remediation), and iLearn Math @Home (a direct-to-consumer subscription portal for homeschooling families and individual learners). All variants are delivered online through a browser with cloud-stored progress, automatic bookmarking, and parent/educator reporting, with no downloads or installations required. The company has tracked over 719 million student correct answers since August 2007 via a live counter on its homepage, signaling long-running product continuity.

The business model combines subscription-based recurring revenue on the @Home consumer side with sales-led institutional licensing for K-12 schools and adult education programs. Go-to-market relies on a dual motion: dedicated contact request forms and toll-free phone sales/support (877-789-2088) for institutional and individual inquirers, augmented by word-of-mouth, customer testimonials, a homeschool newsletter, and a minimal social media presence (@iLearnHome on Twitter). iLearn, Inc. is incorporated in Georgia, is founder-owned with no disclosed institutional capital, and operates a small employee base (11–50) from a single US headquarters with reported geographic concentration in the Southeast.

Name

iLearn

Legal name

iLearn, Inc.

Website

https://ilearn.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

iLearn, Inc. is a private Marietta, GA-based edtech company operating an adaptive, mastery-based math tutoring platform covering kindergarten through algebra. It sells three variants to K-12 schools, adult education programs, and homeschooling families via subscription and institutional sales.

Ownership category

akta.pro rank

Product category

Adaptive Math Learning Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• Adaptive math tutoring
• K-12 math instruction
• Homeschool math curriculum
• Adult education math
• Personalized learning platform

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - iLearn Math @Home: Subscription-based access to complete K-12 through Algebra curriculum delivered online. Family subscription discounts available. All content accessible via internet browser with cloud-based progress tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

iLearn sells an adaptive, mastery-based math tutoring software platform (iLearn Math) that delivers customized instruction, practice, and assessment from Kindergarten through Algebra. The prescriptive system uses Placement Tests and Challenge Tests to identify each student's math gaps and personalize learning paths, and is offered in three variants: iLearn Math for K-12 Schools, iLearn Math for Adult Education, and iLearn Math @Home for homeschooling families and individuals.

Product overview

iLearn offers a unified adaptive math learning platform called iLearn Math, available in three variants targeting K-12 Schools, Adult Education, and Home/Homeschool users. The core system is a mastery-based prescriptive platform that automatically identifies student gaps and customizes instruction from Kindergarten through Algebra. All variants share the same underlying adaptive technology, Positive Learning System methodology, and Incentification reward system.

Differentiator

Problem solved

Functional benefit

Products and services

• iLearn Math Mastery-based adaptive math tutoring program delivering instruction from Kindergarten through Algebra. The prescriptive system identifies each student's math gaps and customizes content and pacing in real time, automatically guiding students through only the topics they need to learn. Used as the underlying technology platform across all iLearn offerings.
• iLearn Math for K-12 Schools Institutional variant of iLearn Math designed for K-12 schools to produce achievement growth for all students, from grade-level learners through students in intensive intervention programs. Marketed via a dedicated K-12 contact request form and phone-based sales support.
• iLearn Math for Adult Ed Institutional variant of iLearn Math for Adult Basic Education programs and colleges, applying the Positive Learning Support methodology to reduce errors, accelerate learning, and improve motivation and morale for adult learners. Acquired through a dedicated College/Adult Ed contact request form.
• iLearn Math @Home Consumer subscription variant of iLearn Math for homeschooling families and individuals, providing K-12 through college-level math support via cloud-based delivery with automatic progress tracking, online reports, optional parent email notifications, and a family subscription discount. Accessible via internet browser with no downloads required.

Quantifiable outcome

• Students advance grade levels (reported 2 grade level advancement for students with ADHD focus issues)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• DreamBox Learning: Adaptive K-8 math platform combining intelligent tutoring with gamified practice. Directly comparable to iLearn Math's adaptive, mastery-based K-Algebra offering for schools and families.
• ALEKS (McGraw Hill): Adaptive math program using knowledge-space theory to identify gaps and personalize instruction across K-12 and higher ed. Mirrors iLearn's prescriptive placement and mastery-driven pedagogy.
• IXL Learning: K-12 adaptive math practice and learning platform serving schools, homeschool, and consumer markets. Competes head-to-head with iLearn Math for institutional and homeschool buyers.
• Khan Academy: Free adaptive math content and exercises from early math through calculus, widely used by schools and homeschool families. Competes on accessibility and breadth for the same K-12 math learner segment.
• Carnegie Learning: Adaptive math tutoring (MATHia) and curriculum for middle and high school, rooted in cognitive tutor research. Closely aligned with iLearn's intelligent tutoring and mastery-based approach.
• CTC Math: Online math program for K-12 with subscription access for homeschool and family use. Directly competes with iLearn Math @Home on price, audience, and breadth of math topics.

Broad incumbents

• Imagine Learning: Large K-12 edtech suite including Imagine Math, language, and reading. Competes with iLearn in district math procurement but offers a much broader integrated platform.
• Squirrel AI: Large-scale AI-powered adaptive tutoring provider primarily operating in Asia. Represents a well-funded, AI-first competitor validating the adaptive math category in which iLearn operates.

Emerging players

• MobyMax: K-8 adaptive learning platform covering math, reading, and more with a freemium school model. Targets similar K-12 institutional buyers as iLearn Math for K-12 Schools.
• Mathspace: Adaptive math program with step-by-step feedback for school and home use. Comparable adaptive coverage of middle and high school math topics to iLearn's K-Algebra curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/iLearnHome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLearn