What Lonestar SC does

Lonestar Soccer Club (Lonestar SC) is a private, non-profit youth soccer organization headquartered in Austin, Texas, operating a tiered developmental pathway from beginner (Recreational, U4-U19) through elite national competition (National Program, U9-U19) and into pre-professional play via USL League Two (men) and USL W League teams in Austin and San Antonio. The club runs five core product lines — Recreational, Jr. Academy (U6-U10, ~1,200 players across 120+ teams in 10 locations), Select (U11-U19), National Program (U9-U19, competing in ECNL, ECNL RL, STXCL RL, and Pre-ECNL), and College Prep/ID — supported by camps, clinics, six annual tournaments, College ID camps, and College Showcases. Operations are supported by 100+ paid professional coaches, an exclusive sports-medicine partnership with Dell Children's Medical Center providing certified athletic trainers across facilities, and an AI-powered video analysis layer (HUDL Assist+) integrated into the National Program.

The business model combines recurring seasonal registration fees (tiered by program level, with financial aid at all tiers via the P.L.A.Y. Initiative), tournament team fees ($375-$950 depending on age group and format), College ID camp unit pricing ($275/player), uniform pass-through sales via Adidas/soccer.com on a two-year cycle, a $125 volunteer buyout option, and corporate sponsorships reaching 12,000+ families. Distribution is direct-to-consumer through the PlayMetrics club-management platform for self-serve registration, supplemented by annual tryout events and a 20+ facility footprint spanning Austin, San Antonio, Central Texas, and the Rio Grande Valley (Edinburg, Brownsville). The club's technology stack is built on third-party platforms — PlayMetrics for registration and scheduling, HUDL for video/AI analysis, GoSports for tournament management — with no disclosed proprietary technology beyond its development curriculum and PDP (Player Development Program).

Name

Lonestar SC

Legal name

Lonestar Soccer Club

Website

https://lonestar-sc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Lonestar Soccer Club is a Texas-based youth soccer organization operating a tiered U4-to-pre-professional pathway across Austin, San Antonio, Central Texas, and the Rio Grande Valley, serving 12,000+ annual players through recreational, competitive, national, and USL programs.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Competitive travel soccer
• College recruitment soccer
• Youth sports development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Registration Fees: Tiered registration fees by program level - Recreational ($), Jr. Academy ($$), Select ($$$), National ($$$$). All levels have financial aid available. Fees cover seasonal participation including practices and games.
2. Camps and Clinics: Summer camps, winter camps, spring break camps, striker/goalkeeper camps, and specialty clinics. Fees vary by camp type and duration.
3. Tournament Registration: Team tournament fees for San Antonio Pre-Labor Day Cup, Austin Labor Day Cup, Spookout 3v3, Nations Cup, College Showcases. Fees based on age group format (4v4, 7v7, 9v9, 11v11).
4. College ID Camps: College identification camps and showcases with college coaches providing recruitment opportunities. Boys and Girls College ID Camps at $275 per player.
5. Sponsorships: Corporate sponsorships including facility naming rights, program sponsorships, tournament sponsorships, and custom packages. Reaching 12,000 youth athletes and families.
6. Uniform Sales: Adidas uniform kits provided through soccer.com on two-year cycle. Full kit includes jersey, shorts, socks for recreational; expanded kit for Select/National.
7. Volunteer Buyout: One-time $125 buyout option for Select and National program families opting out of volunteer requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lonestar Soccer Club operates a tiered youth soccer developmental pathway serving players ages U4 through U19 across Central and South Texas. The club delivers recreational leagues, competitive travel programs, elite national-level platforms (ECNL, ECNL RL, Pre-ECNL), pre-professional USL League Two and USL W League teams, college recruitment support, camps, clinics, and tournaments. All programs are delivered through 20+ facilities with professional coaching, athletic training support, and AI-powered performance analysis at the elite tier.

Product overview

Lonestar SC operates a comprehensive youth soccer club with a tiered developmental pathway spanning recreational through pre-professional levels. The core offerings include Recreational Soccer (U4-U19) for beginner players, Jr. Academy (U6-U10) for competitive-bound youth, Select (U11-U19) for premier competitive play, and National Program (U9-U19) for elite national-level competition. The club's pre-professional division includes USL League Two (men's) and USL W League (women's, with Austin and San Antonio teams). Supporting offerings include Camps & Training, Tournaments, College Prep/College ID programming, and Sports Medicine & Performance services through a partnership with Dell Children's. The club serves families across Austin, San Antonio, and Central Texas with over 20 facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Soccer

Quantifiable outcome

• 15% higher graduation rate for student-athletes vs non-athletes (UT Austin study)
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Dell Children's Medical Center (Ascension Seton)coreStrategic or Co-development PartnerExclusive medical provider for Lonestar SC. Provides professional athletic trainers at practices, games, clinics, and tournaments. Free injury evaluation for all players. Direct connection to pediatric specialists. Virtual care options and comprehensive network access including Ascension Seton clinics and hospitals.
• Ascension Texas Orthopedics and SportscoreStrategic or Co-development PartnerProvides athletic trainer coverage at multiple Lonestar locations including Westcreek, Morrow Street, Round Rock Multipurpose Complex, Town & Country, St. Andrew's, San Antonio, Austin Sport Academy, and SGA Indoor facilities.
• AdidascoreGTM or Marketing PartnerOfficial uniform and equipment provider. Provides kits for recreational and competitive programs through soccer.com.
• SieteflagshipGTM or Marketing PartnerPresenting sponsor for 'She Leads the Field' campaign spotlighting female players, coaches, and staff. Generated 50,000+ brand touchpoints through social content, product distribution, and community events. Included Austin FC Player Escorts and free girls clinic.
• Limestone Moving Co.minorGTM or Marketing PartnerPresenting sponsor for Spookout 3v3 tournament. Austin-based moving company with 600+ five-star reviews.
• Soccer.comcoreChannel Partner/ Reseller/ DistributorUniform retailer for Lonestar SC. Players purchase Adidas kits through soccer.com on two-year cycle with customized ordering links.
• Austin FC / 4ATX FoundationminorGTM or Marketing PartnerPartnership providing Jr. Academy fundraising team opportunity to walk out with Austin FC players. Community connection with professional soccer.
• On Location by Anthony TravelminorChannel Partner/ Reseller/ DistributorOfficial hotel/travel partner for tournaments. Required hotel bookings for out-of-town teams (80+ miles from headquarters) under stay-to-play policy.
• TC SportsminorGTM or Marketing PartnerLocal sports partner providing equipment and support.
• Academy Sports + OutdoorsminorGTM or Marketing PartnerRetail sponsor providing equipment and promotional support.
• Austin Sports CommissionminorGTM or Marketing PartnerCommunity partner supporting financial aid program and youth soccer access initiatives.
• HUDLcoreTechnology or IntegrationHUDL Assist+ platform providing AI-powered match analysis for National Program players. Individual clips, tactical insights, and performance tracking.
• Multiple Local BusinessesminorGTM or Marketing PartnerVarious local sponsors including OHSKS LLP, Austin Kids Directory, TengoInternet, Texican Structures, Austin Green Cut Inc, Big Brand Tire, Daddy's Chicken Shack, Doxa Coffee Roasters, Kids World Pediatric Dental, Evans Family Law Group.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Solar SC: Solar SC is a top Texas youth soccer club headquartered in the Dallas/Fort Worth Metroplex with a similar tiered pathway (recreational to ECNL/Pre-ECNL). It is Lonestar's most direct competitor for elite Texas talent and State Cup honors, operating in the same ECNL and STXCL leagues.
• Dallas Sting Soccer Club: Dallas Sting is a long-established North Texas girls soccer powerhouse with a deep ECNL pedigree. Directly comparable to Lonestar's girls pathway and a fellow ECNL Girls member; competes for the same elite Texas female talent pool and college placement outcomes.
• FC Dallas Youth Soccer: FC Dallas Youth operates as the official youth development arm of an MLS club (MLS NEXT), providing a professional academy pathway similar to Lonestar's USL setup. It is a direct peer in Texas elite youth soccer with comparable age-group programming and college pipeline ambitions.
• Classics Elite FC: Classics Elite, based in the Rio Grande Valley, was explicitly referenced in Lonestar's contact list ([email protected]) for SAT RGV tryouts. Operates an overlapping youth soccer pathway in the same RGV geography with comparable recreational and competitive programming.
• Crossfire Premier FC: Crossfire Premier is a Pacific Northwest youth soccer club with comparable tiered programming (recreational through ECNL) and a strong college placement record. Functions as an out-of-region comparable along the same ECNL Girls member dimension Lonestar is joining.

Regional players

• Houston Dynamo FC Youth / Houston Youth Soccer: Houston-area MLS-affiliated youth development program operating a similar recreational-to-academy pipeline within Texas. Overlaps with Lonestar in talent recruitment pools and STXCL competition, but concentrated in the Houston metro rather than Central/South Texas.
• Sting Soccer (Arizona) / Arizona Arsenal / SC del Sol: Major Arizona-based youth soccer clubs competing in ECNL with parallel tiered programming and college placement focus. Function as regional comparables for South/West youth soccer operating context, though geographically distinct from Lonestar.

Broad incumbents

• IMG Academy: IMG Academy is a national, full-time residential sports academy that competes with Lonestar's National Program and college-prep tier for elite player development. Operates at much larger scale and broader sport portfolio but is the comparable reference point for high-end player development and college placement.

Others

• Topham Soccer / Total Soccer Indoor / SGA Indoor (local indoor): Small-footprint indoor facilities and supplemental training providers in the Austin/San Antonio area referenced in Lonestar data as partners. Represent adjacent infrastructure and competition for supplementary training dollars, not direct tier-program peers.
• Austin FC: Austin FC is the local MLS club with which Lonestar has a documented Jr. Academy walkout partnership. Not a direct competitor in youth programming, but a strategic ecosystem partner and brand-elevation channel for elite Lonestar players and families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonestar SC