Dobbs Equipment

What Dobbs Equipment does

Dobbs Equipment LLC is a privately held, full-service construction equipment dealership headquartered in Riverview, Florida, operating 29 physical locations across the southeastern United States in Florida, Georgia, South Carolina, and Alabama. The company serves horizontal construction end-markets—general construction, road building, quarry and aggregate production, landscaping, and forestry—by reselling and servicing John Deere construction, compact, and forestry equipment, complemented by Wirtgen Group road-building brands (Wirtgen, Vogele, Hamm, Kleemann) and supplementary lines from LeeBoy, Cemen Tech, Finn Corporation, Tana, Waratah, Broce Broom, Denis Cimaf, and Allied. An International Sales division extends reach to customers outside the U.S.

The technology backbone is OEM-sourced rather than proprietary: Dobbs integrates and resells the John Deere WorkSight precision-construction suite—SmartGrade 3D GNSS grade control, JDLink telematics, Machine Health prognostics, Remote Diagnostics and Programming, Payload Weighing, and the cloud-based John Deere Operations Center—and complements it with Topcon 3D-MC2 and Trimble/Leica grade-control-ready integration. Field technicians deliver certified maintenance and emergency road service, and a ShopDobbs.com e-commerce storefront handles compact-equipment and attachment sales online.

Dobbs monetizes through five revenue streams: one-time new and used equipment sales, recurring equipment rentals with rent-to-purchase conversion, OEM parts transactions, professional-services labor for maintenance and repair, and licensed financing pass-through via John Deere Financial and PowerPlan. GTM is enterprise field sales executed through the 29-branch network, with published price points spanning skid steers at $54K–$118K, compact wheel loaders up to $209K, and dozers extending to the 1050K class. Financing and lease terms are offered at 12, 18, or 24 months. Customer segments are diversified across construction companies, road-building contractors, quarry/aggregate producers, landscapers, and forestry operators with no single customer logo disclosed.

Name

Dobbs Equipment

Legal name

Dobbs Equipment LLC

Website

https://dobbsequipment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Dobbs Equipment is a privately held, full-service John Deere and Wirtgen Group construction equipment dealership operating 29 branches across the southeastern United States, serving contractors in construction, road building, quarry, landscaping, and forestry through new/used sales, rentals, parts, certified service, and OEM-backed financing.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction Machinery Manufacturing (33312), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Backhoe Loaders (IMAHAAAB)

akta.pro secondary industry

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Construction equipment sales
• Heavy equipment rental
• Equipment service repair
• Construction equipment financing
• Forestry roadbuilding equipment

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales (New and Used): Sale of new John Deere and Wirtgen Group construction equipment along with pre-owned low-hour used equipment. Products include excavators, loaders, dozers, motor graders, articulated dump trucks, compact equipment, and forestry equipment.
2. Equipment Rental: Short-term and long-term equipment rental program for specialized machines. Rent-to-purchase options allow customers to apply rent payments toward purchasing equipment.
3. Parts Sales: Genuine John Deere OEM parts and components for maintenance and repair, including extended warranty protection.
4. Service and Repair: Expert maintenance and repair services performed by John Deere-certified technicians, including emergency road service for job site breakdowns.
5. Equipment Financing: Financing options through John Deere Financial/PowerPlan, including flexible repayment terms and competitive interest rates, plus leasing with 12-, 18-, and 24-month terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Dobbs Equipment is a full-service John Deere and Wirtgen Group construction equipment dealership operating 29 locations across Florida, Alabama, Georgia, and South Carolina. The company sells new and used heavy construction, compact, and forestry equipment, rents machines with rent-to-purchase options, distributes OEM parts, and provides certified technician service, repair, and emergency roadside support. Financing is offered through John Deere Financial/PowerPlan.

Product overview

Dobbs Equipment is a full-service John Deere and Wirtgen Group dealership offering a comprehensive portfolio of construction equipment across 29 locations in the southeastern United States. The company sells, rents, and services equipment for horizontal construction applications including earthwork, forestry, road building, and material processing. Their product lineup centers on John Deere construction and compact equipment paired with Wirtgen Group brands (Wirtgen, Vogele, Hamm, Kleemann) for road building, plus specialized equipment from LeeBoy, Cemen Tech, Finn, Tana, and others. The company also offers over 100 John Deere attachments, used equipment, precision technology solutions (SmartGrade, JDLink, Operations Center), equipment rentals with rent-to-purchase options, parts and service, and financing through John Deere Financial.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Construction Equipment
• John Deere Compact Equipment
• John Deere Forestry Equipment
• Wirtgen Group Road Building Equipment
• LeeBoy Asphalt Equipment
• Cemen Tech Concrete Equipment
• Used Equipment
• Equipment Rental
• Parts Sales
• Service and Repair
• Equipment Financing

Quantifiable outcome

• Reduced downtime through emergency road service capabilities
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere construction equipment dealer offering the full lineup of John Deere construction, compact, and forestry equipment. Provides new equipment sales, parts, service, and financing through 29 southeast US locations.
• Wirtgen GroupcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wirtgen Group brands including Wirtgen (cold milling machines, recyclers, soil stabilizers), Vogele (asphalt pavers), Hamm (rollers, compactors), and Kleemann (crushers, screening plants). Complete road building and aggregate production equipment solutions.
• LeeBoycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for LeeBoy asphalt pavers, brooms, chip spreaders, distributors, motor graders, and road wideners. Product line includes Maximizer distributors (2B, 3B, 4B), CSV chip spreaders, and various sweeper models (NV55, RB50, NB25, Electric RB50).
• Cemen TechsupportingChannel Partner/ Reseller/ DistributorOffers Cemen Tech concrete equipment including C, G, and M Series portable concrete mixers, SCD stationary mixers, and cement silos for rental and sale.
• Finn CorporationsupportingChannel Partner/ Reseller/ DistributorDistributes Finn equipment including material blowers, hydroseeders, straw blowers, krimpers, and ground preparation attachments for landscaping and vegetation management.
• TanasupportingChannel Partner/ Reseller/ DistributorOffers Tana landfill compactors and industrial waste shredders for waste management and material processing applications.
• WaratahsupportingChannel Partner/ Reseller/ DistributorProvides Waratah forestry attachments and processing heads for timber harvesting operations.
• Broce BroomsupportingChannel Partner/ Reseller/ DistributorDistributes Broce Broom construction brooms for site cleanup and maintenance applications.
• Denis CimafsupportingChannel Partner/ Reseller/ DistributorOffers Denis Cimaf brush clearing and vegetation management attachments for construction and forestry applications.
• AlliedsupportingChannel Partner/ Reseller/ DistributorProvides Allied attachment products for construction and material handling applications.
• Topcon Positioning SystemssupportingTechnology or IntegrationTechnology integration partner providing Topcon grade control systems compatible with John Deere equipment. Offers 3D-MC2 systems and positioning solutions for precision construction.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. RDO Equipment is the largest John Deere construction and agriculture dealer in North America, operating dozens of locations across the western and central U.S. with full-line sales, rental, parts, and service — directly comparable to Dobbs as a premier multi-state John Deere dealer.
• Stribling Equipment: Stribling Equipment (formerly Blanchard CAT) is a multi-state John Deere construction dealer in the Southeast U.S., offering new and used equipment, rentals, parts, and service — directly comparable to Dobbs across footprint, OEM partnership, and service mix.
• Thompson Tractor Company: Thompson Tractor is the Caterpillar construction equipment dealer for Alabama, northwest Florida, and parts of Georgia, operating multiple service locations with sales, rental, parts, and field service — a direct competitor for contractor accounts in the same Southeast geography as Dobbs.
• Yancey Bros. Co. Yancey Bros. is the Caterpillar dealer for Georgia and parts of Alabama with full-line heavy equipment sales, rentals, parts, and service across multiple branch locations — a direct competitor for large contractor and road-building accounts in Dobbs' core geography.
• Tractor & Equipment Co. Tractor & Equipment Co. is a large multi-line heavy equipment dealer (Caterpillar and other OEMs) operating across Alabama, Mississippi, the Florida panhandle, and Georgia — directly overlapping Dobbs in geography and customer segments with a similar full-service dealership model.
• Gregory Poole Equipment Company: Gregory Poole is the Caterpillar dealer for eastern North Carolina with full-line sales, rentals, parts, and service — a regional peer competing for Southeast contractor accounts adjacent to Dobbs' South Carolina and Georgia footprint.

Broad incumbents

• Caterpillar Inc. Caterpillar is the dominant global construction and mining equipment OEM whose products compete with John Deere machines that Dobbs distributes; it sets product, financing, and dealer-program terms that fundamentally shape dealership economics in Dobbs' category.
• Komatsu America Corp. Komatsu is a major global construction and mining equipment OEM whose excavators, dozers, and trucks compete head-to-head with John Deere equipment sold by Dobbs; its smart-construction / iMC technology is an adjacent platform vs. John Deere's SmartGrade.

Emerging players

• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America, with significant aerial, earthmoving, and road-building fleets. It is a partial competitor to Dobbs' rental segment and a potential customer for dealer-sourced specialty equipment.
• United Rentals: United Rentals is the largest equipment rental company in the world; while it competes with Dobbs' rental program, it is also a large-volume customer of dealer networks for specialty and lower-volume equipment, making it an important channel and competitive force.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dobbsequipment
• YouTubeyoutube.com/channel/UCyU6m4OOZmR5EEq55gqXPQA
• Facebookfacebook.com/DobbsEquipmentllc
• LinkedInlinkedin.com/company/dobbs-equipment-llc
• Instagraminstagram.com/dobbsequipmentllc
• TikToktiktok.com/@dobbsequipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobbs Equipment