LandPro Equipment
LandPro Equipment is a private, authorized John Deere dealership group operating 19 retail locations across Western New York, Eastern Ohio, and Pennsylvania, selling new and used agricultural, turf, compact construction, and commercial mowing equipment alongside parts, service, financing, and precision-ag technology support.
- Company typePrivate
- Founded1950
- HeadquartersFalconer, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What LandPro Equipment does
LandPro Equipment is a privately held, authorized John Deere dealership group headquartered in Falconer, New York, operating 19 retail locations across Western New York, Eastern Ohio, and Northwest and Central Pennsylvania. Founded in 1950, the company employs 101–250 people and carries approximately 2,300+ units of inventory at any given time. Its core business is the sale of new and used John Deere agricultural, turf, compact construction, and commercial mowing equipment, supplemented by multi-brand offerings from STIHL, Ariens, Frontier, Honda Power Equipment, and Billy Goat, plus complementary parts, service, and John Deere Financial–backed equipment financing.
The company generates revenue across five streams: new equipment sales, used/pre-owned equipment sales, genuine parts sales (in-store and via an online customer portal), service and repair (including after-hours emergency service and PowerGard extended warranties), and financing through John Deere Financial. Distribution combines a regional physical showroom network with dedicated field sales professionals, a dedicated Government Solutions division selling through state contracts, and digital channels including a Build Your Own John Deere online configurator, online parts ordering, and an equipment mobile app. A precision farming / Ag technology service line sells GPS guidance, AutoTrac upgrades, and other John Deere precision-ag retrofits for existing equipment.
LandPro serves a diversified customer base spanning residential property owners, commercial landscaping and grounds care businesses, agricultural operators (dairy, poultry, row crop, Finger Lakes wineries, orchards, hobby farms), compact construction contractors, and government entities. The business is structurally an authorized OEM distribution and aftersales franchise rather than a software or technology company, with competitive differentiation rooted in physical footprint density, multi-decade customer relationships, parts and service infrastructure, and government contract access — rather than proprietary technology.
LandPro Equipment firmographics
Firmographics- Name
- LandPro Equipment
- Legal name
- LandPro Equipment
- Website
- https://landproequipment.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LandPro Equipment is a private, authorized John Deere dealership group operating 19 retail locations across Western New York, Eastern Ohio, and Pennsylvania, selling new and used agricultural, turf, compact construction, and commercial mowing equipment alongside parts, service, financing, and precision-ag technology support.
- Ownership category
- akta.pro rank
LandPro Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industries
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
Keywords
Where LandPro Equipment is headquartered
LocationHeadquarters
- HQ city
- Falconer
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
LandPro Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new John Deere and other branded equipment including farm equipment, compact tractors, commercial mowers, Gators, compact construction equipment, orchard and vineyard equipment, and landscaping equipment. Sales occur through dealer showrooms with field sales support.
- Used Equipment Sales: Sale of pre-owned equipment across all equipment categories. Inventory includes tractors, mowers, construction equipment, Gators, combines, and attachments. Trade-ins accepted.
- Parts Sales: Genuine John Deere parts and accessories along with parts for other supported brands. Online ordering available through customer portal. Parts specials and promotions offered.
- Service and Repair: Full-service maintenance and repair capabilities for all equipment makes and models. Service specials offered. Turf service specialized offerings.
- Financing: Equipment financing through John Deere Financial, including financing applications, trade-in valuations, and buy now options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment - Full MSRP pricing |
| Unit Pricing | Pay-as-you-go | Used/Aged Inventory - Discounted pricing |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
| Other | Pay-as-you-go | Service Specials |
| Transaction based/ take rate | Multi-year contract | Financing Options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
LandPro Equipment product offering
Product offeringCore offering
LandPro Equipment is an authorized John Deere dealer selling new and used agricultural, turf, compact construction, and commercial mowing equipment through 19 retail locations across Western New York, Eastern Ohio, and Northwest & Central Pennsylvania. The company complements equipment sales with genuine parts, full-service repair, equipment financing through John Deere Financial, precision agriculture technology integration, and complementary product lines from STIHL, Ariens, Frontier, Honda Power Equipment, and Billy Goat.
Product overview
LandPro Equipment operates as a multi-location John Deere dealership network (19 locations across Western New York, Eastern Ohio, and Northwest & Central Pennsylvania) offering a comprehensive equipment portfolio centered on the John Deere brand. The product lineup includes farm equipment (row crop tractors, combines, sprayers), compact tractors, residential and commercial mowers (zero-turn, stand-on, front mowers), Gator utility vehicles, compact construction equipment (skid steers, compact track loaders), and specialized orchard/vineyard equipment. Additional brand offerings include STIHL handheld power equipment, Ariens snow equipment, and Frontier attachments/implements. The company provides complementary services including parts sales, service/repair, precision farming technology upgrades, government solutions, used equipment sales, and an online 'Build Your Own' configuration tool for custom equipment orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Equipment Full line of new John Deere agricultural equipment including row crop tractors, combines, sprayers, tillage implements, and hay and forage equipment, sold to commercial farming operations across the dealership's regional footprint.
- Compact Tractors Compact utility tractors sold to residential property owners, hobby farmers, and small acreage customers for property maintenance and light agricultural work.
- Commercial Mowers Professional-grade commercial mowing equipment including zero-turn mowers, stand-on mowers, and front mowers sold to landscaping companies, mowing contractors, and municipal grounds maintenance operations.
- Residential Mowers Lawn mowers and riding mowers sold to residential homeowners for personal property maintenance.
- Gator Utility Vehicles John Deere Gator side-by-side utility vehicles sold for agricultural, commercial, and recreational applications.
- Compact Construction Equipment Compact construction machinery including skid steers, compact track loaders, and compact excavators sold to contractors and construction companies for site preparation, excavation, and material handling.
- Orchard and Vineyard Equipment Specialized equipment designed for narrow-row orchards and vineyards, sold to Finger Lakes wineries, specialty crop producers, and orchard operators.
- Landscaping and Grounds Care Equipment Equipment for professional landscapers including finish mowers, rotary cutters, and attachments, sold to landscaping companies and grounds care operations.
- STIHL Handheld Power Equipment STIHL handheld outdoor power equipment including chainsaws, trimmers, blowers, and cut-off machines sold to residential and commercial customers.
- Ariens Outdoor Power Equipment Ariens outdoor power equipment including snow blowers, zero-turn mowers, and tillers sold to residential and commercial customers.
- Frontier Attachments and Implements Frontier attachments and implements including loaders, blades, grapples, and tillage tools sold for use with John Deere tractors.
- Parts Sales Genuine John Deere parts and accessories along with parts for other supported brands, available through online ordering via the customer portal and at parts counters across all locations.
- Equipment Service and Repair Full-service maintenance and repair capabilities for all equipment makes and models, including scheduled maintenance, service inspections, after-hours emergency service, and PowerGard extended warranty programs.
- Precision Farming and Ag Technology Precision agriculture upgrades, GPS guidance systems, and technology solutions for modern farming operations, built around the John Deere precision ag ecosystem.
- Government Solutions Equipment sales programs for government entities including state contracts and municipal fleet solutions for governmental agencies.
- Used Equipment Sales Pre-owned equipment sales across all categories including certified used tractors, mowers, construction equipment, Gators, combines, attachments, and bargain inventory, with trade-ins accepted.
Companies that use LandPro Equipment
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
LandPro Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LandPro Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John DeereflagshipLandPro Equipment is an authorized John Deere dealer specializing in John Deere Ag & Turf, Compact Construction Equipment, and Commercial Mowers. The partnership provides access to full John Deere product line including tractors, mowers, Gators, combines, hay equipment, precision agriculture technology, and John Deere Financial services for equipment financing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LandPro Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. Major John Deere construction and agriculture equipment dealer with locations across the U.S. Directly comparable as a multi-state authorized John Deere dealer offering new/used equipment, parts, service, and precision technology.
- Ag-Pro: One of the largest privately held John Deere dealer groups in the U.S., operating dozens of locations across the Southeast and Midwest. Directly comparable as a multi-store authorized John Deere ag, turf, and compact construction dealer with similar parts, service, and financing model.
- Greenway Equipment: John Deere dealer group operating across Arkansas, Missouri, and surrounding states. Closely comparable as a regional multi-store authorized John Deere dealer with full ag, turf, and compact construction offerings.
- Stotz Equipment: Family-owned John Deere dealer group with 25+ locations across the Rocky Mountain and Southwestern U.S. Directly comparable as a multi-state authorized John Deere dealer serving agriculture, turf, and compact construction segments.
- Quality Equipment: John Deere dealer group operating across North Carolina and Virginia. Directly comparable as a regional multi-location John Deere dealer offering ag, turf, and compact construction equipment plus parts and service.
- Heritage Tractor: John Deere dealer group operating across the Midwest. Directly comparable as a multi-location authorized John Deere dealer with similar product breadth and parts/service capabilities.
- 4Rivers Equipment: John Deere dealer group operating across multiple states in the Western and Midwestern U.S., formerly PE-backed by CVC Capital Partners. Closely comparable as a multi-location authorized John Deere dealer with similar revenue streams in equipment, parts, service, and precision ag.
- Sun Ag: Authorized John Deere dealer with multiple locations across Illinois. Comparable as a multi-location John Deere ag and turf dealer with new/used equipment, parts, and service operations.
- Blanchard Equipment: John Deere dealer group with locations across South Carolina, Georgia, and surrounding states. Comparable as a multi-store authorized John Deere ag, turf, and construction dealer with similar product/parts/service mix.
Broad incumbents
- Butler Machinery: Large Caterpillar equipment dealer group across the Northern Plains. Comparable as a multi-state heavy equipment dealer with similar full-service (new/used/parts/service/financing) business model, though aligned with a competing OEM brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LandPro Equipment social profiles
Digital presenceLandPro Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
LandPro Equipment leadership team
Management profileNumber of profiles
Profiles12 records
LandPro Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LandPro Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LandPro Equipment
What does LandPro Equipment do?
LandPro Equipment is an authorized John Deere dealer selling new and used agricultural, turf, compact construction, and commercial mowing equipment through 19 retail locations across Western New York, Eastern Ohio, and Northwest & Central Pennsylvania. The company complements equipment sales with genuine parts, full-service repair, equipment financing through John Deere Financial, precision agriculture technology integration, and complementary product lines from STIHL, Ariens, Frontier, Honda Power Equipment, and Billy Goat.
Is LandPro Equipment a public or private company?
LandPro Equipment is a private company. It is classified as unknown and is currently operating.
When was LandPro Equipment founded?
LandPro Equipment was founded in 1950. It employs 101 to 250 people.
Where is LandPro Equipment based?
LandPro Equipment is headquartered in Falconer, United States, in the North America region.
How does LandPro Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, service and Repair and financing.
Who are LandPro Equipment's main competitors?
Direct peers on record are RDO Equipment Co., Ag-Pro, Greenway Equipment, Stotz Equipment, Quality Equipment, Heritage Tractor, 4Rivers Equipment, Sun Ag and Blanchard Equipment. Butler Machinery is listed as a broad incumbent.
Does LandPro Equipment have an API?
No public API is recorded for LandPro Equipment.
What industry is LandPro Equipment in?
LandPro Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers). Its NAICS code is 42382 and its SIC code is 3523.