Quality Equipment
Quality Equipment is a privately held John Deere dealership group operating 35 retail locations across North Carolina, South Carolina, and southeastern Virginia, selling agricultural, lawn and garden, and compact construction equipment along with parts, service, and precision agriculture technology to farmers, homeowners, landscapers, property owners, and government agencies.
- Company typePrivate
- Founded2018
- HeadquartersAlbemarle, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Quality Equipment does
Quality Equipment, LLC is a privately held, full-service John Deere dealership group headquartered in Albemarle, North Carolina, operating 35 retail locations across North Carolina, South Carolina, and southeastern Virginia. The company was formed on October 1, 2018 through the merger of Quality Equipment, LLC and East Coast Equipment, LLC, and has since grown through acquisitions (Wilmington Lawn & Leisure in November 2021 and Southeast Farm Equipment in December 2022) and organic location openings, employing between 101 and 250 people as a family-owned enterprise with no institutional or private equity backing.
The company sells the full John Deere product portfolio across five primary customer segments — Agriculture, Homeowners, Landscapers/Commercial Grounds Care, Property Owners, and Compact Construction — supplemented by authorized STIHL, Honda Power Equipment, and more than 20 short-line farm equipment brands (Kuhn, Krone, Bush Hog, Frontier, Unverferth, etc.). Beyond equipment sales, the company generates revenue through used equipment sales, genuine parts (online via Shop.Deere.com and the QE Customer Portal), and a service operation employing 60 fully-equipped mobile service trucks. Service offerings include multi-year maintenance plans priced $289-$460 annually, PowerGard extended warranties up to four years, Precision Ag technology support (G5 displays, StarFire receivers, RTK network), and a dedicated Government Sales segment operating through GSA, Sourcewell, NPPGOV, and HGAC BUY contract vehicles.
The business model combines one-time equipment sales with recurring parts, service, and warranty revenue. Go-to-market is primarily through physical dealerships and field sales representatives, with a dedicated government sales team and an online customer portal for parts ordering and service requests. The company's JD Tech Program partnership with Wake Tech Community College provides a certified technician training pipeline. Management is led by CEO Bryan Dobson, CFO Stan Bowers, and COO Greg Morgan, with a board of directors comprising legacy family-dealership owners from across the consolidated entity.
Quality Equipment firmographics
Firmographics- Name
- Quality Equipment
- Legal name
- Quality Equipment LLC
- Website
- https://qualityequip.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Quality Equipment is a privately held John Deere dealership group operating 35 retail locations across North Carolina, South Carolina, and southeastern Virginia, selling agricultural, lawn and garden, and compact construction equipment along with parts, service, and precision agriculture technology to farmers, homeowners, landscapers, property owners, and government agencies.
- Ownership category
- akta.pro rank
Quality Equipment industry classification
Industry- Product category
- Agricultural and Turf Equipment Dealership
- NAICS
- Outdoor Power Equipment Retailers (444230), Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where Quality Equipment is headquartered
LocationHeadquarters
- HQ city
- Albemarle
- HQ country
- United States
- HQ region
- North America
Offices35 records
Markets served
Quality Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new John Deere agricultural, lawn and garden, and compact construction equipment through 35 retail locations. Also sells complementary short-line farm equipment brands including ABI, Bush Hog, Kuhn, Krone, and others.
- Used Equipment Sales: Sales of pre-owned agricultural, commercial, and residential equipment with used inventory available across all locations.
- Parts Sales: Genuine John Deere parts and STIHL parts sold across the counter, online via Shop.Deere.com, and through the Quality Equipment customer portal for delivery or pickup.
- Service and Maintenance: Service department with certified technicians providing maintenance, repairs, and mobile service. Offers multi-year maintenance plans, PowerGard Protection Plan extended warranties, and pickup/delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Yearly Turf Maintenance Service pricing by equipment type |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Quality Equipment product offering
Product offeringCore offering
Quality Equipment is a John Deere dealership group that sells new and used agricultural, residential lawn and garden, commercial mowing, and compact construction equipment through 35 retail stores across North Carolina, South Carolina, and southeastern Virginia. The company also provides parts, scheduled maintenance plans, PowerGard protection plans, and on-site mobile service via a fleet of about 60 trucks, and runs a dedicated government/JD Tech sales channel for federal, state, and municipal buyers.
Product overview
Quality Equipment is a full-service John Deere dealer offering a comprehensive equipment portfolio across five primary customer segments: Homeowners, Agriculture, Landscapers, Property Owners, and Compact Construction. The product lineup includes residential lawn tractors (100 Series through X700 Signature Series) and zero-turn mowers (Z300 through Z900 Series), commercial mowing equipment (QuikTrak stand-on mowers, walk-behind mowers, front/wide-area mowers), compact utility tractors (1-4 Series plus 5-6 Series utility tractors), Gator utility vehicles, full agricultural equipment (tractors, planting/seeding, nutrient application, hay/forage, harvesting), compact construction equipment (compact track loaders, excavators, skid steers, wheel loaders), and Frontier implement attachments. Service offerings include precision agriculture technology (G5 Display, StarFire receivers, JDLink, Operations Center, RTK network), mobile service with 60 service trucks, multi-year maintenance plans, PowerGard extended warranties, and government sales programs. The company also operates the JD Tech Program in partnership with Wake Tech Community College for technician training.
Differentiator
Problem solved
Functional benefit
Products and services
- New John Deere Agricultural Equipment
Companies that use Quality Equipment
Customer profileSegments6 records
Ideal customer profiles5 records
Quality Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quality Equipment partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- John DeerecoreQuality Equipment is a full-service John Deere dealer offering the complete line of John Deere agricultural, lawn and garden, and compact construction equipment, parts, and service support.
- STIHLcoreQuality Equipment provides sales and service of STIHL outdoor power equipment including chain saws, trimmers, blowers, and edgers as an authorized STIHL dealer.
- Short-Line Farm Equipment BrandsminorShort-line farm equipment brands including ABI, Bigham Brothers, Bush Hog, Cammond, Chandler, EZ Trail, Fella, First Products, Frontier, Granville Equipment, Hardi, Hardee, Hudson Brothers, KMC, Krause, Kuhn, Krone, Lewis Brothers, WR Long, Reddick, Tiger, Unverferth, and Yetter complement the John Deere offering.
- Honda Power EquipmentminorQuality Equipment offers Honda Power Equipment including walk-behind mowers, generators, and pumps as part of their product selection.
- Wake Tech Community CollegeminorQuality Equipment partners with Wake Tech Community College in Raleigh, NC to sponsor the JD Tech Program, a two-year Associate of Applied Science program providing John Deere-based technician training with on-the-job training at sponsoring dealerships.
- John Deere Precision Ag Technology PartnerscoreQuality Equipment offers John Deere AMS (Advanced Technology Systems) including G5 displays, StarFire 7500 receivers, JDLink connectivity, and Operations Center for precision farming applications.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Quality Equipment competitors and assessment
Company assessmentDirect peers
- Ag-Pro Companies: Large multi-store John Deere dealer group operating primarily in the southeastern United States, with overlapping ag, lawn & garden, and compact construction product lines and similar multi-segment customer base. Closest direct competitor by geography, scale, and product mix.
- RDO Equipment Co. One of the largest John Deere dealer groups in North America, operating across the Midwest, Southwest, and Mid-Atlantic with full ag, construction, and lawn & garden lines plus Vermeer and Topcon. Highly comparable multi-store, multi-state dealership model with similar parts/service/technology offerings.
- Stotz Equipment: John Deere dealer group operating across the western and midwestern US, offering the full John Deere ag, lawn & garden, and compact construction lineup. Comparable multi-store retailer with parts, service, and Precision Ag technology integration.
- TriGreen Equipment: John Deere dealer group concentrated in Tennessee, Alabama, and Georgia, offering ag, turf, and compact construction equipment. Direct Southeast competitor with a similar multi-segment, multi-store operating model.
- Atlantic Tractor: Multi-store John Deere dealer group serving Maryland, Delaware, Pennsylvania, Virginia, and West Virginia. Direct geographic neighbor of Quality Equipment with overlapping Virginia coverage and similar ag/lawn/construction product breadth.
- Blanchard Equipment: John Deere dealer group based in South Carolina, with overlapping coverage in the Carolinas and similar full-line ag, turf, and compact construction offering. Highly comparable regional competitor.
- 21st Century Equipment: John Deere dealer group operating across the western Plains states with full ag, lawn & garden, and compact construction lines. Comparable multi-store John Deere-only retailer with similar parts, service, and Precision Ag focus.
- Greenway Equipment: John Deere dealer group serving Arkansas, Missouri, and Mississippi with full ag and lawn & garden equipment lines plus parts and service. Comparable multi-store dealership with similar customer segmentation across farmers, homeowners, and commercial landscapers.
- Heritage Agriculture: John Deere dealer group operating in the Mid-South with multi-store ag and turf equipment coverage. Comparable John Deere-only retailer model with overlapping parts, service, and Precision Ag offerings.
Broad incumbents
- Deere & Company: The OEM and franchisor of Quality Equipment's core product lines. Not a direct competitor in retail but the parent brand relationship that defines Quality Equipment's product portfolio, technology stack (Operations Center, JDLink), and financing (John Deere Financial).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Quality Equipment social profiles
Digital presenceQuality Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quality Equipment leadership team
Management profileNumber of profiles
Profiles26 records
Quality Equipment subsidiaries and ownership
Company hierarchySubsidiaries2 records
Quality Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quality Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quality Equipment
What does Quality Equipment do?
Quality Equipment is a John Deere dealership group that sells new and used agricultural, residential lawn and garden, commercial mowing, and compact construction equipment through 35 retail stores across North Carolina, South Carolina, and southeastern Virginia. The company also provides parts, scheduled maintenance plans, PowerGard protection plans, and on-site mobile service via a fleet of about 60 trucks, and runs a dedicated government/JD Tech sales channel for federal, state, and municipal buyers.
Is Quality Equipment a public or private company?
Quality Equipment is a private company. It is classified as family owned and is currently operating.
When was Quality Equipment founded?
Quality Equipment was founded in 2018. It employs 101 to 250 people.
Where is Quality Equipment based?
Quality Equipment is headquartered in Albemarle, United States, in the North America region.
How does Quality Equipment make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales and service and Maintenance.
Who are Quality Equipment's main competitors?
Direct peers on record are Ag-Pro Companies, RDO Equipment Co., Stotz Equipment, TriGreen Equipment, Atlantic Tractor, Blanchard Equipment, 21st Century Equipment, Greenway Equipment and Heritage Agriculture. Deere & Company is listed as a broad incumbent.
Does Quality Equipment have an API?
No public API is recorded for Quality Equipment.
What industry is Quality Equipment in?
Quality Equipment's product category is Agricultural and Turf Equipment Dealership. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 444230 and its SIC code is 3524.