Bernabei
- Company typePrivate
- Founded1933
- HeadquartersRome, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Bernabei firmographics
Firmographics- Name
- Bernabei
- Legal name
- Bernabei S.r.l.
- Website
- https://bernabei.it
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bernabei industry classification
Industry- Product category
- Online Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Liquor Stores (General Off-Premise) (CRANAAAA), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Bernabei is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Bernabei business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Alcohol Sales: Direct-to-consumer online sales of wines, spirits, champagne, beers and soft drinks through e-commerce platform and mobile app. Revenue generated through product transactions with per-order pricing.
- Business/Corporate Sales: Dedicated services for local businesses, bars, restaurants and corporate clients including beverage consulting, custom proposals and corporate gifting solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing for individual consumers |
| Transaction based/ take rate | Pay-as-you-go | Business/Corporate pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bernabei product offering
Product offeringCore offering
Bernabei operates an online wine and spirits store (Enoteca Online) selling wines, champagne, sparkling wines, spirits, beers, soft drinks, food accompaniments, gift packages, and wine tasting experiences. The company serves both individual consumers through a direct-to-consumer e-commerce platform and mobile apps, and business clients through a dedicated B2B service offering beverage consulting, corporate gifting, and event supply. Orders are fulfilled via same-day delivery in Rome, standard delivery across Italy, and through company-owned physical retail locations.
Product overview
Bernabei operates an online wine and spirits marketplace (Enoteca Online) that serves as both a consumer e-commerce platform and a specialty retailer. The core offering includes wines, champagne, sparkling wines (Bollicine), spirits, beers, soft drinks, food products, and experiences. The business model combines direct-to-consumer online sales with a mobile app, B2B corporate services (Bernabei Business), and experiential offerings like wine tastings and events. Products span from everyday selections to premium prestige items, with delivery services covering same-day delivery in Rome and standard 24/48h shipping across Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Wines (Vini)
Quantifiable outcome
- Same-day delivery available in Rome including holidays
- +2 more outcomes
Companies that use Bernabei
Customer profileSegments3 records
Ideal customer profiles2 records
Bernabei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Bernabei partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bernabei competitors and assessment
Company assessmentDirect peers
- Bodeboca: Online wine retailer with strong Spanish/Italian market presence offering curated wine selections and home delivery. Comparable direct-to-consumer wine e-commerce model with adjacent Mediterranean geography.
- Callmewine: Italian online wine and spirits retailer with broad assortment and home delivery. Same e-commerce-led wine/spirits retail proposition and Italian market focus as Bernabei.
- Tannico: Italy's largest online wine retailer offering wines, champagne, and spirits with nationwide delivery. Closely comparable business model, category, and geographic footprint to Bernabei.
- Winelivery: Italian on-demand alcohol delivery specialist offering beers, wines, and spirits in under 30 minutes in major cities. Operates the same same-day urban alcohol delivery proposition as Bernabei's Rome service.
Emerging players
- Vivino: Global wine marketplace and app combining crowd-sourced label recognition with a wine retail marketplace. Overlaps with Bernabei on discovery, mobile-led commerce, and direct wine purchase.
Broad incumbents
- Master of Malt: UK online spirits and wine retailer with broad catalog and tasting notes. Comparable direct-to-consumer alcohol e-commerce model with similar editorial/curation approach to Bernabei's prestige selection.
- Drizly: US alcohol delivery marketplace acquired by Uber. Overlaps with Bernabei's same-day alcohol delivery model but at vastly larger scale and broader assortment across beer, wine, and spirits.
- The Whisky Exchange: Established UK-based online specialty retailer of wine, whisky, and spirits with broad curated catalog. Comparable e-commerce-led alcohol retail proposition but UK-focused with deeper spirits specialization.
- Naked Wines: Online wine retailer with crowdfunding/Angel-funded subscription model. Comparable direct-to-consumer wine e-commerce proposition with a more developed subscription/community flywheel.
Regional players
- Veepee: European flash-sales platform (formerly Vente-Privée) operating private wine and spirits sales events in Italy and other markets. Overlaps with Bernabei on premium wine discovery and consumer engagement but via event-based model rather than daily storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bernabei social profiles
Digital presenceBernabei compliance and trust
Trust signalCompliance3 records
Bernabei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bernabei leadership team
Management profileNumber of profiles
Bernabei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bernabei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bernabei
What does Bernabei do?
Bernabei operates an online wine and spirits store (Enoteca Online) selling wines, champagne, sparkling wines, spirits, beers, soft drinks, food accompaniments, gift packages, and wine tasting experiences. The company serves both individual consumers through a direct-to-consumer e-commerce platform and mobile apps, and business clients through a dedicated B2B service offering beverage consulting, corporate gifting, and event supply. Orders are fulfilled via same-day delivery in Rome, standard delivery across Italy, and through company-owned physical retail locations.
Is Bernabei a public or private company?
Bernabei is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bernabei founded?
Bernabei was founded in 1933. It employs 51 to 100 people.
Where is Bernabei based?
Bernabei is headquartered in Rome, Italy, in the Europe region.
How does Bernabei make money?
Two revenue lines are on record. Retail Alcohol Sales are the primary driver. The others are business/Corporate Sales.
Who are Bernabei's main competitors?
Direct peers on record are Bodeboca, Callmewine, Tannico and Winelivery. Vivino is listed as an emerging player. Broad incumbents are Master of Malt, Drizly, The Whisky Exchange and Naked Wines. Veepee is listed as a regional player.
Does Bernabei have an API?
No public API is recorded for Bernabei.
What industry is Bernabei in?
Bernabei's product category is Online Wine and Spirits Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAA, Liquor Stores (General Off-Premise). Its NAICS code is 445320.