Math-U-See
Math-U-See is a K-12 mastery-based math curriculum published by Demme Learning, serving approximately 50,000 households annually through homeschool families and schools. The curriculum combines videos, distinctive physical manipulatives, and a Digital Toolbox platform across 16 levels from Primer through Calculus.
- Company typePrivate
- Founded1990
- HeadquartersRinggold, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Math-U-See does
Math-U-See is a K-12 mastery-based math curriculum published by Demme Learning, an independent family-owned publishing company founded in 1990 and headquartered in Lititz, Pennsylvania. The curriculum serves approximately 50,000 households per year, primarily individual homeschooling families seeking a structured, multisensory approach to math, with secondary reach into traditional and private schools as core instruction or supplemental intervention. The company's offering spans 16 levels from Primer through Calculus, sequenced using Greek letter designations (Alpha, Beta, Gamma, etc.) rather than grade levels to enable skill-based placement.
The core methodology integrates instructional videos, hands-on physical manipulatives, systematic review worksheets, and a Digital Toolbox platform. The proprietary manipulatives system—including a 133-piece Integer Block Kit, 49-piece Fraction Overlay Kit, and 58-piece Algebra/Decimal Insert Kit—provides visual continuity across all levels from early number sense through quadratic equations. The curriculum has expanded into a multi-platform product with virtual manipulatives applications for iOS, Android, and Amazon tablets, Accelerated Individualized Mastery (AIM) supplemental programs for students with foundational skill gaps, modernized Principles of Secondary Mathematics editions for Algebra 1 and Algebra 2, and a refreshed Digital Toolbox interface with improved mobile performance.
Math-U-See operates a hybrid go-to-market combining direct-to-consumer e-commerce through store.demmelearning.com with a dedicated School Sales Team for institutional buyers. Revenue is generated through one-time purchases of physical curriculum and manipulatives kits, recurring digital subscriptions across Essential, Expanded, and Premium tiers, and product training services for schools. Distribution extends through a network of homeschool curriculum resellers including Sonlight, BookShark, Rainbow Resource Center, Timberdoodle, Veritas Press, Christian Book Distributors, and Curriculum Express, plus authorized international distributors in Canada, Australia, New Zealand, the Philippines, South Africa, and the United Kingdom. The company remains privately held with no external funding rounds disclosed.
Math-U-See firmographics
Firmographics- Name
- Math-U-See
- Legal name
- Demme Learning
- Website
- https://mathusee.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Math-U-See is a K-12 mastery-based math curriculum published by Demme Learning, serving approximately 50,000 households annually through homeschool families and schools. The curriculum combines videos, distinctive physical manipulatives, and a Digital Toolbox platform across 16 levels from Primer through Calculus.
- Ownership category
- akta.pro rank
Math-U-See industry classification
Industry- Product category
- Homeschool Math Curriculum
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mathematics Instruction (School-Delivered) (EDAJAFAG)
- akta.pro secondary industries
- Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), Math Remediation & Numeracy Intervention (EDAKADAB)
Keywords
Where Math-U-See is headquartered
LocationHeadquarters
- HQ city
- Ringgold
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Math-U-See business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Physical Curriculum Sales: Sale of Math-U-See curriculum products including Instruction Manuals, Student Workbooks, Tests, DVDs, and manipulatives kits. Products are sold as complete sets or individual components for each level from Primer through Calculus.
- Digital Subscriptions: Subscription-based access to Digital Toolbox providing online instruction videos, PDF instructor materials and solutions, virtual manipulatives, and worksheet generator. Available in Essential, Expanded, or Premium tiers.
- Manipulatives Kits: Sale of physical manipulative kits including Integer Block Kit, Fraction Overlay Kit, Algebra/Decimal Insert Kit, Addition and Subtraction Blocks, Early Learning Blocks, Wooden Magnetic Integer Blocks, and Money Blocks.
- Product Training Services: Product training sessions for schools and educators covering implementation, manipulative use, methodology, and Professional Access resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual User Direct Purchase |
| Subscription | Multi-year contract | School/Group Purchase |
| Subscription | Annual | Digital Subscription Tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Math-U-See product offering
Product offeringCore offering
Math-U-See, published by Demme Learning, provides a comprehensive K-12 math curriculum built on a mastery-based, multisensory approach. Its offering combines level-based curriculum workbooks and instructional videos with a proprietary set of color-coded physical and virtual manipulatives (Integer Blocks, Fraction Overlays, Algebra/Decimal Inserts), the Digital Toolbox subscription platform, skill-based placement tools, supplemental Accelerated Individualized Mastery (AIM) remediation programs, and educator training services.
Product overview
Math-U-See is a comprehensive K–12 math curriculum publisher using a mastery-based approach with distinctive integrated manipulatives. The core offering consists of the Math-U-See Curriculum (spanning 16 levels from Primer through Calculus, including both legacy and Principles of Secondary Mathematics editions), supported by a range of physical and digital manipulatives (Integer Blocks, Fraction Overlays, Algebra/Decimal Inserts, and specialized blocks for early learning, money, and magnetic teaching). The product portfolio also includes the Digital Toolbox platform providing online access to instruction videos, virtual manipulatives, and resources; Accelerated Individualized Mastery (AIM) supplemental programs for struggling students; placement assessment tools; and tiered subscription plans. The curriculum is published by Demme Learning, an independent family-owned publisher based in Lancaster, Pennsylvania.
Differentiator
Problem solved
Functional benefit
Brands
- Accelerated Individualized Mastery (AIM): Supplemental programs providing solutions for students who are struggling with foundational math skills using Math-U-See strategies and manipulatives.
Quantifiable outcome
- 50,000 households trust Math-U-See each year
Companies that use Math-U-See
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Math-U-See technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Math-U-See partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional and core.
- Engaging MindsregionalAuthorized distributor for Math-U-See products in Australia and New Zealand. Contact: [email protected], engagingminds.co.nz
- MathCanada (Jacki Knight)regionalAuthorized distributor for Math-U-See products in Canada. Contact: [email protected], mathcanada.ca, Phone: +1-888-854-MATH
- Noel & Tasha MisonregionalAuthorized distributor for Math-U-See products in the Philippines. Contact: [email protected], Phone: +63-917-5010802
- Good Neighbours BookshopregionalAuthorized distributor for Math-U-See products in South Africa. Contact: [email protected], Phone: +27 11 704 1857
- Conquest BooksregionalAuthorized distributor for Math-U-See products in the United Kingdom. Contact: [email protected], Phone: +44 1352 382106
- Amazon UKregionalAmazon UK marketplace presence for Math-U-See products in the United Kingdom.
- SonlightcoreHomeschool curriculum reseller offering Math-U-See products as part of their curriculum package offerings.
- BookSharkcoreHomeschool curriculum reseller offering Math-U-See products as part of their curriculum package offerings.
- Rainbow Resource CentercoreLarge homeschool curriculum retailer offering Math-U-See products.
- TimberdoodlecoreHomeschool curriculum reseller offering Math-U-See products as part of their curriculum offerings.
- Veritas PresscoreHomeschool curriculum reseller offering Math-U-See products.
- Curriculum ExpresscoreHomeschool curriculum reseller offering Math-U-See products.
- Christian Book DistributorscoreChristian-focused homeschool curriculum retailer offering Math-U-See products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Math-U-See competitors and assessment
Company assessmentDirect peers
- Teaching Textbooks: Teaching Textbooks publishes a homeschool-focused K-12 math curriculum with video instruction and digital delivery. It competes with Math-U-See in the homeschool market on similar mastery-driven teaching, differentiated by a CD/streaming-based format rather than physical manipulatives.
- Saxon Math: Saxon Math is a K-12 mastery-based math curriculum historically dominant in homeschool and traditional schools. Math-U-See competes directly with Saxon on the mastery/sequencing approach, though Math-U-See differentiates via integrated manipulatives rather than pure incremental review.
- RightStart Mathematics: RightStart Mathematics offers a manipulative-based K-8 math homeschool curriculum using the AL Abacus and card-based games. It is a close peer to Math-U-See because both emphasize hands-on, multisensory math instruction for homeschool families.
- Singapore Math: Singapore Math is a widely adopted K-8 math curriculum emphasizing conceptual understanding and mastery. It is a leading alternative for homeschool families comparing curriculum choices against Math-U-See, with a more CPA (concrete-pictorial-abstract) methodology approach.
- Horizons Math (Alpha Omega Publications): Alpha Omega Publications publishes Horizons Math, a K-8 homeschool math curriculum with manipulatives and workbooks. AOP also operates a broader homeschool publishing portfolio, making it both a direct math peer and a competitive curriculum-bundle provider.
Emerging players
- Khan Academy: Khan Academy is a widely used free online math instruction platform with practice, videos, and mastery-style learning. While free and non-curriculum, it competes for student attention and supplements by offering an alternative low-cost math learning pathway.
- Zearn Math: Zearn Math is a K-5 digital math curriculum built on the Eureka/EngageNY framework, offering virtual manipulatives and lesson-level instruction. It is an emerging digital peer pushing school districts toward digital mastery curricula, which could displace or supplement Math-U-See's school channel over time.
- IXL Learning: IXL Learning is a major adaptive online math and English practice platform widely used in schools and increasingly at home. It competes for student math practice time and supplemental remediation spend against Math-U-See's Digital Toolbox and AIM programs, but takes a fully digital adaptive approach.
Broad incumbents
- BJU Press (Bob Jones University Press): BJU Press publishes a full Christian K-12 curriculum including a math series, and shares Math-U-See's faith-aligned audience and reseller relationships (e.g., Veritas Press). It is a broader-incumbent peer that competes for the same faith-based homeschool customer wallet share.
- Abeka Academy: Abeka is a large, established Christian homeschool curriculum publisher offering full K-12 program packages including math. It is comparable to Math-U-See as a competing Christian-homeschool curriculum provider, though Abeka operates across all subjects rather than specializing in math.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Math-U-See social profiles
Digital presenceMath-U-See financial estimates
Financial estimateRevenue estimate
Valuation estimate
Math-U-See leadership team
Management profileNumber of profiles
Profiles1 record
Math-U-See funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Math-U-See M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Math-U-See
What does Math-U-See do?
Math-U-See, published by Demme Learning, provides a comprehensive K-12 math curriculum built on a mastery-based, multisensory approach. Its offering combines level-based curriculum workbooks and instructional videos with a proprietary set of color-coded physical and virtual manipulatives (Integer Blocks, Fraction Overlays, Algebra/Decimal Inserts), the Digital Toolbox subscription platform, skill-based placement tools, supplemental Accelerated Individualized Mastery (AIM) remediation programs, and educator training services.
Is Math-U-See a public or private company?
Math-U-See is a private company. It is classified as family owned and is currently operating.
When was Math-U-See founded?
Math-U-See was founded in 1990. It employs 11 to 50 people.
Where is Math-U-See based?
Math-U-See is headquartered in Ringgold, United States, in the North America region.
How does Math-U-See make money?
Four revenue lines are on record. Physical Curriculum Sales are the primary driver. The others are digital Subscriptions, manipulatives Kits and product Training Services.
Who are Math-U-See's main competitors?
Direct peers on record are Teaching Textbooks, Saxon Math, RightStart Mathematics, Singapore Math and Horizons Math (Alpha Omega Publications). Emerging players are Khan Academy, Zearn Math and IXL Learning. Broad incumbents are BJU Press (Bob Jones University Press) and Abeka Academy.
Does Math-U-See have an API?
No public API is recorded for Math-U-See.
What industry is Math-U-See in?
Math-U-See's product category is Homeschool Math Curriculum. Its primary akta.pro industry code is EDAJAFAG, Mathematics Instruction (School-Delivered), with a secondary code of EDAFANAH, Math & Science Interactive Learning Platforms (STEM Core). Its NAICS code is 611710 and its SIC code is 8200.