Beast Academy
Beast Academy, the elementary math brand of AoPS Incorporated, delivers advanced math curriculum for students ages 6-13 through comic-style books, a self-paced online platform with 20,000+ problems and 1,000+ videos, live small-group classes, and NGSS-aligned science books, serving parents, homeschoolers, and schools.
- Company typePrivate
- Founded1993
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Beast Academy does
Beast Academy is the elementary-school math curriculum brand of Art of Problem Solving (AoPS), a private K-12 advanced math education company founded in 1993 and operating as AoPS Incorporated in San Diego, USA. Beast Academy targets students ages 6-13 with a mastery-based, problem-solving-oriented math curriculum that competes on rigor and engagement rather than grade-level acceleration. The company serves three segments: parents of advanced and gifted elementary learners (primary B2C), schools and educators (secondary B2B/education), and the elementary students themselves as end users.
The product surface combines a self-paced online learning platform (Beast Academy Online, $100+/year), live video-based instructor-led classes for Levels 2-5 (~$53/week, cohorts capped at 16 students, 36-week courses), and a comprehensive line of comic-style physical math books across five levels (priced $108 for Level 1 and $120 for Levels 2-5) plus NGSS-aligned science books for Levels 3-4 ($96 per set). The platform contains 20,000+ practice problems, 1,000+ instructional videos, and 1,000+ lessons, with curriculum authored by PhDs from MIT, Princeton, and Stanford and video instruction led by AoPS CEO and Olympiad winner Richard Rusczyk. The web-based platform supports desktop and tablet, provides step-by-step real-time solutions, and exposes a detailed parent dashboard with multiple progress metrics.
Beast Academy employs a hybrid direct-to-consumer and product-led growth motion. Distribution is primarily through self-serve e-commerce at beastacademy.com, supplemented by a bulk/school channel offering 10% volume discounts at 5+ copies and 20% at 10+ copies. Marketing relies on content-driven channels (website, email, Facebook, Pinterest, ASCD conference presence) and earned media coverage in major publications. The company markets to both individual families (annual subscriptions, one-time book purchases, bundled book-plus-online packages) and institutional buyers (volume book orders), with the AoPS brand reputation — built over three decades and validated by USA International Mathematical Olympiad team outcomes — functioning as a primary acquisition asset.
Beast Academy firmographics
Firmographics- Name
- Beast Academy
- Legal name
- AoPS Incorporated
- Website
- https://beastacademy.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beast Academy, the elementary math brand of AoPS Incorporated, delivers advanced math curriculum for students ages 6-13 through comic-style books, a self-paced online platform with 20,000+ problems and 1,000+ videos, live small-group classes, and NGSS-aligned science books, serving parents, homeschoolers, and schools.
- Ownership category
- akta.pro rank
Beast Academy industry classification
Industry- Product category
- K-12 Math Education
- NAICS
- All Other Schools and Instruction (61169), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- STEM & Computer Science Curriculum (EDAGAAAB)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where Beast Academy is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Beast Academy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Online Subscription: Annual subscription to Beast Academy Online self-paced platform providing access to all levels 1-5, digital Guide books, problems, puzzles, and videos.
- Live Online Classes: Weekly live video-based classes with expert instructors for Levels 2-5. Tuition is approximately $53/week, with year-round rolling admission and max class size of 16 students.
- Physical Math Books: One-time purchase of physical books including full math sets for Levels 1-5 (Level 1: $108, Levels 2-5: $120 each). Each level has four units (A-D) with Guide and Practice books. Puzzle books available separately.
- Physical Science Books: One-time purchase of science books for Levels 3-4 following NGSS standards. Science sets (3A+3B or 4A+4B) priced at $96 each.
- Bundles (Books + Online): Bundle packages combining physical books with 1-year BA Online subscription at discounted rates compared to purchasing separately.
- Apparel: Beast Academy branded merchandise including t-shirts in youth and adult sizes at $15 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Paced Online Platform |
| Subscription | Weekly | Live Online Classes |
| Unit Pricing | One time/ perpetual license | Level 1 Full Math Set |
| Unit Pricing | One time/ perpetual license | Levels 2-5 Full Math Sets |
| Unit Pricing | One time/ perpetual license | Science Sets |
| Unit Pricing | One time/ perpetual license | Bulk/School Discounts |
| Unit Pricing | One time/ perpetual license | Beast Academy T-Shirt |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Beast Academy product offering
Product offeringCore offering
Beast Academy sells a comprehensive elementary math and science curriculum for students ages 6-13, delivered through a self-paced online learning platform (Beast Academy Online), live video-based classes with expert instructors, and printed comic-style math and science guidebooks and workbooks across five levels.
Product overview
Beast Academy is a comprehensive elementary math and science curriculum created by Art of Problem Solving (AoPS) for students ages 6-13. The offering consists of a self-paced online platform (Beast Academy Online) with 1,000+ videos and 20,000+ problems, live video-based classes with expert instructors for Levels 2-5, and comic-style math and science books across five levels (1-5). Math books include Guide and Practice books in comic-style format covering topics from counting through exponents and probability. Science books (Levels 3-4) align with NGSS standards. Supplementary puzzle books, language arts add-ons, and summer camps provide enrichment. The curriculum emphasizes mastery over memorization, building problem-solving skills through engaging storylines and challenging puzzles designed by World Puzzle Champion Palmer Mebane.
Differentiator
Problem solved
Functional benefit
Products and services
- Beast Academy Online Self-paced interactive online learning platform for elementary math students ages 6-13, covering Levels 1-5 with 1,000+ instructional videos, 20,000+ problems, puzzles, and activities across more than 1,000 lessons.
- Beast Academy Live Classes Live video-based online classes with expert instructors for Levels 2-5, with cohorts of up to 16 students, 36-week course length per level, and approximately 2 hours weekly in-class time.
- Beast Academy Math Books Level 1 Comic-style math curriculum books for ages 6-8, covering counting, shapes, comparing, addition, subtraction, categories, patterns, big numbers, measurement, and problem solving. Includes 4 combined Guide + Practice books (1A-1D) with over 400 practice problems.
- Beast Academy Math Books Level 2 Comic-style math curriculum books for ages 7-9, covering place value, addition, subtraction, expressions, measurement, strategies, odds & evens, big numbers, and algorithms. Includes 4 Guide books and 4 Practice books (2A-2D) with 300+ problems each.
- Beast Academy Math Books Level 3 Comic-style math curriculum books for ages 8-10, covering shapes, skip-counting, perimeter & area, multiplication, perfect squares, the distributive property, variables, division, fractions, estimation, measurement, and area.
- Beast Academy Math Books Level 4 Comic-style math curriculum books for ages 9-12, covering shapes, multiplication, exponents, counting, logic, factors, fractions, integers, decimals, and probability.
- Beast Academy Math Books Level 5 Comic-style math curriculum books for ages 10-13, covering 3D solids, expressions & equations, statistics, factors & multiples, sequences, ratios & rates, percents, square roots, and exponents.
- Beast Academy Science Books Level 3 NGSS-aligned science curriculum for ages 8-10, covering motion, weather, survival, forces, the atmosphere, and traits through 2 science books (3A-3B) with labs, puzzles, projects, and hands-on activities.
- Beast Academy Science Books Level 4 NGSS-aligned science curriculum for ages 9-12, covering energy, landforms, body systems, the grid, the ocean, and the brain through 2 science books (4A-4B) with labs, puzzles, and hands-on activities.
- Beast Academy Puzzles Books Supplementary puzzle books for each level featuring 400-500+ brand new puzzles designed by World Puzzle Champion Palmer Mebane, including 12 favorite puzzle styles written by members of the US Puzzle Team.
- Beast Academy T-Shirt Beast Academy branded 100% preshrunk cotton t-shirt featuring monster font logo and four math beasts, available in youth and adult sizes.
Quantifiable outcome
- 97% customer satisfaction rate
- +2 more outcomes
Companies that use Beast Academy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Beast Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Beast Academy partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Beast Academy competitors and assessment
Company assessmentDirect peers
- Mathnasium: Mathnasium is the leading supplemental math-enrichment franchise serving elementary and middle-school students through in-center and online instruction. It directly competes with Beast Academy for parents seeking rigorous, above-grade-level math instruction for their children outside the standard school curriculum.
- Kumon: Kumon is the largest global supplemental math (and reading) program, operating through franchised learning centers and at-home worksheets that target mastery-based progression in arithmetic and algebra. Both Kumon and Beast Academy sell the same core pitch - structured, mastery-based math beyond grade level - to parents of elementary-aged children.
- IXL Learning: IXL is a K-12 adaptive online math (and ELA, science, social studies) practice platform offering interactive problem sets, real-time diagnostics, and progress reports on a subscription basis. It competes with Beast Academy Online for the same parent and school purchasing budget for at-home and in-class math practice.
- DreamBox Learning: DreamBox is an adaptive, game-based K-8 math platform focused on conceptual understanding and individualized learning paths, with both direct-to-parent and school/district licensing. It overlaps with Beast Academy's adaptive online platform and math-efficacy claims aimed at advanced elementary learners.
- Prodigy Education: Prodigy is a gamified, curriculum-aligned K-8 math platform with a freemium model and broad school adoption. It is a direct online competitor to Beast Academy Online in elementary math and shares the same D2C + school-district distribution motion.
- SplashLearn: SplashLearn is a K-5 game-based math and reading platform sold via subscription to parents and schools. It directly parallels Beast Academy's age band (6-13), product format (interactive online practice), and pricing/distribution model (consumer subscription + classroom licenses).
- Singapore Math Inc. Singapore Math Inc. publishes the widely used Singapore-math K-8 textbooks and digital programs marketed to parents and schools seeking rigorous problem-solving-based elementary math. It is the closest textbook-form competitor to Beast Academy's physical and digital math curriculum.
- ST Math (MIND Research): ST Math is a K-6 visual, game-based math instructional program from MIND Research, sold primarily to schools and districts with documented learning-outcome evidence. It directly competes with Beast Academy Online for school budgets on the strength of math-outcome claims.
Broad incumbents
- Khan Academy: Khan Academy is the largest free K-12 online learning platform with deep math content for elementary through college. Its free price point and brand reach set the floor for the entire category and shape parent expectations for what online math learning should cost and look like.
Emerging players
- Outschool: Outschool is a marketplace for live, small-group online classes for kids covering enrichment topics including math, logic, and puzzle-based electives. It mirrors Beast Academy Live Classes' format (small live cohort, expert instructor) and reaches the same advanced-curious-parent buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beast Academy social profiles
Digital presenceBeast Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beast Academy leadership team
Management profileNumber of profiles
Profiles2 records
Beast Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beast Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beast Academy
What does Beast Academy do?
Beast Academy sells a comprehensive elementary math and science curriculum for students ages 6-13, delivered through a self-paced online learning platform (Beast Academy Online), live video-based classes with expert instructors, and printed comic-style math and science guidebooks and workbooks across five levels.
Is Beast Academy a public or private company?
Beast Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beast Academy founded?
Beast Academy was founded in 1993. It employs 11 to 50 people.
Where is Beast Academy based?
Beast Academy is headquartered in San Diego, United States, in the North America region.
How does Beast Academy make money?
Six revenue lines are on record. Online Subscription is the primary driver. The others are live Online Classes, physical Math Books, physical Science Books, bundles (Books + Online) and apparel.
Who are Beast Academy's main competitors?
Direct peers on record are Mathnasium, Kumon, IXL Learning, DreamBox Learning, Prodigy Education, SplashLearn, Singapore Math Inc. and ST Math (MIND Research). Khan Academy is listed as a broad incumbent. Outschool is listed as an emerging player.
Does Beast Academy have an API?
No public API is recorded for Beast Academy.
What industry is Beast Academy in?
Beast Academy's product category is K-12 Math Education. Its primary akta.pro industry code is EDAGAAAB, STEM & Computer Science Curriculum, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 61169 and its SIC code is 8200.