Biz 3
Biz 3 is a privately held boutique public relations firm founded in 1996, providing publicity campaigns for a roster of 200+ music artists, filmmakers, athletes, restaurants, and tech clients across Chicago and Los Angeles.
- Company typePrivate
- Founded1996
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Biz 3 does
Biz 3 is a privately held, boutique public relations and publicity firm founded in 1996 by Kathryn Frazier in Chicago. The firm designs and executes publicity campaigns spanning magazines, blogs, social media, television, and brand placements for a roster of more than 200 clients across music artists, rappers, filmmakers, authors, visual artists, sports figures, restaurants, chefs, technology companies, festivals, and marketing events. Its core competency is breaking unknown talent into critical and commercial relevance, supplemented by selective representation of established icons (The Weeknd, Daft Punk, Skrillex, Justin Bieber, J. Cole, Megan Thee Stallion, Run The Jewels, Migos) and creative-direction work that extends beyond conventional PR scope into brand sponsorships and music sync placements.
The firm also offers professional and career coaching, plus consulting services to clients including Google, Techstars, WEAV, and Dash Radio. Operations are bicoastal with staff in Chicago and Los Angeles. The business model is professional services with project- and retainer-based fees; pricing is not publicly disclosed. The company has no proprietary technology platform, no funding rounds, and operates with a small core team. In 2011, Kathryn Frazier co-founded the independent record label OWSLA with Skrillex and others as a separate venture, and in 2013 long-time publicist Dana Meyerson became a partner. Biz 3 was recognized in Observer's 2025 ranking of top specialty PR firms.
Biz 3 firmographics
Firmographics- Name
- Biz 3
- Legal name
- Biz 3
- Website
- https://biz3.net
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Biz 3 is a privately held boutique public relations firm founded in 1996, providing publicity campaigns for a roster of 200+ music artists, filmmakers, athletes, restaurants, and tech clients across Chicago and Los Angeles.
- Ownership category
- akta.pro rank
Where Biz 3 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Biz 3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR/Publicity Services: Traditional PR services including magazine, blog, social media, TV, and brand placements. Creative directors, brand sponsorship, and music sync placements included in broader campaign approach.
- Consulting Services: Professional and career coaching plus consulting services for Google, Techstars, WEAV, and Dash Radio.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Biz 3 product offering
Product offeringCore offering
Biz 3 is a specialty public relations firm that designs and executes publicity campaigns across magazines, blogs, social media, television, and brand placements for a roster of music artists, filmmakers, authors, visual artists, sports figures, tech companies, restaurants, chefs, festivals, and marketing events. The firm additionally offers professional consulting and personal coaching services, and has co-founded the OWSLA independent record label as a related venture.
Product overview
Biz 3 is a traditional public relations and publicity firm offering a single unified service rather than a platform-plus-modules architecture. The core offering is publicity campaigns for artists and clients across music, entertainment, sports, tech, film, and hospitality sectors. Additional services include consulting (strategic guidance for tech companies like Google and Dash Radio) and personal/professional coaching. In 2011, the company co-founded OWSLA record label as a separate venture.
Differentiator
Problem solved
Functional benefit
Products and services
- Publicity Services End-to-end publicity campaigns spanning magazines, blogs, social media, television, and brand placements for music artists, filmmakers, authors, visual artists, sports figures, tech clients, restaurants, chefs, festivals, and marketing events.
- Consulting Services Professional and career consulting services provided to clients such as Google, Techstars, WEAV, and Dash Radio, offering strategic guidance beyond traditional PR scope.
- Coaching Services Personal and professional coaching services offered by founder Kathryn Frazier to help clients develop the best version of themselves and their careers.
Companies that use Biz 3
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles3 records
Biz 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Biz 3 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- OWSLAcoreCo-founded in 2011 by Kathryn Frazier along with Skrillex, Tim Smith of the Blood Company, and Biz 3 National Publicist Clayton Blaha. An independent record label that represents electronic and bass music artists. Dana Meyerson also A&R'd for OWSLA.
- SkrillexcoreKey client and co-founder of OWSLA record label. Major artist in Biz 3 roster representing electronic music.
- GoogleminorConsulting client - Biz 3 provides consulting services to Google.
- TechstarsminorConsulting client - Biz 3 provides consulting services to Techstars startup accelerator.
- WEAVminorConsulting client - Biz 3 provides consulting services to WEAV.
- Dash RadiominorConsulting client - Biz 3 provides consulting services to Dash Radio.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Biz 3 competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global communications firm with a large entertainment and music practice. Comparable to Biz 3 as a competitor for entertainment publicity work, but operating at vastly greater scale across many industries rather than specializing in artist publicity.
Direct peers
- 42West: Entertainment PR firm (now part of Dolphin Entertainment) that provides publicity and strategic communications for film, TV, and entertainment clients. Directly comparable to Biz 3 as a specialty entertainment publicity agency serving talent, studios, and brands.
- ID PR: Music publicity firm serving artists, festivals, and labels across genres. Closely comparable to Biz 3's core function of music artist publicity and press campaigns.
- BPCM: Entertainment and lifestyle PR agency serving talent, brands, and hospitality clients. Comparable to Biz 3 in cross-sector entertainment publicity spanning music, film, and lifestyle.
- Shore Fire Media: Long-standing music publicity and artist development firm working with established and emerging musicians, labels, and festivals. Directly comparable to Biz 3 in music-PR focus and selective roster approach.
- Falco Ink: Entertainment publicity firm serving musicians, authors, and film clients. Directly comparable to Biz 3 as a boutique PR shop focused on creative and entertainment verticals.
- Sunshine Sachs Morgan & Lylis: Top-tier entertainment and culture PR agency representing musicians, actors, authors, and brands. Closely comparable to Biz 3 in serving A-list talent across music, film, and lifestyle with publicity-led engagements.
- Nasty Little Man: Boutique music publicity firm representing a roster of artists, labels, and music-adjacent brands. Directly comparable to Biz 3 in scale, music focus, and selective artist roster model.
- The Lede Company: Talent and entertainment PR and management firm representing artists, executives, and brands. Comparable to Biz 3 in blending publicity with deeper artist and brand representation.
- Milk & Honey PR: Boutique entertainment and lifestyle PR agency representing talent, brands, and hospitality clients. Comparable to Biz 3 in selective roster and cross-sector entertainment focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Biz 3 social profiles
Digital presenceBiz 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biz 3 leadership team
Management profileNumber of profiles
Profiles7 records
Biz 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biz 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biz 3
What does Biz 3 do?
Biz 3 is a specialty public relations firm that designs and executes publicity campaigns across magazines, blogs, social media, television, and brand placements for a roster of music artists, filmmakers, authors, visual artists, sports figures, tech companies, restaurants, chefs, festivals, and marketing events. The firm additionally offers professional consulting and personal coaching services, and has co-founded the OWSLA independent record label as a related venture.
Is Biz 3 a public or private company?
Biz 3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biz 3 founded?
Biz 3 was founded in 1996. It employs 1 to 10 people.
Where is Biz 3 based?
Biz 3 is headquartered in Chicago, United States, in the North America region.
How does Biz 3 make money?
Two revenue lines are on record. PR/Publicity Services are the primary driver. The others are consulting Services.
Who are Biz 3's main competitors?
Edelman is listed as a broad incumbent. Direct peers are 42West, ID PR, BPCM, Shore Fire Media, Falco Ink, Sunshine Sachs Morgan & Lylis, Nasty Little Man, The Lede Company and Milk & Honey PR.
Does Biz 3 have an API?
No public API is recorded for Biz 3.