Lett
Lett is a São Paulo-based digital company, founded in 2014, that delivers data intelligence services to help brands and retailers increase e-commerce sales through digital trade marketing optimization.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lett does
Lett is a Brazilian for-profit digital company founded in 2014 and headquartered in São Paulo, that provides data intelligence services aimed at increasing e-commerce sales through digital trade marketing. The company operates in the e-commerce enablement segment, positioning itself at the intersection of retail data analytics and trade marketing execution, targeting brands and retailers seeking to optimize online sales performance. Its operational scale of 101-250 employees suggests an established mid-stage organization, though the company's website at lett.digital was not accessible (returning only a verification/loading page at the time of data collection), limiting visibility into current product offerings and technology architecture.
No detailed product catalog, technology stack, pricing model, or customer list was disclosed in available sources. The company has recorded a single seed funding round dated January 2016, with no subsequent external capital raises documented, indicating either organic growth financing or limited capital event visibility. Co-founder and CEO Davi Song has led the company since its 2014 founding. The available evidence supports a characterization as a niche, founder-led Brazilian e-commerce data and trade marketing intelligence provider, but the thin data set limits conclusions on product depth, competitive positioning, and financial trajectory.
Lett firmographics
Firmographics- Name
- Lett
- Website
- https://lett.digital
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 101–250 employees
- Short description
- Lett is a São Paulo-based digital company, founded in 2014, that delivers data intelligence services to help brands and retailers increase e-commerce sales through digital trade marketing optimization.
- Ownership category
- akta.pro rank
Lett industry classification
Industry- Product category
- E-commerce Data Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Channel, Partner & Alliance Sales Enablement (EDABABAH)
Keywords
Where Lett is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Lett business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Lett product offering
Product offeringCore offering
Lett is a digital company that provides data intelligence services aimed at increasing e-commerce sales through digital trade marketing. The company's offering helps online retailers and brands analyze and act on digital commerce data to improve marketing and sales outcomes in their e-commerce channels.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Data Intelligence Service Data intelligence services designed to help e-commerce merchants and consumer brands increase online sales by leveraging digital trade marketing analytics.
Companies that use Lett
Customer profileIdeal customer profiles1 record
Lett technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lett partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Lett competitors and assessment
Company assessmentDirect peers
- Similarweb: Similarweb provides digital market intelligence and competitive analytics used by brands and sellers to optimize online performance. It directly parallels Lett's positioning of data intelligence services aimed at lifting e-commerce sales, though at much larger scale and global reach.
- Helium 10: Helium 10 is an e-commerce seller analytics and optimization suite for marketplace merchants (notably Amazon). Like Lett, it sells data intelligence to help sellers grow sales through marketplace and digital channels, though it focuses on marketplaces rather than digital trade marketing.
- Jungle Scout: Jungle Scout offers e-commerce market intelligence and product research tools for online sellers and brands. It overlaps Lett's seller-tool / data intelligence angle for growing e-commerce sales, serving a comparable audience of brands and merchants.
- Stackline: Stackline provides e-commerce data, analytics, and activation tools for brands and retailers across marketplaces. Its data-intelligence-to-monetization flywheel is closely analogous to Lett's offer of intelligence services aimed at lifting e-commerce sales.
- Nuvemshop: Nuvemshop is a leading LATAM e-commerce platform enabling SMB merchants to sell online. As a Brazilian-rooted SaaS in the seller-enablement space, it is directly comparable to Lett in target market and geography, though oriented to storefront hosting rather than trade marketing analytics.
Broad incumbents
- VTEX: VTEX is a Brazilian-founded commerce platform offering storefront, marketplace, and integrated digital commerce tooling to enterprise retailers. It is comparable to Lett as a fellow Brazil-rooted e-commerce enabler, though it operates much more broadly across the commerce stack.
Emerging players
- Pacvue: Pacvue is a commerce acceleration platform combining marketplace data intelligence, advertising, and seller analytics. It overlaps Lett's niche of data-driven digital trade marketing services for brands selling through digital channels.
Regional players
- Linio (Falabella): Linio (now part of Falabella) operates LATAM-focused e-commerce and digital trade marketing infrastructure for sellers. It overlaps with Lett's regional focus on helping merchants scale e-commerce sales across LATAM digital channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights4 records
Customer concentration
Lett social profiles
Digital presenceLett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lett leadership team
Management profileNumber of profiles
Profiles1 record
Lett funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lett
What does Lett do?
Lett is a digital company that provides data intelligence services aimed at increasing e-commerce sales through digital trade marketing. The company's offering helps online retailers and brands analyze and act on digital commerce data to improve marketing and sales outcomes in their e-commerce channels.
When was Lett founded?
Lett was founded in 2014. It employs 101 to 250 people.
Where is Lett based?
Lett is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Lett's main competitors?
Direct peers on record are Similarweb, Helium 10, Jungle Scout, Stackline and Nuvemshop. VTEX is listed as a broad incumbent. Pacvue is listed as an emerging player. Linio (Falabella) is listed as a regional player.
Does Lett have an API?
No public API is recorded for Lett.
What industry is Lett in?
Lett's product category is E-commerce Data Intelligence. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of EDABABAH, Channel, Partner & Alliance Sales Enablement. Its NAICS code is 5182 and its SIC code is 7370.