Sloane Street
Sloane Street is a privately held, family-owned luxury jewelry brand based in Newport Beach, CA, selling 396+ handcrafted pieces across multiple collections via DTC e-commerce and 40+ specialty stockists, with a custom design service for bespoke commissions.
- Company typePrivate
- Founded2002
- HeadquartersCorona Del Mar, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sloane Street does
Sloane Street is a luxury jewelry brand headquartered in Corona Del Mar/Newport Beach, California, founded as a mother-daughter partnership between Frances and Charlotte Gadbois. The brand extends a jewelry design practice that began in 2002 and operates as a privately held, family-owned business with no disclosed outside funding. Its product portfolio spans 396+ items across multiple collections, with best sellers priced between $2,995 and $9,915, alongside a more accessible sterling silver line and a custom design service for bespoke commissions.
The company's offerings are handcrafted jewelry pieces sold through two channels: a direct-to-consumer e-commerce site and a wholesale network of 40+ specialty jewelry stockists. Revenue mechanics are driven by unit sales across multiple collections and price tiers, with the custom design service adding a higher-margin personalization layer. The company employs 11-50 staff, consistent with a small, design-led luxury operation.
No AI, machine learning, or proprietary technology components are disclosed; the business is fundamentally a design and brand enterprise. Distribution is the primary commercial infrastructure, combining curated wholesale partnerships with DTC e-commerce. The overall operating model is organic and self-funded, with growth pursued through catalog expansion, channel breadth, and product line extensions rather than external capital.
Sloane Street firmographics
Firmographics- Name
- Sloane Street
- Legal name
- Sloane Street
- Website
- https://sloanest.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sloane Street is a privately held, family-owned luxury jewelry brand based in Newport Beach, CA, selling 396+ handcrafted pieces across multiple collections via DTC e-commerce and 40+ specialty stockists, with a custom design service for bespoke commissions.
- Ownership category
- akta.pro rank
Sloane Street industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Colored Gemstone Jewelry (CRAKAAAB)
- akta.pro secondary industries
- High Jewelry & Haute Joaillerie (CRAKAAAE), Engagement Rings (CRAKACAA)
Keywords
Where Sloane Street is headquartered
LocationHeadquarters
- HQ city
- Corona Del Mar
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sloane Street business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Jewelry Product Sales: One-time purchase model for finished jewelry pieces ranging from entry-level 14K gold and semi-precious gemstone items ($600-$3,000) to high-end 18K gold pieces with diamonds and rare gemstones ($3,000-$80,000+). Revenue is generated through direct e-commerce sales and sales through authorized stockist retailers.
- Custom Bespoke Design Services: Premium bespoke design service where customers work directly with Frances Gadbois to create one-of-a-kind pieces. Custom appointments can be booked through retailers, in conjunction with in-store events, or virtually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 14K Gold Collection - Entry-level luxury |
| One time/ perpetual license | Pay-as-you-go | 18K Gold Collection - Core luxury offerings |
| One time/ perpetual license | Pay-as-you-go | World of Color Collection - High jewelry / one-of-a-kind |
| One time/ perpetual license | Pay-as-you-go | Bridal Collection |
| One time/ perpetual license | Pay-as-you-go | The Essentials Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sloane Street product offering
Product offeringCore offering
Sloane Street designs, manufactures, and sells handcrafted luxury fine jewelry — bracelets, charms, earrings, hoops, necklaces, and rings — primarily in 14K and 18K gold (with some sterling silver) set with hand-sorted melee diamonds (GSI certified) and semi-precious colored gemstones such as turquoise, topaz, tourmaline, emerald, sapphire, opal, and garnet. The brand also offers a Bespoke Custom Design Service in which designers Frances and Charlotte Gadbois work directly with clients to create one-of-a-kind pieces or repurpose vintage/heirloom jewelry.
Product overview
Sloane Street is a luxury designer jewelry brand offering a comprehensive collection of handcrafted fine jewelry pieces. The brand operates as a single unified product line (not a platform-plus-modules architecture), consisting primarily of fine jewelry across six main categories: bracelets, charms, earrings, hoops, necklaces, and rings. The products are organized into eight featured collections: The Essentials (classic everyday pieces), World of Color (high jewelry with colorful gemstones), Gold & Diamond, One of a Kinds (rare unique pieces), Stackables (for layering), Bridal (wedding jewelry), NEW arrivals, and BEST SELLERS. Additionally, the brand offers a bespoke Custom Design Service where founder designers Frances and Charlotte Gadbois create one-of-a-kind pieces. The jewelry is crafted primarily in 18K gold, 14K gold, and sterling silver, featuring semi-precious gemstones including topaz (sky blue, london blue, swiss blue), turquoise, emerald, sapphire, opal (ethiopian), tourmaline (paraiba, seafoam, pink, green, blue-green), garnet (merelani mint), and various diamond cuts.
Differentiator
Problem solved
Functional benefit
Products and services
- Sloane Street Jewelry Collection The overall Sloane Street luxury designer fine jewelry brand, offering handcrafted bracelets, charms, earrings, hoops, necklaces, and rings made with 14K and 18K gold (and some sterling silver), featuring hand-sorted melee diamonds (GSI certified) and semi-precious colored gemstones. Sold to individual consumers through the brand's own e-commerce site and authorized specialty jewelry stockists.
- The Essentials Collection Classic everyday luxury fine jewelry pieces (gold and diamond staples) designed to be timeless wardrobe basics that embody the effortless elegance of the modern woman.
- World of Color Collection Exclusive high jewelry collection featuring hand-selected one-of-a-kind semi-precious gemstones with elegant color pops; no two designs are the same. Prices range from approximately $3,000 to $37,000+.
- Gold & Diamond Collection Gold and diamond fine jewelry pieces including diamond Cipriani studs, eternity bands, and diamond feather designs.
- One of a Kinds Collection Rare and unique fine jewelry pieces featuring rare gemstones including Paraiba tourmaline, Malaya garnet, and watermelon tourmaline.
- Stackables Collection Eternity bands and stacking fine jewelry pieces designed to be worn together, including diamond eternity bands with prong spacers and pearl designs.
- Bridal Collection Wedding and engagement fine jewelry including rose cut diamond bands, marquise earrings, and baroque pearl pieces. Pricing ranges from approximately $5,885 to $13,905.
- Sterling Silver & 18K Collection Fine jewelry pieces crafted in sterling silver combined with 18K gold, offering a more accessible price point within the Sloane Street assortment.
- Custom Design Service Bespoke fine jewelry design service in which designers Frances and Charlotte Gadbois work directly one-on-one with clients to create one-of-a-kind pieces or repurpose vintage/heirloom jewelry into customized creations. Appointments can be booked through the Newport Beach office, virtually, or via retail partners during in-store events.
Companies that use Sloane Street
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sloane Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sloane Street partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- Bachendorf'scoreDallas, Texas based specialty jewelry retailer. One of the authorized stockists for Sloane Street jewelry collection.
- BC Clark - Classen CurvecoreOklahoma City, Oklahoma based fine jewelry retailer with multiple locations. Authorized stockist for Sloane Street collection.
- BC Clark - North ParkcoreSecond Oklahoma City location for BC Clark fine jewelry retailer.
- Breckenridge JewelerscoreBreckenridge, Colorado based jewelry boutique carrying Sloane Street pieces.
- Shreve & Co.flagshipPalo Alto, California based historic fine jewelry retailer. Prestigious authorized stockist for Sloane Street collection.
- Congress JewelerscoreSanibel Island, Florida based fine jewelry retailer carrying Sloane Street pieces.
- Cornell's JewelerscoreRochester, New York based fine jewelry retailer. Authorized Sloane Street stockist.
- Gunderson's JewelerscoreMulti-location jewelry retailer with locations in Sioux City (Iowa), Sioux Falls (South Dakota), Omaha (Nebraska), Fargo (North Dakota), and Wayzata (Minnesota).
- Henne JewelerscorePittsburgh, Pennsylvania based fine jewelry retailer carrying Sloane Street collection.
- JB HudsoncoreEdina, Minnesota based jewelry retailer. Authorized stockist.
- Kleinhenz JewelerscoreWestlake, Ohio based fine jewelry retailer.
- Lumina GemcoreWilmington, North Carolina based fine jewelry retailer.
- Moyer Fine JewelerscoreCarmel, Indiana based fine jewelry retailer. Dedicated Sloane Street page on their website.
- Mystique JewelerscoreFine jewelry retailer with locations in Alexandria and Middleburg, Virginia. Carries Sloane Street by Gadbois Jewelry.
- Razny JewelerscoreHinsdale, Illinois based fine jewelry retailer.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sloane Street competitors and assessment
Company assessmentDirect peers
- Monica Vinader: British luxury jewelry brand with strong colored gemstone and gold heritage positioning, sold DTC and through global stockists. Closely comparable European heritage narrative, design-led colored stone identity, and wholesale-DTC hybrid model.
- Jennifer Meyer: Boutique designer fine jewelry brand with similar founder-driven bespoke offering, gold and colored gemstone positioning, and DTC plus selective wholesale distribution to high-end boutiques.
- JudeFrances Jewelry: Frances Gadbois' previous brand, co-founded in 2002, offering gold and diamond jewelry through fine retailers. Closely comparable in design language, founder DNA, and wholesale distribution model to Sloane Street.
Emerging players
- Brilliant Earth: Online fine jewelry brand specializing in engagement rings and bridal jewelry with ethically sourced diamonds. Comparable in DTC fine jewelry positioning and bridal category overlap with Sloane Street's Bridal Collection.
- Aurate: NYC-based DTC fine jewelry brand offering 14K/18K gold pieces with transparent pricing. Overlaps with Sloane Street's 14K entry-level and Essentials collections, targeting similar modern female luxury consumer.
- Mejuri: Digital-native fine jewelry brand targeting younger luxury consumers with 14K/18K gold pieces and direct-to-consumer model. Competes for the same affluent female millennial customer through lower AOV and stronger digital marketing execution.
- VRAI: Lab-grown diamond and gold fine jewelry brand with DTC focus. Operates in adjacent fine jewelry territory with overlap in bridal and engagement-adjacent categories where Sloane Street also competes.
- Marie Nicole Jewelry: Boutique fine jewelry brand specializing in colored gemstone pieces (tourmaline, topaz, turquoise) set in 14K/18K gold, with a focus on everyday luxury and personal design narrative. Comparable niche positioning around colored stones.
Broad incumbents
- David Yurman: Established American luxury jewelry brand with signature design elements (cable motif), sold through DTC, wholesale, and own retail. Comparable as a precious-metal fine jewelry brand with design-led identity, but operates at materially larger scale and broader price range.
- Kendra Scott: Texas-based fine jewelry brand known for colored gemstones (turquoise, drusy, quartz) set in gold and silver, sold through DTC, large wholesale footprint, and own retail. Highly comparable category positioning around colored stones in fine jewelry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sloane Street social profiles
Digital presenceSloane Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sloane Street leadership team
Management profileNumber of profiles
Profiles2 records
Sloane Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sloane Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sloane Street
What does Sloane Street do?
Sloane Street designs, manufactures, and sells handcrafted luxury fine jewelry — bracelets, charms, earrings, hoops, necklaces, and rings — primarily in 14K and 18K gold (with some sterling silver) set with hand-sorted melee diamonds (GSI certified) and semi-precious colored gemstones such as turquoise, topaz, tourmaline, emerald, sapphire, opal, and garnet. The brand also offers a Bespoke Custom Design Service in which designers Frances and Charlotte Gadbois work directly with clients to create one-of-a-kind pieces or repurpose vintage/heirloom jewelry.
Is Sloane Street a public or private company?
Sloane Street is a private company. It is classified as family owned and is currently operating.
When was Sloane Street founded?
Sloane Street was founded in 2002. It employs 11 to 50 people.
Where is Sloane Street based?
Sloane Street is headquartered in Corona Del Mar, United States, in the North America region.
How does Sloane Street make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are custom Bespoke Design Services.
Who are Sloane Street's main competitors?
Direct peers on record are Monica Vinader, Jennifer Meyer and JudeFrances Jewelry. Emerging players are Brilliant Earth, Aurate, Mejuri, VRAI and Marie Nicole Jewelry. Broad incumbents are David Yurman and Kendra Scott.
Does Sloane Street have an API?
No public API is recorded for Sloane Street.
What industry is Sloane Street in?
Sloane Street's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAB, Colored Gemstone Jewelry, with a secondary code of CRAKAAAE, High Jewelry & Haute Joaillerie. Its NAICS code is 33991 and its SIC code is 3911.