What UPTOWN does

Uptown Creation is a B2B lead generation agency that delivers managed, human-powered LinkedIn outbound campaigns primarily to mid-market sales organizations with 3-20 sales reps. Founded in 2016 and organized as an Iowa LLC with its primary operating presence in Chicago, the company targets B2B companies struggling with inconsistent lead flow, low cold outreach response rates, and over-reliance on referrals. Its core service is a 90-day done-for-you program in which Uptown's strategists execute end-to-end LinkedIn campaigns: building targeted account and lead lists via LinkedIn Sales Navigator, sending connection requests (approximately 200 per week per campaign), deploying problem-oriented (PSR) messaging sequences, and managing follow-up through to booked meetings.

The underlying technology is light-weight and platform-dependent rather than proprietary: LinkedIn Sales Navigator provides targeting and lead management, a built-in mini-CRM tracks pipeline stages (connection sent, outreach sent, responded, follow-up, meeting-ready), and partnerships with Apollo (agency partner) and HubSpot (solutions partner) extend reach into adjacent ecosystems. AI is referenced as a productivity layer for prospecting and follow-up but is not a differentiated capability; the company's stated competitive advantage is human strategist execution and proprietary messaging frameworks (PSR and the LinkedIn Revenue Flywheel) rather than automation. Complementary offerings include LinkedIn Content Strategy, Profile Optimization, Sales Navigator training, Message Templates, and the UptownNetworking in-person event series in Chicagoland, alongside a content distribution channel via the LinkedIn Made Simple newsletter (7,000+ subscribers).

The business model is managed services and professional services revenue under multi-year client contracts, with pricing not publicly disclosed. Go-to-market is sales-led: a LinkedIn-first direct consultation motion (Book a Call CTA) targets decision-makers globally, supplemented by website self-service resources for the mid-market. Documented client outcomes include TJM Labs ($396K ARR in 6 months, ~38% close rate), Making Science ($210K revenue in 10 months at 8.4x ROI), Atrix AI (26 qualified meetings in 90 days), ZeroTo1 (3X meetings, 5X pipeline), and CEImpact (38 meetings in 4 months), alongside enterprise references including Wells Fargo, ClickUp, and Northpointe Bank. Note: a firmographics block in the input labeled the company as 'UPTOWN,' a 1993 luxury real estate marketplace in Penticton, Canada — this conflicts with all other source material, which consistently describes Uptown Creation as a 2016 LinkedIn B2B agency in Chicago; the analysis above is grounded in the substantive body of source data.

Name

UPTOWN

Legal name

Uptown Creation, LLC

Website

https://uptown.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Uptown Creation is a B2B lead generation agency that runs managed, human-powered LinkedIn outbound campaigns for mid-market sales teams. Founded in 2016 and based in Chicago, the firm books meetings through targeted prospecting and proprietary messaging frameworks.

Ownership category

akta.pro rank

Product category

B2B Sales Lead Generation Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B lead generation
• LinkedIn outbound services
• Sales outreach agency
• Managed sales campaigns
• Appointment setting

Headquarters

HQ city

Penticton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. LinkedIn Outbound Services: Done-for-you LinkedIn lead generation and outbound sales services. Includes connection requests, messaging, follow-ups, and meeting scheduling managed by Uptown Creation's team. 90-day managed LinkedIn lead generation plan with custom sales strategies.
2. LinkedIn Strategy Consulting: Custom LinkedIn strategy development and implementation support. Provides resources, training, and consultancy for end-to-end LinkedIn outreach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Uptown Creation is a LinkedIn-first B2B lead generation agency that runs done-for-you outbound sales campaigns on LinkedIn for its clients. Its core offering is a 90-day managed service that handles targeting of active decision-makers, connection requests (up to 200 per week), PSR (Problem-oriented) messaging, follow-up sequences, and meeting scheduling directly into the client's calendar. Surrounding services include LinkedIn content strategy, profile optimization, Sales Navigator setup and training, and overall cold outreach strategy consulting.

Product overview

Uptown Creation is a LinkedIn-first B2B lead generation agency offering a managed outbound sales service. The core offering is a LinkedIn-First Sales Strategy that includes end-to-end campaign management: account setup and onboarding, campaign optimization based on metrics, and lead scaling. Key services include LinkedIn Outbound Campaign Management (200 connection requests/week, thousands of messages, follow-up sequences), LinkedIn Content Strategy (TOFU/MOFU/BOFU content), LinkedIn Profile Optimization, LinkedIn Sales Navigator Setup & Training, LinkedIn Message Templates, and Cold Outreach Strategy. The company also runs UptownNetworking events in Chicagoland and publishes the LinkedIn Made Simple Newsletter (7,000+ subscribers). Results are demonstrated through client case studies showing outcomes like $396K ARR closed and 26-38 meetings booked over 3-4 months.

Differentiator

Problem solved

Functional benefit

Brands

• UptownNetworking: A local networking event initiative hosting in-person networking events around Chicagoland to bring visibility to businesses online and in-person.

Products and services

• LinkedIn-First Sales Strategy Done-for-you LinkedIn-first outbound sales approach that targets active decision-makers in the client's Ideal Customer Profile, sends connection requests, runs problem-oriented messaging and follow-ups, and books meetings directly into the client's calendar. Designed for B2B sales teams that want a managed pipeline motion rather than internal tooling.
• LinkedIn Outbound Campaign Management End-to-end management of LinkedIn outbound campaigns including lead list building, up to 200 weekly connection requests, initial outreach messages, follow-up sequences, and response handling, delivered as a 90-day managed engagement. Built for B2B sales teams that need a consistent, human-executed LinkedIn outbound motion.
• LinkedIn Content Strategy Guidance and execution of a LinkedIn content plan covering top-of-funnel, middle-of-funnel, and bottom-of-funnel posts that nurture prospects and position the client's team as experts in their space. Aimed at B2B companies pairing outbound with thought leadership.
• LinkedIn Profile Optimization Optimization of LinkedIn profiles — including photo, headline, banner, About section, featured content, work experience, and skills — to convert profile visitors into leads. Targeted at B2B sales professionals and executives whose profiles are part of their outbound motion.
• LinkedIn Sales Navigator Setup and Training Setup and training on LinkedIn Sales Navigator covering advanced search filters, Boolean search, lead and account lists, TeamLink, and InMail optimization. Built for B2B sales teams that need to operationalize Sales Navigator as part of their outbound workflow.
• Cold Outreach Strategy Consulting Custom LinkedIn and broader cold outreach strategy consulting covering targeting, messaging tactics, and techniques to increase response rates. Delivered as professional services with resources, training, and consultancy for end-to-end outbound.
• UptownNetworking Events In-person and virtual networking events held in Chicagoland venues (e.g., CoCo & Blu, Macushla Brewing, Solemn Oath Brewery) that spotlight local businesses and individuals through interviews and interactive formats. Positions the Uptown brand within the local business community.

Quantifiable outcome

• 3X higher response rate vs cold calling, 6X higher vs cold email
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• LinkedIn Sales NavigatorcoreTechnology or IntegrationLinkedIn Sales Navigator is an Affiliate Partner. Uptown Creation leverages Sales Navigator's advanced search filters, real-time updates, and lead management features for client outreach campaigns. Core platform for service delivery.
• HubSpotsupportingTechnology or IntegrationHubSpot is listed as a Solutions Partner, indicating integration or certification in HubSpot's platform ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belkins: Belkins is a B2B lead generation agency offering appointment setting and outbound pipeline services, overlapping directly with Uptown Creation's managed LinkedIn outbound offering for mid-market and enterprise clients.
• DemandZen: DemandZen is a B2B demand generation agency focused on outbound appointment setting and account-based marketing, operating with the same done-for-you, multichannel outreach model Uptown Creation competes against.
• Martal Group: Martal Group is a B2B sales agency providing outbound lead generation, SDR services, and LinkedIn-led appointment setting, directly comparable in services, target customer (B2B SaaS and tech), and channel mix.
• Callbox: Callbox is a long-running B2B lead generation and appointment-setting agency combining telemarketing, email, and LinkedIn outreach, broadly comparable to Uptown Creation's managed outreach model and target buyer.
• Cognism: Cognism provides B2B sales prospecting data and lead generation services with a strong LinkedIn-aligned workflow, competing for the same revenue function within Uptown Creation's client base.

Broad incumbents

• Salesloft: Salesloft is a leading sales engagement platform that increasingly bundles prospecting, outreach automation, and workflow features that overlap with the tools Uptown Creation's strategists operate, representing a broader platform incumbent in the same buying cycle.
• Outreach: Outreach is a major sales execution platform offering sequencing, engagement, and pipeline analytics that overlap with the manual workflows Uptown Creation runs on behalf of clients, positioning it as a broad incumbent rather than direct agency peer.
• HubSpot: HubSpot offers a wide marketing, sales, and CRM suite (and is listed as Uptown Creation's Solutions Partner per source), competing as an incumbent platform that customers may choose instead of an outsourced LinkedIn agency.

Others

• LinkedIn Sales Solutions: LinkedIn Sales Navigator and Sales Solutions is the underlying platform Uptown Creation leverages; it is not a competing agency but the platform enabler and partner whose product decisions directly shape Uptown Creation's delivery economics.

Emerging players

• Apex Outreach: Apex Outreach is a smaller LinkedIn-first outbound agency targeting B2B startups and SMBs with managed appointment setting, an emerging direct peer competing for the lower end of Uptown Creation's primary segment (3–20 sales-rep companies).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UptownCreationB2BMarketing
• Facebookfacebook.com/uptowncreation
• LinkedInlinkedin.com/company/uptown-creation
• Instagraminstagram.com/uptowncreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPTOWN