SYNAXON AG

What SYNAXON AG does

SYNAXON AG is a German Aktiengesellschaft headquartered in Gütersloh that operates as an IT Verbundgruppe (buying group / cooperative) for independent IT service providers, MSPs, and system houses. Founded approximately 1993, the company functions as a "service provider for IT service providers," aggregating demand across more than 380 partner companies in the iTeam network to deliver collective purchasing power, manufacturer certifications, centralized invoicing, marketing services, managed services tooling, and training. The company self-describes as Europe's largest IT Verbundgruppe.

The core technology stack centers on the EGIS purchasing system, an in-house e-procurement platform positioned as the original such tool in the German IT channel, providing a unified procurement overview without platform switching. This is complemented by a Master-MSP managed services toolkit, a modular SYNAXON Marketing system offering automated social media, local SEO, and print media, plus Zentralregulierung for centralized invoicing and the SYNAXON Akademie training platform. Distribution is enabled through partnerships with major DACH IT distributors — including ALSO, Ingram Micro, TD-Synnex, and ADN — and direct manufacturer relationships with vendors such as Wortmann-AG and TAROX.

Revenue is generated through four primary streams: recurring member partnership fees (subscription), transaction-based revenue from EGIS purchasing volume, professional services revenue from Akademie seminars and training, and recurring fees from the Marketing module. Pricing is quote-based and not publicly disclosed; contracts are negotiated individually through the direct sales team and structured on annual billing cycles. The company employs 101–250 staff, is privately held, and has no disclosed parent company, funding rounds, or M&A activity in the source data.

Name

SYNAXON AG

Legal name

SYNAXON AG

Website

https://synaxon.ag

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

SYNAXON AG is a German IT buying group (Verbundgruppe) providing procurement, marketing, managed services, training, and centralized invoicing to more than 380 independent IT service providers, MSPs, and system houses across the DACH region.

Ownership category

akta.pro rank

Product category

IT Channel Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Services (8741)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• IT purchasing cooperative
• IT channel services
• IT buying group
• Managed services platform
• IT distribution network

Headquarters

HQ city

Schloß Holte-stukenbrock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member Partnership Fees: IT service providers pay membership/partner fees to join the SYNAXON network and access services including purchasing systems, marketing support, managed services tools, and community benefits.
2. EGIS Purchasing System Access: Partners use the EGIS system for IT procurement, generating transaction-based value through volume purchasing power and centralized invoicing (Zentralregulierung).
3. Training and Academy Services: SYNAXON Akademie provides seminars, trainings, expert groups, and focus groups for continuous education and professional development of partner members.
4. Marketing Services: SYNAXON Marketing module provides professional marketing support including social media automation, local SEO, and print products for partner branding.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

SYNAXON AG operates as Europe's largest IT purchasing cooperative (Verbundgruppe) for IT service providers, delivering a 360° service portfolio that includes the EGIS-Einkaufssystem IT procurement platform, managed services tooling, marketing automation, project support with manufacturer certifications, central invoicing (Zentralregulierung), distribution access, training, and community networking across 380+ member IT companies in the DACH region.

Product overview

SYNAXON AG operates as a service provider for IT service providers, offering support along the entire value chain through a modular product portfolio. The core offerings include the EGIS purchasing system for IT procurement, Managed Services tools for MSP business development, SYNAXON Marketing for 360-degree marketing support, IT-Projektunterstützung for project execution, Zentralregulierung for central invoicing, and SYNAXON Distribution for product sourcing. The iTeam sub-brand connects over 380 independent IT companies in a collaborative network, while the SYNAXON Akademie provides training and professional development. The company facilitates access to manufacturer partnerships and supplier networks to enable innovation and competitive positioning for its partner IT businesses.

Differentiator

Problem solved

Functional benefit

Brands

• EGIS: EGIS purchasing system - an IT purchasing platform in the German market
• iTeam
• einsnulleins

Products and services

• EGIS-Einkaufssystem IT purchasing platform that provides a detailed overview of procurement options for IT service providers in the German market, eliminating the need to switch between multiple procurement tools.
• Managed Services Master-MSP toolkit providing IT service providers with a comprehensive set of tools for building and optimizing their managed services provider (MSP) business.
• SYNAXON Marketing 360° marketing support module offering automated social media posts, local online visibility, employer branding, and design services for print and digital media, all customized to the partner's brand.
• IT-Projektunterstützung Project support services providing manufacturer status and certifications that partners can leverage to realize ambitious IT projects for their customers.
• Zentralregulierung Central invoicing and payment regulation service that optimizes cost structures for IT service providers by aggregating purchasing volume and centralizing payment processing.
• SYNAXON Distribution Distribution services providing partners with access to a broad portfolio of products from IT suppliers at attractive conditions.
• iTeam Network of over 380 IT companies that provides networking and community engagement, connecting partners to collaborate on ideas and drive mutual growth.
• SYNAXON Akademie Training and seminar platform offering event calendar, seminars, expert groups, media library, lecturer partnerships, and IT service price and salary benchmarks for partner professional development.
• Veranstaltungen Event organization and management services for IT service providers within the SYNAXON network, including expert groups, focus groups, seminars, and partner networking events.
• einsnulleins Additional brand offering within the SYNAXON ecosystem that provides IT services to IT service providers.

Quantifiable outcome

• Partners gain access to manufacturer certifications and status for customer projects
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ALSOcoreChannel Partner/ Reseller/ DistributorALSO is one of the major IT distributors in the DACH region, partnering with SYNAXON to provide product availability and competitive pricing to the partner network. Visible in SYNAXON supplier logo section.
• Ingram Micro (INGRAM)coreChannel Partner/ Reseller/ DistributorIngram Micro serves as a key distribution partner for SYNAXON, providing access to broad product portfolio and logistics capabilities for the partner network.
• TD-SynnexcoreChannel Partner/ Reseller/ DistributorTD-Synnex partnership provides SYNAXON partners with access to extensive product catalog and distribution infrastructure across the IT channel.
• ADNcoreChannel Partner/ Reseller/ DistributorADN distributor partnership featured in SYNAXON supplier network, enabling product procurement options for partner companies.
• Wortmann-AGcoreChannel Partner/ Reseller/ DistributorGerman IT manufacturer Wortmann-AG partners with SYNAXON, providing partners access to their Terra computer and IT solutions product lines.
• TAROXminorChannel Partner/ Reseller/ DistributorTAROX IT solutions manufacturer featured in SYNAXON supplier network, offering additional product options for partners.
• apiminorChannel Partner/ Reseller/ Distributorapi distributor partnership provides SYNAXON partners with additional procurement channel options.
• BYTECminorChannel Partner/ Reseller/ DistributorBYTEC IT solutions manufacturer included in SYNAXON supplier network for partner product access.
• KOSATECminorChannel Partner/ Reseller/ DistributorKOSATEC distributor partnership featured in SYNAXON supplier network providing additional procurement options.
• systeamminorChannel Partner/ Reseller/ Distributorsysteam IT distributor partnership visible in SYNAXON supplier network.
• Siewert & KauminorChannel Partner/ Reseller/ DistributorSiewert & Kau distributor partnership included in SYNAXON supplier network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: One of the world's largest IT distributors and a core SYNAXON partner. Provides comparable IT procurement, logistics, and reseller services, but at a global scale that dwarfs SYNAXON's DACH-focused cooperative model.
• TD-Synnex: Global IT distributor and SYNAXON's listed supplier partner. Overlaps in distribution, vendor management, and IT channel services, but operates at much larger scale as a public company spanning multiple geographies and product categories.

Emerging players

• Sherweb: Cloud distributor and MSP enablement provider focused on Microsoft and other SaaS solutions. Comparable to SYNAXON's Master-MSP tools and centralized purchasing, with similar channel partner dynamics but North American-centric.
• Pax8: Cloud-first distributor serving MSPs with a partner platform for procuring cloud products and managed services tooling. Comparable to SYNAXON's EGIS purchasing and MSP enablement, but focused exclusively on cloud/SaaS rather than broader IT hardware.
• Exclusive Networks: Cybersecurity-focused IT distributor serving VARs and MSPs globally. Comparable to SYNAXON's distribution and partner enablement model, though with narrower focus on cybersecurity products and services.
• ConnectWise: Provider of PSA, RMM, and business management software for MSPs. Comparable to SYNAXON's Managed Services toolkit, though as a software vendor rather than a distribution/business cooperative.

Direct peers

• ADN Distribution: German IT distributor and SYNAXON-listed supplier partner. Provides comparable IT distribution services to resellers and system houses in the DACH market, with overlapping partner enablement offerings.
• Westcoast: UK-based IT distributor and reseller of similar products to SYNAXON's distribution business. Directly comparable channel model offering IT resale, partner enablement, and distributor services, though serving a different geographic market.
• ALSO Group: One of the largest IT distributors in DACH/Europe, operating a very similar channel model to SYNAXON with manufacturer relationships, logistics, and partner enablement services. Directly comparable to SYNAXON's distribution and partner services, though ALSO operates at larger scale as a public company.

Others

• CompTIA (The Computing Technology Industry Association): Global IT industry association providing training, certifications, and member services to IT channel companies. Comparable to SYNAXON's Akademie training and certification offerings, though as a non-profit industry body rather than a commercial cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@synaxonag5315
• Facebookfacebook.com/synaxon.ag
• LinkedInlinkedin.com/company/synaxon
• Instagraminstagram.com/synaxon_ag
• Xx.com/SYNAXON

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNAXON AG