Developer docs
API playgroundTry for free, no card

Search company profiles

MaxPoint Interactive

Full company profile

uuid000nkhy

Namestring
MaxPoint Interactive
Websiteurl
maxpoint.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

MaxPoint Interactive is a digital advertising technology company founded in 2007 and headquartered in Morrisville, North Carolina, that built ad targeting and audience-optimization tools designed to drive in-store traffic for retailers and brands. The firm operated in the geo-targeted digital advertising category, where the value proposition centered on using audience, location, and purchase-intent signals to deliver display and video advertising aimed at measurable offline store visits. The company raised institutional venture capital from Madrona and Trinity Ventures in 2010 and 2011, eventually listing on the NYSE under the ticker MXPT before subsequently being delisted.

The leadership composition indicates a B2B platform sales motion directed at three buyer types: brand advertisers, retailers, and — via a dedicated SVP of Global Agency Business Development — media agencies. Supporting functions included Customer Experience, Operations, FP&A, Corporate Development, and UX, consistent with a mid-stage ad-tech firm scaling post-sale service and operational infrastructure. The company was publicly traded, indicating that at peak it met listing-scale financial thresholds, though the current state of the primary corporate domain (a loading/verification page) and the delisted status together suggest significant contraction or cessation of active operations.

The underlying technology platform, proprietary algorithms, and specific product surface are not described in the available input data; descriptions are limited to the high-level functional claim of increasing in-store traffic for retailers and brands. Revenue mechanics are similarly undocumented, though the customer mix across retailers, brands, and agencies is consistent with a combination of media-buying fees, SaaS-style platform fees, or managed-service pricing models typical of the ad-tech category during its operational period.

Short descriptiontext

MaxPoint Interactive was a digital advertising technology company that built geo-targeted ad optimization tools to drive in-store traffic for retailers and brands. Founded in 2007 in Morrisville, North Carolina, it was publicly traded on the NYSE under ticker MXPT before being delisted.

Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersMorrisville, United States
HQ citystring
Morrisville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital advertising, retail marketing, in-store traffic, audience targeting, programmatic ads
Industry1 code
1Programmatic Display & Retargeting (DSP)
CodeMPAAACAEPrimaryYes
NAICS code1 code
  • Media Buying Agencies541830
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Advertising Technology
Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

MaxPoint Interactive is a digital advertising company that helps retailers and brands increase in-store traffic through targeted digital ad campaigns. The firm operates an ad-tech platform that connects brand and retail marketing budgets to consumer audiences, with a stated focus on driving physical store visits for retailers.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Digital Ad Targeting Platform
CategoryDigital Advertising Technology
Description

Proprietary digital advertising technology that helps retailers and brands increase in-store traffic by serving targeted digital ad campaigns to relevant consumer audiences.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Yelp
TypeBroad incumbent
Description

Local search and advertising platform monetizing local-business demand via performance ads — overlaps with MaxPoint's local-business advertiser base.

2Simpli.fi
TypeDirect peer
Description

Programmatic ad-tech platform focused on hyper-local audience targeting for agencies and brands — the closest direct competitor to MaxPoint's local display offering.

3Basis Technologies (formerly Centro)
TypeDirect peer
Description

Enterprise ad-tech platform with DSP and workflow tools for agencies and advertisers; competes directly in programmatic display and local media buying.

4The Trade Desk
TypeBroad incumbent
Description

Large independent DSP offering programmatic display, video, audio, and CTV buying at scale — operates in the same category as MaxPoint but at vastly greater scale.

5Yext
TypeBroad incumbent
Description

Digital presence platform for multi-location brands, including local search marketing and listings — adjacent to MaxPoint's local-advertising category.

6CitizenNet
TypeEmerging player
Description

Programmatic advertising platform with audience-targeting capabilities for brands and agencies — partial overlap with MaxPoint's display targeting stack.

7Adobe Advertising Cloud
TypeBroad incumbent
Description

Enterprise DSP within the Adobe Experience Cloud stack; competes for the same large-advertiser programmatic display budgets as MaxPoint.

8Choozle
TypeDirect peer
Description

Self-serve programmatic DSP serving mid-market advertisers with display, video, and connected-TV campaigns — comparable buyer profile and channel mix to MaxPoint.

9Verve Group
TypeDirect peer
Description

Programmatic mobile and cross-channel ad platform with strong location-based targeting — comparable technology stack and use cases to MaxPoint.

10ReachLocal
TypeDirect peer
Description

Digital marketing provider helping local businesses and franchises acquire customers through targeted online advertising — overlapping with MaxPoint's retailer/brand focus.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MaxPoint Interactive

Digital Advertising Technologymaxpoint.com

MaxPoint Interactive was a digital advertising technology company that built geo-targeted ad optimization tools to drive in-store traffic for retailers and brands. Founded in 2007 in Morrisville, North Carolina, it was publicly traded on the NYSE under ticker MXPT before being delisted.

What MaxPoint Interactive does

MaxPoint Interactive is a digital advertising technology company founded in 2007 and headquartered in Morrisville, North Carolina, that built ad targeting and audience-optimization tools designed to drive in-store traffic for retailers and brands. The firm operated in the geo-targeted digital advertising category, where the value proposition centered on using audience, location, and purchase-intent signals to deliver display and video advertising aimed at measurable offline store visits. The company raised institutional venture capital from Madrona and Trinity Ventures in 2010 and 2011, eventually listing on the NYSE under the ticker MXPT before subsequently being delisted.

The leadership composition indicates a B2B platform sales motion directed at three buyer types: brand advertisers, retailers, and — via a dedicated SVP of Global Agency Business Development — media agencies. Supporting functions included Customer Experience, Operations, FP&A, Corporate Development, and UX, consistent with a mid-stage ad-tech firm scaling post-sale service and operational infrastructure. The company was publicly traded, indicating that at peak it met listing-scale financial thresholds, though the current state of the primary corporate domain (a loading/verification page) and the delisted status together suggest significant contraction or cessation of active operations.

The underlying technology platform, proprietary algorithms, and specific product surface are not described in the available input data; descriptions are limited to the high-level functional claim of increasing in-store traffic for retailers and brands. Revenue mechanics are similarly undocumented, though the customer mix across retailers, brands, and agencies is consistent with a combination of media-buying fees, SaaS-style platform fees, or managed-service pricing models typical of the ad-tech category during its operational period.

MaxPoint Interactive firmographics

Firmographics
Name
MaxPoint Interactive
Website
https://maxpoint.com
Company type
Private
Founded year
2007
Headcount range
251–500 employees
Short description
MaxPoint Interactive was a digital advertising technology company that built geo-targeted ad optimization tools to drive in-store traffic for retailers and brands. Founded in 2007 in Morrisville, North Carolina, it was publicly traded on the NYSE under ticker MXPT before being delisted.
Ownership category
akta.pro rank

MaxPoint Interactive industry classification

Industry
Product category
Digital Advertising Technology
NAICS
Media Buying Agencies (541830)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

  • Digital advertising
  • Retail marketing
  • In-store traffic
  • Audience targeting
  • Programmatic ads

Where MaxPoint Interactive is headquartered

Location

Headquarters

HQ city
Morrisville
HQ country
United States
HQ region
North America

Markets served

MaxPoint Interactive business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

MaxPoint Interactive product offering

Product offering

Core offering

MaxPoint Interactive is a digital advertising company that helps retailers and brands increase in-store traffic through targeted digital ad campaigns. The firm operates an ad-tech platform that connects brand and retail marketing budgets to consumer audiences, with a stated focus on driving physical store visits for retailers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Ad Targeting Platform Proprietary digital advertising technology that helps retailers and brands increase in-store traffic by serving targeted digital ad campaigns to relevant consumer audiences.

Companies that use MaxPoint Interactive

Customer profile

Ideal customer profiles2 records

MaxPoint Interactive technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MaxPoint Interactive partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights3 records

MaxPoint Interactive competitors and assessment

Company assessment

Broad incumbents

  • Yelp: Local search and advertising platform monetizing local-business demand via performance ads — overlaps with MaxPoint's local-business advertiser base.
  • The Trade Desk: Large independent DSP offering programmatic display, video, audio, and CTV buying at scale — operates in the same category as MaxPoint but at vastly greater scale.
  • Yext: Digital presence platform for multi-location brands, including local search marketing and listings — adjacent to MaxPoint's local-advertising category.
  • Adobe Advertising Cloud: Enterprise DSP within the Adobe Experience Cloud stack; competes for the same large-advertiser programmatic display budgets as MaxPoint.

Direct peers

  • Simpli.fi: Programmatic ad-tech platform focused on hyper-local audience targeting for agencies and brands — the closest direct competitor to MaxPoint's local display offering.
  • Basis Technologies (formerly Centro): Enterprise ad-tech platform with DSP and workflow tools for agencies and advertisers; competes directly in programmatic display and local media buying.
  • Choozle: Self-serve programmatic DSP serving mid-market advertisers with display, video, and connected-TV campaigns — comparable buyer profile and channel mix to MaxPoint.
  • Verve Group: Programmatic mobile and cross-channel ad platform with strong location-based targeting — comparable technology stack and use cases to MaxPoint.
  • ReachLocal: Digital marketing provider helping local businesses and franchises acquire customers through targeted online advertising — overlapping with MaxPoint's retailer/brand focus.

Emerging players

  • CitizenNet: Programmatic advertising platform with audience-targeting capabilities for brands and agencies — partial overlap with MaxPoint's display targeting stack.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

MaxPoint Interactive social profiles

Digital presence

MaxPoint Interactive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MaxPoint Interactive leadership team

Management profile

Number of profiles

Profiles9 records

MaxPoint Interactive funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MaxPoint Interactive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxPoint Interactive

What does MaxPoint Interactive do?

MaxPoint Interactive is a digital advertising company that helps retailers and brands increase in-store traffic through targeted digital ad campaigns. The firm operates an ad-tech platform that connects brand and retail marketing budgets to consumer audiences, with a stated focus on driving physical store visits for retailers.

When was MaxPoint Interactive founded?

MaxPoint Interactive was founded in 2007. It employs 251 to 500 people.

Where is MaxPoint Interactive based?

MaxPoint Interactive is headquartered in Morrisville, United States, in the North America region.

Who are MaxPoint Interactive's main competitors?

Broad incumbents on record are Yelp, The Trade Desk, Yext and Adobe Advertising Cloud. Direct peers are Simpli.fi, Basis Technologies (formerly Centro), Choozle, Verve Group and ReachLocal. CitizenNet is listed as an emerging player.

Does MaxPoint Interactive have an API?

No public API is recorded for MaxPoint Interactive.

What industry is MaxPoint Interactive in?

MaxPoint Interactive's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541830 and its SIC code is 7311.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
GlobeNewswireResults of the MaxPoint Interactive Tender OfferMaxPoint Interactive announced tender results for its all-cash acquisition by Valassis/Harland Clarke, with 5,431,026 shares tendered representing about 79.8% of outstanding shares. The merger is expected to close on October 10, 2017, with payment of $13.86 per share.GlobeNewswireUPDATE -- MaxPoint Recognized with Trustworthy Accountability Group (TAG) Seal for Combatting Ad FraudMaxPoint announced it received the TAG "Certified Against Fraud" seal for digital advertising businesses. The certification requires domain and IP list filtering and the TAG payment ID protocol. MaxPoint also employs data science models and user-level blocking to detect fraud.PR NewswireSHAREHOLDER ALERT: Monteverde & Associates PC Announces An Investigation Of MaxPoint Interactive, Inc. - MXPTMonteverde & Associates PC announced an investigation into MaxPoint Interactive, Inc. regarding its acquisition by affiliates of Valassis, a subsidiary of Harland Clarke Holdings, for $13.86 per share in cash. The investigation concerns whether MaxPoint Interactive and its Board of Directors violated securities laws or breached fiduciary duties by conducting an unfair process and potentially undervaluing the company. Shareholders are being advised to review the terms and consider their legal options.GlobeNewswireValassis to Acquire MaxPoint Interactive for $13.86 per Share in CashValassis announced a definitive agreement to acquire MaxPoint Interactive for $13.86 per share in cash, valued at approximately $95 million. The deal, expected to close in Q4 2017, will make MaxPoint a privately held company. The acquisition aims to strengthen Valassis' digital media delivery portfolio.GlobeNewswireMaxPoint Interactive to Announce Second Quarter 2017 Earnings Results on August 14, 2017MaxPoint Interactive will announce its second-quarter 2017 financial results on August 14, 2017, following market close. The company will host a conference call at 5:00 PM ET that day, with a webcast and recorded replay available.GlobeNewswireMaxPoint and Silicon Valley Bank Renew Revolving Line of Credit and Extend Facility through June 2019MaxPoint amended its Loan and Security Agreement with Silicon Valley Bank to extend the revolving line of credit through June 30, 2019. The facility, initially signed in June 2014, allows potential maximum aggregate advances of up to $35.0 million. The company cited flexibility in managing working capital.GlobeNewswireMaxPoint Interactive to Participate at the 2017 Marcum MicroCap ConferenceMaxPoint Interactive announced that Susan Lee and Matt Webb will present at the 2017 Marcum MicroCap Conference in New York City on June 15, 2017. A live audio webcast will be available, and the company's Digital Zip technology is described as predicting likely buyers at retail locations.GlobeNewswireMaxPoint Interactive to Participate at Needham Emerging Technology ConferenceMaxPoint Interactive announced that CEO Joe Epperson and CFO Brad Schomber will speak at the Needham Emerging Technology Conference in New York on May 16, 2017. A live webcast will be available at wsw.com/webcast/needham81/mxpt and later on the company's investor relations site.GlobeNewswireMaxPoint Expands LiveRamp Partnership to Bring Its Digital Audience Data to the UKMaxPoint expanded its LiveRamp partnership to include UK digital audience data, enabling UK marketers to access MaxPoint's permission-based consumer data. The partnership integrates MaxPoint's audience data with LiveRamp's IdentityLink for privacy-compliant targeting. The move lays groundwork for further international expansion.GlobeNewswireMaxPoint Partners with InfoScout to Create True Shopper-Level Campaign MeasurementMaxPoint announced a partnership with InfoScout to use shopper-level insights for measuring marketing programs. The collaboration combines InfoScout's panel data with MaxPoint's proprietary data to model audiences and quantify sales impact at the shopper level. The partnership aims to provide brands with actionable insights on campaign performance.