The Roofing Store

What The Roofing Store does

The Roofing Store is a New Zealand-based manufacturer-supplier of steel roofing and cladding products, operating as a subsidiary of Kiwi Steel Holdings. Founded around 2012 and headquartered in Auckland, the company sells through six branch locations across New Zealand — Albany, Manukau, Hamilton, Wellington, Palmerston North, and Christchurch — serving roofers, builders, homeowners, architects, and commercial/industrial contractors with a national free-quote service and optional professional installation.

The product portfolio spans long-run profiles (TRS Corrugate, TRS 5, TRS 6, TRS 9), architectural profiles (TRS Interlocking Panel, TRS Weatherboard, TRS Standing Seam, TRS Super Seam, TRS Flat Lock Panel), proprietary coating systems (Vitor+, Vitor+ZX, Vitor+MG, Lux, Euramax), ventilation products (BRANZ Appraised Vented Batten VB20, Over Fascia Vents, Ridge Vents), and rainwater systems. Core manufacturing relies on imported steel coils from sister company Kiwi Steel processed into KiwiColour pre-painted steel, with multi-layer coatings engineered specifically for New Zealand's coastal and UV exposure conditions. R&D capabilities include wind pressure testing, finite element analysis, E2/VM1 weather-tightness compliance testing, and ISO 6892-1:2009 tensile testing. The company is differentiated within the group by its parent group's 35 years of steel industry heritage, a 50-year warranty on perforation and paint performance, and a sustainability profile achieved via Electric Arc Furnace technology that reduces carbon emissions by 70%.

Revenue is generated primarily through hardware sales of roofing, cladding, ventilation, and rainwater products, complemented by professional installation services and project-based quoting. Pricing is custom and quote-based, varying by profile, coating, finish, and project scale. Distribution runs through the six-branch direct sales network supplemented by an online quote request channel; the Masterspec specification partnership routes products into architect and specifier workflows. Customer evidence spans trade roofers (Roof Tech Ltd, Kustom Roofing), home builders (Trident Homes, Arrow International), and commercial end-customers (City Impact School, Ramada Hotel Albany).

Name

The Roofing Store

Legal name

The Roofing Store

Website

https://theroofingstore.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

The Roofing Store is a New Zealand-based steel roofing and cladding manufacturer-supplier serving roofers, builders, homeowners, architects, and commercial contractors through six branches nationwide. It offers proprietary coatings (Vitor+, Vitor+ZX, Vitor+MG, Lux) backed by 50-year warranties.

Ownership category

akta.pro rank

Product category

Metal Roofing and Cladding

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Steel roofing profiles
• Metal cladding systems
• Roofing accessories
• Rainwater products
• Roof ventilation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Steel Roofing Products: Long-run and architectural steel roofing profiles sold to roofers, builders, and homeowners. Products include TRS Corrugate, TRS 5, TRS 6, TRS 9, and standing seam systems. Revenue generated through direct sales via branch network and free quote service.
2. Steel Cladding Products: Architectural and long-run steel cladding products including Interlocking Panels, Weatherboard, Flat Lock Panel, and Standing Seam systems for wall cladding applications.
3. Rainwater Products: Gutters, fascia, downpipes, brackets and accessories designed for efficient water management, available with or without installation services.
4. Professional Installation: Certified installation team providing setup services for roofing, cladding, and rainwater systems. Optional service complementing product sales.
5. Ventilation Systems: Passive roof ventilation products including Vented Battens, Over Fascia Vents, and Ridge Vents for residential and commercial buildings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Roofing Store manufactures and supplies steel roofing and cladding profiles, rainwater products, ventilation systems, tools, and proprietary paint coatings for the New Zealand construction market. Long-run profiles (TRS Corrugate, TRS 5, TRS 6, TRS 9) and architectural profiles (Interlocking Panel, Weatherboard, Standing Seam, Super Seam, Flat Lock Panel) are sold via six branches and a free quote service to roofers, builders, and homeowners, with optional certified installation. Products are backed by warranties up to 50 years and engineered specifically for New Zealand's coastal, UV, and corrosive conditions.

Product overview

The Roofing Store is a New Zealand-based supplier of steel roofing and cladding solutions organized into three main product lines: Long-run profiles (TRS Corrugate, TRS 5, TRS 6, TRS 9) for traditional corrugated and ribbed roofing applications in residential and commercial settings; Architectural profiles (TRS Interlocking Panel, TRS Weatherboard, TRS Standing Seam, TRS Super Seam, TRS Flat Lock Panel) designed to replicate natural materials like timber and slate with enhanced durability; and complementary products including ventilation systems (Vented Batten, Over Fascia Vents, Ridge Vents), rainwater products (gutters, fascia, downpipes), tools, and accessories. The company offers proprietary paint coatings (Vitor+, Vitor+ZX, Vitor+MG, Lux) plus Euramax aluminum finishes, all utilizing KiwiColour® pre-painted steel from sister company Kiwi Steel. Products are backed by warranties up to 50 years.

Differentiator

Problem solved

Functional benefit

Brands

• TRS Corrugate: Long-run steel roofing and cladding profile with traditional corrugated design for residential and commercial applications.
• TRS 5
• TRS 6
• TRS 9
• TRS Interlocking Panel
• TRS Weatherboard
• TRS Standing Seam
• TRS Super Seam
• TRS Flat Lock Panel
• KiwiColour

Products and services

• TRS Corrugate Traditional corrugated steel roofing and wall cladding profile manufactured from G550 grade steel with 0.40mm–0.55mm BMT thickness, offering 762mm effective cover and a minimum 8° roof pitch, suitable for residential and commercial roofing and cladding.
• TRS 5 Versatile residential and industrial long-run steel roofing and wall cladding profile manufactured from G550 grade steel with 0.40mm–0.55mm BMT thickness, offering 760mm effective cover and a minimum 3° roof pitch, suitable for high-wind zones with a 0.55mm BMT option.
• TRS 6 Classic 6-rib long-run steel roofing and cladding profile for commercial and residential applications manufactured from G550 grade steel with 0.40mm–0.55mm BMT thickness and a minimum 4° roof pitch.
• TRS 9 Commercial and industrial steel roofing profile designed for low-pitch and curved roofing applications, manufactured from G550 grade steel with 0.55mm BMT thickness and offering 910mm effective cover.
• TRS Interlocking Panel Architectural steel wall cladding panel with an interlocking groove that creates a recessed joint appearance, installed over 20mm cavity battens without plywood substrate, available in copper, stainless steel, titanium zinc, aluminum, and pre-painted steel.
• TRS Weatherboard Low-maintenance alternative to timber weatherboards that resembles Bevel Back Weatherboard wood panelling, installed as rain-screen cladding with a ventilated air space for architectural exterior use.
• TRS Standing Seam Wide-tray European-style architectural steel roofing and cladding system fixed to solid substrates, available with Angle Seam, Double Standing Seam, Roll Seam, and Roll Cap options.
• TRS Super Seam Architectural tray system for roofing and cladding featuring sleek lines and wider pans (200–630mm) with a 45mm seam height, offering an elegant European look without the cost of a substrate.
• TRS Flat Lock Panel Architectural steel cladding panel with triple-folded flat seams at panel edges, secured using specialized clips for versatile facade design, manufactured in Auckland.
• Vitor+ Coating System Economical steel coating with five layers of protection for moderate environments (100m+ from coast), offering reliable corrosion protection, excellent colour retention, and high formability.
• Vitor+ZX Coating System Premium steel coating with enhanced aluminium-zinc alloy and a high-gloss finish for harsh coastal and high-UV areas, offering superior corrosion resistance and vibrant colour retention.
• Vitor+MG Coating System High-performance coating with aluminium-zinc-magnesium alloy designed for extreme environments including coastal areas up to Corrosion Category D, offering superior corrosion resistance and formability.
• Lux Designer Coating Designer steel coating combining durability with the aesthetic appeal of wood, zinc, corten, fabric, and stone finishes, offering eight layers of protection for the toughest environments.
• Euramax Pre-Coated Aluminum Premium pre-coated aluminum with advanced PVDF technology for architectural cladding and roofing, lightweight and corrosion-resistant, designed for harsh environments in New Zealand, Australia, and the South Pacific.
• Ventilation Products (Vented Batten VB20, Over Fascia Vents, Ridge Vents) A suite of BRANZ-appraised passive roof and wall ventilation products including Vented Batten VB20 (18,000 mm² per linear metre airflow), Over Fascia Vents G2500N and G1200N for eaves ventilation, and Ridge Vents RV10P and RV10DT for passive roof ventilation, designed to prevent condensation and mould.
• Rainwater Products (Box Gutter, Round Gutter, Fascia) A complete rainwater management system including Box Gutters (125mm, 175mm, 300mm) designed for heavy rainfall, Round Gutters (half-round and quarter-round) for residential and commercial buildings, and Fascia products (135mm, 150mm, 185mm) for rooflines and archways, available with or without installation services.
• Roofing & Cladding Tools A range of high-quality installation tools including aviation snips, hand seamers, benders, and sheet metal working equipment from brands including Midwest, Malco, Bessey, Stubai, Freund, and Wuko, for trade installers and roofing contractors.
• Professional Installation Services Certified installation service for roofing, cladding, and rainwater systems, delivered through The Roofing Store's branch network (and via sister company Archtech for complex architectural projects) as an optional service complementing product supply.

Quantifiable outcome

• Warranty up to 50 years covering perforation and paint performance
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• Kiwi SteelcoreTechnology or IntegrationSister company supplying KiwiColour pre-painted steel and steel coils. Products undergo rigorous testing for New Zealand conditions and are backed by warranties of up to 30 years. Provides the core material supply for manufacturing operations.
• ArchtechcoreStrategic or Co-development PartnerSister company specializing in architectural steel roofing and cladding installation. Archtech provides professional installation services for complex architectural projects, including Standing Seam installations for projects like City Impact School.
• MasterspecstrategicChannel Partner/ Reseller/ DistributorSpecification partnership providing architects and specifiers access to The Roofing Store product specifications. All specifying needs can be met through the Masterspec platform for building professionals.
• BRANZstrategicStrategic or Co-development PartnerVentilation products including Vented Batten VB20 and Ridge Vent RV10P are BRANZ Appraised, ensuring quality and compliance with New Zealand building standards for roof and wall ventilation.
• SteelHausminorStrategic or Co-development PartnerSister company providing high-performance steel framing systems. SteelHaus focuses on durability, precision, and sustainability for structural solutions in construction projects.
• Pearce Tool and ManufacturingminorStrategic or Co-development PartnerSister company specializing in pressed metal products, part of the wider group of steel-related businesses under Kiwi Steel Holdings.
• Plate SolutionsminorStrategic or Co-development PartnerSister company operating as a sheet and plate specialist, part of the Kiwi Steel Holdings group of companies.
• Site Safe New ZealandminorOthersHealth and safety standards partnership ensuring compliance with workplace safety requirements for steel roofing and cladding installation.
• Life Cycle Association of New ZealandminorOthersPartnership supporting sustainable steel roofing and cladding solutions and promoting sustainable practices in the construction industry.
• The Building BusinessminorOthersPASS (Product Assurance Supplier) certification provider offering trusted assurance for steel roofing and cladding solutions through TRS PASS certification documentation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Steel & Tube Holdings: NZX-listed building products distributor owning Dimond Roofing and a national network supplying roofing, fasteners, construction accessories, and related materials to trade customers. Comparable as a multi-brand, branch-based NZ roofing and building-materials supplier with overlapping reach.
• BlueScope Steel: Global leader in coated and pre-painted steel products (e.g., COLORBOND) supplying roofing and cladding worldwide, including Australia. Comparable as a deeply resourced competitor in proprietary coated-steel roofing, with Australasian product overlap and a much larger R&D and scale advantage.
• Fletcher Building (Roofing / Ico Trade): NZX-listed building materials conglomerate distributing roofing, cladding, insulation, and other construction products across NZ. Comparable as a multi-category NZ building-materials supplier with overlapping roofing exposure and substantially broader portfolio.
• ArcelorMittal (construction products): World's largest steelmaker with significant construction-products and coated-steel exposure serving roofing and cladding markets globally. Comparable at the level of proprietary coated-steel systems and steel supply economics that drive TRS's input-cost and competitive dynamics.

Others

• Mitre 10 / ITM (NZ trade retail): NZ home improvement and trade retail cooperatives that stock steel roofing, cladding, and rainwater products alongside a broad DIY and builder assortment. Comparable as competing downstream sales channels for the same end customers (homeowners, small builders) that TRS targets.

Direct peers

• Dimond Roofing (Steel & Tube): New Zealand metal roofing and cladding brand owned by Steel & Tube Holdings, manufacturing long-run and architectural profiles for residential and commercial applications. Directly competes with TRS Corrugate, TRS 5/6/9, and architectural offerings across the same NZ branch and trade channels.
• Roofing Industries: One of New Zealand's largest metal roofing and cladding manufacturers and suppliers, offering long-run profiles, roofing systems, and rainwater goods. Directly comparable product portfolio (steel roofing, cladding, gutters) and overlapping customer base of builders, roofers, and homeowners across NZ.
• ColorCote (Pacific Coilcoaters): NZ-based pre-painted steel coil producer offering proprietary coating systems for roofing and cladding under various environments, including severe coastal conditions. Competes head-on with TRS's Vitor+/Lux coating stack in the coated-steel specification layer.
• Metroll: Trans-Tasman metal roofing, cladding, and rainwater manufacturer-distributor with operations in Australia and New Zealand. Comparable long-run profiles, architectural cladding, and branch-based distribution model serving trade customers.

Regional players

• PlaceMakers (Fletcher Building): NZ building supplies merchant network operated by Fletcher Building, stocking roofing, cladding, rainwater, and trade products to builders and homeowners. Comparable downstream trade-distribution reach and channel overlap, though framed as a merchant reseller rather than manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheRoofingStoreNZbest
• Facebookfacebook.com/theroofingstore
• LinkedInlinkedin.com/company/the-roofing-store
• Instagraminstagram.com/theroofingstorenz
• TikToktiktok.com/@theroofingstore
• Xx.com/TRoofingStore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Roofing Store