ySafe

What ySafe does

ySafe is an Australia-based cyber safety education company founded in 2013 and headquartered in Perth, operating as a subsidiary of Qoria (branded "ySafe by Qoria"). The company delivers whole-school cyber safety programs to primary and secondary schools, school staff, and parents across Australia, addressing topics including cyberbullying, image-based abuse, online consent, digital wellbeing, and Australia's 2025 social media ban for under-16s. ySafe differentiates itself through a multidisciplinary team composed of child psychologists, ex-police officers, and experienced teachers specializing in cyber safety, and is endorsed by the Office of the eSafety Commissioner as a Trusted eSafety Provider.

The company's core products include full-day school programs (Essentials Days and Design-A-Day), a multi-month Digital Ambassadors Program that trains student leaders, Individual/Bespoke Sessions, and the recently launched Social Media Ban Day. These are complemented by the Online Safety Hub digital platform—a resource portal providing curriculum-linked lesson plans, expert app reviews, social media deep-dives, and integrated monitoring via Family Zone Insights—and supplementary content products including y-Files documentary series and Quick Chats videos. Delivery is primarily face-to-face with online/virtual options for select sessions; there is no evidence of proprietary AI/ML technology.

ySafe operates a professional services revenue model with quote-based pricing, generating revenue from customized school programs that vary in scope, duration, and delivery mode. The go-to-market combines direct on-site delivery by traveling cyber safety experts with inside sales through website enquiries, supported by event-driven acquisition through Cyber Safety Days and referral networks among partner schools. The company has reached approximately 600,000 students, 300,000 parents, and 80,000 school staff across its operating geographies of Western Australia, New South Wales, and Queensland, with revenue figures not publicly disclosed.

Name

ySafe

Legal name

ySafe

Website

https://ysafe.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ySafe is an Australian cyber safety education provider delivering whole-school programs to K-12 schools, staff, and parents on cyberbullying, online safety, and digital wellbeing. Founded in 2013 and operating as a subsidiary of Qoria, it serves over 600 Australian schools with multidisciplinary expert teams.

Ownership category

akta.pro rank

Product category

Cyber Safety Education

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE)

akta.pro secondary industries

Cyberbullying Prevention, Reporting & Case Management (EDAFALAG), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Cybersecurity (Digital Safety, Ethical Hacking Basics) (EDAMACAH)

Keywords

• Cyber safety education
• Online safety training
• School education programs
• Digital wellbeing services
• Student safety workshops

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Cyber Safety Programs: ySafe generates revenue through providing cyber safety education programs to schools. Programs include Essentials Days (4 live sessions + staff development + Online Safety Hub), Design-A-Day (customized programs), Digital Ambassadors Program (student-led initiative over 6-12 months), and Individual/Bespoke Sessions. Pricing is quote-based, customized to school size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ySafe delivers cyber safety education programs to Australian schools through structured day-long engagements (Essentials Days, Design-A-Day, Social Media Ban Day), Individual/Bespoke Sessions, and the multi-month Digital Ambassadors student-led program. Programs are delivered on-site at schools by a multidisciplinary team of child psychologists, ex-police officers, and teachers, complemented by an Online Safety Hub digital resource platform with Family Zone Insights integration. The offerings cover primary (K-6) and secondary (7-12) students, school staff, and parents.

Product overview

ySafe is a cyber safety education provider offering a suite of programs designed for Australian schools. The core offering consists of structured day programs (Essentials Days, Design-A-Day, Social Media Ban Day) and customizable Individual/Bespoke sessions, all delivered as in-person or online experiences by cyber safety experts. Supporting these are the Online Safety Hub digital platform and Staff Professional Development, Parent Sessions, y-Files documentary videos, Quick Chats discussions, and Disability Support Education. The Digital Ambassadors Program provides a student-led, multi-month approach to embedding cyber safety culture. Programs cover primary (K-Year 6) and secondary (Years 7-12) students, staff, and parents, addressing topics including cyberbullying, online wellbeing, digital footprint, and the 2025 social media ban.

Differentiator

Problem solved

Functional benefit

Brands

• Social Media Ban Day: A whole-school cyber safety education day supporting schools through Australia's new social media laws, providing age-appropriate sessions for students, staff, and parents.
• Digital Ambassadors Program
• Essentials Day
• Design-A-Day
• Individual Sessions

Products and services

• Essentials Days

Quantifiable outcome

• 96% of students reported feeling less likely to cyberbully after sessions
• +6 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Interaction Disability ServicescoreStrategic or Co-development PartnerySafe partnered with Interaction Disability Services to launch free online safety training resources specifically designed for young people with intellectual disability and their families. The program was funded by the Office of the eSafety Commissioner and addresses disproportionate online harms faced by young people with disability.
• Office of the eSafety CommissionercoreStrategic or Co-development PartnerThe Office of the eSafety Commissioner funded the Disability Support Education program developed by ySafe in partnership with Interaction Disability Services. ySafe is also officially recognized as a Trusted eSafety Provider endorsed by this government body.
• QoriacoreOthersySafe operates as part of the Qoria family of companies, which brings together global advisory leaders in psychology, teaching, governance, law enforcement, and digital wellbeing. ySafe is branded as 'ySafe by Qoria' and leverages the broader Qoria ecosystem of expertise and resources.
• Butterfly FoundationminorStrategic or Co-development PartnerThe Butterfly Foundation contributed expertise to ySafe's y-Files documentary series, specifically on the Body Image and Online Validation episode exploring how social media impacts body image issues in young people.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThinkUKnow (ACCEC): Australian Cybercrime Online Reporting Network / law enforcement-led cyber safety education program delivered in schools. Directly comparable as an in-school cyber safety education provider targeting Australian K–12 students, staff, and parents.
• Alannah & Madeline Foundation: Australian charity focused on protecting children from violence, including cyberbullying and online safety education in schools. Comparable as a cyberbullying prevention and student wellbeing education provider for Australian schools.
• Project Rockit: Australian youth-led organization delivering anti-bullying and cyberbullying workshops in schools. Comparable as a student-focused, school-based cyberbullying and digital wellbeing education provider in Australia.
• Optus Digital Thumbprint: Telecom-backed cyber safety and digital citizenship education program delivered free to Australian schools. Comparable as a school-channel cyber safety education provider competing for the same school budget and time slots.

Others

• Bullying No Way!: Australian government initiative providing free anti-bullying and online safety resources to schools. Adjacent as a free public-sector alternative that schools may substitute for paid cyber safety programs.
• Family Zone: Parental controls and school cyber safety platform also part of the Qoria ecosystem. Ecosystem partner and potential channel for ySafe programs; provides complementary technology rather than direct competition.

Regional players

• Netsafe: New Zealand's independent online safety organization delivering cyber safety education to schools, students, and parents. Comparable service offering in a neighboring geography; potential expansion template for ySafe.
• Common Sense Education: US-based nonprofit providing digital citizenship and online safety curricula and resources to K–12 schools. Comparable as a curriculum-aligned online safety education platform for schools, though focused on the US market.
• UK Safer Internet Centre: UK consortium delivering online safety education and resources to schools, students, and parents. Comparable mission and school-channel delivery model, though operating in a different geography.
• iKeepSafe: US-based nonprofit providing digital citizenship, privacy, and online safety education resources to schools. Comparable as a K–12 online safety education provider, though focused on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ysafeaustralia
• Facebookfacebook.com/ysafesolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ySafe