Catalina

What Catalina does

Catalina is a shopper intelligence and personalized activation platform that helps consumer goods brands and grocery retailers run targeted, measurable promotional campaigns across physical, digital, mobile, drive, and out-of-home channels. Founded in the United States in 1983 and now headquartered in Boulogne-Billancourt, France, the company operates in six countries — the US, UK, France, Germany, Italy, and Japan — serving more than 500 CPG brands and major retailers including Intermarché, Leclerc, Auchan, Carrefour, and Monoprix. Its core products are Catalina Omni (omnichannel activation), Volume Optimizer (performance-based volume generation), One (AI-powered shopper engagement challenges), My Favorite Deals (phygital catalogue personalization producing 99.9% unique offer combinations per customer), DOOH by Catalina (5,500 in-store screens across 1,200 stores), and Shopper Connect (a digital network of 6.1 million monthly unique visitors). The platform is powered by an analytical engine that processes 15 billion purchase transactions per year across 30,000+ retail locations to target 130 million households with 20 billion impressions annually, and is validated by third-party measurement from IRI and Nielsen.

The company monetizes through a mix of performance-based promotional campaigns (transaction fees), retailer subscription-style activation services, DOOH advertising inventory, and affiliate/referral revenue from its Shopper Connect partner network. Pricing is quote-based and outcome-oriented, with multi-year contracts and tiered engagement models supported by 120 paired commercial-consultant teams. As of February 2026, Catalina operates as a portfolio company of Infillion following a strategic acquisition, and has continued launching AI-driven products such as Trial Optimizer (March 2026) and partnership offerings such as Rosedeals with Veepee (May 2025), indicating ongoing investment in product expansion and omnichannel reach.

Name

Catalina

Legal name

CATALINA MARKETING FRANCE SAS

Website

https://catalinamarketing.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Catalina is a France-headquartered shopper intelligence and personalized activation platform that uses AI-powered analysis of 15 billion annual purchase transactions to run targeted, measurable promotional campaigns for 500+ CPG brands and major grocery retailers across six countries.

Ownership category

akta.pro rank

Product category

Retail Media / Shopper Activation Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

akta.pro industry

PRIMARYBPAMAGAL

Omnichannel Commerce & Click-and-Collect Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Shopper activation platform
• Retail media network
• Personalized promotional campaigns
• Consumer goods marketing
• Digital coupon distribution

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Promotional Activation Campaigns: Catalina generates revenue through performance-based promotional campaigns for brands, including targeted coupon distribution, engagement challenges, and omnichannel activation. Pricing appears to be quote-based, with models like Volume Optimizer using forfait-based pricing tied to volume targets.
2. Retailer Activation Services: Services to distributors including drive-to-store solutions, traffic boosting through phygital prospectus personalization, and customer value development via loyalty and engagement programs.
3. DOOH Advertising: Digital out-of-home advertising inventory across 5,500 screens in 1,200 stores, enabling brands to reach shoppers at the last meters of purchase decision.
4. Digital Shopper Network (Shopper Connect): Network of digital platforms (Coupon Network, Veepee, iGraal, eBuyClub, etc.) enabling personalized offers to 6.1 million monthly visitors, generating revenue through campaign fees and partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Catalina operates an AI/ML-powered shopper intelligence and personalized activation platform that processes 15 billion purchase transactions annually to deliver targeted promotional offers and shopper engagement campaigns across physical, digital, and mobile touchpoints. The company sells software solutions (Catalina Omni, One, Volume Optimizer, My Favorite Deals, Trial Optimizer), a DOOH advertising network (5,500 screens), and a digital shopper network (Shopper Connect) to consumer goods brands and food retailers across six countries.

Product overview

Catalina is a shopper intelligence and personalized activation platform operating across three core product lines: (1) Activation solutions including Catalina Omni for targeted omnichannel promotions and Volume Optimizer for performance-based mass volume generation; (2) Engagement solutions including One for AI-powered challenge-based loyalty programs and My Favorite Deals for phygital catalog personalization; (3) Digital media including DOOH by Catalina for in-store digital advertising and Shopper Connect for digital coupon network reach. The platform processes 15 billion purchase transactions annually to power its targeting of 130 million households across 6 markets (US, UK, France, Germany, Italy, Japan), delivering 20 billion targeted impressions per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalina Omni Omnichannel activation platform enabling targeted and personalized promotional offers across physical and digital channels (in-store, drive, mobile, web) for consumer goods brands and retailers. Delivers 50% average repurchase rate and 2-3x incremental sales vs non-targeted campaigns with real-time ROI measurement.
• Volume Optimizer Performance-based volume generation solution with forfait (fixed-fee) pricing that manages budgets to reach predefined volume targets. Generates mass volumes within predefined periods using Catalina's targeting capabilities, with payment tied to performance against agreed objectives.
• One AI-powered engagement platform delivering personalized challenges to shoppers based on purchase history. Features multi-tier rewards, relationship missions (quizzes, videos, social), and multi-banner reach for long-term shopper engagement and loyalty.
• My Favorite Deals Phygital catalog personalization solution that maximizes prospectus impact by highlighting the most relevant offers for each individual customer using AI and recommendation algorithms, creating 99.9% unique offer selections per customer for food retailers.
• DOOH by Catalina Digital out-of-home advertising solution with 5,500 screens across 1,200 stores. Enables dynamic personalized messages to consumers at the last meters of purchase decision, driving awareness, foot traffic, and conversion for brands.
• Shopper Connect Digital shopper network reaching 6.1 million unique visitors per month with +20% growth vs 2024. Connects brands with shoppers through 9 partners (Veepee, iGraal, eBuyClub, 750g, Sampleo, SYSTEME U, aufeminin, Poulpeo) offering personalized coupons and offers.
• Coupon Network Digital e-couponing platform launched in 2011, evolved to include mobile app, drive site integration (2017), and loyalty card connectivity. Offers valid in 100% of French grocery stores with over 400 campaigns in 2025.
• Trial Optimizer AI-powered solution combining Catalina's targeting capabilities with pointed shopper insights through AI to optimize trial acquisition campaigns for new product introductions. Launched in March 2026.
• Mon Espace Catalina Self-service platform enabling retailers to create customized campaigns in under 5 minutes, with 24-hour live deployment in store.

Quantifiable outcome

• +13.3% CA uplift on Activia over 3 months
• +7 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Veepee (Veepee|ad)coreGTM or Marketing Partner · 26 May 2025Catalina partnered with Veepee to launch Rosedeals, a personalized cashback experience on Veepee.fr. This collaboration combines Veepee's premium audience reach with Catalina's shopper expertise and promotional data-driven capabilities.
• MédiamétriecoreStrategic or Co-development PartnerMédiamétrie conducts audience measurement for Catalina's Shopper Connect digital network. Catalina maintains #1 CRM position in France with 6.1 million unique monthly visitors, a 20% growth vs 2024.
• Coupon Network PartnerscoreGTM or Marketing PartnerNetwork of 9 Coupon Network partners including Veepee, iGraal, eBuyClub, 750g, Sampleo (Webedia Creators), SYSTEME U, aufeminin, and Poulpeo. Over 400 campaigns in 2025 with offers valid in 100% of French grocery stores.
• GreenlyminorImplementation/ SI/ Consulting PartnerPartnership with Greenly to evaluate Catalina's carbon footprint using Bilan Carbone methodology standardized by ADEME. Carbon assessment completed on scopes 1, 2, and 3 in 2022.
• Le Petit PlusminorStrategic or Co-development PartnerAdapted company handling waste collection and sorting, contributing to environmental preservation and creation of inclusive jobs. At least 55% of employees are persons with disabilities.
• TrialpminorStrategic or Co-development PartnerPartnership for sorting and recovering IT equipment waste, contributing to environmental protection and insertion through economy.
• Albert SchoolminorStrategic or Co-development PartnerCatalina participates as speaker/expert at Albert School, the new school specialized in data, contributing to student education and industry awareness.
• Alliance DigitaleminorGTM or Marketing PartnerCatalina is a member of Alliance Digitale, participating in industry collaboration and knowledge sharing.
• IRIcoreStrategic or Co-development PartnerIRI provides third-party measurement validation for Catalina campaign results. Catalina references IRI & Nielsen measurements proving x2 to x3 more incremental sales vs non-targeted operations.
• NielsencoreStrategic or Co-development PartnerNielsen provides third-party campaign measurement validation. Referenced for proving incremental sales performance of Catalina campaigns.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Augeo: Augeo is a shopper engagement and loyalty platform serving CPG brands and retailers with data-driven marketing, incentives, and program management. Comparable to Catalina's One and My Favorite Deals solutions in the engagement and personalized offers category.
• Dunnhumby: Dunnhumby is a global shopper data science company (majority-owned by Tesco) that powers retailer loyalty programs and CPG category management. Closest comparable to Catalina in the shopper-data-and-activation space, with similar CPG advertiser and retailer customer base and analytics-led value proposition.
• Inmar: Inmar is a US-based data-driven marketing and retail media company specializing in digital promotions, shopper marketing, and supply chain solutions. Direct competitor in digital couponing and CPG/retail activation services with overlapping customer base of major grocers and brands.
• Circana: Circana (formerly IRI and NPD) provides retail measurement, consumer and shopper intelligence, and advanced analytics to CPG manufacturers and retailers. Comparable to Catalina as a partner for measurement and targeting, and one of the third-party validators Catalina relies on for incremental sales claims.
• Neptune Retail Solutions: Neptune Retail Solutions (formerly Quotient Technology) is a US-based digital promotion and retail media company offering coupons, loyalty, and shopper activation across grocery and CPG. Direct competitor to Catalina with overlapping products in digital couponing, omnichannel activation, and CPG advertiser monetization.

Broad incumbents

• Kantar: Kantar is a global data, insights, and consulting company serving CPG brands and retailers with category intelligence and media effectiveness measurement. Broader incumbent with overlapping analytics and CPG advertiser relationships but does not specialize in retail execution/activation like Catalina.
• Criteo: Criteo is a global commerce media company specializing in retail media and personalized advertising across e-commerce and digital channels. Comparable in retail media focus but operates primarily in digital/online channels rather than Catalina's omnichannel physical-and-digital activation stack.
• Publicis Groupe: Publicis is a global advertising and marketing services holding company with Epsilon and other data-driven retail media capabilities. Broad incumbent competitor for CPG advertiser marketing budgets but does not focus on Catalina's shopper-data-driven promotional activation niche.
• LiveRamp: LiveRamp provides data connectivity and identity resolution for retail media and advertising across CPG and retailer ecosystems. Adjacent infrastructure provider that powers parts of the retail media stack Catalina operates in, but not a direct activation competitor.

Others

• Carrefour Links: Carrefour Links is the retailer-owned retail media platform of Carrefour (a key Catalina partner). Represents the retailer-side alternative to Catalina's third-party activation services and illustrates the disintermediation risk Catalina faces from retailer-owned retail media networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catalina-marketing-france

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalina