MBS Communications

What MBS Communications does

MBS Communications is a privately held, Illinois-based e-commerce company founded in 1994 that sells custom and stock promotional products through vertical-specific online storefronts, principally MBSvet.com targeting veterinary practices, with parallel sites serving dental, optometry, and chiropractic professionals (mbsdental.com, mbsopt.com, mbschiromarketing.com). The company's core catalog spans pet-themed greeting cards (including the ArtAbilities sub-brand featuring artwork from artists with intellectual disabilities, with proceeds supporting Community Support Systems), reminder postcards in dozens of seasonal and species-specific themes, branded bags, memorial products, promotional giveaways, business cards, office supplies, calendars, nametags, and envelope seals. Underlying technology is a standard e-commerce platform (self-serve catalog, shopping cart, customer accounts) with custom logo imprinting as the primary value-add configurability feature. MBS operates a hybrid go-to-market: self-serve e-commerce for browsing, customization, and checkout, supplemented by phone (1-800-887-4877) and email ([email protected]) inside-sales support during extended CST business hours. The revenue model is transactional — one-time unit purchases at $10–$49 per item — with no subscription, recurring, or contractual layer disclosed, and no publicly reported revenue, funding, headcount, or ownership information. The business is privately held with no parent company and no disclosed M&A or institutional investor activity.

Name

MBS Communications

Legal name

MBS Communications

Website

https://mbsvet.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MBS Communications is a privately held Illinois-based e-commerce company, founded in 1994, that sells custom and stock promotional products — including pet-themed greeting cards, reminder postcards, bags, and memorial items — primarily to SMB veterinary practices and pet grooming businesses via its mbsvet.com storefront, with parallel vertical sites in dental, optometry, and chiropractic.

Ownership category

akta.pro rank

Product category

Veterinary Promotional Products

NAICS

Pet and Pet Supplies Retailers (45991), Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Greeting Cards (2771), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industries

General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)

Keywords

• Veterinary promotional products
• Custom greeting cards
• Reminder postcards
• Veterinary marketing materials
• Promotional products

Headquarters

HQ city

Altamont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Promotional Products Sales: MBS Communications generates revenue through direct sales of custom and stock promotional products to veterinary and grooming businesses. Customers purchase items individually or in packs through the e-commerce platform. Products include greeting cards, reminder postcards, bags, memorial products, and promotional items with pricing varying by product type and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MBS Communications sells custom and stock printed promotional products — including pet-themed greeting cards, reminder postcards, bags, memorial products, business/appointment cards, office supplies, calendars, nametags, and envelope seals — to veterinary practices and pet grooming businesses. Products are offered through the MBSvet.com e-commerce platform with custom logo imprinting available across most categories.

Product overview

MBS Communications operates MBSvet.com as an e-commerce platform offering a comprehensive portfolio of custom and stock promotional products specifically designed for veterinary practices and pet grooming businesses. The product lineup centers on five core categories: Greeting Cards (including ArtAbilities, a specialty line featuring art by people with disabilities), Reminder Postcards (in various seasonal and functional themes), Bags (paper, plastic, and reusable fabric), Memorial Products (for pet loss remembrance), and Promotional Products (giveaways, marketing materials, and branded merchandise). Additional offerings include Business Cards, Office Supplies, Calendars, Nametags, and Envelope Seals. The company provides custom logo imprinting services enabling practices to personalize products with their branding. Products are available in multiple formats and sizes with standard e-commerce ordering through the website.

Differentiator

Problem solved

Functional benefit

Brands

• ArtAbilities: A greeting card line where a percentage of proceeds supports Community Support Systems, an agency serving people with intellectual disabilities.

Products and services

• Greeting Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Cimpress (Vistaprint): Large-scale custom printing and marketing products platform serving SMBs across all industries. Directly comparable to MBS as a competitor in custom promotional products, postcards, and greeting cards, but at vastly greater scale and across non-pet verticals.
• MOO: Premium custom printing brand offering business cards, postcards, and marketing materials to SMBs. Comparable to MBS in custom-print e-commerce model and SMB targeting, though MOO emphasizes design premium across professional verticals rather than pet specialization.
• 4over: Trade printing and custom promotional products distributor serving print resellers and SMBs. Comparable to MBS in product mix (cards, postcards, bags, custom print) though 4over targets print brokers and resellers rather than end-user vet practices directly.
• PsPrint: Online commercial printing service offering postcards, business cards, greeting cards, and marketing materials to SMBs. Comparable to MBS across core print product categories and SMB e-commerce channel, though PsPrint is a generalist without vertical specialization.

Direct peers

• Vetcove: B2B e-commerce marketplace for veterinary practice supplies and equipment. Comparable to MBS as a vertical-specialist online channel serving U.S. vet practices, though Vetcove focuses on clinical supplies while MBS focuses on marketing/promotional products.
• iVET360: Veterinary practice marketing and communications services company serving independent vet practices. Comparable to MBS because both serve the same customer (vet practices) with marketing/communication products, though iVET360 emphasizes digital marketing services and MBS emphasizes physical promotional products.
• Cards.com: Online greeting card retailer offering customizable and themed greeting cards for occasions similar to MBS's greeting card line. Comparable in core product (greeting cards) and e-commerce direct-to-customer model, though not veterinary-specialized.
• VetSource: Veterinary pharmacy and product distribution platform serving vet practices online. Comparable to MBS as a vertical-specialist online vendor to U.S. vet practices, though VetSource focuses on pharmaceuticals/home delivery while MBS focuses on marketing/promotional products.

Emerging players

• WhiskerCloud: Digital marketing agency specifically serving veterinary practices, including website design, SEO, and client communication tools. Comparable to MBS as a vet-vertical marketing provider targeting the same SMB customer base.
• Sticker Giant: Custom sticker and label e-commerce company serving SMBs across verticals. Comparable to MBS in custom-imprint e-commerce model and SMB target customer, overlapping particularly on envelope seals, address labels, and sticker appointment cards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBS Communications