MD Consents

What MD Consents does

MD Consents Limited is a UK-based, privately held SaaS company that provides cloud-based informed consent platforms to healthcare organisations, with a primary focus on fertility clinics and secondary expansion into general healthcare. Founded in 2017 and headquartered in London, the company operates two core product brands — Fertility Consent, a specialist platform delivering HFEA-compliant digital consent forms, educational videos, and audit trails for IVF and related treatments, and Healthcare Consents, a general-purpose consent platform for non-fertility medical procedures. Both products feature Qualified Electronic Signatures compliant with the eIDAS regulation (910/2014/EC), accessibility tooling (larger text, voice dictation, multi-language subtitled videos), and tamper-evident digital audit trails, all hosted on Microsoft Azure's UK-based data centres in London and Durham.

The platform is delivered as a subscription SaaS accessed via web portal, with pricing not publicly disclosed and procured by NHS trusts through the UK Government Digital Marketplace under the G-Cloud 12 framework. MD Consents holds a dedicated NHS sales team for tender and procurement processes, and maintains compliance with the NHS Digital Data Security and Protection Toolkit, ISO 27001:2013, and UK Government Cyber Essentials. The customer base spans 50+ clinics across UK private and NHS sectors, including named accounts such as Bourn Hall Fertility Clinic, The Fertility Partnership (a network of 11 clinics in the UK and Poland), and multiple NHS fertility services contracts.

Revenue mechanics are subscription-recurring from healthcare organisations, with go-to-market executed through direct enterprise sales, the G-Cloud marketplace for public sector, and thought-leadership content marketing through LinkedIn, the company blog, and healthcare technology publications. The company is independently operated with no disclosed venture or private equity investment and is led by CTO Tony Marven and Director Susan Diamond. Recognised as a Top Ten UK Telehealth Solution Provider by Healthcare Tech Outlook in 2020, MD Consents positions its core competitive advantage around regulatory compliance (HFEA, eIDAS, NHS DSP Toolkit), cloud-native architecture, and accessibility features tailored to the informed-consent workflow.

Name

MD Consents

Legal name

MD Consents Limited

Website

https://mdconsents.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MD Consents is a UK-based SaaS company providing cloud-based informed consent platforms, primarily Fertility Consent for HFEA-regulated fertility clinics and Healthcare Consents for general medical use, delivered via Microsoft Azure with eIDAS-compliant Qualified Electronic Signatures to NHS and private healthcare organisations.

Ownership category

akta.pro rank

Product category

Healthcare E-Consent Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)

akta.pro secondary industries

Patient Intake, Digital Registration & eForms (HLACAEAF), Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG), Consent, Preferences & Patient Identity/Profile Management (CIAM) (HLACAEAG)

Keywords

• Informed consent software
• Healthcare e-consent platform
• Electronic signature solutions
• Fertility clinic compliance
• Patient consent management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription for Consent Platform: Cloud-based informed consent platforms (Fertility Consent and Healthcare Consents) provided as subscription services to healthcare organisations. Accessed via web portal with secure patient-facing interfaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MD Consents provides cloud-based informed consent SaaS platforms for healthcare organisations in the private and public sectors. Its two core products — Fertility Consent (for IVF/fertility clinics, HFEA-compliant) and Healthcare Consents (for general healthcare consent) — enable patients to complete registration forms, medical questionnaires, and consent documents online with eIDAS-compliant Qualified Electronic Signatures. The platforms replace paper-based consent, provide complete audit trails, support remote signing, and are hosted on Microsoft Azure with UK data residency.

Product overview

MD Consents delivers cloud-based informed consent platforms for healthcare organisations in both private and public sectors. The company operates two core product brands: Fertility Consent (a specialist platform for fertility clinics providing digital consent forms, educational videos, and audit trails compliant with HFEA regulations) and Healthcare Consents (a general healthcare platform for any healthcare area requiring informed consent processes). Both platforms are supported by patient portal services enabling patients to complete registration forms, medical questionnaires, and sign consent documents digitally from home. Custom branded portal options are available for healthcare organisations requiring personalised branding and integration with existing patient databases.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Consent Secure online platform for fertility clinics that delivers a robust and efficient informed consent process. Automates paper-based systems, improves clinic efficiency, protects patient information, and includes online forms, educational videos, and a complete audit trail compliant with HFEA requirements. Used by private and NHS fertility clinics in the UK.
• Healthcare Consents Secure online platform designed for healthcare areas beyond fertility, providing a robust and efficient informed consent process for patients. Enables healthcare organisations to deliver a safe online patient experience while meeting regulatory body requirements.
• Custom Branded Portal White-label or custom branded version of the consent platform for healthcare organisations, featuring custom video content and materials alongside required consent forms, with integration to clinic patient databases for consistent records.

Quantifiable outcome

• Forms can take up to 45 minutes each to complete when read thoroughly
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Fertility Network UKcoreStrategic or Co-development Partner · 22 March 2021Fertility Consent became a Fertility Network UK corporate partner. Fertility Network is the nation's leading patient-focused fertility charity providing free support, advice, information and access to community for anyone affected by fertility issues. The partnership supports MD Consents' mission to provide patients with consistent and engaging information about their individual treatment.
• Microsoft AzurecoreTechnology or IntegrationMD Consents uses Microsoft Azure data centres located in London and Durham for hosting their consent platforms. Azure provides built-in security at all levels and complies with specific healthcare compliance standards including NHS IG Toolkit and Health Information Trust Alliance Common Security Framework. Azure has also attained Cyber Essentials PLUS certification.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Notable: AI-driven patient intake and workflow automation platform. Partial overlap with MD Consents' patient-facing digital registration and consent capture within a broader automation proposition.
• Phreesia: Patient intake and engagement platform used by US health systems. Overlaps with MD Consents' patient-facing forms and registration, and could extend into consent workflows as a competitor or acquirer of point solutions.

Direct peers

• Open Medical: UK health-tech company providing cloud-based clinical pathway tools including eConsent for surgical and dermatology pathways. Direct competitor in NHS digital consent deployments.
• Concentric Health: UK-based digital consent platform serving NHS and private healthcare organisations. Direct overlap in e-consent for procedures, with comparable QES-style signature and audit-trail capabilities.

Regional players

• MyPreOp: UK-based pre-operative assessment and consent platform used across NHS trusts. Direct overlap on procedural consent capture, with similar GTM into NHS surgical pathways.
• DrDoctor: UK patient-engagement vendor handling appointment management, digital letters and pre-procedure workflows. Adjacent in UK NHS digital patient workflows and a potential partner or competitor for consent capture.

Broad incumbents

• Wolters Kluwer Health (Clinical Solutions): Global health informatics and clinical content vendor (parent of UpToDate, Lexicomp) with adjacent consent and patient engagement capabilities. A potential strategic acquirer or competitor depending on UK NHS positioning.
• Elsevier (Clinical Solutions / iMedConsent): Global clinical content and decision-support vendor that historically offered procedural consent solutions (e.g., iMedConsent) to US health systems. Comparable consent capability within a much broader clinical content portfolio.
• DocuSign: Dominant general-purpose e-signature platform increasingly targeting healthcare consent workflows. Competes on signing UX and integrations, though it lacks MD Consents' fertility-specific content and HFEA-aligned workflows.
• Adobe Acrobat Sign: Enterprise e-signature product from Adobe with healthcare deployments. Overlaps on digital consent capture but is a horizontal tool rather than a fertility-specialist workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Consents