Ballers App

What Ballers App does

Ballers App is a Stockholm-headquartered, Sweden-domiciled private company founded in 2020 that operates a mobile-first training platform for individual football (soccer) players. The product is delivered as a single unified application distributed globally through Apple App Store and Google Play, serving ambitious footballers ranging from youth players to professionals. The company targets consumers seeking structured, on-demand training outside of formal club structures, with a segmentation approach that is horizontal (a broad persona of dedicated individual players) rather than tiered by club affiliation.

The platform's product surface consists of three layers: the Ballers Online Academy, which provides access to a library of over 3,500 video training sessions across multiple programs; daily live online training sessions led by professional coaches, where users train together in real time from home; and the AI Trainer, a personalization module that generates exercises and programs tailored to each user's schedule, level, and goals, powered by Svexa's AI technology. A points-based gamification system rewards training engagement and unlocks additional programs, and the Superstars Program offers an elite tier featuring coaches who work with named professional footballers. The stack is mobile-first with no disclosed web-only product; video and text are the primary content modalities.

Ballers App monetizes through a subscription-based recurring revenue model, though specific pricing tiers and contract values are not publicly disclosed. Distribution is exclusively product-led and self-serve via the app stores, with marketing relying on professional-athlete endorsements (Alexander Isak, Dejan Kulusevski, Kingsley Coman, Lucas Bergvall, Sara Eriksson) as social proof rather than paid acquisition. The company operates with a team of 1–10 employees, has no disclosed institutional capital or revenue figures, and reports 100,000+ registered users with a 4.8 average App Store rating.

Name

Ballers App

Legal name

Ballers App

Website

https://ballersapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ballers App is a Sweden-based mobile platform founded in 2020 that delivers individual football training via 3,500+ video sessions, daily live online coaching, and an AI-powered personal trainer, targeting ambitious footballers globally through a subscription app-store model.

Ownership category

akta.pro rank

Product category

Sports Training Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Football training app
• Online soccer coaching
• Personalized sports training
• Live coaching sessions
• Athlete training platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. App Subscription: Users gain access to the platform's training content, AI trainer features, live sessions, and gamification system. Training progress and engagement unlock access to additional programs. The subscription model provides recurring revenue based on user access to the comprehensive training platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ballers App is a mobile-first football (soccer) training platform that delivers personalized, AI-guided training to individual players worldwide. The platform combines daily live online coaching sessions led by professional trainers, an on-demand video library of 3,500+ training sessions, an AI-powered "AI Trainer" built in partnership with Svexa, and a gamified points system to drive engagement.

Product overview

Ballers App is a single unified mobile application for football/soccer training. The core offering consists of the Ballers Online Academy, which provides access to over 3,500 video training sessions and daily live online training with professional coaches. The platform also includes an AI Trainer feature powered by Svexa's AI technology that delivers personalized training programs. The Superstars Program connects users with professional footballers and their coaches for elite-level training guidance. Users earn points through training which can be used to unlock additional programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballers Online Academy An on-demand library of more than 3,500 football training video sessions that individual players can access anytime via the Ballers mobile app to develop skills, fitness, and tactics on their own schedule.
• AI Trainer An AI-powered personalized training feature developed in partnership with Svexa that provides tailored training guidance and recommendations to individual football players based on their goals and progress.
• Superstars Program A premium training program within the Ballers App tied to the brand's professional footballer ambassadors (Alexander Isak, Dejan Kulusevski, Kingsley Coman, Lucas Bergvall, Sara Eriksson), targeted at ambitious youth players.

Quantifiable outcome

• 4.8/5 average App Store rating indicates high user satisfaction
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• SvexacoreTechnology or IntegrationSvexa provides the AI technology powering Ballers App's AI Trainer feature. This AI-powered personalization system adapts training exercises and programs to each user's schedule, skill level, and goals. The partnership enables Ballers App to deliver personalized training recommendations at scale, representing a core technological capability of the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SkillApp: Mobile training platform offering sport-specific skill development with professional coaches, including football/soccer programs. Closely mirrors Ballers App's combination of video library, live sessions, and individual skill coaching for ambitious players.
• Train Effective: Virtual football/soccer training platform delivering interactive video drills and AI-assisted coaching to individual players. Direct competitor in the same football-specific digital training category.

Emerging players

• HomeCourt: AI-powered basketball training app using computer vision to analyze and personalize drills for individual players. Comparable AI-driven sport-specific coaching model applied to a different sport.
• AiScout: AI football/soccer platform focused on player development and talent identification through video analysis. Comparable technology approach and football-specific audience, though oriented toward scouting rather than training.
• DribbleUp: Smart sports training platform combining a connected ball with an app for individual skill drills, including football/soccer. Comparable mobile-first training model targeting amateur players seeking structured improvement.
• Onform: Video analysis and coaching platform for individual athletes and coaches across multiple sports including golf and baseball. Comparable video-first coaching model and amateur-player target market.

Broad incumbents

• Freeletics: Established AI fitness coaching app serving tens of millions of users across strength, running, and mobility. Competes for the same 'personal AI coach' wallet share but operates across multiple disciplines rather than a single sport.
• Future: Personal training app pairing users with remote human coaches plus personalized programming. Closely comparable hybrid human-plus-personalized model targeting ambitious individual athletes.
• Tonal: AI-powered strength training system using computer vision and personalized coaching. Comparable AI-personalized coaching model for individual users, though oriented toward home fitness hardware.

Regional players

• Playtomic: Sports booking and community platform for racquet sports with strong European presence. Adjacent in serving ambitious amateur athletes through digital tools, though focused on facility booking rather than skills coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BallersAPP
• Facebookfacebook.com/ballersappselfmadeacademy
• LinkedInlinkedin.com/company/self-made-academy-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballers App