ActionCOACH

What ActionCOACH does

ActionCOACH Tampa Bay is a privately held franchise location of the global ActionCOACH business coaching brand, founded in 2007 by Ford Kyes and Barb Kyes and headquartered in St. Petersburg, Florida. The firm delivers business, executive, and exit-planning coaching services to small and medium business owners across the Tampa Bay region and broader Southeast United States, alongside structured training programs such as the 12-Week Business Owner Masterclass and 12-Week Sales Masterclass. Its service portfolio spans Business Coaching, Executive Coaching, Business Exit Planning, Recruitment & Talent Acquisition, Team Training, Strategic Planning, and Employee Evaluations & Assessments, supported by an Online Educational Portal and a Tampa Bay-specific program called GrowthLAB.

The firm operates without proprietary technology, delivering coaching sessions primarily via Zoom and relying on the ActionCOACH franchise's methodologies, frameworks, and brand. Revenue is generated through three streams: (1) recurring subscription-fee coaching engagements with quote-based pricing, (2) one-time masterclass fees priced at $100/week ($1,200 total per program), and (3) professional-services revenue from team training and strategic planning workshops. Go-to-market is multi-channel and community-led, combining a complimentary strategy session as the primary lead-conversion mechanism, monthly Entrepreneur Day events, 12-week masterclasses, free eBooks, a blog, and a referral-driven community model with affiliations to BNI Tampa and the St Pete Chamber.

ActionCOACH Tampa Bay's competitive positioning is anchored by the global ActionCOACH brand, which has been named the #1 business coaching franchise by Entrepreneur Franchise 500 every year since 2004 and operates in 70+ countries with 1,000+ offices coaching 15,000 businesses weekly. The Tampa Bay franchise ranks #1 globally within the ActionCOACH network and #3 worldwide among certified business coaches, with reported team growth exceeding 200% over five years. The firm is led by Managing Partner Juliet Kyes (named to the role in November 2021), with a small team of named partners and coaches including Ford Kyes, Scott Bedell, Tony Tona, and Stacy Peasall.

Name

ActionCOACH

Legal name

ActionCOACH

Website

https://actioncoachtampabay.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ActionCOACH Tampa Bay is a privately held business and executive coaching franchise serving small and medium business owners across Tampa Bay and the Southeast United States, delivering one-on-one coaching, exit planning, team training, and structured masterclass programs via Zoom and in-person formats.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business coaching services
• Executive coaching
• Business exit planning
• Team training programs
• Strategic planning workshops

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching Services: One-on-one and group business coaching engagements for business owners. Revenue generated through ongoing coaching program fees. Primary revenue stream.
2. Masterclass Programs: 12-week structured programs (Business Owner Masterclass and Sales Masterclass) offered at $100/week or $1,200 total. One-time fee per program with weekly sessions.
3. Training and Workshops: Team training, strategic planning workshops, and other training services offered as standalone offerings or as part of broader coaching engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

ActionCOACH Tampa Bay is a franchise location of the global ActionCOACH business coaching network that delivers one-on-one and group business and executive coaching to small and medium business owners. Services span business coaching, executive coaching, business exit planning, recruitment, team training, strategic planning, and employee assessments, supplemented by structured 12-week masterclass programs and digital educational resources delivered via Zoom and an online portal.

Product overview

ActionCOACH is a business coaching franchise providing a comprehensive portfolio of coaching services and training programs. The core offerings include Business Coaching, Executive Coaching, Business Exit Planning, Recruitment & Talent Acquisition, Team Training, Strategic Planning, and Employee Evaluations & Assessments. These services are delivered alongside digital platforms including an Online Educational Portal and GrowthLAB program. The company also offers structured training through its 12-Week Sales Masterclass and 12-Week Business Owner Masterclass programs. Complementary resources include a Free Strategy Session (lead magnet) and an eBook Library containing educational content on topics like building time, team, and money management. The portfolio operates on a coaching-as-a-service model combined with self-paced digital learning resources.

Differentiator

Problem solved

Functional benefit

Brands

• GrowthLAB: A coaching/growth program offered by ActionCOACH Tampa Bay
• BizX
• Entrepreneur Day

Products and services

• Business Coaching Core coaching service helping business owners grow profits, gain freedom, and scale their businesses through proven systems, accountability, and mentorship.
• Executive Coaching Coaching focused on strengthening leadership skills and driving team results for executives and business leaders.
• Business Exit Planning Strategic planning service to help business owners prepare for and successfully exit their businesses.
• Recruitment & Talent Acquisition Service helping businesses find and hire reliable team members and build effective teams.
• Team Training Training programs designed to help teams develop skills, improve retention, and transform success.
• Strategic Planning Planning service to help businesses create actionable strategies for growth and development.
• Employee Evaluations & Assessments Assessment tools and evaluation services to help businesses understand and develop their workforce.
• GrowthLAB Program designed to help businesses accelerate growth through specialized coaching and resources.
• 12-Week Sales Masterclass Comprehensive 12-week online sales training program helping participants improve sales performance with proven strategies, weekly sessions, lessons, and accountability. Priced at $100 per week ($1,200 total).
• 12-Week Business Owner Masterclass 12-week comprehensive business development program with weekly sessions, lessons, and accountability. Priced at $100 per week ($1,200 total) with payment options including weekly payments, pay in full, or $100 deposit.
• Free Strategy Session Complimentary 60-minute strategy session providing feedback, proven strategies, and clear next steps to help business owners address challenges.

Quantifiable outcome

• 100% of clients who took their business to market have sold
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ActionCOACH Global FranchisecoreChannel Partner/ Reseller/ DistributorActionCOACH Tampa Bay operates as a franchise location of ActionCOACH, the global business coaching franchise founded by Brad Sugars. The franchise provides methodologies, training, brand recognition, and global network access in exchange for franchise fees and adherence to standards.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FocalPoint Coaching: FocalPoint Coaching is a business coaching franchise using Brian Tracy's methodologies, with a global network of certified coaches serving SMB owners; it is a near-direct franchise competitor to ActionCOACH with a similar coaching-as-a-service model.
• Gazelles (Scaling Up): Gazelles / Scaling Up, built on Verne Harnish's Rockefeller Habits methodology, certifies coaches to help growth-stage companies implement scaling systems; directly comparable to ActionCOACH's business coaching and strategic planning offerings for scaling SMBs.
• Tony Robbins Business Coaching (Results Coaching): Tony Robbins' Results Coaching is a high-ticket business coaching program targeting entrepreneurs and business owners with one-on-one coaching; it competes directly with ActionCOACH's premium one-on-one coaching engagements for SMB owners.
• Strategic Coach: Strategic Coach, founded by Dan Sullivan, delivers structured quarterly coaching programs and workshops to entrepreneurs and is one of the most established direct business coaching competitors to ActionCOACH; serves a similar SMB owner audience with recurring, high-ticket coaching engagements.
• TAB (The Alternative Board): TAB provides peer advisory boards and one-on-one business coaching for SMB owners; offers a similar combination of structured accountability, peer groups, and coaching that overlaps with ActionCOACH's Entrepreneur Day community and coaching engagements.
• Rhythm Systems: Rhythm Systems provides business coaching and a strategy/execution software platform (Rhythm software) to growth-stage companies; comparable to ActionCOACH in serving scaling SMBs with coaching focused on execution and strategic priorities.
• Empower Business Coaching: Empower (formerly Juice Consulting/Empower.Coach) is a business coaching firm that runs Mastermind groups and one-on-one coaching for entrepreneurs; competes directly with ActionCOACH in the SMB coaching segment with a similar mastermind/event-led GTM approach.

Broad incumbents

• Entrepreneurs' Organization (EO): EO is a global membership community for founders of companies above $1M in revenue offering peer learning, forums, and resources; it competes for the same high-growth entrepreneur audience ActionCOACH serves, though EO does not sell direct coaching.
• BetterUp: BetterUp is a tech-enabled coaching platform offering AI-matched executive and business coaching to enterprise and SMB customers; it is a broader incumbent that competes with ActionCOACH for executive coaching budgets with a software-plus-coaches model.
• Vistage Worldwide: Vistage is the largest CEO peer advisory and executive coaching organization in the world, serving SMB and mid-market CEOs with monthly group meetings and one-on-one coaching; it is a broader incumbent competing with ActionCOACH for the same business-owner segment with a peer-group plus coaching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPiCX1j1rPMnvpipE0xSBQA
• Facebookfacebook.com/tampabaybusinesscoaches
• LinkedInlinkedin.com/company/actioncoach-tampa-bay
• Instagraminstagram.com/actioncoach_tampa_bay
• Xx.com/actioncoachtpa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionCOACH