What OneStopPlus does

OneStopPlus is a private direct-to-consumer e-commerce marketplace operated by FullBeauty Brands, Inc. that aggregates plus-size women's apparel (sizes 12-44), men's big-and-tall apparel (XL-9XL), footwear in extended widths, intimates, swimwear, activewear, beauty, and home furnishings (via sister brand BrylaneHome) into a single storefront. The platform serves as the unified shopping destination for 17 wholly-owned FullBeauty brands — including Woman Within, Roaman's, Catherines, Avenue, Jessica London, Ellos, ELOQUII, KingSize, Swimsuits For All, Active For All, Intimates For All, Shoes For All, Joe Browns, June & Vie, and FullBeauty Outlet — alongside 100+ additional marketplace brands, with one-account access across the portfolio. Customer segments are plus-size women (primary), big-and-tall men (secondary), and home décor shoppers (tertiary), with international delivery to approximately 90 countries.

The platform is built on Salesforce Commerce Cloud (Demandware), with mobile-app support, a quick-order catalog channel, and checkout integration with Bread Financial for the FullBeauty Platinum Credit Card and Diamond Rewards Mastercard. Cross-border fulfilment is handled through Global-e, which performs currency conversion and customs/duty collection. Marketing and analytics stacks rely on Adobe Analytics, Google Analytics, Google Ads, and Facebook Pixel, with customer-acquisition channels spanning email, SMS (short code 39722), Instagram, Facebook, Pinterest, Twitter, and YouTube. A personalized styling subscription ("Style Boxes") is offered via integration with Dia & Co.

The business model is single-event retail product sales (no disclosed subscription pricing on the marketplace itself), with merchandise priced approximately $6.98 to $118+. Ancillary revenue and retention mechanisms include the private-label credit card rewards program (15 points per $1), gift cards, eGift cards, loyalty tiers, free exchanges, and the Style Boxes referral funnel. Corporate entities are FullBeauty Brands, Inc. (Indiana-domiciled parent) and FullBeauty Brands Operations, LLC (operating subsidiary); headquarters are at One New York Plaza, New York, NY 10004, with operations and return processing at 2300 Southeastern Avenue, Indianapolis, IN 46201.

Name

OneStopPlus

Legal name

FullBeauty Brands Operations, LLC

Website

https://onestopplus.com

Company type

Private

Operating status

Operating

Short description

OneStopPlus is a private e-commerce marketplace aggregating 100+ apparel and home brands for plus-size women and big & tall men. Operated by FullBeauty Brands, it offers unified checkout, a private-label credit card, and shipping to approximately 90 countries.

Ownership category

akta.pro rank

Product category

Plus-Size Apparel & Big & Tall Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Plus Size & Extended Sizes Apparel Retail (CRAAABAJ)

akta.pro secondary industries

Petite & Plus-Size Specialty Department Stores (CRAGAGAF), Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI), Off-Price Department Stores (Apparel-Led) (CRAEABAB)

Keywords

• Plus size apparel
• Big and tall clothing
• Womens extended sizes
• Mens extended sizing
• Multi-brand apparel marketplace

Headquarters

HQ city

Palmer

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sale of apparel, footwear, accessories, swimwear, intimates, beauty products, and home furnishings through e-commerce marketplace. Revenue generated from merchandise sales at varying price points ranging from approximately $6 to $118+ per item.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

OneStopPlus is a direct-to-consumer e-commerce marketplace that aggregates 100+ apparel and lifestyle brands (including 17 wholly-owned FullBeauty Brands sub-brands) into a single shopping destination for plus-size women (sizes 12-44) and big & tall men (sizes XL-9XL). The platform sells women's and men's clothing, footwear, intimates, swimwear, activewear, beauty products, accessories, and home furnishings, complemented by a personalized style subscription (Style Boxes) and a co-branded FullBeauty Platinum Credit Card rewards program.

Product overview

OneStopPlus is a multi-brand e-commerce marketplace operated by FullBeauty Brands, offering plus-size women's clothing (sizes 12-44) and men's big and tall clothing (sizes XL-9XL) alongside home furnishings. The platform aggregates 17+ sub-brands including Woman Within, Roaman's, Catherines, ELOQUII, KingSize, and Swimsuits For All into a single shopping destination. Product categories span women's wear (tops, bottoms, dresses, coats, intimates, swimwear, sleepwear, beauty), men's big & tall (shirts, pants, activewear, suits, underwear), and home goods (bedding, décor, outdoor, kitchen). The marketplace enables one-account access across all brands and offers a private label credit card program.

Differentiator

Problem solved

Functional benefit

Brands

• Style Boxes: Personalized style subscription service delivering curated fashion selections to customers
• FullBeauty Platinum Credit Card
• Diamond Rewards Mastercard

Products and services

• OneStopPlus Marketplace Direct-to-consumer e-commerce marketplace aggregating 100+ apparel and lifestyle brands into one unified shopping destination for plus-size women (sizes 12-44) and big & tall men (sizes XL-9XL), spanning women's and men's clothing, intimates, footwear, swimwear, activewear, accessories, and home furnishings.
• Woman Within Brand storefront offering comfortable, colorful casual clothing for women in sizes 10W-44W.
• Roaman's Brand storefront offering stylish, feminine head-to-toe fashion for women in sizes 10W-44W, featuring contemporary plus-size styles.
• Catherines Brand storefront offering classically designed plus-size women's clothing in sizes 14W-40W, focused on figure-flattering fits.
• Avenue Brand storefront offering contemporary plus-size women's clothing and accessories in sizes 14-36.
• ELOQUII Premium trend-forward plus-size women's fashion brand in sizes 14+ with fashion-first design focus.
• KingSize Big and tall men's clothing brand offering sizes L-10XL and 36-72W, specializing in extended men's sizing.
• Swimsuits For All Swimwear brand offering plus-size swimwear in sizes 4-44 with tummy control and bust support design options.
• Jessica London Brand storefront offering classic plus-size women's clothing and accessories for work and life in sizes 10W-44W.
• Ellos Brand storefront offering modern Swedish fashion for women in sizes 10-44.
• Active For All Brand storefront offering activewear for every body in sizes S-9XL.
• Intimates For All Brand storefront offering bras, sleepwear, robes, and lingerie in bra cup sizes A-O, band sizes 30-58, and sleepwear up to size 8X.
• Shoes For All Brand storefront offering footwear in sizes 7-13 available in medium, wide, and extra-wide widths.
• BrylaneHome Brand storefront offering home furnishings and decor including bedding, bath, window treatments, furniture, kitchen items, outdoor décor, and seasonal decorations.
• Style Boxes Personalized style subscription service delivering curated fashion selections to customers via Dia & Co., accessed through OneStopPlus.
• FullBeauty Platinum Credit Card Private-label co-branded credit card issued by Bread Financial offering 15 points per $1 spent, free shipping up to four times a year, and a birthday-month surprise offer to cardholders.
• Diamond Rewards Mastercard Co-branded Mastercard rewards credit card offering cash back and reward points on FullBeauty Brands purchases.
• Gift Cards & eGift Cards Physical gift cards and digital eGift cards sold on the OneStopPlus platform for any occasion.
• FullBeauty Outlet Discount and outlet storefront for the FullBeauty Brands portfolio offering lowest prices on leading plus-size brands.
• Joe Browns Brand storefront offering bold, expressive fashion for women in sizes 12W-32W.
• June & Vie Brand storefront offering confidently current plus-size women's styles in sizes 10-32.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Global-ecoreTechnology or IntegrationInternational e-commerce enabler providing cross-border order processing, currency conversion, customs clearance, and import duty handling for orders shipped to approximately 90 countries worldwide. Global-e collects payment information and manages international delivery logistics on behalf of OneStopPlus.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 11 Honoré: Premium plus-size fashion marketplace and e-commerce platform carrying luxury and contemporary designer labels in extended sizes. Compares to OneStopPlus on curated plus-size marketplace model but skews to higher price points and designer assortment.
• Universal Standard: DTC plus-size basics brand with sizes 00-40 and a strong direct-to-consumer model. Comparable in the inclusive-size range and digital-first positioning but focuses on its own brand rather than aggregating others.

Direct peers

• ELOQUII: Fashion-forward plus-size DTC brand (sizes 14-32) offering trend-driven women's apparel. Although a FullBeauty-owned sub-brand, it operates as an independent direct competitor within OneStopPlus for the younger, fashion-led plus-size customer.
• Lane Bryant: Long-standing plus-size women's specialty retailer (sizes 14-28) with strong intimates franchise, also focused on 12-44 segment. Operates both physical stores and e-commerce comparable to FullBeauty's multi-brand marketplace approach.
• Ashley Stewart: Plus-size women's specialty retailer (sizes 12-32) with physical stores and e-commerce, focused on urban and value-oriented shoppers. Comparable in size inclusivity and omni-channel approach; competes on overlapping customer base with FullBeauty brands.
• Torrid: Largest US specialty plus-size women's apparel retailer (sizes 10-30), operating both physical stores and e-commerce. Most direct comparable to OneStopPlus for plus-size women's segment, with overlapping brand positioning and customer demographic.
• Destination XL Group: Largest US specialty retailer of big and tall men's apparel, directly comparable to OneStopPlus' KingSize subsidiary. Both operate store + e-commerce models for the big and tall male customer with limited size availability elsewhere.
• Dia & Co: Plus-size personal styling and apparel subscription service; OneStopPlus' Style Boxes offering routes directly to Dia, indicating a partnership/distribution relationship. Competes on discovery, fit, and curation in the same plus-size customer segment.
• Catherines (Plus Size): FullBeauty-owned plus-size women's brand (sizes 14W-40W) sold within the OneStopPlus marketplace; also operates its own direct e-commerce site as a comparable specialty plus-size destination with overlapping assortments.

Broad incumbents

• Amazon Fashion: Largest general e-commerce platform with plus-size category and broad apparel assortment. Comparable as a marketplace with multi-brand aggregation but lacks OneStopPlus' category specialization and inclusive-size depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onestopplus
• YouTubeyoutube.com/c/fullbeautystyle
• Facebookfacebook.com/OneStopPlusMarket
• Instagraminstagram.com/onestopplusmarket
• Pinterestpinterest.com/fullbeautystyle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneStopPlus