GM Lighting
GM Lighting is a privately held US manufacturer of flexible LED tape lighting, power supplies, extrusions, and smart controls, supplying residential, commercial, and hospitality projects via a nationwide manufacturer-rep network.
- Company typePrivate
- Founded2005
- HeadquartersTinley Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GM Lighting does
GM Lighting is a privately held US LED lighting manufacturer and supplier founded in 2005 and headquartered in Tinley Park, Illinois. The company specializes in flexible LED linear lighting solutions for indoor, outdoor, and landscape applications, with a product portfolio organized around four core tiers of flexible LED tape (LTR-E Economy, LTR-P Pro, LTR-S Specification, and COB Chip-On-Board) in 12V, 24V, and 120V variants. The portfolio is complemented by an integrated system of supporting components: LineDRIVE power supplies (including wet-location and Class 2 rated drivers), aluminum mounting extrusions/channels, downlights, puck lights, undercabinet lightbars, step lights, and the LUXcontrol WiFi smart control ecosystem that integrates with Amazon Alexa and Google Home. The company also operates multiple sub-brands including Irradiar (landscape lighting), NeoVision (neon-style tape), Vision120 (line-voltage tape), and ChromaDim (tunable white).
The company's revenue model is built on B2B hardware sales of LED lighting systems to contractors, builders, designers, and commercial specifiers, distributed exclusively through a network of independent manufacturer sales representatives across the United States rather than direct sales. Pricing is quote-based and project-driven with no public pricing disclosed, reflecting the specification-grade positioning and custom-install nature of the product. Customer segments span four primary verticals: residential (custom builders, designers, homeowners), hospitality (hotels, restaurants, entertainment venues), commercial (offices, retail, healthcare, industrial, auto dealerships), and specialty architectural applications. Notable enterprise references include INNSiDE by Meliá New York, Graceland (Elvis Museum), and Mitsubishi Hitachi Power Systems industrial installations, with a recurring Application Image Contest program engaging the rep network across residential and commercial categories.
Operationally, GM Lighting appears to be a lean 11–50 employee manufacturer/distributor that relies on its rep channel for market coverage rather than a direct sales force. The company maintains several US regulatory certifications relevant to its markets (UL, UL60730, UL60950, FCC Part 15, Title 24 JA8, Class 2 / NEC closet-rated compliance) and provides a comprehensive technical library (spec sheets, IES files, channel guides) and an online Vision120 Configurator to support specification workflows.
GM Lighting firmographics
Firmographics- Name
- GM Lighting
- Legal name
- GM Lighting LLC
- Website
- https://gmlighting.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GM Lighting is a privately held US manufacturer of flexible LED tape lighting, power supplies, extrusions, and smart controls, supplying residential, commercial, and hospitality projects via a nationwide manufacturer-rep network.
- Ownership category
- akta.pro rank
GM Lighting industry classification
Industry- Product category
- Architectural LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting Controls & Smart Lighting Systems (BPABAGAC)
Keywords
Where GM Lighting is headquartered
LocationHeadquarters
- HQ city
- Tinley Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GM Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- LED Lighting Products: GM Lighting generates revenue through the sale of LED lighting products including flexible LED tape, power supplies, extrusions, downlights, controls, and landscape lighting. Products are sold through a B2B channel of manufacturer representatives and distributors to contractors, builders, and designers.
- Commercial Accounts: Sale of lighting solutions to commercial accounts including office buildings, retail spaces, hospitality venues, and healthcare facilities through specification and project-based sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
GM Lighting product offering
Product offeringCore offering
GM Lighting designs, manufactures, and supplies LED linear lighting products including flexible LED tape in 12V, 24V, and 120V variants, power supplies, aluminum mounting extrusions, downlights, pucklights, undercabinet lightbars, step lights, and landscape lighting fixtures. The company also offers smart lighting controls via the LUXcontrol WiFi ecosystem with Amazon Alexa and Google Assistant integration, plus tunable white and DMX control systems.
Product overview
GM Lighting is a LED lighting solutions provider offering indoor, outdoor, and landscape lighting products. The product portfolio centers on flexible LED tape lighting (LTR-E, LTR-P, LTR-S, and COB series in 12V, 24V, and 120V variants) as the core product category, complemented by supporting categories including LineDRIVE power supplies, aluminum mounting extrusions/channels, downlights, pucklights, undercabinet lighting, and step lights. Smart lighting control is enabled through the LUXcontrol ecosystem (WiFi controllers, RGBW, CCT tunable white, dimmers, plugs, outlets) with Google Assistant and Amazon Alexa voice control integration. The company operates a landscape lighting sub-brand called Irradiar, and offers commercial solutions including GridTask. Products are distributed through a rep network with an online Vision120 Configurator tool for specification.
Differentiator
Problem solved
Functional benefit
Brands
- Irradiar: Landscape lighting sub-brand featuring elegant black finishes for outdoor and landscape applications
- NeoVision
- Vision120
- LUXcontrol
- LTR-S Series
- LTR-P Pro Series
- LTR-E Series
- ChromaDim
- LEDTask
- LineDRIVE
- GridTask
- SlimEdge
Products and services
- Flexible LED Tape Flexible LED tape lighting solutions available in multiple voltage options (12V, 24V, 120V) and series tiers (LTR-E Economy, LTR-P Pro, LTR-S Specification, COB Chip On Board), used for linear accent, task, and decorative lighting applications.
- LineDRIVE Power Supplies LED power supplies including wet location, electronic dimmable, electronic non-dimmable, magnetic, and driver/dimmer switch options. Available in 12VDC and 24VDC outputs.
- Aluminum Mounting Channels/Extrusions Aluminum mounting channels and extrusions for LED tape installation, including Standard, Wide, Mini Deep Format, and Extra Deep Format options. Field-cuttable and accepts all GM LED tape products.
- Downlights Recessed mount and surface mount downlights for general illumination in residential and commercial applications.
- Pucklights Compact LED puck lights available in 12V and 24V configurations for accent and task lighting applications.
- Undercabinet Lighting Lightbars for undercabinet illumination available in 12V, 24V, and 120V configurations.
- Step Lights Step lights, pathway lights, and brick lights for indoor and outdoor stairway and pathway illumination.
- LUXcontrol Smart Controls WiFi-enabled smart lighting controls including RGBW controllers, CCT tunable white controllers, standard single-color controllers, WiFi dimmers, smart plugs, smart outlets, and power repeaters. Compatible with Google Assistant and Amazon Alexa voice control.
- ChromaDim Tunable White Tunable white lighting control system allowing adjustment of color temperature to cooler or warmer levels, suitable for commercial and residential applications.
- DMX Controls DMX lighting controls for commercial and professional applications requiring DMX512 protocol integration.
- GridTask Commercial Lighting Commercial-grade lighting solutions designed for commercial applications including office, retail, and institutional settings.
- Irradiar Landscape Lighting Landscape lighting sub-brand featuring spot lights, flood lights, path lights, wall mount, in-ground, hardscape, underwater lights, transformers, and lamps for outdoor landscape applications.
- NeoVision Neon Tape Neon-style flexible LED tape products including NeoVision Mini and NeoVision120 offering linear neon effect lighting for architectural applications.
- LUXcontrol App Mobile application for iOS and Android enabling wireless control of GM Lighting products including dimming, color control, scheduling, preset scenes, and voice control via Google Assistant and Amazon Alexa.
- Outdoor/Wet Location LED Tape Wet location rated LED tape products including LTR-P Pro Series Wet Location (IP65) and LTR-S Spec Series COB Wet Location for outdoor and damp environments.
- Vision120 LED Tape 120V LED tape for wet locations offering simplified installation without transformers for line voltage applications.
Quantifiable outcome
- Energy efficiency: LED technology compared to traditional lighting
Companies that use GM Lighting
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
GM Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
GM Lighting partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
GM Lighting competitors and assessment
Company assessmentBroad incumbents
- Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions business competes in architectural downlights, undercabinet, and connected lighting controls, serving the same commercial and specification markets as GM Lighting.
- Signify (Philips Lighting): Signify/Philips is a global lighting incumbent with extensive LED fixture, controls, and Color Kinetics architectural product lines that compete with GM Lighting in commercial and specification channels.
- Kichler Lighting: Kichler Lighting (a Masco brand) is a broader residential and landscape lighting incumbent whose undercabinet, tape, and outdoor lines overlap with GM Lighting's residential and landscape offerings.
- Acuity Brands: Acuity Brands is a broad lighting incumbent whose portfolio (Juno, Lithonia, Aculux, healthcare and architectural lines) overlaps with GM Lighting's commercial, residential, and controls offerings at much greater scale.
Direct peers
- Elemental LED: Elemental LED (parent of Diode LED) competes directly in LED tape, channels, drivers, and controls, with comparable specification-grade SKUs targeting architects, designers, and integrators.
- WAC Lighting: WAC Lighting is a comparable architectural and specification-grade LED lighting manufacturer offering tape, downlights, undercabinet, and landscape fixtures, serving the same designer/specifier channel.
- PureEdge Lighting: PureEdge Lighting specializes in linear LED, flexible tape, recessed channels, and architectural systems for specification projects, overlapping GM Lighting's tape-plus-extrusion go-to-market.
- American Lighting: American Lighting is a direct competitor in flexible LED tape, undercabinet lighting, and linear LED systems, serving residential and commercial channels in North America with a similar rep/distributor model.
- Diode LED: Diode LED (a division of Elemental LED) is a direct peer in LED tape, channel, driver, and controller products for residential, commercial, and hospitality projects.
- Jesco Lighting: Jesco Lighting is a comparable mid-market LED manufacturer offering linear, undercabinet, downlight, and track solutions through a representative network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GM Lighting social profiles
Digital presenceGM Lighting compliance and trust
Trust signalCompliance5 records
GM Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
GM Lighting leadership team
Management profileNumber of profiles
Profiles1 record
GM Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GM Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GM Lighting
What does GM Lighting do?
GM Lighting designs, manufactures, and supplies LED linear lighting products including flexible LED tape in 12V, 24V, and 120V variants, power supplies, aluminum mounting extrusions, downlights, pucklights, undercabinet lightbars, step lights, and landscape lighting fixtures. The company also offers smart lighting controls via the LUXcontrol WiFi ecosystem with Amazon Alexa and Google Assistant integration, plus tunable white and DMX control systems.
Is GM Lighting a public or private company?
GM Lighting is a private company. It is classified as unknown and is currently operating.
When was GM Lighting founded?
GM Lighting was founded in 2005. It employs 11 to 50 people.
Where is GM Lighting based?
GM Lighting is headquartered in Tinley Park, United States, in the North America region.
How does GM Lighting make money?
Two revenue lines are on record. LED Lighting Products are the primary driver. The others are commercial Accounts.
Who are GM Lighting's main competitors?
Broad incumbents on record are Eaton (Cooper Lighting Solutions), Signify (Philips Lighting), Kichler Lighting and Acuity Brands. Direct peers are Elemental LED, WAC Lighting, PureEdge Lighting, American Lighting, Diode LED and Jesco Lighting.
Does GM Lighting have an API?
No public API is recorded for GM Lighting.
What industry is GM Lighting in?
GM Lighting's product category is Architectural LED Lighting. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of HSAPAQAC, Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels). Its NAICS code is 3351 and its SIC code is 3640.