What Valoris does

Valoris (legal entity: Valoris Center S.R.L.) is a Romanian-headquartered business process outsourcing (BPO) and contact center services provider founded on April 19, 2006 in Bucharest and operating across Romania and Serbia. The company delivers inbound and outbound call center services (InfoLine, customer support, order handling, live chat, telemarketing, telesales, surveys, lead generation, payment reminders), multilingual customer care covering English, German, Spanish, Italian, and Romanian, technical support, soft collection, and back-office process management including data entry, document processing, scanning/indexing, payroll, and accounting. The service architecture is organized around five pillars: Capabilities (24/7/365 availability, multichannel delivery, CSAT measurement, segmented B2C/B2B/Corporate coverage), Development (lead management, presales, sales support, upsell), Maintenance (customer care, contact center, multilingual support, technical support, healthcare), Optimization (back office, surveys, soft collection, payroll, accounting, administration), and Innovation (Video Enrolment, Call Center as a Service, Microsoft Dynamics CRM customization, SURE routing, Agentic AI). Delivery is structured through dedicated-team and shared-workspace models selected per client volume and complexity.

The underlying technical stack combines a contact center infrastructure with proprietary customizations — Video Enrolment for remote identity verification, a virtual Call Center as a Service (CCaaS) offering, Microsoft Dynamics CRM implementations, a routing optimization module branded SURE, and an Agentic AI capability for automating customer interactions. Revenue is generated through managed services contracts (multi-year) and professional services consulting for in-house customer interaction programs, with quote-based, non-public pricing that varies by service type, volume, language, and availability. Go-to-market runs through direct enterprise sales for large clients and inside sales for mid-market, with supporting digital marketing via Google AdWords, Facebook remarketing, content/blog, and email. Customer segments include enterprise B2C, B2B, and corporate accounts across industries such as telecommunications, banking and leasing, automotive, marketing research, retail/home services, and healthcare, with active client delivery to the UK, Germany, Spain, Italy, and Canada alongside domestic Romanian and Serbian operations.

The company is privately held with no disclosed external funding or parent company, and operates a wholly owned temporary staffing subsidiary (Valoris HR S.R.L.) that internalizes recruitment and flex workforce supply. Leadership rests with General Manager Cristina Man; the firm employs between 501-1000 people and claims 45+ clients across 10+ industries. Valoris has accumulated 10+ industry recognitions through 2025, including ABSL Excellence in Business Leadership (1st place), Clutch Top 100 Fastest Growing Companies, ECCCSA Bronze, Clutch Global Winners, and Romanian Business Services Forum Company of the Year. Revenue figures, headcount above 1000, and ownership/governance detail beyond the general manager role are not publicly disclosed.

Name

Valoris

Legal name

VALORIS CENTER S.R.L.

Website

https://valoris.ro

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Valoris is a Romanian-headquartered BPO and contact center services provider founded in 2006, delivering inbound/outbound call center, multilingual customer care, lead generation, technical support, and back-office processing to 45+ enterprise clients across 10+ industries in the UK, Germany, Spain, Italy, Canada, and Romania.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. BPO/Outsourcing Services: Revenue generated through providing comprehensive business process outsourcing services including inbound call center, outbound telemarketing, customer care, technical support, back office operations, lead generation, and consulting services. Services are delivered through either dedicated teams or shared workspace configurations based on client volume and complexity requirements.
2. Consulting Services: Advisory services for companies looking to develop or improve internal customer interaction processes, including feasibility assessments for outsourcing and in-house process definition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Valoris provides integrated business process outsourcing (BPO) and contact center services, including inbound and outbound call center operations, telemarketing and telesales, lead generation and management, multilingual customer support, technical support, back-office processing (data entry, document management, payroll, accounting, administration), and contact center consulting. Services are delivered from operations in Romania and Serbia via dedicated or shared workspace models, supporting enterprise and mid-market clients across more than 10 industries including automotive, telecom, banking, healthcare, and retail.

Product overview

Valoris offers integrated BPO (Business Process Outsourcing) services centered around call center operations. The core product is Call Center Services, which encompasses both inbound (InfoLine, Customer Support, Order Handling, Live Chat, Overflow, Up/Cross Selling, Virtual Assistant) and outbound (Telemarketing, Telesales, Surveys, Lead Generation, Payment Reminder, Loyalty, Mystery Shopping) services. These are organized under five solution pillars: Capabilities (24/7/365, Multichannel, CSAT, B2C/B2B/Corporate accounts), Development (Lead Management, Presales, Sales Support, Upsell), Maintenance (Customer Care, Contact Center, Multilingual Support, Technical Support, Healthcare), Optimization (Back Office, Surveys, Soft Collection, Payroll, Accounting, Administration), and Innovation (Video Enrolment, Call Center as a Service, Dynamics CRM Solutions, SURE, Agentic AI). Services can be delivered in shared or dedicated work systems depending on project complexity and volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Call Center Services Full range of inbound and outbound call center services for enterprise clients, including InfoLine, customer support, product and service order handling, telemarketing, telesales, satisfaction surveys, and consulting on outsourcing non-core activities.
• Inbound Contact Center Services Inbound customer contact handling with professionally trained agents focused on short waiting times, first-call resolution, and customer-focused dialogue across voice, live chat, and other inbound channels.
• Outbound Contact Center Services Initiating calls to current or potential customers for service quality improvement, revenue generation through sales campaigns, and payment reminder campaigns, including telemarketing, telesales, telephone surveys, lead generation, payment reminder, loyalty and retention, and mystery shopping.
• Back Office Support Back-office task management including data entry, processing and managing documents, and scanning and indexing documents for companies that want to outsource non-core administrative activities.
• Telemarketing Services Direct promotion of products and services to existing and potential customers through phone-based campaigns, combined with traditional advertising channels to support client business outcomes.
• Lead Management Services Analysis and qualification of leads to identify high-quality prospects using a proven prioritization and tracking framework, intended to save time and boost conversion rates for client sales teams.
• Contact Center Consulting Consultancy services for companies looking to develop or improve internal customer interaction processes, including feasibility assessments for outsourcing and in-house process definition, drawing on experience across 10 industries since 2006.
• Call Center as a Service Virtual call center solution enabling clients to access contact center capabilities without investing in physical infrastructure, delivered through Valoris's operational platform.
• Video Enrolment Video-based customer identification and onboarding service for remote customer enrollment processes.
• Agentic AI Solutions AI-powered solution for automating customer interactions and support processes using autonomous agents to handle customer engagement tasks.
• Dynamics CRM Custom Solutions Customized Microsoft Dynamics CRM implementations tailored for contact center management, reporting, and customer interaction workflows.
• Speed-up Redirection Enablement (SURE) System for optimizing customer support routing and redirection efficiency, improving how inbound contacts are directed to the right agent or queue.

Quantifiable outcome

• Zero customer complaints for auto industry client
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Valoris HR S.R.L.coreImplementation/ SI/ Consulting Partner · 1 January 2006Valoris HR S.R.L. is an affiliated company authorized as a Temporary Work Agency, providing human resources services for Valoris. This includes recruitment, staffing, and temporary worker placement services that support Valoris's operational workforce needs. The partnership enables efficient talent acquisition and workforce management for Valoris operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foundever (formerly Sitel Group): Foundever is a global CX/BPO provider serving enterprise clients with multilingual customer support. Comparable to Valoris in delivery model (voice, chat, back-office) and target enterprise customer base.
• Stefanini: Stefanini is a global IT and BPO services provider with Romanian and broader European delivery centers offering customer support, technical helpdesk, and back-office services comparable to Valoris.
• WNS Holdings: WNS is a global BPO and customer experience provider with European delivery presence offering contact center, back-office, and finance/accounting outsourcing. Comparable to Valoris across multiple service lines.
• Teleperformance: Teleperformance is the world's largest contact center/BPO operator with extensive Eastern European delivery. Directly comparable to Valoris as a customer experience and omnichannel support provider, but at global scale across dozens of countries.
• Majorel: Majorel (now part of Concentrix) was a European-headquartered CX/BPO provider with strong nearshore delivery in Romania and Serbia. Highly comparable in geographic footprint and service portfolio.
• Genpact: Genpact operates a major BPO and contact center delivery footprint in Romania serving global enterprise clients. Competes with Valoris for the same multilingual European customer support and back-office work.
• Concentrix: Concentrix is a global customer experience / BPO leader with deep European operations including a major Romania delivery center. Competes head-to-head with Valoris for European enterprise contact center and back-office work.
• TTEC (TeleTech): TTEC is a large US-headquartered CX/BPO operator with European delivery centers offering inbound, outbound, and back-office services. Directly comparable in service mix and enterprise client focus.

Broad incumbents

• Conduent: Conduent is a large diversified business process services company with European contact center and back-office operations. Competes in similar RFPs as a broader-services incumbent rather than a CX specialist.

Regional players

• Supportsev (Romania): Supportsev is a Romanian-based BPO/customer support provider offering inbound, outbound, and back-office services. Direct regional comparable to Valoris in size and market positioning within the Romanian BPO sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Valoris_Center
• Facebookfacebook.com/ValorisCenter.Romania
• LinkedInlinkedin.com/company/valoris-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valoris