ContentSpeed

What ContentSpeed does

ContentSpeed SRL is a Romanian-headquartered eCommerce platform provider founded in 2003, operating as a private limited company under the Payten / ASEE (Asseco Group) umbrella. The company sells three product lines: eShopTen, a SaaS / rented multi-tenant platform with tiered Basic, Premium, Platinum, and Diamond subscriptions aimed at SMBs; Licenta Premium B2C, a perpetual license for medium-to-large enterprises seeking fully custom storefronts with ERP integration; and Portal B2B, a dedicated B2B eCommerce portal for wholesale distribution with negotiated pricing, credit limits, and MOQ logic. The platform is built on a headless, API-first modular architecture with a single-core infrastructure that allows integration with any ERP, CRM, or WMS, supporting custom Vue/React/Angular front-ends and mobile applications.

The technology backbone centers on direct, deeply engineered integrations with 12+ ERP systems (SAP, Microsoft Navision, TotalSoft Charisma, Epicor Scala, SeniorERP, Transart, WinMentor, CDMS, CogitoERP, plus pharmacy-specific stacks), 10+ Romanian and international couriers, and 10+ payment processors, all backed by an ISO 27001-certified secure hosting environment. Revenue is generated through recurring monthly SaaS subscriptions, perpetual license fees plus multi-year maintenance, per-module add-on fees (abandoned cart, gift packaging, marketplace, and many others), hourly technical consulting at 50-55 EUR/hour, and ERP integration / turnkey implementation services. The company serves enterprises including Optiblu, Chicco, Würth, Romstal, Autoklass, Caparol, and several online pharmacy and distribution brands, alongside a long tail of SMB subscription customers — primarily in Romania with early Moldova extensions. Industry-vertical solutions for pharmacy, tires, FMCG, and omnichannel retail (Click & Collect) broaden the addressable use cases within the Romanian market.

Name

ContentSpeed

Legal name

ContentSpeed SRL

Website

https://contentspeed.ro

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ContentSpeed is a Romanian eCommerce platform provider offering SaaS subscriptions, perpetual B2C licenses, and B2B wholesale portals for Romanian enterprises and SMBs, with deep ERP, courier, and payment integrations across multiple verticals including fashion, pharma, construction, and FMCG.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Ecommerce platform software
• Headless ecommerce API
• B2B wholesale portal
• ERP ecommerce integration
• Online pharmacy platform

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Startup Plans): Monthly or annual subscription plans for rented online stores with tiered product limits. Includes hosting, core features, and optional modules. Automatic plan upgrade when product limits exceeded.
2. Premium License (B2C/B2B): Perpetual license with unlimited products for enterprises. Includes BASIC or PREMIUM variants with dedicated project manager, 100% custom design, training, product import, and ERP integration services. Optional custom development and premium features.
3. Additional Modules and Features: Monthly fees for optional modules such as abandoned cart recovery, gift packaging, gift cards, advanced reporting, marketplace integration, and other add-on functionality. Configuration/setup fees for certain integrations.
4. Implementation and Support Services: Turnkey store setup, web design, account management, technical support, custom development, and product documentation services. Technical support/implementation hourly consulting at 50 EUR/hour.
5. ERP Integration Services: Custom integration with enterprise resource planning systems including SAP, Microsoft Navision, and other ERP platforms with personalized procedures and workflow optimization.
6. Fulfilment and Courier Integrations: Monthly fees for fulfilment services (Fulfill.ro at 1900 EUR/month) and various courier integrations including FanCourier, DHL, DPD, GLS, Sameday, and others with automatic AWB generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ContentSpeed builds and operates a headless, modular eCommerce platform sold to Romanian businesses as multi-tier SaaS subscriptions (eShopTen), perpetual B2C licenses, and a dedicated B2B wholesale portal. The product suite covers online store creation, product/order/customer management, ERP/CRM/WMS integration, payment and courier connectors, marketing automation, and industry-specific solutions (online pharmacy, tires, FMCG, retail omnichannel).

Product overview

ContentSpeed is a Romanian eCommerce platform provider offering a modular, multi-tier product portfolio comprising three main pillars: (1) eShopTen SaaS/Startup — a rented cloud platform with monthly subscriptions (Basic, Premium, Platinum, Diamond tiers) featuring 14-day free trial, built-in integrations, and annual discount options; (2) Licenta Premium B2C — a perpetual owned license (Basic or Premium) with unlimited products, 100% custom design, and custom development capabilities; and (3) Portal B2B — a dedicated B2B eCommerce portal for wholesale/distribution with negotiated pricing, credit limits, and MOQ features. Above the core platforms, ContentSpeed offers an extensive module ecosystem including abandoned cart recovery (Modul Cosuri Abandonate), review boosting (Review Booster), quick view, gift packaging (Ambalaje Cadou), greeting cards (Felicitari), daily deals with countdown timers (Produsul Zilei), tier pricing, quantity-based pricing, stock alerts, wishlist notifications, promised delivery dates, image watermarking, product collections, brand and category microsites, multi-category product assignment, bulk CSV/XML import/export, price comparison feeds, email marketing with newsletter generator, marketplace integration (eMAG), online credit via TBI Credit, SSL certificates, ERP integrations (SAP, Charisma, Microsoft Navision, and others), store migration services, and turnkey store implementation. Industry-specific solutions are offered for online pharmacies (Farmacie Online), tire retailers (Anvelope), FMCG/food (mCommerce), and omnichannel retail (Click & Collect). The portfolio also includes proprietary mobile apps for both B2C and B2B customers.

Differentiator

Problem solved

Functional benefit

Products and services

• ContentSpeed eShopTen SaaS Startup Cloud-hosted rented eCommerce platform with monthly/annual subscription plans (Basic, Premium, Platinum, Diamond) for Romanian SMBs and startups, including hosting, built-in courier/payment/marketing integrations, and a 14-day free trial.
• Licenta Premium B2C Perpetual license version of the ContentSpeed platform (Basic or Premium tier) for medium and large enterprises, offering unlimited products, unlimited-time usage, custom development, 100% responsive custom layout, and a dedicated project manager.
• Portal B2B Dedicated B2B eCommerce portal for wholesale and distribution to HoReCa, resellers, and large consumers, supporting negotiated pricing, credit limits, outstanding balance management, MOQ, and ERP integrations for complex B2B commercial workflows.
• Propriul Marketplace (Multi-vendor Marketplace) White-label multi-vendor marketplace module allowing merchants to host multiple sellers on a single platform with full product, customer, and order management capabilities.
• Aplicatie de Mobil B2C Dedicated native mobile application for B2C online stores built on the ContentSpeed platform, enabling customers to shop via a mobile experience.
• Aplicatie de Mobil B2B Dedicated mobile application for B2B customers and sales representatives to place and manage wholesale orders on mobile devices.
• Custom Web Design Service 100% custom responsive layout and UI/UX design service developed by dedicated designers following the latest UX and UI trends and Google algorithm requirements.
• Magazin Online la Cheie (Turnkey Store Implementation) Turnkey implementation service including platform settings, courier integration, payment setup, marketing tools, design personalization, and product import, typically delivered in approximately 2 weeks.
• Solutii pentru Farmacie Online Specialized eCommerce solution for online pharmacies compliant with Romanian legislation, supporting OTC medication sales with required authorizations and GDPR-compliant patient data handling.
• Solutie Anvelope (Tires) Industry-specific eCommerce module for tire and automotive parts retailers offering specialized product catalog management and vehicle compatibility search.
• Solutie FMCG / Food Specialized eCommerce solution for Fast-Moving Consumer Goods and food sector with mCommerce capabilities for field sales teams.
• Retail OmniChannel (Click & Collect) Omnichannel retail solution enabling online orders to be picked up from physical store locations, integrating online and offline retail operations.
• Modul Cosuri Abandonate (Abandoned Cart Recovery) Abandoned cart recovery module that sends automated email reminders to customers who did not complete checkout, with optional configuration service.
• Modul Review Booster Module rewarding customers with discount vouchers for leaving verified product reviews, increasing review engagement and social proof.
• Integrare ERP (ERP Integration Service) Custom ERP integration service connecting the eCommerce platform with enterprise resource planning systems, including real-time stock synchronization, order transmission, and invoice automation for SAP, Microsoft Navision, Charisma, Epicor Scala, and other Romanian ERP systems.
• Migrare Magazin Online (Store Migration) Online store migration service including product import with full data, customer account import, order transfer, and URL redirect setup from existing platforms.
• Suport Tehnic si Mentenanta (Technical Support & Maintenance) Dedicated technical support and maintenance service including ticket-based support, phone support, live chat, and email; warranty on platform functionality with monthly platform improvements.
• Servicii Consultanta si Configurare (Hourly Consulting) Hourly technical consulting and configuration service for store setup, price list configuration, Google Tools integration, design modifications, and meta information setup, delivered by a dedicated account manager.
• Integrare Marketplace eMAG (Marketplace Integration) Marketplace integration module for connecting to eMAG and other marketplace platforms for expanded sales channels.
• Modul Credit Online TBI (Installment Credit Module) Online installment credit module powered by TBI Credit offering a 100% digital application process with video identification and 10-minute approval, free for Platinum and Diamond subscribers.
• MegaGhidul eCommerce (eCommerce Master Guide) Free downloadable comprehensive eCommerce guide covering conversion optimization, customer loyalty strategies, and site optimization techniques.

Quantifiable outcome

• Online stores can be launched in 2 weeks with turnkey implementation service
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

Feature10 records

Partnerships

24 partnerships are on record, tiered core.

• SAPcoreTechnology or Integration · 1 January 2003Enterprise ERP integration partner. ContentSpeed has completed hundreds of ERP integrations since 2003, including SAP systems for enterprise clients requiring seamless data flow between eCommerce and business management systems.
• Microsoft NavisioncoreTechnology or IntegrationIntegration with Microsoft Dynamics NAV (Navision) ERP for enterprise clients. Automated workflows for stock synchronization, order transmission, and invoice generation.
• TotalSoft CharismacoreTechnology or IntegrationIntegration partner for Charisma ERP, one of Romania's widely used business management systems.
• FanCouriercoreTechnology or IntegrationPreferred courier partner offering preferential commercial terms to ContentSpeed platform users. Automatic AWB generation and shipping cost calculation integrated into the platform.
• NETOPIA PaymentscoreTechnology or IntegrationPreferred payment processor with zero account opening costs, commission only on successful transactions, and digital contract signing. Card payment integration representing approximately 60% of transactions.
• GooglecoreTechnology or IntegrationGoogle Ads integration with 150 lei voucher for promotional budget. Google Tools integration including Analytics, Merchant Center, and advertising platforms.
• Epicor ScalacoreTechnology or IntegrationERP integration partner for Epicor Scala, serving mid-market enterprises with integrated business management solutions.
• SeniorERPcoreTechnology or IntegrationERP integration partner for SeniorERP, providing business management automation for Romanian enterprises.
• TransartcoreTechnology or IntegrationERP integration partner for Transart systems, enabling automated workflows between eCommerce and business operations.
• WinMentorcoreTechnology or IntegrationERP integration partner for WinMentor, popular Romanian accounting and business management software.
• CDMScoreTechnology or IntegrationERP integration partner for CDMS systems, enabling seamless data synchronization for enterprise clients.
• CogitoERPcoreTechnology or IntegrationERP integration partner for CogitoERP, providing intelligent business management solutions.
• Setrio/BizPharmacoreTechnology or IntegrationPharmacy-specific ERP integration for Setrio/BizPharma, supporting online pharmacy compliance requirements.
• Cegedim/PharmeccoreTechnology or IntegrationPharmaceutical ERP integration for Cegedim/Pharmec systems, enabling regulatory compliance for online pharmacies.
• Softeh/NetfarmcoreTechnology or IntegrationPharmacy management system integration for Softeh/Netfarm, supporting pharmaceutical eCommerce operations.
• Fulfill.ro (MediaPost Hit Mail)coreTechnology or IntegrationFulfilment partner offering warehouse storage and order processing services. Orders are sent to MediaPost Hit Mail for picking and shipping with single-click dispatch from ContentSpeed admin.
• DHL InternationalcoreTechnology or IntegrationInternational shipping integration for cross-border eCommerce with automatic AWB generation.
• RomCardcoreTechnology or IntegrationRomanian card payment processor providing transaction authorization, merchant database management, e-commerce services, customer support, fraud prevention, and e-wallet services.
• Mobilpay (NETOPIA)coreTechnology or IntegrationPayment processor with 9+ years of experience offering online, offline, and mobile payment solutions. 3D secure for 3000+ merchants, SMS payments, and mobilPay Wallet.
• EuPlatesccoreTechnology or IntegrationPayment processor since 2004 offering e-commerce and online card transaction processing with advanced anti-fraud systems and Verified by Visa/MasterCard SecureCode.
• PayUcoreTechnology or IntegrationGlobal payment integrator present in 16 markets with 2.2+ billion potential customers and 100,000+ merchants. Strong presence in CEE, Asia, Latin America, MEA.
• PlatiOnlinecoreTechnology or IntegrationRomanian payment gateway for Mastercard and Visa transactions with PCI DSS certification and 3D MasterCard SecureCode/Verified By Visa.
• PayPalcoreTechnology or IntegrationGlobal PayPal integration for worldwide online payment processing alternative to traditional payment methods.
• Payten (Asseco Group)coreStrategic or Co-development PartnerContentSpeed is a member of Payten, part of the ASEE (Asseco Group), providing access to enterprise software expertise and resources of a major CEE technology group.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Global SaaS eCommerce platform serving SMB to enterprise merchants with extensive app marketplace. Directly competes with ContentSpeed in the Romanian SMB segment; vastly larger but less specialized for ERP/legacy integrations.
• Magento (Adobe Commerce): Open-source/enterprise eCommerce platform owned by Adobe, emphasizing flexibility, headless architecture, and B2B features. Closest large competitor to ContentSpeed's enterprise/B2B value proposition.
• Salesforce Commerce Cloud: Enterprise-grade commerce platform from Salesforce with deep CRM integration and B2B commerce features. Competes with ContentSpeed Premium License in the enterprise tier for large Romanian brands.

Direct peers

• BigCommerce: SaaS headless eCommerce platform targeting mid-market and enterprise merchants with strong B2B Edition. Similar subscription/SaaS model and target customer profile as ContentSpeed's Premium License tier.
• Shopware: German-headquartered open-source eCommerce platform widely used in DACH/CEE region with strong B2B commerce capabilities. Comparable European mid-market SaaS-style commerce platform competing in the same geography.
• VTEX: Enterprise commerce platform with strong B2B and marketplace capabilities, headquartered in Latin America but expanding in Europe. Direct headless API-first competitor to ContentSpeed, particularly for B2B distributor use cases.
• PrestaShop: Open-source eCommerce platform popular in Europe (especially France and Eastern Europe). Competes in the same SMB segment with similar value-based pricing; some overlap with ContentSpeed's eShopTen SaaS tier.
• WooCommerce: Open-source WordPress-based eCommerce plugin widely adopted globally including Romania. Competes directly on SMB price sensitivity and ease of deployment; lacks ERP integration depth.

Emerging players

• Wix eCommerce: SaaS website builder with built-in eCommerce capabilities targeting SMBs and entrepreneurs. Competes with ContentSpeed's Startup/eShopTen tier on ease-of-use and 14-day trial mechanics.

Regional players

• Shopline: Asia-headquartered omnichannel commerce platform expanding into Europe. Notable as a comparable SaaS commerce provider for SMB-to-enterprise segments in non-Western European markets; partial competitor in Romanian SMB expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/contentspeed
• Facebookfacebook.com/ContentSpeed
• LinkedInlinkedin.com/company/raduvilceanu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ContentSpeed