Macrosmith
- Company typePrivate
- Founded2007
- HeadquartersState College, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Macrosmith firmographics
Firmographics- Name
- Macrosmith
- Legal name
- Macrosmith
- Website
- https://macrosmith.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Macrosmith industry classification
Industry- Product category
- Dealership Document Management Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Enterprise Content Management (ECM) Suites (HDAEAGAB)
- akta.pro secondary industries
- Document Workflow, Routing & Approvals (Content-Centric Workflow) (HDAEAGAG), Content Governance, Compliance, Retention & eDiscovery (HDAEAGAJ)
Keywords
Where Macrosmith is headquartered
LocationHeadquarters
- HQ city
- State College
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macrosmith business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Fixed Monthly Fee: Monthly subscription model with fixed pricing per month regardless of document volume. Includes unlimited scanning, unlimited users, and unlimited filing cabinets. Pricing is tailored according to the number of retail units sold each month. No click fees. Month-to-month with no long-term contract requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed monthly price with unlimited usage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Macrosmith product offering
Product offeringCore offering
Macrosmith provides a cloud-based electronic document management system (EDMS) purpose-built for automotive dealerships. Its two core products—MacroFile (digital filing cabinet with intelligent document routing, configurable deal jacket checklists, audit trails, and granular permissions) and MacroScan (barcode and OCR scanning for repair orders, deal jackets, parts invoices, AP/AR)—help dealerships digitize, organize, and retrieve documents while staying audit-ready and compliant with the FTC Safeguards Rule and major OEM EDM storage requirements.
Product overview
Macrosmith is a dealership document management software company offering a unified platform built around two core products: MacroFile and MacroScan. MacroFile serves as the central document management platform providing digital storage, intelligent routing, customizable checklists, and audit trail features, while MacroScan handles document capture with scanning and OCR capabilities. Together, these products enable automotive dealerships to digitize, organize, and retrieve critical business documents for compliance and operational efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- MacroFile Flagship dealership document management platform that functions as a digital filing cabinet with intelligent document routing, custom deal jacket checklists, audit trail capabilities, and granular user permissions. Enables automotive dealerships to store, organize, and retrieve all critical business documents including deal jackets, repair orders, and compliance forms, and supports audit readiness and FTC Safeguards Rule compliance.
- MacroScan Document scanning component that enables dealership scanning of repair orders, deal jackets, parts invoices, accounts payable, receivables, and other document types with barcode and OCR scanning features and no scanning limits. Integrates with MacroFile for seamless document upload, organization, and search; existing PDFs and JPEGs can be uploaded directly without scanning.
Quantifiable outcome
- Near 0% client attrition rate
- +4 more outcomes
Companies that use Macrosmith
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Macrosmith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability1 record
Feature8 records
Macrosmith partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- AutoManagerflagshipAutoManager, a dealer management software provider backed by The Beekman Group, completed acquisition of Macrosmith in January 2026. Macrosmith will continue operating under AutoManager with continued investment in product development and expanded functionality across the combined platform.
- TekioncoreDMS integration partner. Tekion is a cloud-native dealer management system platform.
- CDK GlobalcoreDMS integration partner. CDK Global is a major dealer management system provider.
- AutosoftcoreDMS integration partner for dealership document management.
- DealertrackcoreDMS integration partner. Dealertrack provides dealer management solutions.
- DealerbuiltcoreDMS integration partner for automotive dealership solutions.
- VuecoreDMS integration partner.
- PBS SystemscoreDMS integration partner providing dealer management systems.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Macrosmith competitors and assessment
Company assessmentBroad incumbents
- Tekion: Cloud-native, AI-powered dealer management platform for automotive retail. Competes with Macrosmith as both a DMS integration partner and a potential builder of native document management features for franchised dealerships.
- Dealertrack (Cox Automotive): Cox Automotive's dealer management and F&I platform providing DMS, desking, and compliance documentation tools. A large incumbent DMS partner that overlaps with Macrosmith on dealership document workflows and could bundle competing capabilities.
- CDK Global: Largest US dealer management system (DMS) provider, serving franchised auto dealers with full back-office, sales, F&I, and document workflow functionality. A macro-incumbent DMS partner that competes with and could disintermediate point-solution document tools like Macrosmith.
- Autosoft: DMS provider focused on independent and smaller franchised auto dealers, offering integrated back-office and document management features. A direct DMS integration partner and overlapping competitor for Macrosmith's independent-dealer segment.
- Dealerbuilt: DMS provider for franchised auto dealerships with integrated desking, F&I, and document storage capabilities. A DMS integration partner and adjacent competitor for Macrosmith's core dealership customer base.
Direct peers
- DocuWare: Cloud-based enterprise content management (ECM) and document workflow platform serving multiple verticals including automotive. Competes head-to-head with MacroFile/MacroScan for the document management slot at dealerships and dealer groups.
- M-Files: AI-driven intelligent document management platform competing across verticals including automotive. Directly comparable to MacroFile on metadata-driven document organization, search, and workflow automation.
- AutoManager: Dealer management software provider that acquired Macrosmith in January 2026. Operates in the same automotive dealership vertical with overlapping document management and compliance capabilities and serves as the platform through which Macrosmith is now distributed.
- PBS Systems: DMS provider serving automotive, RV, marine, and powersports dealerships with dealership management and document handling functionality. Directly comparable DMS partner that addresses the same multi-vertical dealer segments Macrosmith is positioned to expand into post-acquisition.
- DealerCenter: Cloud-based DMS and dealer management platform for independent dealers, with integrated CRM, desking, and document storage. Competes with Macrosmith for the same independent-dealership segment with bundled document features.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Macrosmith social profiles
Digital presenceMacrosmith compliance and trust
Trust signalCompliance2 records
Macrosmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macrosmith leadership team
Management profileNumber of profiles
Profiles1 record
Macrosmith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macrosmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macrosmith
What does Macrosmith do?
Macrosmith provides a cloud-based electronic document management system (EDMS) purpose-built for automotive dealerships. Its two core products—MacroFile (digital filing cabinet with intelligent document routing, configurable deal jacket checklists, audit trails, and granular permissions) and MacroScan (barcode and OCR scanning for repair orders, deal jackets, parts invoices, AP/AR)—help dealerships digitize, organize, and retrieve documents while staying audit-ready and compliant with the FTC Safeguards Rule and major OEM EDM storage requirements.
Is Macrosmith a public or private company?
Macrosmith is a private company. It is classified as private equity controlled and is currently acquired.
When was Macrosmith founded?
Macrosmith was founded in 2007. It employs 11 to 50 people.
Where is Macrosmith based?
Macrosmith is headquartered in State College, United States, in the North America region.
How does Macrosmith make money?
One revenue line is on record: saaS Subscription - Fixed Monthly Fee.
Who are Macrosmith's main competitors?
Broad incumbents on record are Tekion, Dealertrack (Cox Automotive), CDK Global, Autosoft and Dealerbuilt. Direct peers are DocuWare, M-Files, AutoManager, PBS Systems and DealerCenter.
Does Macrosmith have an API?
No public API is recorded for Macrosmith.
What industry is Macrosmith in?
Macrosmith's product category is Dealership Document Management Software. Its primary akta.pro industry code is HDAEAGAB, Enterprise Content Management (ECM) Suites, with a secondary code of HDAEAGAG, Document Workflow, Routing & Approvals (Content-Centric Workflow). Its NAICS code is 5132.