Autosoft
Autosoft is a privately held, family-owned provider of a cloud-based Dealer Management System (DMS) serving 2,000+ low-to-mid volume franchise and independent dealerships across the United States. The AWS-hosted platform unifies sales, service, parts, accounting, inventory, and CRM with 200+ third-party integrations and 35+ OEM certifications.
- Company typePrivate
- Founded1992
- HeadquartersWest Middlesex, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Autosoft does
Autosoft is a privately held, family-owned software company founded in the late 1980s (with conflicting dates of 1988 and 1992 across sources) and headquartered in West Middlesex, Pennsylvania. The company builds and sells a cloud-based Dealer Management System (DMS) deployed on AWS infrastructure that consolidates sales, service, parts, accounting, inventory, CRM, and analytics workflows into a single unified platform branded as Autosoft DMS (also marketed under the sub-brand Autosoft Go). The platform features role-based dashboards, real-time data synchronization, multi-factor authentication, SOC 2 compliance, and proprietary tools including Autosoft Clarity (customer deduplication), Scenario Builder (payment/vehicle scenario modeling), Market Analysis (real-time retail data tracking), and Vehicle Desirability (market performance scoring). Autosoft distinguishes itself by targeting low-to-mid volume franchise dealerships and independent dealers, a segment underserved by enterprise DMS incumbents, with 35+ OEM certifications and 200+ third-party integrations delivered through a strategic partnership with Motive Retail.
The company operates a subscription-based SaaS revenue model with monthly billing, supplemented by professional services (implementation, configuration, training) and ongoing maintenance and support. Pricing is quote-based and not publicly disclosed, with positioning emphasizing affordability versus larger DMS competitors. The go-to-market motion is sales-led with a strong 'Request a Demo' digital conversion path, complemented by event presence at NIADA and NADA, and content marketing via blog, case studies, webinars, and white papers. Autosoft serves 2,000+ dealerships nationwide through a virtual-first team of 101-250 employees distributed across the U.S. Leadership consists of second-generation family owner Bryce Veon (Owner/Chairman), CEO Anthony Belcher (appointed January 2025), and CFO Tara Meierkord. The company has earned 14 Stevie Awards for customer service, was named Automotive DMS Platform of the Year 2025, and is ranked #1 in data security among DMS providers by UpGuard.
Autosoft's primary customer segments are low-to-mid volume franchise dealers (primary), independent dealers, and dealer groups operating multiple rooftops. Named customers include Christian Brothers Ford, Ashland Ford Chrysler, VanNess Automotive Group, Hirlinger Chevrolet, Weber Motor Company, and Mastel Ford-Lincoln, predominantly SMB dealerships. The company holds no patents and has no disclosed funding rounds, indicating an organically grown, profitable business. Strategic partnerships include AWS (infrastructure and digital retail), Motive Retail (integration aggregation), J.D. Power (data), Repairify (Repair360 reconditioning integration announced at NIADA 2026), and a broad ecosystem of CRM, F&I, payments, inventory, and marketing automation partners.
Autosoft firmographics
Firmographics- Name
- Autosoft
- Legal name
- Autosoft, Inc.
- Website
- https://autosoftdms.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Autosoft is a privately held, family-owned provider of a cloud-based Dealer Management System (DMS) serving 2,000+ low-to-mid volume franchise and independent dealerships across the United States. The AWS-hosted platform unifies sales, service, parts, accounting, inventory, and CRM with 200+ third-party integrations and 35+ OEM certifications.
- Ownership category
- akta.pro rank
Autosoft industry classification
Industry- Product category
- Dealer Management System (DMS) Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Autosoft is headquartered
LocationHeadquarters
- HQ city
- West Middlesex
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autosoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DMS Software Subscription: Monthly license fee for access to the Autosoft DMS platform. The fee may be adjusted by Autosoft from time to time with not less than 30 days notice. Operates on a month-to-month basis unless term contracts are specified.
- Professional Services: Installation, implementation, configuration, and training services provided to customers. Governed by Professional Services Agreement or standard Professional Services Terms.
- Maintenance and Support: Maintenance and support services purchased by customers, provided pursuant to Autosoft's maintenance and support policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible packages for low-to-mid volume dealerships |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Autosoft product offering
Product offeringCore offering
Autosoft sells a cloud-based Dealer Management System (DMS) that consolidates CRM, inventory management, vehicle service, parts management, accounting, analytics, and security into a single platform for low-to-mid volume franchise and independent automotive dealerships. The platform is built on AWS infrastructure, offers 200+ third-party integrations through its Motive Retail partnership, and is sold via monthly subscriptions supplemented by professional services and maintenance/support contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Autosoft Go: The cloud-based dealer management system platform offering integrated solutions for sales, service, parts, inventory, accounting, and CRM.
Products and services
- Autosoft DMS Platform Cloud-based Dealer Management System (DMS) that consolidates CRM, inventory management, vehicle service software, parts management, accounting and financial tools, analytics, security, and 200+ third-party integrations into a single unified platform. Built on AWS infrastructure and designed for low-to-mid volume franchise and independent automotive dealerships.
- Autosoft Go Sub-brand of the Autosoft DMS cloud platform offering integrated cloud-based solutions across sales, service, parts, inventory, accounting, and CRM for automotive dealerships.
- Professional Services Installation, implementation, configuration, and training services provided to Autosoft DMS customers, governed by Professional Services Agreement or standard Professional Services Terms.
- Maintenance and Support Recurring maintenance and support services purchased by Autosoft customers, provided pursuant to Autosoft's maintenance and support policies, accessible via [email protected] and 1.800.473.4630.
- Autosoft University On-demand training platform with role-based virtual training designed to quickly get dealership employees up to speed on the Autosoft DMS platform.
Quantifiable outcome
- Average recon costs reached $1,679 per vehicle in 2024, up from $1,455 the prior year, highlighting dealers' need for better cost control tools that Autosoft provides.
Companies that use Autosoft
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Autosoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability1 record
Feature10 records
Autosoft partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, flagship and standard.
- Repairify (Repair360)coreIntegration between Repairify's Repair360 reconditioning execution platform and Autosoft DMS announced at NIADA 2026. Enables automatic transfer of completed repair order details including parts, labor, opcodes, and costs into Autosoft without manual re-entry.
- Motive RetailcoreStrategic partnership through which Autosoft offers 200+ effective, fast, low cost and secure automotive retail integrations. Motive Retail enables Autosoft to provide seamless third-party and OEM integrations for a connected dealership experience.
- J.D. PowerflagshipIntegration providing access to 100% pure transaction-level data to help dealerships achieve highest performance. J.D. Power data enhances dealer decision-making capabilities.
- CVRstandardIntegration creating better customer experience with electronic vehicle registration and titling services.
- vAutostandardIntegration enabling seamless management of used or new vehicles with industry and profitability insights.
- ProMaxstandardAward-winning complete front end solution for desking, CRM, websites and more integrated with Autosoft.
- AutoPointstandardIntegration for managing appointments, write-up and electronic MPI with workflow management, marketing, and titling capabilities.
- CarfaxstandardIntegration providing vehicle history reports to instill confidence in customers and support better decision making.
- DLRdmvstandardIntegration to automate titling processes and streamline accounting tasks for dealerships.
- Scan123standardIntegration enabling conversion of important paper documents into secure, searchable, digital files to save time and money.
- AutoAlertstandardIntegration maximizing CRM and DMS data using data-mining technology with proactive portfolio management.
- DealerFXstandardIntegration supporting service department with tools to help retain customers and increase efficiency.
- PartsEyestandardIntegration helping stock parts efficiently and create optimal orders using parts data from OE Connection.
- XtimestandardXtime Spectrum unifies customer touch points to increase service retention for OEMs and dealerships.
- HomenetstandardIntegration improving business performance and showing off online inventory with a customized inventory platform.
- AuthviastandardIntegration allowing customers to securely send message-based payments.
- Superior Integrated SolutionsstandardIntegration maximizing F&I with revolutionary presentation, predictive analytics, and unique mobile experience.
- eLeadsstandardIntegration leveraging fixed ops software to generate and convert leads.
- Update PromisestandardIntegration supporting service team with a powerful CRM system.
- OE ConnectstandardIntegration connecting with aftersales industry to manage and move parts inventory.
- 700CreditstandardIntegration enabling dealerships to fund deals faster and stay compliant with Digital Retail, F&I, compliance tools, and eContracting.
- EthosstandardIntegration helping drive profits and customer retention by creating a world-class ownership experience.
- AutoLoopstandardIntegration delivering high ROI and more loyal customers with proven dealer-centric sales, service, and marketing solutions.
- Tire ProfilesstandardIntegration providing software-driven tire tread and alignment reading technology.
- Global PaymentsstandardIntegration allowing customers to securely send message-based payments through Global Payments platform.
- CudlstandardIntegration leveraging an integrated financing platform and connecting with credit union leaders.
- AWS (Amazon Web Services)coreAutosoft is powered by AWS, the trusted cloud platform used by banks and government agencies. AWS provides secured cloud infrastructure with built-in redundancy to protect dealership data.
- AWScorePartnership announced December 2023 for a seamless car buying experience leveraging AWS cloud infrastructure.
- GenesisstandardCertified integration providing seamless connection between Autosoft DMS and Genesis dealer communications system.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Autosoft competitors and assessment
Company assessmentBroad incumbents
- CDK Global: Largest U.S. DMS provider serving franchised dealers of all sizes, owned by Brookfield. Directly competes with Autosoft in the franchise dealer segment but with significantly broader product scope (Fortellis platform, CRM, websites) and enterprise focus.
- Reynolds and Reynolds: Long-established DMS provider for franchise automotive dealers, jointly owned by Universal Computer Systems and Reynolds family. Competes head-to-head with Autosoft for franchise dealership contracts across all volume tiers with integrated retailing solutions.
- Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer technology unit, offering a full-stack platform spanning DMS, CRM, F&I, and inventory. Competes with Autosoft primarily on integration breadth and Cox Automotive's adjacent inventory, financing, and marketing products.
Emerging players
- Tekion: Cloud-native, AI-first automotive DMS challenger serving franchise dealer groups. Directly threatens Autosoft's mid-market positioning by offering a modern API-based platform that appeals to dealers seeking a step-change from legacy systems.
- MotorDealz: Smaller cloud-based DMS targeting independent and franchise dealers with a modern user experience. Partial overlap with Autosoft's independent dealer focus, though typically less feature-rich.
Direct peers
- PBS Systems: DMS provider focused on the automotive retail industry with strong franchise and independent dealer offering. Closely comparable to Autosoft in scale, product scope, and dealer-segment focus.
- Frazer Computing: DMS provider that, like Autosoft, targets independent and smaller franchise dealers with an emphasis on usability and affordability. Direct competitor in the lower-volume segment with a comparable SMB-first go-to-market.
- DealerCenter (by Internet Brands): Cloud-based DMS and CRM platform focused on independent used car dealers and small franchise dealers. Directly overlaps with Autosoft's independent dealer segment and competes on price and ease of use.
- Dominion DMS: DMS provider serving franchised dealers with cloud-based deployment and integrated CRM and inventory tools. Compares to Autosoft in product scope and dealership target customer.
Others
- Stone Eagle (Dealership Performance Solutions): F&I and warranty administration platform provider that integrates with Autosoft DMS via its data-mining CRM offering. Comparable technology ecosystem player rather than direct DMS competitor, but intersects in dealership technology purchasing decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autosoft social profiles
Digital presenceAutosoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autosoft leadership team
Management profileNumber of profiles
Profiles3 records
Autosoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autosoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autosoft
What does Autosoft do?
Autosoft sells a cloud-based Dealer Management System (DMS) that consolidates CRM, inventory management, vehicle service, parts management, accounting, analytics, and security into a single platform for low-to-mid volume franchise and independent automotive dealerships. The platform is built on AWS infrastructure, offers 200+ third-party integrations through its Motive Retail partnership, and is sold via monthly subscriptions supplemented by professional services and maintenance/support contracts.
Is Autosoft a public or private company?
Autosoft is a private company. It is classified as family owned and is currently operating.
When was Autosoft founded?
Autosoft was founded in 1992. It employs 101 to 250 people.
Where is Autosoft based?
Autosoft is headquartered in West Middlesex, United States, in the North America region.
How does Autosoft make money?
Three revenue lines are on record. DMS Software Subscription is the primary driver. The others are professional Services and maintenance and Support.
Who are Autosoft's main competitors?
Broad incumbents on record are CDK Global, Reynolds and Reynolds and Dealertrack (Cox Automotive). Emerging players are Tekion and MotorDealz. Direct peers are PBS Systems, Frazer Computing, DealerCenter (by Internet Brands) and Dominion DMS. Stone Eagle (Dealership Performance Solutions) is listed as an others.
Does Autosoft have an API?
No public API is recorded for Autosoft.
What industry is Autosoft in?
Autosoft's product category is Dealer Management System (DMS) Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 42343 and its SIC code is 5045.