Online Brokers Australia

What Online Brokers Australia does

Online Brokers Australia, operated by Redshell Pty Ltd, is an independent review and comparison platform targeting Australian retail traders and investors seeking ASIC-regulated online brokers. Founded in Brisbane in 2014 by Stuart Young, the platform curates and rates a deliberately small set of brokers across CFD, Forex, stockbroking, cryptocurrency, and social/copy trading categories, applying a five-criteria aggregate rating system and a mandatory average-spread disclosure requirement that yields cost comparisons not typically available on competing review sites. The technical foundation is a WordPress-based content management system with dedicated comparison pages, broker review sub-pages, educational resources (including a trading-courses section, forex economic calendar, forex market hours, and an RBA Rate Indicator tool), and affiliate link infrastructure that tracks user referrals.

The business model is single-stream affiliate commerce: the platform is free to users and monetizes exclusively through commissions paid by brokers when referred visitors open live trading accounts, plus a referral relationship with OFX for international money transfers. Go-to-market is product-led and SEO-driven, with top-of-funnel demand captured via organic search on broker comparison queries, mid-funnel conversion supported by educational content and trading-course endorsements, and bottom-of-funnel conversion delivered through affiliate links to broker sign-up pages. Customer segmentation is vertical and persona-based, with the primary segment being Australian retail traders and secondary segments covering crypto CFD traders and international money transfer users. The team is small (1-10 employees, effectively founder-led) and there is no external investment, parent company, or subsidiary structure disclosed.

Name

Online Brokers Australia

Legal name

Redshell Pty Ltd

Website

https://onlinebrokersaustralia.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Brokers Australia is an independent review and comparison platform that helps Australian retail traders find and evaluate ASIC-regulated CFD, Forex, stock, and cryptocurrency brokers, monetizing via affiliate commissions from a curated set of broker partners.

Ownership category

akta.pro rank

Product category

Online Broker Comparison & Review

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discount & Online Retail Brokerage (FSAEACAB)

akta.pro secondary industries

Retail FX/CFD Broker Trading Venues (FSAFADAD), FX & Spot Metals Brokerage (FSAEACAK)

Keywords

• Broker comparison
• CFD broker reviews
• Forex broker reviews
• Stock broker reviews
• ASIC regulated brokers

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commissions: Receives commission, referral fees or payments from brokers when users click affiliate links and open accounts. No additional cost to the user.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Online Brokers Australia operates an independent broker review and comparison website covering ASIC-regulated online brokers in Australia across CFD, Forex, Stock, and Cryptocurrency categories. The platform provides in-depth reviews, side-by-side comparison tools, educational resources, an RBA Rate Indicator, and a referral to OFX for international money transfers. Revenue is generated via affiliate commissions when users click through and open trading accounts with listed brokers.

Product overview

Online Brokers Australia is a broker comparison and review platform operated by Redshell Pty Ltd. The core product consists of independent broker reviews and comparison tools for ASIC-regulated brokers, covering Forex, CFD, stock trading, and cryptocurrency categories. The platform provides educational resources including trading courses and a blog with market analysis. Additional services include an RBA Rate Indicator tool and international money transfer referrals through OFX. The offering functions as a unified review platform with multiple comparison and educational sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Broker Reviews Independent in-depth reviews of ASIC-regulated Australian brokers covering Forex, CFD, and stock trading platforms, rated by founder/reviewer Stuart Young on a consistent 5-key-criteria rating system. Includes in-person broker visits and disclosure of ACN/AFSL numbers.
• Broker Comparison Tools Comparison tools allowing Australian traders to compare ASIC-regulated brokers across CFD, Cryptocurrency, Forex, Stockbroking, and Social/Copy Trading categories, with average-spread data for cost comparison.
• Cryptocurrency Broker Comparison Comparison service for ASIC-regulated cryptocurrency brokers offering crypto CFDs and trading services in Australia, including Bitcoin CFD broker comparisons.
• International Money Transfer Referral (OFX)

Quantifiable outcome

• All listed brokers must hold current AFS licence
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered featured, minor and core.

• Trade NationfeaturedGTM or Marketing Partner · 1 April 2025Trade Nation is the featured CFD broker on Online Brokers Australia as of December 2025. TradeDirect365 consolidated with Trade Nation in April 2025. Trade Nation offers fixed spread CFDs on forex, indices, commodities, and shares with Australian ASIC regulation.
• TradeDirect365minorGTM or Marketing PartnerFormer featured broker; consolidated with Trade Nation in April 2025. Was known for fixed spread CFDs and competitive pricing on ASX share CFDs, DAX, and SPI. Founder Davin Clarke is a recognized professional trader.
• PepperstonecoreGTM or Marketing PartnerFeatured forex and CFD broker with ASIC regulation. Offers MT4/MT5 platforms, cryptocurrency trading including BTC/USD, and competitive spreads. Reviewed and visited in person by Stuart Young.
• IG AustraliacoreGTM or Marketing PartnerMajor Australian broker offering DMA CFD trading and share trading. Reviewed extensively with dedicated sub-pages. Visited in person by reviewer.
• OANDA AustraliacoreGTM or Marketing PartnerRespected forex broker reviewed on the site. Visited in person by reviewer Stuart Young with Director of Institutional Sales David Villagra.
• FP MarketscoreGTM or Marketing PartnerFeatured forex and CFD broker listed under both Forex/CFD reviews and Share Trading sections.
• Markets.comcoreGTM or Marketing PartnerFeatured broker offering CFD and share dealing services reviewed on the site.
• eToro AustraliaminorGTM or Marketing PartnerSocial trading platform featured for its copy trading functionality.
• OFXcoreGTM or Marketing PartnerInternational money transfer service (formerly OzForex). Supports 50+ currencies. Minimum transfer AUD 250. Regulated by ASIC under AFSL 226484. International transfers from AUD 15.
• Trading Journal SpreadsheetminorGTM or Marketing PartnerRecommended trading journal tool for tracking and analyzing trades. Created by Greg Thurman, based in Las Vegas, Nevada. Recommended by Stuart Young in trading courses section.
• Davin ClarkecoreStrategic or Co-development PartnerProfessional trader and founder of TradeDirect365. Creator of 'Jump-start Your Trading' course recommended on the site. 20+ years trading experience. Authored multiple trading books. Delivered keynote presentations to Australian banks.
• Lance BeggscoreStrategic or Co-development PartnerAustralian professional trader and educator. Creator of 'YTC Price Action Trader' course. Distinguished trading educator with 10+ years using his methodology.
• Online Brokers DirectoryminorChannel Partner/ Reseller/ DistributorPartner site for full Australian broker listings. Cross-links to forex brokers and stockbrokers directories.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FXEmpire: Forex and CFD broker review and comparison platform with news, analysis, and broker rankings — directly comparable to OBA's FX/CFD review and comparison offerings.
• BrokerChooser: Global online broker comparison and review platform with deep broker reviews, scoring methodology, and country-specific content — directly comparable to OBA's broker-review and comparison core product, with international rather than Australia-only coverage.
• ForexBrokers.com: Specialized forex and CFD broker review site with proprietary scoring, regulatory checks, and affiliate monetization — directly comparable to OBA's forex/CFD review offering, primarily serving a US/global audience.

Broad incumbents

• Finder: Large Australian personal-finance comparison platform covering credit cards, banking, insurance, and share trading platforms — broader incumbent operating in the same Australian comparison/affiliate space as OBA, with significantly greater scale.
• Canstar: Australia's leading financial product comparison and ratings agency covering banking, insurance, superannuation, and trading platforms — comparable affiliate-driven comparison model in the same Australian market, though broader in scope.
• Mozo: Australian financial comparison site covering banking, energy, insurance, and investment products with award/rating methodologies — comparable consumer-finance comparison business model in the same Australian market.
• Investing.com: Global financial portal with broker comparison sections, market data, and economic calendars — adjacent to OBA's broker-review and educational-tooling offering, though much larger in scale and scope.

Regional players

• CompareForexBrokers Australia: Australia-specific forex broker comparison site — a regional peer operating in the same Australian niche with overlapping content and affiliate monetization model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/in/stuartyoungtrader
• Xx.com/OnlineBrokersAU
• Facebookfacebook.com/OnlineBrokersAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Brokers Australia