Online Brokers Directory

What Online Brokers Directory does

Online Brokers Directory is an Australian financial services lead-generation and discovery platform that aggregates online brokerage firms into a searchable, location-segmented directory. Founded in 2017 and headquartered in Sydney, the company serves two customer groups: retail traders and investors (free users) who browse listings across CFD, Forex, Stock, Crypto, Futures, and Options categories, and brokerage firms (paying subscribers) who purchase tiered visibility. The platform architecture combines a core directory with four content modules: a Product Library showcasing broker offerings (eToro Crypto, CopyTrader, MarketsX, Pepperstone Spreads), an Article Library of broker-authored educational content, a Video Library of trading tutorials and market insights, and an Events Calendar for broker-hosted webinars and seminars. Search functionality spans both trading-specialty and Australian geographic location (Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Canberra), targeting high-intent SEO queries from Australian retail traders.

Name

Online Brokers Directory

Legal name

Online Brokers Directory

Website

https://onlinebrokersdirectory.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Brokers Directory is an Australian online broker discovery platform that lists 206+ brokerage firms across CFD, Forex, Stock, Crypto, Futures, and Options categories, serving Australian retail traders (free) and brokerage firms (paying subscribers on tiered plans).

Ownership category

akta.pro rank

Product category

Financial Services Directory

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Investment Advice (6282)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

akta.pro secondary industry

Discount & Online Retail Brokerage (FSAEACAB)

Keywords

• Online broker directory
• Broker listing platform
• Trading broker search
• Financial services directory
• Broker marketplace

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Directory Listing Subscriptions: Three-tier subscription model (Basic $39/month, Featured $299/month, Premium $499/month) providing broker listings with varying visibility, search ranking, and feature access such as product pages, articles, events, reviews, and call analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Online Brokers Directory is an Australian web-based directory platform that aggregates listings of online brokerage firms. Traders and investors can search and compare brokers by trading specialty (CFD, Forex, Stock, Crypto, Futures, Options) and by Australian city or region. Brokerage firms subscribe to one of three monthly tiers (Basic, Featured, Premium) to gain search visibility, lead-generation tools, and content publishing features on the platform.

Product overview

Online Brokers Directory operates as a broker directory and listing platform with a platform-plus-modules architecture. The core platform provides searchable broker listings organized by category (CFD, Forex, Stock, Futures, Options, Cryptocurrency) and Australian location. Supporting modules include a Product Library showcasing broker offerings (eToro Cryptocurrency Trading, CopyTrader, MarketsX, Pepperstone Spreads), an Article Library with broker-authored educational content, a Video Library of trading tutorials and market insights, and an Events Calendar for broker-hosted webinars and seminars. The platform also offers broker listing subscription packages (Premium, Featured, Basic) with varying visibility and feature access levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Brokers Directory Platform Searchable web directory platform aggregating Australian online brokerage firms by trading specialty (CFD, Forex, Stock, Crypto, Futures, Options) and by Australian city or region. Used by Australian retail traders and investors to discover, compare, and contact brokers.
• Broker Listing Subscription (Basic, Featured, Premium) Paid monthly/annual listing subscription for brokerage firms with three visibility tiers (Basic at $39/month, Featured at $299/month, Premium at $499/month) offering varying search rankings, category slots, ad removal, click-to-call analytics, product listings, review moderation, and homepage content placement.
• Product Library Searchable catalog of trading products and services offered by listed brokers, including CFDs, forex spreads, cryptocurrency trading solutions, and social trading platforms.
• Article Library Educational and informational articles written by member brokers covering trading strategies, market analysis, and broker-specific guides.
• Video Library Collection of broker-produced videos covering trading tutorials, platform demonstrations, market insights, and trading strategies.
• Events Calendar Directory of upcoming broker-hosted events including webinars, trading education sessions, expo appearances, and market update seminars.

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Online Brokers AustraliacoreGTM or Marketing PartnerReferral partnership with Online Brokers Australia as a trusted broker review site. The Online Brokers Directory recommends traders use Online Brokers Australia for broker reviews and comparisons. This cross-linking arrangement benefits both platforms by directing high-intent traders seeking detailed broker evaluations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• DayTrading.com: Broker review and comparison site targeting active and day traders. Directly comparable in audience (retail traders) and scope (broker reviews/rankings across multiple asset classes).
• CompareForexBrokers: Specialist forex broker comparison site. Closely comparable in niche focus on FX brokers and lead-gen revenue model, although broader geographically.
• BrokerChooser: Online broker comparison and review platform with broker rankings across geographies. Closely comparable in product (broker directory, reviews, education) and revenue model (lead generation).
• ForexBrokers.com: Global online directory and review site dedicated to forex brokers. Same broker-discovery model as Online Brokers Directory but with a global rather than Australia-only focus.
• Online Brokers Australia: Australian broker review and comparison site and a named referral partner of Online Brokers Directory. Operates in the same niche (reviewing and comparing Australian brokers) and shares traffic through cross-linking, making it a direct functional peer.

Broad incumbents

• Canstar: Australian financial product comparison and ratings business. While it covers loans, insurance, and banking more broadly, it provides broker and trading-platform comparisons that compete for the same Australian trader audience.
• Finder: Large Australian consumer comparison platform covering brokers, banking, insurance, and more. Operates a much broader portfolio but includes broker comparison as a vertical, overlapping with Online Brokers Directory's core use case.
• Investopedia: Large financial education and comparison publisher that lists and reviews brokers. While much broader in scope, it competes for the same organic search demand and broker affiliate revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/BrokersDir_AU
• Facebookfacebook.com/OnlineBrokersDirectory
• LinkedInlinkedin.com/company/onlinebrokersdirectory-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Brokers Directory