Mailwizz
MailWizz is a self-hosted PHP/MySQL email marketing application that lets businesses install email campaign, list management, and automation software on their own servers, sold via one-time licenses to SMBs, developers, and SaaS resellers globally.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Mailwizz does
MailWizz is a self-hosted email marketing application built on PHP/MySQL, founded in 2013 and operated by Romanian entity ONETWIST SOFTWARE. The product installs on a customer's own server and provides lead capture, list segmentation, campaign sending, follow-up automation, statistics, and reporting. It integrates natively with Amazon SES, SendGrid, Mailgun, SparkPost, Elastic Email, PepiPost, and generic SMTP, and can be paired with PowerMTA for high-volume sending (cited throughput of 100K emails per minute and 15–20M emails per month). The platform includes GDPR compliance tools, an extensible plugin/theme architecture, and an optional multi-tenant SaaS mode for resellers.
The company monetizes primarily through one-time software licenses (Regular for personal use, Extended for commercial/SaaS use) with no per-subscriber, per-email, or recurring fees. Secondary revenue streams include paid support packs, an extensions and themes marketplace (MailWizz-developed and Envato-sourced), and an optional managed MailWizz Hosting service for non-technical buyers. Distribution is fully self-serve via direct website download, supported by blog content, free email deliverability tools (SPF/DKIM/DMARC), documentation, video, and an active XenForo community forum with ~9,416 members. Customers range from individual developers and SMBs to mid-market digital agencies and resellers building white-label email marketing services globally, with no disclosed enterprise sales motion or external funding.
Mailwizz firmographics
Firmographics- Name
- Mailwizz
- Legal name
- ONETWIST SOFTWARE
- Website
- https://mailwizz.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- MailWizz is a self-hosted PHP/MySQL email marketing application that lets businesses install email campaign, list management, and automation software on their own servers, sold via one-time licenses to SMBs, developers, and SaaS resellers globally.
- Ownership category
- akta.pro rank
Mailwizz industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Email Authentication & Domain Protection (DMARC/SPF/DKIM) (HDADAKAC), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Mailwizz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software License Sales: MailWizz sells self-hosted email marketing software via one-time license fees. Two license tiers are offered: Regular License (for personal use) and Extended License (for business use including SaaS/reseller deployments). There are no monthly fees, no per-email charges, and no fees based on number of subscribers.
- Support Packs: Paid support packs offering varying levels of technical assistance, priority response times, and direct developer access beyond community forum support.
- Extensions and Themes Marketplace: Third-party extensions and themes available for purchase through an integrated store, with both MailWizz-developed and Envato-sourced offerings.
- Hosted MailWizz Service: Optional fully managed hosting service where MailWizz hosts the application on behalf of customers who prefer not to manage their own server infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular License |
| One time/ perpetual license | Pay-as-you-go | Extended License |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mailwizz product offering
Product offeringCore offering
MailWizz is a self-hosted email marketing application that customers install on their own servers under a one-time license. It enables lead collection, email list segmentation, campaign creation, follow-up/autoresponder sequences, statistics, and reporting, with unlimited subscribers, lists, and campaigns. Delivery is handled via integrated third-party email providers (Amazon SES, SendGrid, Mailgun, SparkPost, ElasticEmail, PepiPost, PowerMTA, SMTP), and an Extended License enables resellers to operate it as a multi-tenant SaaS.
Product overview
MailWizz is a self-hosted email marketing software platform available via one-time license purchase (Regular or Extended). The core platform enables lead collection, email list segmentation, campaign sending, follow-up management, and detailed analytics. Supporting products include a suite of free Email Tools (SPF/DKIM/DMARC utilities, MX lookup, blacklist check), Free Email Templates, and Support Packs ranging from community help to premium priority support. An optional managed hosting service is available for users preferring not to self-host. The platform supports extensions and themes developed by the community, with a dedicated store area in the backend for purchasing add-ons. Extended License holders can build SaaS businesses with unlimited customers and price plans.
Differentiator
Problem solved
Functional benefit
Products and services
- MailWizz Email Marketing Platform Self-hosted PHP/MySQL email marketing application installed on the customer's own server. Enables lead collection, email list segmentation, campaign sending, follow-up/autoresponder campaigns, statistics, detailed reports, and unlimited subscribers/lists/campaigns under a one-time license. For SMBs, email marketers, agencies, and technical users who want full data control and no recurring fees.
- MailWizz Email Tools
Quantifiable outcome
- Send 100k emails per minute with proper server configuration and delivery server setup
- +2 more outcomes
Companies that use Mailwizz
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Mailwizz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature8 records
Mailwizz partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon SEScoreMailWizz provides native integration with Amazon Simple Email Service, one of the most popular cost-effective email delivery providers. Users can configure MailWizz to send campaigns through their Amazon SES account, leveraging SES's infrastructure and pricing for high-volume sending.
- SendGridcoreMailWizz integrates with SendGrid's email delivery API, allowing users to send campaigns through SendGrid's global infrastructure with deliverability features.
- MailguncoreNative MailWizz integration with Mailgun's email service API, enabling users to route campaigns through Mailgun's infrastructure.
- SparkPostcoreMailWizz integrates with SparkPost (now Integral) for email delivery, including attachment support and bounce domain configuration capabilities.
- Elastic EmailcoreIntegration with Elastic Email's email delivery platform available in MailWizz for users preferring that service.
- PepiPostcoreMailWizz integration with PepiPost email delivery service, expanding user options for transactional and marketing email delivery.
- DeploiaminorDeploia is a third-party provider offering fully managed MailWizz hosting and full-service campaign management for customers who prefer not to self-manage their email marketing infrastructure.
- PowerMTA (Port25)coreMailWizz integrates with PowerMTA from Port25 for enterprise-level email delivery. Advanced users pair MailWizz with PowerMTA to achieve throughput of 150K-400K+ emails per hour with proper configuration. Community members have developed supplementary tools like PowerMTA Dashboard for centralized configuration management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mailwizz competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Largest SaaS email marketing platform (Intuit-owned). Competes with MailWizz for SMB email marketers but offers a fully managed, recurring subscription model rather than self-hosted licensing.
- ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and automation. Competes for SMB/mid-market buyers seeking integrated email and automation workflows, often referenced by MailWizz customers as an alternative they evaluated.
- Brevo (Sendinblue): Multi-channel SaaS marketing platform (email, SMS, CRM). Competes for the same SMB and mid-market email marketing buyer as MailWizz with managed delivery infrastructure.
- ConvertKit: SaaS email marketing platform targeting creators and small businesses. Comparable use case (campaigns, automation, segmentation) but delivered as managed subscription rather than self-hosted software.
Emerging players
- MailPoet: WordPress-native email marketing plugin offering self-hosted newsletter and automation. Competes with MailWizz in the SMB and content-creator segment where WordPress is the primary CMS.
- Postal: Open-source mail delivery platform (SMTP server) often paired with self-hosted email marketing tools. Adjacent rather than head-to-head but frequently deployed in similar self-hosted stacks.
Direct peers
- Listmonk: Open-source, self-hosted newsletter and mailing list manager built in Go. Competes for the same developer-led, cost-sensitive, self-hosted newsletter and email marketing buyer.
- Sendy: Self-hosted email newsletter application that uses Amazon SES for delivery. Direct competitor to MailWizz on one-time license, self-hosted PHP model, and integration with Amazon SES, often cited by MailWizz's own blog (Sendy Alternatives) as a primary alternative.
- Acelle Mail: Self-hosted email marketing web application with SMTP/Amazon SES/Mailgun delivery support and a SaaS mode for resellers. Mirrors MailWizz's positioning on one-time license + white-label SaaS distribution.
- Mautic: Open-source marketing automation platform with self-hosted email campaign management. Competes directly with MailWizz for technical users who want full data ownership and unlimited sends without recurring SaaS fees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mailwizz social profiles
Digital presenceMailwizz compliance and trust
Trust signalCompliance1 record
Mailwizz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mailwizz leadership team
Management profileNumber of profiles
Mailwizz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mailwizz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mailwizz
What does Mailwizz do?
MailWizz is a self-hosted email marketing application that customers install on their own servers under a one-time license. It enables lead collection, email list segmentation, campaign creation, follow-up/autoresponder sequences, statistics, and reporting, with unlimited subscribers, lists, and campaigns. Delivery is handled via integrated third-party email providers (Amazon SES, SendGrid, Mailgun, SparkPost, ElasticEmail, PepiPost, PowerMTA, SMTP), and an Extended License enables resellers to operate it as a multi-tenant SaaS.
Is Mailwizz a public or private company?
Mailwizz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mailwizz founded?
Mailwizz was founded in 2013.
How does Mailwizz make money?
Four revenue lines are on record. Software License Sales are the primary driver. The others are support Packs, extensions and Themes Marketplace and hosted MailWizz Service.
Who are Mailwizz's main competitors?
Broad incumbents on record are Mailchimp, ActiveCampaign, Brevo (Sendinblue) and ConvertKit. Emerging players are MailPoet and Postal. Direct peers are Listmonk, Sendy, Acelle Mail and Mautic.
Does Mailwizz have an API?
Yes. MailWizz provides an API that allows developers to build integrations and automate email marketing operations. The API supports signature-based authentication (HMAC) and includes an option to disable signature check. Forum discussions reference API functionality for campaign management, subscriber operations, and integration with external systems. Multiple customers report using the API to manage campaigns, send emails, and process bounces programmatically. Developer documentation is at www.mailwizz.com/kb.
What industry is Mailwizz in?
Mailwizz's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 518 and its SIC code is 7372.