Solinity

What Solinity does

Solinity Services, LLC is a privately held, Knoxville, Tennessee-based senior living developer, owner, operator, and service provider founded in 2017 by Josh Crisp, former VP at Dominion Senior Living. The company's core business spans four integrated services: senior living real estate development (new construction, repositioning, acquisitions, redevelopment, renovation, community turnaround) across active adult, independent living, assisted living, and memory care; third-party operations management for community owners; a stand-alone full-service marketing agency (Solinity Marketing) serving external senior living and healthcare clients; and leadership training programs (Solinity Leadership's Senior Living Bootcamp). Solinity also owns and operates a small portfolio of branded communities directly, including the Hometown Living brand anchored by St. Ives Hometown Living in Johns Creek, GA and a memory care neighborhood called Remember Me Senior Care in Cleveland, TN that reached 100% occupancy in under two years.

Underlying technology is minimal: there is no proprietary platform, app, or API described in source materials, and the company's differentiators are operational expertise, co-development partnership models, and thought-leadership content rather than software. Revenue mechanics are diversified across development fees and ownership stakes (development services), recurring management contracts (management services), agency fees (marketing), participant/sponsorship fees (leadership training), and emerging home care service revenue (Hawaiian Legacy Care). Go-to-market is B2B and field-driven, relying on industry events (NIC Conference, Interface Seniors Housing Southeast, Thrive Summit, AgeInnovate), strategic co-development partnerships with local developers and capital partners (29th Street Capital, Paran Homes, Hawaiian Legacy, Scott County EDA), and founder-led content marketing through the Bridge the Gap podcast and trade press coverage.

Solinity maintains a Southeastern US geographic focus on secondary and tertiary markets, with active development or management activity in Tennessee, Georgia, Florida, South Carolina, Virginia, and Hawaii as of 2025. The company is founder-owned, has not disclosed institutional investment, and reports a $300 million pipeline for new development and acquisitions to be deployed across 2025-2026. Recent strategic hires include two Partners in Development (William H. Holly, John Moore) to lead investor relations, an Executive Director for the Eben Silver Town Korean American community in Atlanta, and a Regional Director of Operations, indicating organizational build-out to support pipeline execution.

Name

Solinity

Legal name

Solinity Services, LLC

Website

https://solinity.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Solinity is a Knoxville, Tennessee-based senior living developer, owner, and operator founded in 2017 that delivers integrated development, management, marketing, and leadership-training services to community owners and operators, primarily in secondary and tertiary Southeastern US markets.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Public Relations Agencies (541820)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744), Services-Home Health Care Services (8082)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living development
• Senior living management
• Senior living marketing
• Assisted living consulting
• Senior housing operations

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Development Services: Solinity develops new senior living communities, serving as the developer for projects including active adult, independent living, assisted living, and memory care facilities. Revenue is generated through development fees and ownership stakes in completed projects.
2. Management Services: Solinity provides operational management for senior living communities, including leadership development, back office support, operational excellence services, and marketing & consumer relations support. Revenue generated through management contracts with community owners.
3. Marketing Agency Services: Solinity Marketing, a full-service PR and marketing agency, provides services to external senior living and healthcare clients including brand development, content strategy, website development, lead generation, public relations, social media management, reputation management, email marketing, and sales/marketing alignment.
4. Home Care Services: Through Hawaiian Legacy Care partnership, Solinity provides home care services launched in summer 2025 to serve O'ahu with compassionate support in the comforts of home.
5. Leadership Training Programs: Solinity Leadership division offers Senior Living Bootcamp, a week-long immersive experience where participants live, work, and learn in a community environment. Revenue generated through participant fees, sponsorships, and community partnership programs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

Solinity provides senior living development, management, marketing, and consulting services to owners, operators and developers of senior living communities across the southeastern United States. Through its divisions (Solinity Development, Solinity Management, Solinity Marketing, Solinity Consulting, and Solinity Leadership), it develops and acquires active adult, independent living, assisted living, memory care and multigenerational communities; manages community operations; runs a full-service senior living marketing agency; and offers immersive leadership training.

Product overview

Solinity is a senior living development, management, and marketing company offering an integrated ecosystem of services. The core offerings include Development (senior living property development and acquisition), Management (operations management and leadership support), Marketing (full-service PR and marketing for senior living), and Consulting services. The company operates several branded communities including Hometown Living (secondary/tertiary market brand), St. Ives Hometown Living (assisted living and memory care in Johns Creek, GA), Remember Me Senior Care (memory care neighborhood in Cleveland, TN), and Hawaiian Legacy (senior living community in Hawaii). Supporting divisions include Solinity Leadership (training programs including Senior Living Bootcamp) and Solinity Marketing. The company also co-hosts the Bridge the Gap podcast and sponsors Pedal for Alzheimer's charitable initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Hometown Living: Senior living brand focused on secondary and tertiary markets in the Southeast, offering assisted living and memory care services.

Products and services

• Solinity Development Senior living development services covering 55+ active adult, multi-generational, independent living, assisted living, memory care construction, repositioning, acquisitions, redevelopment, renovation and community turnarounds, delivered to senior living owners, developers and capital partners.
• Solinity Management Operational management services for senior living communities, including leadership development, back office support and toolkits, management support, operational excellence and marketing & consumer relations, delivered to community owners and operators.
• Solinity Marketing Full-service PR and marketing agency specializing in the senior living and healthcare industry, offering brand development, content strategy & creation, website development, lead generation, public relations, social media management, reputation management, email marketing, lead nurturing, and sales/marketing alignment, for senior living and healthcare organizations.
• Solinity Consulting Consulting services covering pre-development, development and redevelopment, design and redesign, construction and reconstruction, operations and service modeling, clinical and risk mitigation, leadership recruitment and development, full-service internet and digital marketing, and public relations management, for senior living owners and operators.
• Solinity Leadership / Senior Living Bootcamp Leadership division offering training and development programs, led by the Senior Living Bootcamp, a week-long immersive experience for current and aspiring senior living leaders that combines classroom, operational and community living, with revenue from participant fees, sponsorships and community partnership programs.
• Hometown Living Brand Senior living brand for secondary and tertiary markets throughout the Southeast, providing right-sized assisted living and memory care communities that meet the physical, emotional and spiritual needs of residents and team members.
• St. Ives Hometown Living Assisted living and memory care community in Johns Creek, GA, comprising 36 apartments licensed for 44 residents, owned and operated by Solinity under the Hometown Living brand.
• Remember Me Senior Care Five-home farmhouse-style memory care neighborhood in Cleveland, TN serving residents diagnosed with Alzheimer's or other forms of dementia, developed and operated by Solinity and serving over 60 residents.
• Hawaiian Legacy Care Home Care Services Home care services operated under Hawaiian Legacy Care in partnership with Solinity, providing in-home care to seniors on O'ahu.

Quantifiable outcome

• Over 800 leads generated through website in one year for Remember Me Senior Care
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hawaiian LegacycoreStrategic or Co-development Partner · 11 August 2025Co-development and management partnership to launch a new home care agency and develop a senior living community in O'ahu, Hawaii. Solinity provides development planning, budget creation, capital raising, back office setup, HR and onboarding, financial reporting, sales alignment, policy development, market positioning, branding, and digital presence support. Hawaiian Legacy Care home care services launched summer 2025.
• Scott County Economic Development AuthoritycoreStrategic or Co-development Partner · 11 March 2025Masterplan developer partnership for a 100-acre multigenerational, mixed-use community in Scott County, VA. The development includes active adult villas, independent living, assisted living, memory care, plus hotel, parks, retail, and other properties.
• William H. HollyminorOthers · 28 February 2025Named Partner in Development to spearhead investor relations in the growth of development and acquisition pipeline.
• John MooreminorOthers · 28 February 2025Named Partner in Development to spearhead investor relations in the growth of development and acquisition pipeline.
• Hawaiian LegacycoreStrategic or Co-development Partner · 18 February 2025Strategic partnership announcement in preparation for development pipeline growth. Partnership to launch home care agency and senior living community development.
• Paran HomescoreStrategic or Co-development Partner · 30 May 2019Georgia-based homebuilder partnered with Solinity to develop, own, and operate affordable senior living communities throughout the Southeast. Partnership combines Paran Homes' construction expertise with Solinity's development and management capabilities.
• The Bridge Group ConstructioncoreStrategic or Co-development Partner · 9 March 2018Strategic partnership between Solinity and The Bridge Group Construction to produce the Bridge the Gap podcast. Josh Crisp is co-founder and co-host of the weekly podcast designed to inform, educate, and influence the senior housing industry.
• Pedal for Alzheimer'sminorOthers501(c)(3) nonprofit charitable platform committed to organizing fundraising events for Alzheimer's research, education, support, and care. Solinity is a title sponsor of Pedal for Alzheimer's events and provides back office management for cycling rides, running races, and golf tournaments.
• Powell, TN (Local Development Authority)coreStrategic or Co-development PartnerMasterplan developer for multigenerational mixed-use development including active adult, independent living, assisted living, memory care, workforce housing, plus retail, parks, greenways.
• LeadingAge TennesseeminorOthersProud supporter of LeadingAge Tennessee organization. Solinity supported the 6th Annual Hillcrest Healthcare Foundation Golf Tournament.
• Remember Me Senior Care (Sneed Family)coreStrategic or Co-development PartnerLocal ownership team partnered with Solinity to develop and operate a five-home farmhouse-style memory care neighborhood in Cleveland, TN. Solinity provided development expertise, assembled world-class team including DKLEVY, Diaz Fritz Construction, and Z-Creative Interior Design, and leads operations and marketing.
• Eben Silver TownminorStrategic or Co-development PartnerKorean American community in Atlanta market. Second-generation developers brought 'silver towns' model to Georgia with Solinity providing management services for independent living and PCH community.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Dominion Senior Living: Tennessee-based senior living owner/operator and former employer of Solinity's founder. Operates assisted living and memory care communities across the Southeast with comparable focus on regional markets and resident-centered care.
• Mainstreet: Senior living development and investment firm that builds, owns, and operates senior housing communities nationwide. Closely comparable to Solinity's development + capital partner model.
• Sonata Senior Living: Family-owned senior living operator offering assisted living, memory care, and independent living with a regional focus. Directly comparable to Solinity's resident care and operations model.
• Senior Lifestyle: Senior living management, development, and ownership company operating communities across multiple states with a similar integrated service offering.
• Benchmark Senior Living: Senior living operator and developer across the Northeast and Mid-Atlantic offering independent living, assisted living, memory care, and continuing care. Comparable full-service operating model.
• The Arbor Company: Senior living operator and developer operating a large national portfolio of independent living, assisted living, and memory care communities. Directly comparable operator with a broader footprint.
• GlynnDevins: Marketing and sales agency specialized in senior living and 55+ communities, offering brand, digital, lead generation, and public relations services. Directly competes with Solinity Marketing agency.
• Sagency: Senior living and active adult marketing agency providing brand development, digital marketing, and lead generation services. Closely comparable to Solinity Marketing's offering.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the United States offering independent living, assisted living, memory care, and continuing care retirement communities nationwide. Represents the scaled incumbent Solinity competes against for partnerships and acquisitions.
• National Health Investors: Healthcare REIT that finances senior housing and skilled nursing properties across the country. Provides capital and operator partnerships comparable to Solinity's relationships with 29th Street Capital and other capital partners.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solinitynews
• YouTubeyoutube.com/channel/UCMeE1UpJk3kovK86_mKF8dg
• Facebookfacebook.com/Solinitynews
• LinkedInlinkedin.com/company/solinity
• Instagraminstagram.com/solinitynews

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solinity