OCAD AG
- Company typePrivate
- Founded1989
- HeadquartersBaar, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
OCAD AG firmographics
Firmographics- Name
- OCAD AG
- Legal name
- OCAD AG
- Website
- https://ocad.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where OCAD AG is headquartered
LocationHeadquarters
- HQ city
- Baar
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
OCAD AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Annual subscription model providing access to OCAD software with regular free updates. Available in multiple editions: Mapping Solution, Orienteering, Starter, and Course Setting. Pricing varies by edition and license type (Single User vs Team).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | OCAD Mapping Solution - Single User Subscription |
| Subscription | Annual | OCAD Mapping Solution - Team Subscription |
| Subscription | Annual | OCAD Orienteering - Single User Subscription |
| Subscription | Annual | OCAD Orienteering - Team Subscription |
| Subscription | Annual | OCAD Starter - Single User Subscription |
| Subscription | Annual | OCAD Starter - Team Subscription |
| Subscription | Annual | OCAD Course Setting - Single User Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
OCAD AG product offering
Product offeringCore offering
OCAD AG develops and sells annual-subscription desktop and mobile cartography and orienteering mapping software. The product line enables professional map creation, editing, and field data collection for city maps, topographic maps, thematic maps, and orienteering maps, with LiDAR/DEM processing, GPS integration, and course setting capabilities. Offerings are sold in multiple editions (Mapping Solution, Orienteering, Starter, Course Setting) plus free mobile apps and a free viewer, distributed globally through its own shop, app stores, and resellers.
Product overview
OCAD AG offers a comprehensive cartography and orienteering mapping software portfolio. The core products include OCAD Mapping Solution for professional cartography (500 CHF/year) and OCAD Orienteering for sports mapping (150 CHF/year), both available as single-user or team subscriptions. Supporting products include OCAD Starter (entry-level, 75 CHF/year) and OCAD Course Setting module (30 CHF/year) for orienteering-specific needs. Mobile offerings include the free OCAD App for field data collection on Android/iOS and the OCAD Sketch App for mobile sketching with cloud synchronization. Additional tools include Route Analyzer for route planning, mapant for visualization, and the free OCAD Viewer for file viewing. The subscription model includes regular free service updates, technical support, and team license management.
Differentiator
Problem solved
Functional benefit
Brands
- OCAD Mapping Solution: Professional cartography software for creating city maps, topographic maps, and thematic maps.
- OCAD for Education
- OCAD Orienteering
- OCAD Starter
- OCAD Course Setting
- OCAD App
- OCAD Sketch App
- mapant
- Route Analyzer
Products and services
- OCAD Mapping Solution Professional cartography software edition for creating city maps, topographic maps, and thematic maps. Includes LiDAR processing, DEM analysis, multiple coordinate system support, and the full OCAD feature set for professional mapping workflows. Sold as an annual subscription at 500 CHF per single user or 420 CHF per team seat.
- OCAD Orienteering Specialized software for producing orienteering maps including forest, sprint, MTB, and ski-o maps. Includes LiDAR processing, contour generation, vegetation maps, and ISOM/ISSOM/ISMTBOM/ISSkiOM symbol support. Sold as an annual subscription at 150 CHF per single user or 130 CHF per team seat.
- OCAD Starter
- OCAD Course Setting
- OCAD App Free mobile application for Android and iOS devices designed for mapping in the field. Supports GPS tracking, field sketching, and data synchronization with OCAD Desktop via OCAD Cloud Transfer Service.
- OCAD Sketch App
- OCAD Viewer
- Route Analyzer Analysis tool for orienteering route planning. Calculates optimal routes, route length, climb, and time estimates per variant based on runnability classes. Supports MTBO and Ski-O specifications.
- mapant
- OCAD for Education
Quantifiable outcome
- Available in 17 languages, supporting diverse international user base
- +1 more outcomes
Companies that use OCAD AG
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
OCAD AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature12 records
OCAD AG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HostpointcoreOCAD's web hosting provider based in Switzerland. Hostpoint provides hosting services for the OCAD website and related online services, with data protected against unauthorized access, loss, misuse, or falsification.
- International Orienteering Federation (IOF)coreOCAD implements official IOF specifications for orienteering maps including ISOM (International Specification for Orienteering Maps), ISSOM (Sprint), ISMTBOM (MTB), and ISSkiOM (Ski Orienteering). Software includes official symbol sets and supports IOF XML export formats for competition data.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
OCAD AG competitors and assessment
Company assessmentBroad incumbents
- ESRI (ArcGIS): Largest commercial GIS vendor with ArcGIS Desktop and ArcGIS Pro for professional cartography, urban planning, and surveying. Overlaps OCAD's professional cartography segment as a broad incumbent, but lacks OCAD's specialized orienteering symbol sets and course-setting workflows.
- MapInfo (Precisely): Established desktop GIS and location intelligence platform under Precisely, used in cartography, municipal, and enterprise mapping. Overlaps OCAD's professional cartography positioning as a legacy incumbent.
- Mapbox: Cloud-based mapping platform for custom cartography and location applications. Represents the web-native trajectory that could compete with desktop cartography tools like OCAD over time.
Direct peers
- QGIS: Free, open-source desktop GIS widely used by cartographers, surveyors, and academics. Competes with OCAD's Mapping Solution on general cartography capabilities and exerts pricing pressure as a no-cost alternative for budget-sensitive buyers.
- Purple Pen: Specialized orienteering course-planning tool used by course setters worldwide. Competes directly with OCAD's Course Setting module for the same orienteering course-setting use case.
- Condes: Orienteering course-setting software focused on planning and printing courses. Competes with OCAD's Course Setting module in the same niche segment of the orienteering workflow.
- Caliper (Maptitude): Desktop GIS software (Maptitude) targeting professional cartography, mapping, and spatial analysis. Comparable as a paid desktop alternative to OCAD Mapping Solution for professional map production.
- Global Mapper (Blue Marble Geographics): Desktop GIS and lidar/terrain processing software used for cartography, lidar analysis, and data conversion. Overlaps OCAD on LiDAR/DEM processing and professional mapping workflows.
Others
- Adobe Illustrator: General-purpose vector graphics tool widely used for final cartographic design and illustration. Often used alongside, rather than against, OCAD for finishing published maps and is a relevant adjacent tool in the same workflow.
Regional players
- Garmin BaseCamp: Garmin's desktop mapping software for planning outdoor and orienteering-style routes on GPS devices. Comparable in the broader outdoor/orienteering mapping workflow as a device-vendor ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OCAD AG social profiles
Digital presenceOCAD AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCAD AG leadership team
Management profileNumber of profiles
Profiles1 record
OCAD AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCAD AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCAD AG
What does OCAD AG do?
OCAD AG develops and sells annual-subscription desktop and mobile cartography and orienteering mapping software. The product line enables professional map creation, editing, and field data collection for city maps, topographic maps, thematic maps, and orienteering maps, with LiDAR/DEM processing, GPS integration, and course setting capabilities. Offerings are sold in multiple editions (Mapping Solution, Orienteering, Starter, Course Setting) plus free mobile apps and a free viewer, distributed globally through its own shop, app stores, and resellers.
Is OCAD AG a public or private company?
OCAD AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OCAD AG founded?
OCAD AG was founded in 1989. It employs 1 to 10 people.
Where is OCAD AG based?
OCAD AG is headquartered in Baar, Switzerland, in the Europe region.
How does OCAD AG make money?
One revenue line is on record: software Subscriptions.
Who are OCAD AG's main competitors?
Broad incumbents on record are ESRI (ArcGIS), MapInfo (Precisely) and Mapbox. Direct peers are QGIS, Purple Pen, Condes, Caliper (Maptitude) and Global Mapper (Blue Marble Geographics). Adobe Illustrator is listed as an others. Garmin BaseCamp is listed as a regional player.
Does OCAD AG have an API?
Yes. OCAD provides XML Script functionality that allows developers to execute functions and automate tasks defined in XML files. The XML Script supports file operations (new, open, save, import/export), view manipulation, object selection and editing, symbol management, database operations, background map handling, DEM/LiDAR processing, and WMTS export. Scripts can be executed via File menu, drag-and-drop, or command line. Available in Mapping Solution and Orienteering editions. Developer documentation is at www.ocad.com/wiki/ocad/en/index.php?title=XML_Script.