Stem for Kids

What Stem for Kids does

STEM For Kids, operating under the legal entity Pure Minds Academy, is a Dubai-based STEM education provider founded in 2015 that delivers hands-on technology and life-skills programs to children aged 4–17 across the UAE and broader GCC region. The curriculum spans robotics, coding (Scratch, Python, Unreal Engine), artificial intelligence, 3D design, financial literacy, and entrepreneurship, structured into age-banded cohorts — Little Explorers (4–6), Juniors (7–9), and Advanced (10–14). Its flagship proprietary offering is the Root Protocol™, a human-centered pedagogical framework launched in February 2026 designed to counter screen fatigue and digital overstimulation in Gen Alpha learners. The company also holds NCFE accreditation from the UK, allowing it to issue formally recognized Level 1 Awards, Level 2 Certificates, and Level 3 Diplomas to students aged 10 and above.

The business operates through a hybrid go-to-market model combining direct-to-consumer enrollment (via puremindsacademy.com) with channel partnerships (schools such as GEMS Education for after-school activities) and enterprise CSR programs (corporate partners including Boeing, Mubadala, VOPAK, and NEXA). Revenue is generated across five primary streams: recurring Saturday classes, seasonal holiday camps (Spring, Summer, Winter), school-partnered after-school activities, corporate CSR engagements, and one-time NCFE-accredited course fees. Pricing is not publicly disclosed. The company reports having educated over 4,000 students cumulatively since founding, with pilot programs at YaYa's Yuniversity and Little Lonestar Academy reporting 100% student engagement. Founder and CEO Amit Vyas leads the company, which operates with a lean team of 1–10 employees out of a single headquarters in Dubai Investments Park.

Name

Stem for Kids

Legal name

Pure Minds Academy

Website

https://stemforkids.ae

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

STEM For Kids (Pure Minds Academy) is a Dubai-based STEM education provider offering hands-on robotics, coding, AI, and life-skills programs for children aged 4–17 across the UAE, with NCFE UK accreditation and corporate CSR delivery channels.

Ownership category

akta.pro rank

Product category

Children's STEM Education

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Science & STEM Instruction (School-Delivered) (EDAJAFAH)

akta.pro secondary industries

STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK)

Keywords

• STEM education
• Children's robotics
• Coding courses
• After-school programs
• Holiday camps

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Camp Programs: Spring, Summer, and Winter camps offering hands-on STEM learning with daily and weekly subscription options for children aged 4-14
2. Saturday Classes: Weekly Saturday robotics and STEM classes at multiple locations in Dubai for different age groups
3. After School Activities: Programs delivered in partnership with schools providing hands-on STEM learning opportunities
4. Corporate CSR Programs: Community-focused STEM programs for corporate partners promoting social responsibility
5. NCFE Accredited Courses: Formal UK accredited qualifications (Level 1-3) for children aged 10 and over

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

STEM For Kids delivers hands-on STEM education programs for children aged 4-17, including robotics, coding, AI, 3D design, financial literacy, and entrepreneurship, delivered through Saturday classes, holiday camps, after-school programs, and NCFE UK-accredited courses. Programs are offered to families directly, to schools via partnerships, and to corporations through CSR initiatives across the UAE.

Product overview

Stem for Kids (operated by Pure Minds Academy) offers a comprehensive portfolio of STEM education products and services for children aged 4-17 across the UAE and GCC region since 2015. The offering is organized as a unified platform combining structured curriculum programs with flexible learning options. Core products include the School of AI (AI and machine learning education), NCFE Accredited Courses (UK-recognized qualifications), Saturday Robotics Classes, and Holiday Camps. These are supplemented by specialized programs like Business Camp, Finance for Kids, and 3D Design, along with coding courses using Scratch, Python, and Unreal Engine. The company also provides Corporate/CSR programs for enterprise community engagement and After School Activities delivered through school partnerships. The recent Root Protocol™ program represents a new initiative addressing digital curiosity challenges for Generation Alpha.

Differentiator

Problem solved

Functional benefit

Products and services

• School of AI A comprehensive AI education division offering programs for students, educators, and parents covering artificial intelligence concepts, machine learning, and AI readiness skills.
• NCFE Accredited Courses Official UK-recognized NCFE qualifications including Level 1 Awards, Level 2 Certificates, and Level 3 Diplomas for children aged 10 and over.
• Saturday Classes Weekend STEM and robotics programs for children aged 4-14 at multiple Dubai locations, organized by age tier (Little Explorers 4-6, Juniors 7-9, Advanced 10-14).
• Holiday Camps Seasonal Spring, Summer, and Winter camps offering hands-on STEM learning for children aged 4-14, with daily and weekly subscription options at locations including Downtown Dubai and DIFC.
• After School Activities Hands-on STEM learning programs delivered in partnership with schools and educational institutions, preparing students for future careers in STEM fields.
• Corporate / CSR Programs Community-focused STEM programs partnered with enterprises to promote social responsibility and empower students through STEM-based career development.
• Business Camp A week-long camp that teaches entrepreneurship, financial literacy, teamwork, and leadership through hands-on activities and real-world business cases.
• Finance for Kids Financial education program teaching money management, budgeting, saving, and investing skills, including an introduction to cryptocurrency.
• 3D Design Program Program enhancing creativity, spatial reasoning, and problem-solving skills through hands-on experience with digital modeling software.
• Coding Basics - Scratch Introductory coding course using Scratch visual programming language for young learners.
• Games Design Programming - Python Game design course teaching Python programming for children interested in game development.
• 3D Games Design - Unreal Engine Advanced course teaching 3D computer game design and development using Unreal Engine.
• AI & Machine Learning Course covering artificial intelligence and machine learning concepts for students.
• Root Protocol™ A human bridge program designed to address Gen Alpha's digital curiosity crisis through structured STEM learning pathways balancing screen time with hands-on learning.

Quantifiable outcome

• 100% student engagement in STEM programs
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Little Lonestar AcademyminorStrategic or Co-development Partner · 25 March 2026Education partner implementing hands-on STEM integration programs with reported 100% student engagement.
• YaYa's YuniversitycoreStrategic or Co-development Partner · 6 March 2026Strategic pilot partner for the Root Protocol™ STEM program. The partnership achieved 100% student engagement in the pilot, demonstrating successful integration of hands-on STEM curriculum.
• BoeingcoreStrategic or Co-development PartnerCorporate partner providing CSR programs and community-focused STEM education initiatives. Boeing partners with Pure Minds Academy to deliver STEM learning experiences to employees' children and community youth.
• MubadalacoreStrategic or Co-development PartnerMajor UAE sovereign wealth fund partner supporting STEM education through corporate social responsibility programs.
• VOPAKminorStrategic or Co-development PartnerCorporate partner engaged in providing community-focused STEM programs.
• GEMS EducationcoreStrategic or Co-development PartnerMajor educational institution partner delivering after-school STEM activities and programs across GEMS schools in Dubai.
• NEXAminorStrategic or Co-development PartnerCorporate partner for CSR activities and STEM education programs.
• Delta Skills AcademyminorStrategic or Co-development PartnerSkills development academy partner for STEM education initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• FUN Robotics UAE: UAE-based provider of robotics and coding programs for children through after-school activities and camps; directly comparable regional competitor in the Dubai kids' STEM enrichment market.
• STEM Learning Ltd: UK-based STEM education charity and resource provider aligned with the same NCFE credentialing ecosystem STEM For Kids operates in; comparable as a curriculum authority, though focused on UK schools.

Direct peers

• Code Ninjas: Global franchise offering kids' coding, robotics and STEM enrichment programs through center-based delivery, directly overlapping STEM For Kids' Saturday classes, camps and after-school model.
• Young Engineers: Israeli-origin STEM enrichment franchise operating across the UAE and GCC, delivering LEGO-based engineering programs to children in after-school and camp formats — closest direct competitor in the region.
• RoboThink: International STEM and robotics enrichment franchise with UAE presence, running in-center and after-school programs for children — overlapping customer base and curriculum areas (robotics, coding, engineering).

Emerging players

• BrainPOP: Educational content platform widely used in K-12 schools; overlaps with STEM For Kids' school-channel programs as a competing or complementary STEM content provider in classrooms.
• Tynker: Online coding and STEM platform for children; competes with STEM For Kids' coding courses (Scratch, Python) on curriculum content while offering a software-based alternative to in-person classes.
• CoderDojo: Global volunteer-led coding club movement for kids and teens; competes as a free or low-cost alternative for the same age group and overlaps with STEM For Kids' coding and maker curriculum.

Broad incumbents

• LEGO Education: Established STEM/STEAM learning products and curriculum provider; shapes the tools and content layer across kids' STEM programs and competes indirectly for curriculum procurement decisions by schools.
• Sylvan Learning: Established global tutoring and enrichment brand with a STEM and coding curriculum component; competes for the same parent wallet and school-channel partnerships, though as part of a much broader education portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PureMindsAcademyDubai
• LinkedInlinkedin.com/company/pure-minds-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stem for Kids