RoboThink
RoboThink is a privately held STEM education franchisor that delivers proprietary robotics, coding, engineering, and game design programs to children across 23 countries through a 150+ franchise network, school partnerships, and online platforms.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What RoboThink does
RoboThink is a privately held STEM education franchisor headquartered in Lake Bluff, Illinois, founded in 2017. The company operates a vertically integrated platform that combines proprietary robotics hardware (a modular system usable by children as young as age 5 without special connectors), proprietary coding education software, and a self-published leveled curriculum library developed by a dedicated full-time R&D team based in part at a Daegu, South Korea R&D center and factory. RoboThink delivers robotics, coding, engineering, and game design programs through a 150+ unit franchise network spanning 23 countries, supplemented by school partnerships, online programs, learning center memberships, and themed birthday party services.
The company's revenue model is diversified across licensing and royalties from franchisees (initial franchise fees, ongoing royalties, hardware/software sales), recurring subscription revenue from learning center memberships and online programs, and one-time fees for camps, workshops, and birthday parties. RoboThink sells to three primary customer segments: children and families (B2C end consumers), educational institutions including schools and government partnerships with Ministries of Education in China and Cambodia (B2B channel), and franchise entrepreneurs seeking a turnkey STEM education business. The company has positioned itself as a differentiated alternative to LEGO-based STEM competitors through its proprietary non-LEGO hardware and exclusive coding software.
The business operates globally with multi-channel go-to-market, including franchise recruitment (with Discovery Day at Chicago headquarters), direct-to-consumer enrollment at learning centers, school partnerships where RoboThink provides teachers and curriculum, and self-serve online programs. As of 2023, RoboThink reported educating 50,000 children daily worldwide. The company is led by Danny Park at the US corporate headquarters and Jacky as CEO of RoboThink China, with no disclosed external venture capital or private equity backing.
RoboThink firmographics
Firmographics- Name
- RoboThink
- Legal name
- RoboThink, LLC.
- Website
- https://myrobothink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RoboThink is a privately held STEM education franchisor that delivers proprietary robotics, coding, engineering, and game design programs to children across 23 countries through a 150+ franchise network, school partnerships, and online platforms.
- Ownership category
- akta.pro rank
RoboThink industry classification
Industry- Product category
- Children's STEM Education
- NAICS
- Educational Support Services (611710), Technical and Trade Schools (6115), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)
Keywords
Where RoboThink is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
RoboThink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel
Revenue model
- Franchise Fees and Royalties: RoboThink operates as a franchise business, collecting initial franchise fees and ongoing royalties from franchisees who operate RoboThink learning centers worldwide.
- Learning Center Membership Fees: Direct revenue from parents enrolling children in membership engineering programs at RoboThink franchise locations, with multiple graduation levels from Junior Engineer to Master Engineer.
- After School, Camps, and Workshops: Revenue from short-term educational programs including after school programs, camps, and workshops offered at franchise locations.
- Birthday Party Services: Revenue from themed birthday party packages including Battle Robots, Space Adventure, RoboPetz, Amusement Park, Girl Genius, and Go-Kart Racing themes.
- Online Programs: Revenue from online STEM programs delivered virtually, allowing children to access coding lessons and robotics education remotely.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RoboThink product offering
Product offeringCore offering
RoboThink is a STEM education franchise company that delivers hands-on robotics, coding, engineering, and game design programs to children (ages 5 and up). The company develops and supplies proprietary modular robotics hardware, proprietary coding education software, and a self-published leveled curriculum that franchisees deliver through learning centers, after-school programs, camps, workshops, and online platforms across 23+ countries.
Product overview
RoboThink is a vertically integrated STEM education franchise company offering a platform of programs including robotics, coding, engineering, and game design. The core offering consists of hands-on STEM programs using proprietary robotics hardware (patented modular system for children ages 5+) and proprietary coding software developed in-house. Programs are delivered through franchise locations worldwide, partner schools, and online platforms. Additional offerings include Learning Center Membership with progressive graduation levels and themed Birthday Parties. The company also operates RoboThink MultiMedia, a content development branch creating digital media for auditory and visual learners.
Differentiator
Problem solved
Functional benefit
Brands
- RoboThink MultiMedia: Media content development branch creating digital media for auditory and visual learners of STEM.
Products and services
- Robotics Programs Hands-on robotics education using RoboThink's proprietary modular robotics hardware, designed for children as young as age 5 without requiring special connectors or advanced technical know-how.
- Coding Programs Coding education software and curriculum teaching programming skills through RoboThink's proprietary coding suite.
- Engineering Programs Engineering courses teaching engineering principles through themed STEM projects and hands-on building activities.
- Video Game Design Game design programs where children learn to develop games and apps.
- Online Programs Remote STEM education delivery enabling children worldwide to access RoboThink courses from home, including coding lessons and robotics education.
- Learning Center Membership Membership-based engineering programs at select franchise locations with progressive graduation levels from Junior Engineer to Master Engineer.
- Birthday Parties Interactive STEM-themed birthday party experiences featuring robotics activities and hands-on engineering challenges, with themes such as Battle Robots, Space Adventure, RoboPetz, Amusement Park, Girl Genius, and Go-Kart Racing.
- After School Programs Short-term educational programs delivered after school hours at franchise locations and partner schools.
- Camps Camp-based STEM educational programs offered at franchise locations as intensive short-term learning experiences.
- Workshops Targeted STEM learning workshop sessions offered at franchise locations.
- RoboThink MultiMedia Media content development branch creating digital media including audio and video content for auditory and visual learners of STEM education.
- RoboThink Franchise Opportunity Franchise package sold to entrepreneurs, including proprietary hardware, proprietary coding software, curriculum, training at the Chicago HQ, Discovery Day, and operational/marketing support to open a RoboThink learning center.
Quantifiable outcome
- 50,000 children educated daily worldwide
- +2 more outcomes
Companies that use RoboThink
Customer profileSegments4 records
Ideal customer profiles4 records
RoboThink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RoboThink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Public and Private SchoolscoreRoboThink partners with public schools, private schools and children's businesses to offer STEM courses. RoboThink provides the teachers, curriculum, learning platform and marketing materials while the partner provides the location and student access.
- Ministry of Education (China)coreRoboThink's STEM solutions are being taught at classrooms in public schools across China. The partnership was validated by working with the Ministry of Education in the STEM space, with plans to expand to Taiwan, Vietnam and Singapore.
- Ministry of Education (Cambodia)coreRoboThink has a partnership with Cambodia's Ministry of Education along with over 20 different private schools. Over 4 new locations opened within 6 months of the partnership announcement.
- RoboThink China (Jacky, CEO)coreRegional partnership with Jacky as CEO of RoboThink China leading expansion efforts in East Asian markets including China, Taiwan, Vietnam and Singapore.
Scale indicators6 records
Recent moves8 records
Expansion highlights10 records
RoboThink competitors and assessment
Company assessmentBroad incumbents
- Sphero: Established educational robotics company selling programmable robot hardware and curriculum to schools and consumers; broader product portfolio but directly competes in the K-8 STEM robotics kit category.
- FIRST (For Inspiration and Recognition of Science and Technology): Largest K-12 STEM/robotics brand globally, running competitive programs integrated into schools; not a franchise but commands significant share of school robotics curriculum budgets and competes for the same teacher/institutional mindshare.
Direct peers
- iD Tech: Operator of STEM/tech summer camps and after-school programs for kids and teens, including coding, robotics and game design; similar programs, similar parent-decision customer, overlapping franchised/delivered model.
- Wonder Workshop: Maker of Dash, Dot and Cue educational robots paired with coding curricula for K-8; comparable target user (children 5+), curriculum-and-hardware stack and global K-12 channel presence.
- Engineering For Kids: STEM education franchise offering engineering, robotics and coding programs for children through after-school programs, camps and in-school delivery; near-identical franchise economics, customer base and channel mix to RoboThink.
- LEGO Education: Direct competitor in K-12 STEM/robotics education; explicitly named by RoboThink as the LEGO-based incumbent its proprietary hardware differentiates from. Operates globally with curriculum, hardware kits, and school partnerships.
- VEX Robotics: Educational robotics hardware + curriculum + competition platform for K-12, with similar target customers and similar proprietary-kit business model; competes head-to-head with RoboThink in schools and enrichment centers.
- Code Ninjas: Closest franchise-format peer: kids' coding/STEM franchise with centers, camps, and parent-paid memberships; same target market (children/families), same multi-unit franchise growth motion, and significant operational overlap.
Emerging players
- OZOBOT: Educational robotics and coding platform for K-8 with proprietary hardware and curriculum; overlaps RoboThink's age range and STEM focus but more weighted to classroom adoption than consumer/franchise enrichment.
- Brick Education (formerly known as various franchise STEM operators): Smaller STEM/robotics education franchise (e.g. play-based robotics classes for kids); uses competing block-based hardware and serves overlapping franchise market, illustrative of the fragmented children's STEM franchise landscape RoboThink competes in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
RoboThink social profiles
Digital presenceRoboThink financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoboThink leadership team
Management profileNumber of profiles
Profiles2 records
RoboThink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoboThink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoboThink
What does RoboThink do?
RoboThink is a STEM education franchise company that delivers hands-on robotics, coding, engineering, and game design programs to children (ages 5 and up). The company develops and supplies proprietary modular robotics hardware, proprietary coding education software, and a self-published leveled curriculum that franchisees deliver through learning centers, after-school programs, camps, workshops, and online platforms across 23+ countries.
Is RoboThink a public or private company?
RoboThink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoboThink founded?
RoboThink was founded in 2016. It employs 101 to 250 people.
Where is RoboThink based?
RoboThink is headquartered in New York, United States, in the North America region.
How does RoboThink make money?
Five revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are learning Center Membership Fees, after School, Camps, and Workshops, birthday Party Services and online Programs.
Who are RoboThink's main competitors?
Broad incumbents on record are Sphero and FIRST (For Inspiration and Recognition of Science and Technology). Direct peers are iD Tech, Wonder Workshop, Engineering For Kids, LEGO Education, VEX Robotics and Code Ninjas. Emerging players are OZOBOT and Brick Education (formerly known as various franchise STEM operators).
Does RoboThink have an API?
No public API is recorded for RoboThink.
What industry is RoboThink in?
RoboThink's product category is Children's STEM Education. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms). Its NAICS code is 611710 and its SIC code is 3944.