TV Emsdetten Marketing GmbH

What TV Emsdetten Marketing GmbH does

TV Emsdetten Marketing GmbH is the commercial and economic entity (wirtschaftlicher Träger) operating the professional handball team of parent club TV Emsdetten 1898 e.V., which was founded in 1898 in Emsdetten, North Rhine-Westphalia. The company manages the team that competes in the 2. Handball-Bundesliga following promotion in 2026, playing home matches at the 2,200-capacity Ems-Halle and serving handball fans, families with children, youth players, and regional corporate sponsors in the Münsterland area. The marketing entity is legally organized as a private German GmbH under jurisdiction Amtsgericht Steinfurt, with managing directors Heike Schürkötter and Frank Wiesner, and operates alongside the parent registered association (e.V.) which retains the youth and amateur operations.

The core product is live professional handball entertainment at home matches, supported by a digital platform architecture consisting of the official website (tvemsdetten.com) for news and information, the Reservix-powered online ticket shop (tickets-tvemsdetten.reservix.de) for season tickets and single-game tickets with an integrated ReSale/Ticketzweitmarkt secondary market, and live streaming through the Dyn Media partnership covering all 2. Handball-Bundesliga matches. Supporting products include the TVE Sport-Lounge physical retail location and shop.tvemsdetten.com for fan merchandise; the GREEN ACADEMY youth development program including Handballcamp (€129/camp) and Spieltagscamp (€39); and a suite of fan-engagement products — KUNO Kids Club membership (€20/year), Kindergeburtstage birthday packages (€185), Meet & Greet experiences, RADIO RST Einlaufkinder entrance programs, the TVE Crocodiles fan club, and the 'Winning the Day' sports documentary.

Revenue is generated through four streams: (1) ticket sales across five season ticket tiers (€103–€384) and four single-game tiers (€7–€25), with first-ever sold-out season tickets of 1,400+ units; (2) a multi-tier corporate sponsorship program anchored by main sponsor SAERTEX GmbH & Co. KG (since 2011) and including Exklusiv partners (Kreissparkasse Steinfurt, Stadtwerke Emsdetten), Premium, Business, and Classic tiers; (3) merchandise and fan article sales; and (4) ancillary fan experience programs. The go-to-market motion is event-driven, with home matches driving ticket revenue, sponsorship visibility, merchandise sales, and community engagement within the regional Münsterland catchment area.

Name

TV Emsdetten Marketing GmbH

Legal name

TV Emsdetten Marketing GmbH

Website

https://tvemsdetten.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

TV Emsdetten Marketing GmbH is the commercial entity operating TV Emsdetten 1898 e.V.'s professional handball team, newly promoted to Germany's 2. Handball-Bundesliga. It serves regional fans, families, youth players, and corporate sponsors in Münsterland via ticketing, sponsorship, merchandise, and fan-engagement products.

Ownership category

akta.pro rank

Product category

Professional Sports Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industries

Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

Keywords

• Professional handball operations
• Sports event ticketing
• Youth sports development
• Sports sponsorship programs
• Fan engagement merchandise

Headquarters

HQ city

Emsdetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets for home matches in the 2. Handball-Bundesliga, plus DHB-Pokal games. Season tickets sold out with over 1,400 units. Single-game tickets priced from €15-25 depending on category.
2. Sponsorship: Multi-tiered sponsorship program including main sponsor (SAERTEX), exclusive partners, premium partners, business partners, and classic partners. Provides main source of commercial revenue.
3. Merchandise and Fan Articles: Sales of fan merchandise, sportswear, and fan articles through TVE Sport-Lounge and online shop at shop.tvemsdetten.com.
4. Fan Experience Programs: Revenue-generating fan programs including children's birthday packages (€185), KUNO Kids Club membership (€20/year), and various fan experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

TV Emsdetten Marketing GmbH operates as the commercial economic entity of the professional handball club TV Emsdetten, newly promoted to the 2. Handball-Bundesliga for the 2026/27 season. The company delivers live professional handball entertainment at Ems-Halle, sells season and single-game tickets (over 1,400 season tickets sold out), operates a multi-tier sponsorship program with SAERTEX as main sponsor, and runs fan experience and merchandise offerings (TVE Sport-Lounge, online shop) along with the GREEN ACADEMY youth development program including Handballcamp and Spieltagscamp.

Product overview

TV Emsdetten Marketing GmbH operates as the commercial entity of a professional 2. Handball-Bundesliga handball club. The core product is the TVE Website and Online Platform (tvemsdetten.com) providing team information, live streaming via Dyn Media partnership, and ticket sales through Reservix. Supporting products include the TVE Sport-Lounge retail location and the TVE.Teamgeist Hallenmagazin publication. Fan engagement products include KUNO Kids Club, TVE.Kindergeburtstage, TVE.Meet & Greet, TVE.Geburtstagsgrüße, RADIO RST Einlaufkinder, and the TVE Crocodiles Fan Club. Youth development products include the GREEN ACADEMY with Spieltagscamp and Handballcamp offerings. Media products include TVE.Live streaming service and the TVE Documentary 'Winning the Day'. A ReSale/Ticketzweitmarkt secondary ticket platform enables ticket reselling. The multi-tier TVE Partner Program includes sponsors at Hauptsponsor, Exklusiv, Premium, Business, and Classic levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets (Dauerkarten) Annual subscription season tickets for all home matches at Ems-Halle, sold across five tiers (Premium €384, Category 1 €339/€309/€162, Category 2 €305/€261/€133, Category 3 €259/€230/€103, Standing €221/€191/€103) with reduced rates for youth, students, and disabled, and free entry for children up to 9 years. Premium tier includes free A-Jugend Bundesliga entry, 10% Sport-Lounge discount, and DHB-Pokal priority access.
• Single-Game Tickets (Tageskarten) Pay-as-you-go matchday tickets across categories 1A (€25), 1 (€22/€20/€11), 2 (€20/€17/€9), 3 (€17/€15/€7), and Standing (€15/€13/€7), with €2 Topspielzuschlag surcharge for premium opponents (HSG Nordhorn-Lingen, GWD Minden, SC DHfK Leipzig, ASV Hamm-Westfalen) and €2 evening box office surcharge. Reduced rates for children 10–14, youth 15–18, students, and disabled (GdB 50+).
• ReSale / Ticketzweitmarkt

Quantifiable outcome

• Over 1,400 season tickets sold - record in club history
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered primary, premium, strategic, core and exklusiv.

• SAERTEX GmbH & Co. KGprimaryGTM or Marketing Partner · 1 January 2011Main sponsor since 2011. International technology company specializing in glass and carbon fiber reinforcement materials for lightweight construction applications. Supports the club through all league levels with 'Herzblut' (passion) theme.
• CREATEOCEANSpremiumTechnology or IntegrationDigital agency and web agency since 2004 based in Emsdetten. Provides website development, digital marketing services, and cookie consent management technology for the club.
• TheMediaGuyspremiumStrategic or Co-development PartnerMedia agency from Bramsche that co-produced the 'Winning the Day' documentary with the club over four years of filming.
• Radio RSTpremiumGTM or Marketing PartnerLocal radio partner enabling the RADIO RST Einlaufkinder (entrance children) program for youth clubs and providing hall announcers for birthday greetings.
• TV Bissendorf-HoltestrategicStrategic or Co-development PartnerYouth player development partnership for transitional player development. Mark Kubes plays for TVB while remaining connected to TVE's development planning.
• GREEN ACADEMYcoreStrategic or Co-development PartnerInternal youth development program operated by TVE Marketing GmbH for talent identification and development in handball. Provides pathway from youth to professional level.
• TVE Crocodiles e.V.strategicGTM or Marketing PartnerOfficial fan club founded in 2007 supporting the team at home and away games. Organizes bus trips and maintains fan information stand at home games.
• Dyn MediacoreGTM or Marketing PartnerOfficial HBL media partner streaming all 2. Handball-Bundesliga matches live. Provides comprehensive coverage including Friday conference format and on-demand content.
• Kreissparkasse SteinfurtexklusivGTM or Marketing PartnerRegional savings bank as exclusive partner supporting the club's regional presence.
• Stadtwerke EmsdettenexklusivGTM or Marketing PartnerLocal municipal utilities as exclusive partner providing utility services and community support.
• ReservixcoreTechnology or IntegrationTicket platform partner handling all online ticket sales, season tickets, and the official Resale/Ticketzweitmarkt secondary market.
• Cinetech Kino EmsdettenstrategicGTM or Marketing PartnerLocal cinema venue for the premiere and screenings of the 'Winning the Day' documentary, also used for partner events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SC Magdeburg: One of Germany's leading handball clubs (Handball-Bundesliga, multiple-time champions and EHF Champions League participant). Larger incumbent operating at a significantly different scale, but the dominant commercial and competitive benchmark for what 'tier up' looks like in German professional handball.

Direct peers

• TV 05/07 Hüttenberg: Long-standing 2. Handball-Bundesliga club from Hesse with a comparable regional sponsorship-driven business model. A direct benchmark for mid-tier 2. Bundesliga economics (sponsorship depth, ticketing, community engagement).
• HBW Balingen-Weilstetten: 2. Handball-Bundesliga club from Baden-Württemberg with a similar small-town, community-rooted commercial approach. Useful comparable for sponsorship rates, ticketing benchmarks, and the dynamics of operating a professional handball club outside a major metropolitan area.
• GWD Minden: Recently relegated Handball-Bundesliga club from North Rhine-Westphalia, and the source of TV Emsdetten's marquee U21 World Champion signing (Niclas Heitkamp). Direct comparable in geography, scale, and Handball-Bundesliga operational know-how.
• ASV Hamm-Westfalen: 2. Handball-Bundesliga club with a similar regional catchment in North Rhine-Westphalia. Direct on-court competitor in the 2026/27 season and explicitly named in TV Emsdetten's Topspielzuschlag pricing list, indicating a meaningful draw for the home schedule.
• VfL Lübeck-Schwartau: 2. Handball-Bundesliga club from northern Germany with a comparable regional commercial focus. Direct competitor in the league — listed alongside TV Emsdetten in the current 2026/27 standings table.
• HSG Nordhorn-Lingen: Another professional handball club competing in the 2. Handball-Bundesliga, located in the Lower Saxony region near the Dutch border. Direct on-court competitor and a comparable regional commercial model (multi-tier sponsorship + ticketing + community). Explicitly named in TV Emsdetten's Topspielzuschlag premium-match pricing, confirming direct competitive overlap.
• TuS N-Lübbecke: Handball club that TV Emsdetten faces in the DHB-Pokal first round (21 August 2026). A traditional German handball club of similar scale and regional orientation, useful for benchmarking cup economics and opponent-side revenue patterns.
• SC DHfK Leipzig: Established 2. Handball-Bundesliga club with broader ambitions and a larger catchment. Direct competitor in the league and listed in TV Emsdetten's Topspielzuschlag pricing — signaling it as one of the higher-draw home fixtures.
• Dessau-Roßlauer HV 06: 2. Handball-Bundesliga club designated as TV Emsdetten's opponent for their first 2026/27 home match (29 August 2026). A comparable small-to-mid regional German handball club with a similar revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tvemsdetten
• Instagraminstagram.com/tvemsdetten
• LinkedInlinkedin.com/company/tv-emsdetten-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Emsdetten Marketing GmbH