What DEVENEY does

DEVENEY is a privately held, founder-owned integrated marketing agency headquartered in New Orleans, Louisiana, with a second office in West Palm Beach, Florida. Founded in November 1996 by John Deveney, the firm employs 11-50 people organized around four practice areas: Hospitality and Tourism, Crisis Communications, Health Care, and Higher Education. Service offerings span Public Relations, Advertising, Digital Marketing, Creative Services, Executive Trainings, and Crisis Communications, delivered through a project-based and retainer model to enterprise and institutional clients.

The agency monetizes through professional services fees across integrated campaigns that combine media relations, social media strategy, paid media, creative development, brand strategy (including its COMPASS framework), influencer marketing, SEO/SEM, and 24-hour crisis counsel. Pricing is quote-based and not publicly disclosed. Core technology is conventional marketing stack tooling rather than proprietary platforms; DEVENEY's core deliverable is human-led strategic communication counsel. Notable enterprise and institutional clients include AFLAC (decade-plus relationship), Waldorf Astoria Hotels & Resorts, Hard Rock International, Ruth's Chris Steak House, New Orleans & Company, Audubon Nature Institute, and the Louisiana Department of Health. Demonstrated outcomes include management of more than $400 million in media scrutiny during major hurricane response, preservation of Louisiana's $9.4 billion tourism industry through the BP oil spill crisis, and a 1.4 billion viewer / $40 million media value campaign for the Audubon Aquarium reopening.

DEVENEY is a member of The Worldcom Group and PRConsultants Group, two international networks of independent communications firms that extend the agency's effective delivery footprint for national and international engagements. The firm is privately held with no disclosed external investors, subsidiaries, or parent entities, and continues to operate under founder leadership after 25+ years.

Name

DEVENEY

Legal name

DEVENEY

Website

https://deveney.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

DEVENEY is a privately held, founder-owned integrated marketing agency founded in 1996, headquartered in New Orleans with a West Palm Beach office. It serves enterprise clients in hospitality, healthcare, higher education, and crisis communications through PR, digital, advertising, and creative services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Services: DEVENEY generates revenue through professional services fees for integrated marketing, public relations, digital marketing, creative services, and crisis communications. The agency operates on a project-based and retainer model serving enterprise clients in hospitality, healthcare, crisis management, and higher education sectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DEVENEY is a fully-integrated marketing agency delivering public relations, digital marketing, advertising, creative, executive training, and crisis communications services to enterprise and mid-market clients. The firm organizes its capabilities around four specialized practice areas—Hospitality & Tourism, Crisis, Health Care, and Higher Education—serving clients such as AFLAC, Hard Rock International, Waldorf Astoria, Ruth's Chris Steak House, Audubon Nature Institute, and the University of New Orleans through project-based and retainer engagements delivered from offices in New Orleans and West Palm Beach.

Product overview

DEVENEY is a fully-integrated marketing agency offering a portfolio of interconnected services rather than a single product. The core service lines include Digital Marketing (social media, SEO, SEM, email, influencer), Public Relations (media relations, crisis management, strategic planning), Advertising (brand strategy, creative development, media placement), Creative Services (copywriting, graphic design, branding), Executive Trainings (media and speaker training), and Crisis Communications. These services are organized around four specialized practice areas: Hospitality/Tourism, Crisis, Health Care, and Higher Education. Clients engage DEVENEY for comprehensive, integrated marketing campaigns that combine multiple service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing services including social media strategy and management, social media advertising, SEO, SEM, website strategy, email marketing, re-targeting, geo-targeting, demographic targeting, and influencer marketing for enterprise and mid-market clients.
• Public Relations Services Public relations services including research, strategic planning, media pitching and coordination, speaker training, media training, monitoring and reporting, special events, and crisis management counsel for enterprise and mid-market clients.
• Advertising Services Award-winning advertising campaigns including brand strategy and planning using the COMPASS framework, branding services, creative ideation, content creation, broadcast/video/print production, media planning and placement, activations and guerrilla marketing, and monitoring/reporting.
• Creative Services Creative team services including brand strategy and planning using the COMPASS framework, creative ideation, copywriting, art direction and graphic design, content creation, and broadcast, video, and print production.
• Executive Trainings Best-in-class media training with interview simulations and video playback review, plus tailored speaker training designed to position executives as thought leaders in their industries.
• Crisis Communications Crisis management services including research, 24-hour counsel and support, strategy development and implementation, messaging platform development, media management, and interview preparation for organizations facing natural disasters, man-made crises, or reputational threats.
• Hospitality and Tourism Practice Specialized marketing services for hospitality and tourism brands including destinations, restaurants, hotels, retail stores, entertainment venues, and museums, covering destination marketing, restaurant promotion, hotel branding, retail promotion, and entertainment and museum marketing.
• Health Care Practice Healthcare marketing for local, regional, and national health systems as well as biotech organizations, with over 20 years of industry experience covering patient engagement, health campaign messaging, healthcare PR, and crisis in healthcare settings.
• Higher Education Practice Integrated marketing campaigns for colleges and universities across the country, including strategic planning, media relations, media training, and crisis management to address enrollment, brand positioning, leadership transitions, and institutional communications.

Quantifiable outcome

• 1.4 billion viewers and $40 million in media coverage value achieved for Audubon Aquarium reopening
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PRConsultants GroupcoreStrategic or Co-development PartnerDEVENEY is a member of PRConsultants Group, a network of independent public relations firms that provides collaborative resources and national reach for member agencies and their clients.
• The Worldcom GroupcoreStrategic or Co-development PartnerDEVENEY is a member of The Worldcom Group, an international partnership of public relations and communication consulting firms that brings national and international reach to any project.
• CICADA ArchitectureminorStrategic or Co-development PartnerDEVENEY partnered with CICADA architecture firm for the renovation of their headquarters at 1733 Constantinople Street, a historic theatre building in New Orleans.
• Urban PropertiesminorStrategic or Co-development PartnerUrban Properties, the real estate leader that purchased DEVENEY's previous Magazine Street restoration, serves as leasing agent for the historic 1733 Constantinople property.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Padilla: Mid-size integrated communications firm (part of Hotwire/GlobalOne) with healthcare, food, and crisis specialties. Comparable in size and vertical mix to DEVENEY, with a similar focus on integrated campaigns.
• Crosby Marketing Communications: Mid-size integrated marketing agency with healthcare, government, nonprofit, and crisis practices. Similar in scale to DEVENEY and competes for the same healthcare and public-sector accounts.
• Marina Maher Communications: Mid-size US PR firm specializing in healthcare, consumer, and corporate communications. Closely comparable to DEVENEY in size, vertical focus, and integrated service model.

Broad incumbents

• Burson: Global communications firm (formed from the merger of BCW and Hill & Knowlton) with leading corporate and crisis practices. Directly comparable to DEVENEY's crisis communications franchise and serves overlapping enterprise clients.
• Weber Shandwick: Major global communications firm within IPG with healthcare, crisis, and public affairs practices. Directly comparable to DEVENEY's integrated service model but with significantly broader geographic and capability footprint.
• Ketchum: Global PR and communications firm within Omnicom with healthcare, food, and crisis practices. Comparable to DEVENEY's hospitality, healthcare, and crisis capabilities but operating with substantially greater scale and global reach.
• Edelman: Largest independent global PR firm with deep healthcare, crisis, and consumer practices. Competes with DEVENEY for the same enterprise crisis and brand-building engagements, but operates at a vastly larger scale across global markets.
• Ogilvy PR: Global integrated marketing and PR firm within WPP with strong consumer, healthcare, and crisis practices. Competes with DEVENEY on integrated campaigns for hospitality, tourism, and healthcare clients.
• FleishmanHillard: Global PR and communications firm owned by Omnicom with strong healthcare and crisis specialties. Competes with DEVENEY for healthcare systems and crisis work, and offers similar media relations and executive training capabilities.

Regional players

• Jackson Spalding: Southeast US-based integrated marketing and PR agency headquartered in Atlanta. Direct regional peer to DEVENEY with comparable services across hospitality, healthcare, and consumer verticals in overlapping southeastern US geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deveneynola
• YouTubeyoutube.com/user/DeveneyCommunication
• Facebookfacebook.com/deveneynola
• LinkedInlinkedin.com/company/deveneymktg
• Instagraminstagram.com/deveneymktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVENEY