VNU Asia Pacific

What VNU Asia Pacific does

VNU Asia Pacific is a Bangkok-headquartered international trade exhibition and conference organizer operating across Southeast Asia. The company runs a portfolio of 18 trade show and event formats spanning agriculture-horticulture technology, livestock-aquaculture, animal husbandry, pet, food, life sciences and biotechnology, health technology, and cybersecurity industries. Key flagship events include VIV Asia (the largest feed-to-food event in Asia, attracting 45,000+ visitors from 120+ countries and 1,245 exhibitors in its 2019 edition), Pet Fair Southeast Asia, Thailand LAB INTERNATIONAL, the ILDEX series (Vietnam, Philippines, Indonesia), Cybersec Asia, Bio Asia Pacific, Health & Innovation Asia, and the upcoming Prolight + Sound Bangkok 2026. Events are held at major regional venues including BITEC, QSNCC, and IMPACT in Bangkok.

The company operates as a joint venture between Netherlands-based Royal Dutch Jaarbeurs (VNU Group) and Thailand's TCC Group, providing access to global exhibition IP and regional corporate networks. Its technology stack centers on the VIV Online 24/7 digital platform for year-round exhibitor-visitor connectivity and a full-service Professional Conference Organizer (PCO) capability supporting both physical and virtual conference formats. The sales network covers 45 countries with geographic footprints in Thailand, Vietnam, the Philippines, Indonesia, and Myanmar. Co-organization partnerships with organizations such as DLG (German Agricultural Society), VICTAM, TCELS, and various government ministries enable market-specific events across the region.

VNU Asia Pacific generates revenue primarily through exhibition booth sales, conference registration fees, sponsorships, and co-organization partnerships. Pricing is quote-based and varies by event size, industry, and booth tier. The customer base comprises enterprise exhibitors (B2B manufacturers, distributors, and service providers) across multiple verticals seeking market access, distribution partnerships, and brand visibility in Southeast Asia's high-growth markets. Revenue concentration is spread across event flagships and verticals rather than concentrated in any single named account.

Name

VNU Asia Pacific

Legal name

VNU Exhibitions Asia Pacific Co., Ltd.

Website

https://vnuasiapacific.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Exhibition & Conference Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Trade exhibition organization
• B2B conference services
• Professional conference organizer
• MICE industry events
• Exhibition management services

Headquarters

HQ city

Khlong Toei

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Trade Show Organization: Revenue generated from organizing physical and digital trade exhibitions and conferences across Southeast Asia. Companies pay to exhibit at these events while visitors attend for networking and business opportunities.
2. Professional Conference Organizer (PCO) Services: Full-service conference management including administration, speaker management, operations, marketing, and digitalization services for conferences.
3. Event Sponsorships and Partnerships: Revenue from co-organizing events with strategic partners and sponsors across various industry verticals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VNU Asia Pacific organizes physical and digital trade exhibitions, conferences, and B2B event platforms across Southeast Asia. From its Bangkok headquarters, it runs 18 trade shows spanning Agriculture-Horticulture, Livestock-Aquaculture, Pet, Food, Life Sciences & Biotechnology, Health Technology, and Cybersecurity industries. It also provides full-service Professional Conference Organizer (PCO) capabilities including speaker management, operations, marketing, and digitalization for both physical and virtual events.

Product overview

VNU Asia Pacific operates as an international exhibition and conference organizer with a portfolio of 18 trade shows and event formats spanning across Southeast Asia. The company organizes physical and digital exhibition and conference platforms covering multiple industries including Agriculture-Horticulture Technology, Livestock-Aquaculture, Animal Husbandry, Pet, Food, Life Sciences and Biotechnology, Health Technology, and Cybersecurity. Key flagship events include VIV ASIA (feed-to-food), Pet Fair South East Asia, Thailand LAB INTERNATIONAL, ILDEX series, Cybersec Asia, Bio Asia Pacific, Health & Innovation Asia, and Prolight + Sound Bangkok. The company also provides Professional Conference Organizer (PCO) services for full-service conference management.

Differentiator

Problem solved

Functional benefit

Products and services

• VIV ASIA The biggest and most complete feed to food event in Asia, covering all species and every part of the animal protein value chain. A must-attend for all professionals in animal protein production.
• Pet Fair South East Asia B2B pet industry tradeshow for South East Asia's fast-emerging markets, uniting key distribution, retail, and veterinary players. Also functions as a Global Sourcing Hub for Private Label Petfood, Treats, and Ingredient Solutions.
• Thailand LAB INTERNATIONAL One of Asia's leading laboratory exhibitions showcasing equipment covering Analytical & Testing, Calibration & Metrology, Clinical & Diagnostic, Environmental & Safety, and Research & Development.
• ILDEX Series International livestock, dairy, meat processing and aquaculture exposition series spanning multiple countries including Philippines, Indonesia, and Vietnam.
• Cybersec Asia Cybersecurity conference and exhibition bringing together cybersecurity professionals, experts and enthusiasts from across the region with emphasis on the Asian market.
• Bio Asia Pacific Leading conference and exhibition for Biotechnology, Life Sciences and Smart Health in Asia.
• FutureCHEM INTERNATIONAL Conference and exhibition focusing on innovative solutions for the Chemical Industry, emphasizing raw materials, chemical engineering technology, processing technology and innovative chemical technology.
• Health & Innovation Asia Healthcare sector exhibition showcasing diagnostic breakthroughs to state-of-the-art IT solutions.
• Meat Pro Asia Professional trading platform for food processing machinery and packaging technologies, co-located with VIV Asia.
• HORTI AGRI NEXT ASIA Horticultural and agricultural event showcasing latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture.
• Aquatica ASIA International exhibition focused on the aquaculture industry to improve fisheries production.
• Prolight + Sound Bangkok Professional AV technology and entertainment industry exhibition positioning Thailand as ASEAN's gateway for entertainment and professional AV technology.
• Food For Health Pavilion Dedicated pavilion within Health & Innovation Asia focusing on healthy food, organic food, vegan food, plant-based food, functional food, and free-from food trade in ASEAN and Asia Pacific regions.
• Professional Conference Organizer (PCO) Services Full-service conference administration including Speaker Management, Operations, Marketing, and Digitalization for physical conferences and online/virtual formats and webinars.

Quantifiable outcome

• VIV Asia 2019 attracted over 45,000 visitors from 120+ countries with exhibitors from 62 countries
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and major.

• VIV worldwide / VNU EuropecoreStrategic or Co-development Partner · 28 June 2019Part of the VIV worldwide network, the leading feed-to-food event brand. VNU Europe executes trade shows under the Jaarbeurs group, with VIV Asia as the largest VIV trade show globally.
• GrowAsiamajorStrategic or Co-development Partner · 11 April 2019Co-organizer of HortiFuture Vietnam conference, a joint conference to unite industry vision and pathways for Vietnam's horticulture industry future.
• PSAV (Public-Private Partnership)majorStrategic or Co-development Partner · 11 April 2019Co-organizer of HortiFuture Vietnam, working group under Vietnam's Ministry of Agriculture for public-private coordination in horticulture.
• Ministry of Agriculture, Nature and Food Quality of the NetherlandsmajorStrategic or Co-development Partner · 11 April 2019Co-organizer of HortiFuture Vietnam, supporting Netherlands horticulture industry partnerships in Vietnam.
• Ministry of Agriculture and Rural Development (MARD) VietnammajorStrategic or Co-development Partner · 11 April 2019Co-organizer of HortiFuture Vietnam, supporting Vietnam's horticulture industry development.
• VICTAM CorporationcoreStrategic or Co-development Partner · 1 January 2019Co-organizer of Cybersec Asia, bringing together cybersecurity professionals, experts and enthusiasts from across the region.
• VNU Group / Royal Dutch JaarbeurscoreStrategic or Co-development PartnerParent company relationship. VNU Group is a globally operating exhibition company with offices in Utrecht and Bangkok. Jaarbeurs formed a Joint Venture with TCC Group for Southeast Asian operations.
• TCC GroupcoreStrategic or Co-development PartnerJoint venture partner with Jaarbeurs for Southeast Asian operations. TCC Group is a leading corporate conglomerate in the fast-growing Southeast Asian region.
• DLG (German Agricultural Society)coreStrategic or Co-development PartnerCo-organizer of AGRITECHNICA ASIA events including AGRITECHNICA ASIA, Horti ASIA, HORTI AGRI NEXT ASIA, and related agricultural events. Partnership established in 2016 for agricultural technology exhibitions in Southeast Asia.
• Thailand Center of Excellence for Life Sciences (TCELS)majorStrategic or Co-development PartnerCo-organizer of Bio Asia Pacific, the leading conference and exhibition for Biotechnology, Life Sciences and Smart Health in Asia.
• The Philippine Poultry ShowmajorStrategic or Co-development PartnerCo-organizer of ILDEX Philippines, the international livestock, dairy, meat processing and aquaculture exposition in the Philippines.
• PT Global Permata Perkasa (GPP)majorStrategic or Co-development PartnerCo-organizer of Aquatica ASIA, international exhibition focused on the aquaculture industry in Indonesia.
• EBCEXPOmajorStrategic or Co-development PartnerCo-organizer of Food for Health Pavilion within Health & Innovation Asia, focusing on healthy food, organic food, vegan food, plant-based food, functional food, and free-from food trade in ASEAN.
• International Society for Horticultural Science (ISHS)majorStrategic or Co-development PartnerCo-organizer of Asian Horticultural Congress (AHC) in partnership with Horticultural Science Society of Thailand (HSST), providing scientific platform for horticulture industry.
• Horticultural Science Society of Thailand (HSST)majorStrategic or Co-development PartnerCo-organizer of Asian Horticultural Congress (AHC) 2020, bridging science and commerce for Asian horticulture industry.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• GL Events: French-listed event management and venue operator with significant exhibition organizing and venue operations across Asia. Comparable as a vertically-integrated exhibitions and venues business with international footprint.
• Tarsus Group: B2B exhibitions group with strong position in Southeast Asia including label/printing, healthcare and technology shows. Comparable vertically-diversified mid-sized exhibition organizer with regional focus.
• Messe Frankfurt: German-headquartered global trade fair organizer running major consumer and B2B fairs; maintains Asia operations including consumer goods and lifestyle exhibitions. Comparable as a global Messe with multi-vertical exhibition portfolios and Asia expansion strategy.
• Informa Markets: Largest global B2B exhibitions organizer with significant presence across Southeast Asia (including in Thailand and Vietnam). Directly comparable as a multi-vertical trade show operator serving similar exhibitor and trade visitor base in food, agriculture, health, and lifestyle.
• Hyve Group: UK-headquartered international exhibitions company running trade shows across multiple verticals globally including fashion, food and technology. Comparable multi-vertical B2B exhibition operator with global footprint.
• Koelnmesse: Major German trade fair organizer active in food/technology verticals with growing Asia presence. Comparable global Messe with B2B trade show portfolio and Asia expansion push.
• Messe Düsseldorf Asia: Asia arm of Messe Düsseldorf running trade fairs in SE Asia covering medical, packaging, and industrial verticals. Closely comparable as a German Messe with regional Asia subsidiary organizing B2B exhibitions in Thailand and broader ASEAN.
• Reed Exhibitions (RX Global): One of the world's largest exhibition organizers operating in 30+ countries including Asia. Directly competes for global brand exhibitors and serves similar vertical mixes in food, hospitality, health and technology.
• Messe Berlin: Berlin-based trade fair organizer with Asia expansions (e.g., ITB Asia in Singapore). Comparable global Messe with B2B travel and consumer trade fairs in SE Asia.

Regional players

• Constellar (Singapore EXPO): Singapore-headquartered venue operator/exhibition organizer running events across SE Asia. Comparable as a regional exhibitions/venues player, though anchored in Singapore rather than Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VNUAP
• LinkedInlinkedin.com/company/vnu-exhibitions-asia-pacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNU Asia Pacific