VIV Worldwide

Name

VIV Worldwide

Legal name

VIV Worldwide (operated by VNU Exhibitions Europe, a subsidiary of Royal Dutch Jaarbeurs)

Website

https://viv.net

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

VIV Worldwide operates a global B2B trade show and networking platform for the animal protein supply chain, organizing eleven-plus exhibitions across five continents under Royal Dutch Jaarbeurs.

Ownership category

akta.pro rank

Product category

Trade Show Organization

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Animal protein trade shows
• Feed to food exhibitions
• Livestock industry fairs
• Agrifood B2B events
• Poultry trade exhibitions

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Trade Show Exhibition Fees: VIV Worldwide generates revenue by organizing and hosting large-scale international trade shows and exhibitions for the animal protein and livestock industries. Companies pay exhibition fees to showcase their products and services to industry professionals.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels9 records

Core offering

VIV Worldwide organizes and hosts large-scale international B2B trade shows and exhibitions for the animal protein supply chain, connecting feed manufacturers, animal health suppliers, breeders, farmers, processors, and food retailers through a portfolio of regional and country-specific events. Companies pay exhibition fees to showcase their products and services to industry buyers and professionals at physical events across Europe, Asia, Middle East, and Africa, supplemented by VIV Connect digital networking and V-MATCH matchmaking services.

Product overview

VIV Worldwide is a global business network linking professionals from Feed to Food, offering a comprehensive portfolio of international trade shows and digital platforms for the animal protein supply chain. The portfolio includes regional trade shows (VIV Europe, VIV Asia, VIV Health & Nutrition Asia, VIV MEA, VIV Africa), market-specific events (VIV Select China, VIV Select India, VIV Select Turkiye), and ILDEX-branded exhibitions (Vietnam, Philippines, Indonesia). Digital offerings include VIV Connect and VIV Trade Forums for online engagement, while VIV Square provides integrated knowledge exchange at physical events. The V-MATCH matchmaking service facilitates business connections across all events.

Differentiator

Problem solved

Functional benefit

Products and services

• VIV Europe World Expo from Feed to Food held in Utrecht, the Netherlands. Flagship VIV event covering poultry, pig, fish, feed systems, digital farming, milk production and dairy farming sectors.
• VIV Asia Major trade show held in Bangkok, Thailand serving the Asian animal protein and livestock industry, covering the full feed-to-food value chain.
• VIV Health & Nutrition Asia Total animal feed and health event for Asia held in Bangkok, Thailand, focusing on feed quality, additives, veterinary solutions, biosecurity, and performance optimization.
• VIV MEA Trade show focused on Middle East and Africa markets held in Abu Dhabi, UAE, covering the full animal protein supply chain.
• VIV Africa Trade show serving the African animal protein and livestock industry, held in Kigali, Rwanda and Abidjan, Cote D'Ivoire.
• VIV Select China Professional international livestock trade show showcasing technologies and products for swine and poultry, feed ingredients, additives, farming equipment, bio-products, breeding technology, and animal health. Held in Shanghai, China.
• VIV Select India International Feed to Food trade show in India serving the Indian animal protein and livestock industry. Held at Yashobhoomi Convention Centre, New Delhi.
• VIV Select Türkiye Trade show serving the Turkish animal protein and livestock market, held in Istanbul.
• VIV ILDEX Vietnam International livestock and dairy exhibition for the Vietnam market, held in Ho Chi Minh City.
• VIV ILDEX Philippines International livestock exhibition for the Philippines market, held in Manila.
• VIV ILDEX Indonesia International livestock exhibition for the Indonesian market, held in Jakarta.
• VIV Connect Digital platform connecting professionals from the global feed-to-food industry for online networking and business development.
• VIV Trade Forums Online forums facilitating knowledge exchange and discussion among feed-to-food industry professionals.
• V-MATCH Business matchmaking service connecting exhibitors and visitors at VIV events.

Quantifiable outcome

• VIV Europe 2026: 14,691 visitors from 135 countries, 461 exhibitors from 37 countries
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, flagship and supporting.

• Compound Livestock Feed Manufacturers Association (CLFMA)coreStrategic or Co-development Partner · 4 July 2025CLFMA is a supporting association for VIV Select India, ensuring strong engagement from feed manufacturers across India's livestock sector.
• Poultry Federation of India (PFI)flagshipStrategic or Co-development Partner · 12 March 2025VNU Europe, in partnership with the Poultry Federation of India, launched VIV Select India to serve India's animal protein and livestock industry. PFI brings deep understanding of the Indian market with strong national reach. Multi-year agreement signed for long-term collaboration.
• VICTAM CorporationcoreStrategic or Co-development Partner · 1 January 2022VIV worldwide and VICTAM Corporation partnered to co-locate premium shows at Jaarbeurs in Utrecht. VICTAM brings its strong network in feed technology and animal feed processing, combining with VIV's Feed to Food concept to create a complete platform for exhibitors and visitors.
• Indian Federation of Animal Health Companies (INFAH)supportingStrategic or Co-development PartnerSupporting association for VIV Select India, representing animal health companies in India.
• Royal Dutch JaarbeursflagshipOthersVIV Worldwide is organized by VNU Europe, a subsidiary of Royal Dutch Jaarbeurs. Jaarbeurs is the parent company providing exhibition infrastructure and organizational expertise.
• VICTAM Corporation (for VIV Health & Nutrition Asia)coreStrategic or Co-development PartnerVIV Health & Nutrition Asia and VICTAM Asia co-located at BITEC Bangkok. VICTAM and VIV joined forces to fuel growth in the Asian market, uniting Animal Feed and Grain Industries Show VICTAM Asia with VIV Health & Nutrition Asia.
• VNU Asia PacificcoreOthersRegional office handling Southeast Asian operations, including co-location of VIV events in Bangkok with VNU Asia Pacific.
• VNU EuropeflagshipOthersVNU Europe is the international division of Royal Jaarbeurs, responsible for organizing VIV Worldwide events globally.
• Wageningen University & ResearchsupportingStrategic or Co-development PartnerAcademic institution contributing to VIV Europe conference program with research insights on AI, precision nutrition, and sustainable food production.
• RabobanksupportingStrategic or Co-development PartnerFinancial services partner contributing to VIV Europe conference content on protein trade, agricultural economics, and sustainable supply chains.
• World's Poultry Science Association (WPSA)supportingStrategic or Co-development PartnerProfessional association supporting VIV Europe conference program with scientific expertise in poultry science.
• World Veterinary Poultry Association (WVPA)supportingStrategic or Co-development PartnerProfessional veterinary association contributing to VIV Europe conference sessions on poultry health and welfare.
• Netherlands African Business Council (NABC)supportingStrategic or Co-development PartnerBusiness development organization supporting VIV Europe's focus on African markets and cross-border trade.
• Dutch Poultry CentresupportingStrategic or Co-development PartnerDutch industry association supporting VIV Europe with expertise in poultry production and processing.
• Global Dairy FarmerssupportingStrategic or Co-development PartnerInternational dairy farmers network contributing to VIV Europe Dairy 2030 track and dairy sector sessions.
• Common SourcesupportingStrategic or Co-development PartnerIndustry platform contributing to VIV Europe conference program on sustainable supply chain development.
• World Veterinary Education in Production Animal Health (WVEPAH)supportingStrategic or Co-development PartnerVeterinary education organization supporting VIV Europe with training and education content.
• HubOrange!supportingStrategic or Co-development PartnerAgribusiness innovation network supporting sustainable and circular food production discussions at VIV events.
• Pixelmate Exhibition Co., Ltd.supportingImplementation/ SI/ Consulting PartnerDesign and build partner for VICTAM Asia and Health & Nutrition Asia 2026, providing exhibition booth design and construction services.
• Amped Concepts BVsupportingStrategic or Co-development PartnerInnovation ecosystem collaborator, leading the EU4Advice Living Lab for Central Europe. Partnered with Jaarbeurs on 'Cities Leading Food Production' initiative at VIV Europe.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hyve Group: UK-headquartered international exhibition organizer with strong emerging-market presence (including agriculture and food events) that competes with VIV's Select and Ildex regional brands in Asia and other growth markets.
• Informa Markets: Global B2B exhibition organizer operating across multiple industries including agriculture and food production (e.g., Middle East events); competes broadly with VIV for international exhibitor budgets and is significantly larger in scale.
• RX Global (Reed Exhibitions): Major global exhibition organizer across diverse verticals; overlapping exposure in food, agriculture and livestock events and competing for the same enterprise exhibitor marketing budgets as VIV.
• Messe Frankfurt: One of the world's largest trade fair organizers with a global network of events including IFFA (meat industry) and food technology exhibitions that overlap with VIV's processed-meat and food engineering segments.
• Clarion Events: Global events company operating trade shows across multiple verticals including food and agriculture; comparable business model of B2B exhibition fees with international portfolio overlap in protein-adjacent markets.

Direct peers

• DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural society that organizes EuroTier, the world's leading trade fair for livestock and poultry production, directly competing with VIV Europe for international exhibitors and visitors in the animal protein sector.
• IPPE (International Production & Processing Expo): Annual US-based expo jointly organized by the US Poultry & Egg Association, AFIA and NAMI, covering poultry, feed and meat processing; the leading Western Hemisphere counterpart to VIV for animal protein exhibitors.
• VICTAM Corporation: Organizer of VICTAM International and VICTAM Asia focused on animal feed technology and grain processing; co-locates with VIV events in Utrecht and Bangkok, making it both a strategic partner and a closely adjacent competitor in feed-industry exhibitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vivworldwide
• YouTubeyoutube.com/channel/UCCo-K3iRB_WEy34PTri3AmA
• Facebookfacebook.com/VIVworldwide
• LinkedInlinkedin.com/company/viv-worldwide
• Instagraminstagram.com/viv.worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIV Worldwide