Safiery

What Safiery does

Safiery Pty Ltd is an Australian designer and manufacturer of mobile and off-grid power systems, headquartered in Arundel, Queensland. The company operates a vertically integrated hardware business spanning solid-state lithium batteries (12V, 24V, 36V, and 48V variants), high-power DC-DC chargers, 48V bidirectional motor generators, solar panels, phased coherent radar tank sensors, smart induction cooktops, and its flagship STAR digital switching platform, which is officially integrated into Victron Energy's Venus OS under eMark approval. Its product architecture centers on complete Jupiter Wall and Canopy power packs that combine lithium storage, inverter/charging, and digital switching controlled through Victron 7-inch touch screens, targeting Off Road 4WD, RV/Van, Caravan, and Marine/Yacht primary segments with secondary applications in fishing boats and industrial/commercial fleets.

Safiery sells predominantly through a direct-to-consumer e-commerce storefront supporting nine currencies (AUD, USD, EUR, GBP, SEK, CHF, CAD, NZD, HKD) with global shipping, complemented by an authorized reseller network and a dedicated reseller dashboard. Hardware ASPs range from approximately USD 8 for small components to USD 9,800 for the Jupiter D 48V 5000W wall system, with AI-mediated configuration (STAR AI Configurator) and intelligent charging (Scotty AI) layered on top of the core hardware. Revenue mechanics are one-time hardware sales across 1,677 listed products, with no disclosed software subscription, services, or recurring revenue stream.

The company is privately held, 100% Australian owned, founder-funded, and operates with 11-50 employees and no disclosed external funding rounds. Marketing is content-led, anchored by a YouTube channel (50K+ views, 1.2K subscribers, 4.9 star average) and a deep library of technical guides and comparison content, supported by Instagram and Pinterest presence and trade-show participation at METSTRADE 2025/2026. Certifications are limited to the Victron eMark approval for STAR controllers; no patents, regulatory actions, or M&A activity are disclosed.

Name

Safiery

Legal name

Safiery Pty Ltd

Website

https://safiery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Safiery is a privately held Australian designer and manufacturer of mobile and off-grid power systems, integrating solid-state lithium batteries, digital switching, and AI-based charging with Victron Energy ecosystems for the 4WD, RV, caravan, and marine markets.

Ownership category

akta.pro rank

Product category

Mobile Off-Grid Power Systems

NAICS

Battery Manufacturing (33591), Switchgear and Switchboard Apparatus Manufacturing (335313), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industry

AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)

Keywords

• Off-grid power systems
• Lithium batteries
• Digital switching
• RV solar solutions
• DC-DC chargers

Headquarters

HQ city

Arundel

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sale of physical products including lithium batteries, power packs, solar panels, digital switching systems, and accessories. Products range from small components to complete power system packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Safiery designs, manufactures and sells mobile/off-grid power systems and components for 4WD, RV, caravan, and marine applications. Core products include solid-state lithium batteries, the STAR Digital Switching System integrated with Victron, Jupiter Wall and Canopy power packs, Scotty AI DC-DC chargers, high-power alternators, smart induction cooktops, waterproof power cases, and tank monitoring sensors, sold via direct e-commerce and resellers worldwide.

Product overview

Safiery is an Australian company (100% Aussie Owned) specializing in off-grid power solutions for mobile lifestyles, combining Solid State Lithium Batteries with advanced Digital Switching technology. The product portfolio centers on the STAR Digital Switching System integrated with Victron Energy ecosystems, supported by Jupiter Wall/Canopy power packs, Scotty AI DC-DC chargers, and high-power alternators. Core offerings include complete power systems (12V/48V lithium batteries, inverters, solar) with the STAR Range providing wireless digital switching control via wired CAN keypads or wireless switches. The company serves diverse markets including 4WD/SUV, RVs, Caravans, Marine (Power Boats, Sailing, Fishing), and Sprinter vans through both direct-to-consumer and reseller channels. Recent additions include AI-powered configuration tools and waterproof IP67 power cases for harsh environments.

Differentiator

Problem solved

Functional benefit

Brands

• STAR Range: Digital switching system integrated with Victron systems
• Jupiter
• Scotty

Products and services

• STAR Digital Switching System
• STAR-Tank Phased Coherent Radar Sensor
• Jupiter Wall Power Packs
• Jupiter Canopy Upright Packs
• Scotty AI DC-DC Charger
• 48V 10kW BMG (Bidirectional Motor Generator)
• 12V Solid State Lithium Batteries
• 48V Solid State Lithium Batteries
• Smart Induction Cooktops
• Waterproof Powercases
• 60kW - 86kWh Battery Back-Up UPS Container Pack
• 36V Trolling Power Pack
• 400V Power Delivery System
• Solar Panels and Accessories
• Range Master AI Power Optimizer
• STAR Digital Switching Kits
• STAR Digital Switching Keypad Buttons

Quantifiable outcome

• 10,000+ cycle life on lithium batteries - significantly exceeding standard battery lifespan
• +2 more outcomes

Named customers1 record

Segments6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Victron EnergycoreTechnology or IntegrationStrategic technology integration partnership. Safiery STAR controllers are officially integrated into Victron's Venus OS operating system, with eMark approval. The partnership provides seamless digital switching control through Victron's 7in touch screen and Cerbo GX systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Redarc Electronics: Australian electronics manufacturer specializing in 12V power management, DC-DC charging, and battery management for 4WD, RV, and marine applications. Closest head-to-head with Safiery's Jupiter packs, Scotty chargers, and STAR switching, and explicitly named in Safiery's own comparison content (Redarc vs STAR Range).
• Enerdrive: Australian competitor in lithium batteries, inverters, chargers, and DC-DC systems for RV and marine markets. Competes directly with Safiery's Jupiter and Scotty product lines across the same Australian dealer channel.
• Renogy: US-headquartered maker of solar panels, lithium batteries, inverters, and DC-DC chargers sold into RV, marine, and off-grid markets globally via DTC and resellers. Overlaps Safiery on solar-plus-lithium system sales to the same lifestyle customer.
• Battle Born Batteries: US manufacturer of LiFePO4 drop-in batteries for RVs, vans, marine, and off-grid systems. Competes in the same 12V/24V/48V lithium battery category Safiery sells into, with a similar DTC-heavy brand-led model.
• Expion360: US maker of lithium-ion batteries and power systems targeted at RV, marine, and off-grid applications. Direct competitor in premium recreational lithium battery packs.

Broad incumbents

• Victron Energy: Global incumbent in off-grid power — inverters, chargers, Cerbo GX monitoring, and Venus OS — whose ecosystem Safiery's STAR switching integrates into. Both the most important partner and the dominant alternative supplier across the same RV/marine/off-grid customer base.
• OutBack Power (by EnerSys): Established US supplier of off-grid inverters, chargers, and power conversion equipment for solar and mobile applications. Sits above Safiery on the typical power-system spec sheet and competes in larger residential/commercial systems.

Emerging players

• Bluetti: Fast-growing portable power station and home backup brand overlapping with Safiery on lithium-based portable power; more consumer-portable focused, but increasingly moving into RV/marine integrations.
• Goal Zero (Yeti): Portable lithium power stations and solar panels for outdoor, RV, and emergency use. Competes for the same off-grid lifestyle customer Safiery targets with canopy and 4WD power packs.

Others

• Simarine: Slovenian manufacturer of marine and RV battery monitors/tank level sensors that Safiery resells and integrates with. Adjacent rather than direct, but their products substitute for Safiery's STAR-Tank radar at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Safiery
• Instagraminstagram.com/safiery.global
• Xx.com/safieryglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safiery